Maybe I’ve started too many posts like this, but I was doing my daily scan of Twitter for interesting internships when I came across a tweet from @bethcromwell about StrategyOne internships. I clicked the link and was surprised to end up on the website of Edelman. Apparently StrategyOne is a part of Edelman, so I decided to take a look at Edelman’s entire internship program. Edelman is a huge PR firm. They have 3,100 employees across 51 worldwide offices. They were voted PRWeek’s Large Agency of the Year for 2008 because of their position as a thought leader in new and social media. It’s cool to see the big guys as early adopters, so that’s why we think an internship with Edelman might be worth considering. It’d also be worth considering because Edelman is the PR Agency that was behind the launches of Halo 3 and Adobe CS3. Sweet!
Edelman’s internship program isn’t actually called an internship program. It’s called their Trainee Program. Their Internship program is for students who have graduated, and the Trainee Program is for current students. The programs appear to be essentially the same, as Edelman’s Internship/Trainee Program page uses the words almost interchangeably. Unfortunately for Edelman, their Internship/Trainee Program page is about as bland as you will see (what about all that social media knowhow?). It offers an outdated description of the company, and an overly formal tone – “Thank you for your interest in Edelman and our Training Program.” The page also has a funky (read: hard to use) way of showing the internships. Instead of listing them all on one page, you have to use a dropdown menu to select the location where you’d like to intern. You first need to choose from the US, Canada, Latin America, Europe, and Asia Pacific. If you choose the US, you then need to choose between Atlanta, Austin, Chicago, Dallas, Ft. Lauderdale, Los Angeles, Melbourne, Miami, New York, Orlando, Portland, Sacramento, San Francisco, Seattle, Silicon Valley, and Washington, DC. From there you may get specific information about the Internship/Trainee Program, or you may just get a link to where you can apply. Some of the locations have continuously open internships, while others have more specific time periods when you can apply. It’s a rough interface, and it’s surprising considering the fact that Edelman has a recruiter who is using Twitter. In fact, I can’t even find the internships that she tweeted about from Edelman’s Internships page.
Despite the difficulty that you might have to find the right internship for you at Edelman, it’s worth the effort. They’re a big name, but they’re not resting on their laurels when it comes to their practices. Public relations interns at Edelman work in “areas such as: media relations, website and press material development, video production, special event and press conference planning, internal strategy sessions, and new business research,” while there are also “opportunities in other areas, including finance and accounting, human resources, and MIS.” The offerings and compensation (sounds like the internships are paid) vary by office, so you’ll have to take a look at specific internships for more details. You can apply for all of the internships through an online form. If you’re completely befuddled by the interface, you may just want to send an e-mail to online.recruiting@edelman.com and ask them to help you out (but don’t send your resume to this address).
Links to Help You Begin Your Research
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