We’ve featured quite a few integrated integrated marketing agencies in the past, but I’m not sure that we’ve ever actually talked about what integrated marketing is. According to Wikipedia (original reference has a dead link), integrated marketing communications is “a planning process designed to assure that all brand contacts received by a customer or prospect for a product, service, or organization are relevant to that person and consistent over time.” That sounds desirable, but how do you accomplish that? You either do it all yourself, or you hire an agency that does it all. It’s really hard to to accomplish integrated marketing when you have one agency doing PR, another doing TV ads, and another doing interactive. Greenville, SC based Erwin-Penland is an agency that does it all—interactive, public relations, direct mail, event planning, advertising, strategic planning, and media—and they don’t farm any of it out to freelancers or other agencies.
The cool thing is that Erwin-Penland takes an integrated approach to branding themselves and their careers. They have a gorgeous website, and they make it very easy to understand what they’re all about. Unfortunately, I can’t embed the video from Erwin-Penland’s About page because that’s the perfect way to show you what they’re all about, so I’m going to encourage you to go watch it now. It makes the company look like a really fun place to work. So does the fact that Erwin-Penland divides their workforce into client teams, not departments. That should make for a very different internship experience than most other agencies offer.
If that sounds like something that you’d enjoy, then you need to check out Internships at Erwin-Penland or the Twitter account for EPJobs where they post updates on jobs and internships. Erwin-Penland offers paid internships in Advertising and Public Relations; however, the Advertising opportunities are closed until January 1, 2010. There are 2 full-time openings for Public Relations Interns from August to December. You can apply through the résumé submission form on the internship posting if you’re interested, and if you’re looking for a different kind of internship, you could always reach out to Erwin-Penland to see if they have any other opportunities.
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Tags: advertising, communications, Internships, marketing, paid, public relations, South Carolina
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