Back when I was looking at colleges, I had to rely on traditional guidebooks to get relevant information like average SAT scores, whether freshmen are allowed to have cars, and what the food is like. Finding solid information online was pretty much out of the question, and none of the guidebooks that I looked at seemed to have a good read on what the campus was really like. Then along came College Prowler in 2002 (after I was already at Cornell, which turned out great). They’re a Pittsburgh, PA based company that aims “to be the most accurate, complete, and honest resource on colleges and universities across the United States.” Although those are their words, I think that a more accurate description of what they do (also in their words) is:
No university affiliations. No half-truths. No out-of-touch authors who haven’t been in school for decades. A class project turned company, College Prowler produces guidebooks that are written by actual college students and covers the things students really want to know.
College Prowler’s guides are what college guidebooks should have always been. Unfortunately, it took a long time for anyone to realize how big the need for “real” information was. Along with guidebooks, College Prowler has also built an awesome web resource to help high school students make informed college choices. The best part is that they’ve recently made all of their online content free.
The business side of College Prowler is an interesting story, as I recently learned in an Inc. Magazine article. The short of it is that College Prowler is doing a fantastic job of helping students make the right college decisions, but they’re not nearly as successful at monetizing the attention that they’re getting (I can sympathize completely). As publishing has become less necessary with user-generated content sites like Unigo.com delivering free content, College Prowler has had to reevaluate its strategy. They still have a great brand and a great idea, but there’s a reason that they’re an Inc. Magazine Case Study and not a member of the Inc. 5000. If you’re up for a challenge and want to help make a cool company become significantly profitable, you should check out College Prowler’s Internships page. Although all of the positions are unpaid, they’re looking to fill the following positions: Contributing Editor Internship, Photojournalism Internship, Editorial Internship, Blog Managing Editor Internship, Marketing Internship, and Student Blogger Internship. These internships sound like they carry some big responsibilities, so if you’re interested, reach out to Mark Tressler at tressler@collegeprowler.com.
Links to Help You Begin Your Research
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Tags: blogging, editorial, Internships, journalism, marketing, Pennsylvania, photography, unpaid, writing
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