I don’t know a lot about how the fashion industry works, but I do know that buyers are the people who make the decisions about which items end up in stores and on websites. Mona Lisa Style is a New York City based startup that wants to help buyers “master the art of merchandising” through technology. While most industries have moved a large portion of their business online, the fashion industry is lagging behind. According to Mona Lisa Style’s Blog the way that many major companies place orders for clothing is by writing an order on a piece of paper and faxing it. All of the organization and tracking of orders is also done over the phone and on paper. Mona Lisa Style realizes how stupid this is, and they want to change it. They want to make buying as easy as online shopping.
As far as I can tell, Mona Lisa Style is really early as startups come. They’re self-funded, have 3 employees, and don’t even have a Chief Technology Officer / Lead Developer yet (they’re looking for one). That is a big red flag, since software as a service business typically need really strong technical talent. Still, I’m impressed with the concept behind Mona Lisa Style. They’ll certainly have an enormous challenge pushing an industry that is dragging its feet into the digital age, but if they can do it, they stand to reap huge rewards. If you love the risk and want to work towards changing the way that the fashion industry works, then you should check out Mona Lisa Style’s internship postings on Startuply. Maybe they’ll join the ranks of big name NYC fashion startups like Gilt Groupe and Bonobos. Right now they’re looking for an unpaid Social Media Intern. If you’re interested, you can reach out to them at careers@monalisastyle.com.
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Tags: apparel, buyer, fashion, Internships, merchandising, New York, sales, social media, software development, unpaid, web development
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