Uptown Treehouse

by on October 16, 2012

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I don’t hide the fact that I’m skeptical of social media marketing. I was an early adopter, and it never really paid off for me. Still, I see tons of major brands investing heavily in social. They’re not stupid, so whether they’re hedging or actually getting a good return, social media marketing is going to keep growing. Since it’s such a new field, it’s a great industry for young people to make a name for themselves. That’s exactly what Aseem Badshah has done. When he was 16 he started a site called ThinkEssay.com “where students could post their schoolwork – such as essays, term papers, class notes, lab reports, and presentations – to provide inspiration and resources for other students.” That’s how he got his social media street cred. After he graduated from the University of Washington in 2010 he started Uptown Treehouse, a Bellevue, WA based (but they appear to be growing a team in Los Angeles) “full service marketing agency that helps brands meet their goals by leveraging social media to connect with current and potential customers.”

Uptown Baby!

I come across a lot of social media marketing firms. What made Uptown Treehouse stand out? Breaking Bad is one of their clients! I seriously can’t think of a cooler brand to be doing social media for (they also do work for Microsoft and Grand Marnier). Uptown Treehouse’s service offerings include Community Management, Social Advertising, and Social Branding, so they’re working on some pretty interesting stuff. They don’t show any of their work on their website, so the best way to get to know them better is to read the company blog. If you’re excited about what you see, check out Uptown Treehouse’s Internships page. Right now they’re looking for a paid Social Media Marketing Intern (Los Angeles, CA), and I’m sure there will be more opportunities in the future.

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