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Traditionally the goal of marketing has been to get someone to take an action at some point in the future, but that has changed a lot over the past decade. The web has enabled businesses to push consumers to take immediate action, which is why online marketing has taken the best ideas from traditional marketing, direct marketing, and sales. 90octane calls it “conversion-driven marketing.” They’re a Denver, CO based agency that executes “online marketing campaigns including online advertising, email marketing, microsite and landing page development, search engine optimization (SEO) and pay-per-click (PPC) advertising.” They were founded in 2000, and have held on to many of their clients for quite a long time–that is pretty unusual in performance marketing.
High Octane Opportunities
While I’ll admit that a lot of businesses on 90octane’s client list are unfamiliar to me, two major non-profits stick out. Heifer International and Feeding America are both high profile organizations that have entrusted their brand to 90octane. You can see exactly the kind of work that 90octane has done for both orgs (and a bunch of other businesses) by browsing through 90octane’s case studies. I still see huge growth in online marketing, which is why I strongly encourage college students to pursue careers in the field. 90octane has some great opportunities posted on their Careers page including a paid Account Coordinator Internship that would be a great intro to the field.
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