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There is almost no better business model than selling subscriptions. You do the hard part of making the sale once, and then you reap the benefits for (hopefully) years to come. Most people think of subscriptions in terms of things like magazines, web sites, and gym memberships, but we’re quickly moving towards a world where many of our purchases are made on a subscription basis. I’ve already subscribed to paper towels and toilet paper on Amazon (though they’re sending them too often right now). Any product that we consume on a somewhat predictable basis should become a subscription. OrderGroove is a company that helps other businesses make that happen. They’re based in New York, NY, and they have built a platform that makes adding subscriptions to an already existing e-commerce platform very simple.
Get in a Groove
OrderGroove claims that they can increase the lifetime value of a customer by up to 300%. LTV is a measure of net profit, so that number indicates how efficient OrderGroove’s platform is at driving incremental sales. That’s why huge brands like Johnson & Johnson, Rogaine, 5-hour Energy, Teavana, and L’Oreal are all using OrderGroove. If only there were case studies detailing the client successes. I have to imagine that being able to bolt on a new business model to an existing, profitable business in the matter of weeks can have a very significant effect. Subscription based business are only going to grow, which is why I highly recommend taking a look at OrderGroove’s Careers page. They have some great paid internship opportunities including QA Engineer Intern, Web Design Intern, and Implementations Intern.
Links to Help You Begin Your Research
- OrderGroove.com
- Internships at OrderGroove
- What OrderGroove Does
- OrderGroove’s Team
- OrderGroove News
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