Smarter Travel Media

by on August 13, 2013

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People are completely irrational when it comes to travel deals. Sometimes it means wasting an entire day of a five day trip in some random airport (in the opposite direction of where you’re headed) to save a hundred bucks. Other times it means spending hours looking for the best fare only to end up paying more than if you had booked right away. It’s almost become a sport–even really rich people do this–and that’s why travel websites are such a great business. You can get a ton of attention for only saving people a few bucks. Smarter Travel Media is a Boston, MA based company that has developed “a unique group of online travel planning brands” that cater to the massive number of people who gain immense pleasure from getting the best fare or rate. The brands include Airfarewatchdog, BookingBuddy, Tingo, OneTime, Smarter Travel, and SniqueAway.

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While my travel site of choice is Hipmunk these days (more to see what’s available than to find a killer fare), a lot of people seem to be using Smarter Travel Media’s sites. In fact, the sites combine to have more than 10 million newsletter subscribers and to get more than 20 million unique monthly visitors. While visiting each of the web properties will give you some insight into Smarter Travel Media’s business, the most helpful page that I found is their page for advertisers. It gives real insight into how the business operates. If you like what you see, then visit Smarter Travel Media’s Careers page. Right now they’re looking for a Social Media Intern (I can’t link to it because of their website). They don’t mention whether the position is paid or not.

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