One of the cool things about the world that we live in these days is that not every decision need to be politicized. You aren’t restricted to voting your social conscience once a year on election day. You can also vote with your pocketbook/wallet/loose change. There are all kinds of products that not only serve your everyday needs, but that also represent a social idea. I’m not just talking about brands either. That Nike symbol on your t-shirt doesn’t really mean anything, but building a house with LEED certified green materials or buying Fair Trade Coffee allows you to ensure that you’re spending your money in away that aligns with your moral stances. TransFair USA, based out of Oakland, CA is the non-profit organization behind the Fair Trade Certification – as you can see from the logo to the right. They have programs that certify coffee, tea, chocolate, vanilla, fresh fruit, rice, sugar, and much more along a specific set of guidelines.
I think that we’re already seeing that certification is going to play a huge role in the future of marketing. People want to know that the products that they buy are produced greenly (yes, I just made that word up), fairly, and even organically. People will pay a large premium for that extra bit of knowledge about the products that they buy, so this idea isn’t going anywhere. That’s why TransFair USA seems like such a cool organization. They’re leading the path when it comes to Fair Trade Certification. Whether you’re truly passionate about Fair Trade or you’re just fascinated by certification as a marketing concept, an internship with TransFair USA might be a cool way to spend the summer. You should head over to their Internships page and check out what they have available. Right now there are two opportunities available – Category Management Intern and Web Intern. Both are part-time, unpaid, and based out of their Oakland, CA office. You can apply online directly from the position listings.
Links to Help You Begin Your Research
Do you buy Fair Trade Certified products?
Do I Know Anyone at TransFair USA? - Check LinkedIn | Check Facebook
Tags: California, certification, Internships, marketing, non-profit, social media, trade, unpaid
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