eMarketer

by on July 12, 2012

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One of my favorite parts of running this business is the online marketing. There’s something really exciting about coming up with new and better ways to reach more people. I came in knowing nothing about the topic, and I learned it all on the fly–there are essentially no barriers to entry for a college student who wants to get into the field (which is what I basically was 5 years ago). If you want to get into the field, start reading and then start doing (e-mail me at willy@onedayonejob.com if you want more direction on that). While I’m not sure it’s the resource I’d recommend to get started with, eMarketer is a fantastic place to start digging deep into the field. They’re a New York, NY based company that “publishes data, analysis and insights on digital marketing, media and commerce.” They’ve been doing it for more than 10 years, and in that time a lot of big names (Google, MTV, and GM to name a few) have come to trust them as a key resource for the most up to date information.

Are You an eMarketer?

eMarketer’s business model is pretty simple. They give a way a lot of information for free, and they make a lot more information available for a fee. Their typical client is a big company with a big budget. eMarketer doesn’t list their prices for Total Access (their product offering), which is a pretty good indicator that your jaw would drop if you knew them. That shows just how valuable eMarketer’s data can be to companies that know what do with it. Additionally, eMarketer sells advertising in its free content. There’s a lot of value in that when you reach “a unique monthly audience of over 145,000 marketing, media, advertising and business decision-makers.” Anyway, eMarketer may not seem like a perfect place for someone who is new to online marketing, but they are currently looking for a paid Sales & Marketing Intern. The position isn’t posted on their Careers page, which is odd, but it was posted recently. eMarketer has also had interns in Research, Accounting, Data Analyst, and more.

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