Beats by Dr. Dre

by on January 8, 2013

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Beats by Dr. Dre Logo

A few months ago my cleaning lady brought a printed out picture with her to work. It was a pair of headphones that her grandchild in Poland wanted for Christmas. She explained to me in broken English that the headphones were very expensive in Poland and much cheaper here. She wanted to know where to buy them. When I told her that I could order them on Amazon for what would amount to nearly four house cleanings for her, she decided that her grandchild would have to appreciate a less expensive gift. In case it isn’t obvious, the headphones on the print out were from Beats by Dr. Dre, a Santa Monica, CA based company that “provides a premium sound experience at every touch point of the consumer’s life.” In only six years Dr. Dre has built an iconic brand (one that Polish kids tell their grandmothers in America about) in a market where most people used to use whatever came free with their CD or MP3 players. (I’m still perfectly happy with my Apple earbuds.)

Can’t Be Beat

While Beats by Dr. Dre offers quality audio products that deliver “superior end-to-end music experience – with headphones, devices and services – so fans feel the emotion and hear the music the way artists intended it to sound from the studio,” so do lots of other manufacturers. Beats by Dre headphones are more than just a way to listen to music–they’ve become a fashion statement, an accessory. If you told N.W.A. era Dr. Dre that suburban kids… and their parents would be wearing his headphones, he’d respond with… well you can look up his lyrics from back then to see what he’d say. The Beats by Dr. Dre story is pretty impressive. If you want to be part of it, visit the company’s Internships page. Right now they’re looking for an Acoustics Intern and a Business Development & Strategy Intern (they don’t say whether the positions are paid). If neither position interests you, you can always reach out to to see where you might fit in.

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