Chobani

by on August 30, 2012

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I usually try to eat a high protein, low carb breakfast. Eggs are the perfect answer, but I find eggs completely unpalatable. Instead I’ll usually cobble together a breakfast of bacon or sausage and some fruit, but that isn’t quite enough. Lately I’ve been having Greek yogurt, and I really like it. I haven’t tried Chobani, but they seem to have become the big name in yogurt these days. In fact, they came in at #117 on the Inc. 500 with some really impressive numbers. Their 2,662% three-year growth rate is far more impressive than higher growth rates because the Norwich, NY based company started with $23 million in revenue and grew to $633.9 million in revenue. They could sell a billion dollars in yogurt this year. That’s absolutely ridiculous when you consider that Chobani’s Founder Hamdi Ulukaya started the company because he “stumbled upon a classified ad for a yogurt plant recently closed down by Kraft.”

It’s Greek to Me

A lot of the yogurt on the market today is garbage. It’s over processed, loaded with sugar, and not all that nutritious. Chobani’s believes “that yogurt should be simple” just as it has been for thousands of years. Chobani’s product stands out from other yogurts in the following ways:

  • Only natural ingredients. No preservatives. No artificial flavors.
  • Made with milk from cows not treated with rBST: No rBST-treated milk.
  • Includes 5 live & active cultures, including 3 probiotics.
  • Made with real fruit.
  • Two times more protein than regular yogurt.
  • A good source of bone-building calcium.
  • Gluten-Free and Kosher-Certified.
  • Naturally low in lactose: 95% lactose free.

It’s awesome to see a food company that can make a ton of money and still offer a healthy product. Chobani’s growth is one of the most outstanding stories that I’ve come across in my time doing this, if you want to become a part of it, check out their Careers page. They list a bunch of job titles, but they don’t actually link them to job descriptions. They encourage people to reach out to employment@chobani.com, so I think that you should do that. Chobani has previously offered internships in Dietetics, Marketing, and a number of other areas.

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