Upper Deck

by on January 31, 2013

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Upper Deck Logo

I bet I have at least 100,000 baseball cards still at my parents’ house. I hold out hope that they’ll be worth something some day, but it’s not looking good. The problem is that card manufacturers produced a ridiculous number of cards in the 80s, 90s, and 2000s. At that point everybody knew that baseball cards could be valuable, so they put the best cards in protective sleeves and tucked them away. Because the only source for price information was a few price guides that were published monthly, people believed that their cards were far more valuable than they actually were. And then the manufacturers started putting out “rare” cards on purpose in the form of “inserts.” When the baseball card started to move online, the bubble burst. My cards aren’t worth all that much these days, but I still remember how much fun I had collecting them. Upper Deck is certainly part of those memories. They were the first premium card manufacturer–every card had a beautiful glossy photo and a hologram on back to protect against counterfeiting. The Carlsbad, CA based company has had to adapt a lot over the last decade, but they’re still one of the leading brands in sports and entertainment collectibles

Sit in the Upper Deck

When you land on the Upper Deck home page you see Marvel characters, Hello Kitty, autographed game-used sneakers, an Upper Deck credit card, and occasionally an actual sports card. Upper Deck has had to adapt to having their core business completely trashed by the Internet. They can’t manufacture scarcity anymore, so they have to market real collectibles. In fact, I was watching Pawn Stars the other day, and a guy came in with an Upper Deck manufactured George Washington card. It had a cut signature from a contract and a strand of our first president’s hair. I’m not kidding. I’m glad to see that Upper Deck is still around and still creating memorable moments for collectors. If you’d like to be part of that , check out their Careers page. Right now they’re looking for an unpaid Marketing Intern.

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