Have you ever realized that you were being marketed to? I don’t mean watching tv and seeing an ad that makes you want to buy something. I mean getting a creepy feeling like somebody is watching you, but instead they’re getting inside your head to sell you on something. The beauty of marketing is that you usually don’t realize it’s happening, but when you do, it’s scary. You wouldn’t normally associate this kind of thing with a non-profit, but when I came across The Harmony Institute, I was both intrigued and freaked out. They’re a New York City based organization that uses “cutting-edge scientific research with film, television and new media experiences to help [their] clients deliver narratives that modify behavior and influence change.” Is it just me, or does that sound a little weird?
At first glance The Harmony Institute sounds like some creepy conspiracy theory gone non-profit, but when you think about it, it makes sense. The non-profit world is full of great causes that people don’t really believe in. Using science-based marketing techniques to influence the way people think is the only way to get buy in from the general public on big ideas like environmentalism, ending poverty, and improving education. By using entertainment to deliver well-crafted messages, The Harmony Institute can help other organizations achieve their causes. This is mainly based on using “unique methodology in researching and testing the impact of behavioral science on consumers of mass media storytelling.” If you’re intrigued by this, then you should check out Internships at The Harmony Institute. They have year round unpaid positions in behavioral science research, program development, media production and marketing. Additionally, there’s a Media & Research Internship posted on Idealist. You can apply for any of the positions by sending a cover letter and résumé to info@harmony-institute.org.
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Tags: advocacy, behavioral science, Internships, marketing, media, New York, non-profit, production, program development, psychology, research, science, unpaid
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