Sales is all about relationships. Whether you’re trying to convince someone to make a one time purchase or enter a ten-year contract, you need to build a certain level of trust and empathy (the level is much higher in the latter case). Sometimes it only takes one conversation, but it often takes many more. A sales person has to be organized to ensure that his or her communications are continuously moving towards a sale. The tools for doing that used to be a rolodex and a notebook, but that has obviously changed. What hasn’t changed is the need for mobility in a customer relationship management system, and that’s exactly what Base CRM offers. They are a Chicago, IL based company that “is paving the way by building the next generation of CRM software.” They realized that most competing software is a burden (not a useful tool) for salespeople, so they decided to build something that people would actually want to use.
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