Belly

by on June 25, 2012

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How many times have you received a punch card from a business to work your way towards some sort of free merchandise? How often have you actually held on to the card long enough to redeem it? The only time a punch card worked for me was when I was buying for a group and maxed out the whole thing at once. The obvious replacement for punchcards is a smartphone app, and Belly is a Chicago, IL based company that is making it easy for merchants to offer loyalty programs. The nice thing is that you only need one card/app for every merchant (as long as they use Belly). All you have to do is flash your card or a barcode from the app in front of the merchant’s Belly iPad and you’ll get credit for your visit.

Reward Yourself

I’ve used Belly. It’s super simple. The rewards vary by merchant, and range from a cupcake to a high five to something way better if you accrue enough points. My biggest complaint is that the rewards are doled out based on how often you visit and not how much you spend. I don’t visit any merchants regularly enough to actually get anything good, but if you go into the same place every day, it’s great. Here’s a quick video on how it all works:

Belly’s business model is based on charging a subscription fee–I found somewhere that it’s $50/month with some optional upgrades. Right now Belly is trying to grab as much marketshare as they possibly can because there’s a ton of competition in this space. That means that they’re doing a lot of hiring. Just look at all of the positions on their Jobs page. There’s only one internship posted: E-mail Marketing Intern, but don’t be afraid to reach out to them about other internship opportunities.

Links to Help You Begin Your Research

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Do I Know Anyone at Belly? - Check LinkedIn | Check Facebook

See our post on jobs at Belly on One Day, One Job.

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