When I last bought a car in 2001, the best way to go about it was to stop by dealerships to see what they had in their inventory. I remember using the Internet to some extent, but it wasn’t all that helpful. Although I haven’t purchased a car since, I’m pretty sure that the web is playing a much larger role in the car buying decision process these days. That’s why Cobalt, a Seattle based company, is doing so well. They’re in the business of automotive marketing, and they made the Inc. 5000 last year with 134.0% three-year revenue growth to $168.4 million. Cobalt works with both dealers and manufacturers to “increase their retailing effectiveness and profits.” The company has been around since 1995, and it consists of three key subsidiaries: Dealix, UsedCars.com, and IntegraLink.
The big reason that Cobalt has been so successful is that they were ready for the transition to digital marketing from the start. A lot of people in the automotive industry weren’t ready for a change in their business model, but luckily they have Cobalt to rely on for marketing. More than two thirds of auto manufacturers and one half of dealers in the US use Cobalt’s services in some capacity. Cobalt is a lot like a fully-integrated marketing agency in terms of the areas in which they work, but their business doesn’t appear to be quite as client focused (for instance they run a UsedCars.com—a destination site). If you’re intrigued by what Cobalt does, then you’ll want to take a look at their Careers page. It goes into a lot of detail about what it’s like to work at Cobalt, and then it will direct you to take a look at their job postings. That’s where their internships are posted. There’s only one position posted right now—Design Intern (Redwood City, CA), but I’d recommend that you keep an eye out for more postings in the future. You may also want to reach out to Cobalt and ask about other internship opportunities, since they’re doing a ton of hiring (and that often means they’re taking on interns too).
Links to Help You Begin Your Research
When is the last time that you bought a car?
Do I Know Anyone at Cobalt? - Check LinkedIn | Check Facebook
Tags: automotive, California, cars, design, marketing, software development, user experience, Washington, web development
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