Flat World Knowledge

by on November 10, 2009

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Flat World Knowledge Logo

Today’s post comes with a big announcement. I’m writing a book! A textbook on Career Development to be precise. The best part of that news is that the textbook is going to be available online for free because I’m working with an awesome publisher named Flat World Knowledge. They’re a Nyack, NY based startup that is aiming to revolutionize the textbook industry. I’m sure many have you have been forced into spending thousands of dollars over the course of your college career on textbooks (and how many of them remained in their shrink wrap?). Flat World Knowledge is building a business by providing you with better, more affordable options. Textbooks from Flat World can be read online for free. You can pay to print a chapter (or the whole book) at home. You can buy a softcover copy in black and white—or color. You can even get an audio book version. When my book comes out, you can read it however you want to read it—and you’ll never be forced to pay an arm and a leg for it.

Navigating a Flat World

Here’s a quick video introduction to Flat World Knowledge:

I’m sure that there has been plenty of outcry on your campus about how expensive textbooks are, and you’ve probably noticed that the mainstream media is starting to pick up on this story. Flat World is tackling this problem head on by making a bet that they can sell more textbooks at a lower price. It may seem crazy for a publisher to give away full textbooks for free, but Flat World knows that a lot of students can’t bear to read an entire textbook online. Some students will want to pay for hard copies of the book, and that will leave enough profit for Flat World. They’ve raised $8 million in funding to get started, but hopefully a certain Career Development text will be so popular that they won’t need to take on any more money in the future.

Now, I do have a vested interest in the success of Flat World Knowledge, but that’s because I believe that they’re doing something great for students. If you’d like to have a vested interest in Flat World, then you should check out their Internships page. Flat World is looking for 10 students at campuses across the country to join their Sales & Marketing Campus Rep Internship Program. These are paid positions ($8/hour) that require a 10-hour per week commitment from January through April. You’ll be busting your butt to spread the word about Flat World Knowledge and to increase adoption by professors and students on your campus. You might even be promoting my book! The application deadline is December 1st, and you can find all of the application information here.

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