Elevators are by definition awkward. We’re not talking about the design, which is actually one of the more elegant inventions in human history, but about the social aspects of being in an elevator. When you step in, you are forced to invade other people’s personal space. You don’t know whether to make small talk or to look forward and do nothing. If you’re in the back and need to get out, but there are people in front of you, it can be a struggle to not miss your floor. It’s generally an uncomfortable experience to step into an elevator (what if it fell? ahhhh), but millions of people have to do it every day to get where they live or work. Captivate Network hasn’t completely eliminated the awkwardness of elevator travel, but they have a product that makes the experience less awkward and delivers marketing messages to millions of people every day.
You’re probably wondering how the heck Captivate Network has done this. No, they’re not putting subliminal messages in the elevator music that soothe people into buying their ad partners’ products. They’ve built a news and information network that is delivered by LCD screens in elevators. As they put it:
Every day, from 7am to 7pm, Captivate Network has an exceptional audience of desirable, hard-to-reach business professionals all to ourselves. Throughout the business day, Captivate advertising network delivers quality digital advertising and programming to an audience of more than 2.4 million educated, affluent consumers in the elevators of premier office towers across North America.
Here’s a demo of the type of content they deliver. They’re a Gannett company, so they certainly have the resources to consistently deliver quality content.
Captivate Network is offering two unpaid Summer internships, as well as an unpaid Fall internship. This Summer they’re looking Marketing and News Editor interns. In the Fall they’ll be looking for a Digital Media Designer Intern. You can find the full details about the internships (descriptions are pretty good) on the Captivate Network Careers page. Captivate Network is located in Westford, MA, which is Northwest of Boston. You can apply on their website or send a resume and cover letter to hr@captivate.com.
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Tags: design, editing, Internships, journalism, marketing, Massachusetts
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