Totsy

by on July 31, 2012

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I have a good friend who has been subscribed to these e-mails from the start. He’s not looking for a job, but he helps me out by giving me feedback, pointing out typos, and recommending companies (you’re always welcome to do the same by hitting reply). He has an 18-month old daughter, so he knows how crazy the market is for products targeted to new parents. Even though most college students and recent grads don’t have babies on their mind, he thinks it’s a great market to start a career in (it’s growing big time), and I agree. One company that I found that is attacking the new parents market is Totsy. They’re based in New York, NY, and they’re combining a hot market with a hot business model (flash sales). As they put it, they offer “moms on-the-go and moms-to-be access to brand-specific sales, up to 90% off retail, just for them and the kids, ages 0-8.” Babies and flash sales, how can you go wrong?

Baby Crazy

Totsy has been around since 2009, but they just closed a huge round of funding this month. You can expect them to grow a ton in the near future. The key for Totsy is going to be offering great brands at great prices. While they do put an emphasis on being green (for instance, they’ll plant a tree in honor of your baby when you make your first purchase), I don’t think that’s going to be a big driver of their business. It’s all going to come down to the quality of the deals they offer. They boast brands like Melissa & Doug, Disney, and ALEX on their home page, so it seems as though they’re on the right track. With the infusion of capital, Totsy should be hiring a lot of new people. You can already see evidence of this on their Careers page. You shouldn’t be surprised that they don’t have any internships posted right now (it’s August tomorrow), but they have had interns in the past. This is a great time of the year to reach out to companies that you know offer internships and inquire about future opportunities. Sometimes you can land a position for the Fall or even next year before a position is ever posted.

Links to Help You Begin Your Research

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