
A year or two ago I read an interesting book called Why Not?: How to Use Everyday Ingenuity to Solve Problems Big And Small (affiliate link) about invention and innovation. It was a good read, and it put all kinds of new ideas in my head. One of the stories in the book is bout how the author and Yale professor, Barry Nalebuff, and one of his students, Seth Goldman, teamed up to start Honest Tea, which now seems to go by the name Honest Beverages. They were doing a case study on Coke and Pepsi in class, and both Barry and Seth agreed that most retail beverage options were either way too sweet or way too watered down. They wanted something in between, and it happened that Barry had just returned from studying the tea industry in India when Seth e-mailed him to continue the conversation that started in class. They kept running with the idea, and soon after Honest Tea was born. In 1998 the Bethesda, MD based company had 3 employees and $250,000 in sales, and last year those numbers rose to 87 employees and $38 million in sales.
The name Honest Beverages isn’t nearly as catchy as Honest Tea, but the company really means it when they use the word honest. They use real tea leaves for their teas, they’re certified USDA organic (as you can see in their logo), and they’re extremely committed to sustainability. Although we’re seeing a lot more of this in the beverage industry now, it was pretty radical back in the late 90s when it all started. If you’re an honest person who is looking for an honest internship experience, then you need to look no further than Honest Beverages’ Internships page to find what you’re looking for (unless you really love sweet drinks, of course). That’s where you’ll find information on their Road Warrior Summer 2010 Internship (New York, Washington DC, New England, Los Angeles, San Diego, San Francisco, Seattle, Salt Lake City) along with a Summer MBA Marketing Internship. Being an honest company, Honest Beverages pays their interns, and also ends up hiring many of them full-time after the internship. To apply for the Road Warrior internship, you can send your résumé to summerintern@honesttea.com. Don’t for get to “include a statement telling [them] why you would make a great “road warrior” and the city where you want to work.
Links to Help You Begin Your Research
Which of Honest Beverages’ products is your favorite?
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Tags: California, events, food, Internships, marketing, Maryland, Massachusetts, merchandising, New York, paid, sales, Utah, Washington, Washington DC
I’ve worked with this company and their team/internships are amazing. They also love to hire then promote their interns. And, their tea is terrific.