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I sometimes get embarrassed by how many screens I use at once. I have legitimately browsed Facebook on my phone while I was sitting on the couch watching tv with my laptop on my lap and my iPad tuned into MLB.tv. Just typing that kind of makes me feel like an idiot, but that’s the way it is now. This provides an interesting dilemma for advertisers. When we only had one screen in the house (the tv), they didn’t get 100% of our attention. Now there’s a good chance that we won’t even notice the ad on the channel that we’re watching. Tremor Video is a New York, NY based company that is working hard to increase engagement with video advertising, and one way they’re doing it is by hitting you on every screen you own. Their mission is “to bring the certainty of science to brand marketing,” and it sounds like they’ve developed some pretty cool technology to do that.
Feel the Tremor
To understand what Tremor Video (TV for short) is all about, you should read The Televisionary Manifesto. It’s a very short treatise on why they think video is so important and how they see the interaction between television and other forms of video content. Video advertising used to be easy because audiences were captive. That’s not the case anymore, so now advertisers must convince consumers to start watching or keep watching. Tremor Video has some pretty cool ways of doing that, and you can see them in action in their Ad Lab. If you’re impressed by Tremor Video’s work, you should then head over to their Careers page. Right now they’re looking for an Account Management – Client Services Intern. They don’t mention whether the position is paid or not.
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