One Day, One Internship » advertising

Collective

Willy Franzen — Wed, 28 Jul 2010 15:24:00 +0000

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You know what One Day, One Internship is all about? It’s you, the audience. Maybe for you, it’s all about learning about cool companies, but for me it’s the fact that every day you bring these posts to life by researching the companies we feature and applying for their jobs. I love it when I get e-mails from employers telling me how excited they were about the surge of talented applicants that they got from being featured on One Day, One Internship. When it comes to the world of advertising, it’s kind of the same. It’s all about the audience. They’re the ones who see the ads, and then hopefully take the desired action—usually that means making a purchase. Collective is a New York City based media company that is entirely audience focused. They are “the leader in understanding and delivering audiences. With the premium inventory that attracts them. The innovative technology that delivers them. And the insights that define them.” By finding the “intersection of the right ad, targeted to the right person, in the right environment,” Collective is able to maximize the effectiveness of any advertising campaign.

Will You Join the Collective?

What Collective does isn’t easy. It requires a ton of data and some extraordinary technology to translate that data into actionable advertising strategies. Collective works with ad agencies, brand advertisers, and publishers to help all of them make the most of audiences, which is why Collective calls itself “The Audience Engine.” If you want to get a feel for what Collective actually does, you should take a look at their What Worked This Week page. It allows you to see what kind of ad campaigns they’ve been running and how well it has worked. Pretty cool for them to be so open with their success stories (although I’d love to see some of their failures too). You kind of have to dig in to really understand what Collective is all about, so I guess their messaging could be a little tighter, but it’s hard when you’re taking such a technical approach to an area like advertising. If you like what you see with Collective, you can check out their Internship page. Right now they have a bunch of jobs posted, but only one internship: Account Management Intern. The position is paid, and it looks exciting, so check it out.

Links to Help You Begin Your Research

What have you heard about Collective?

Indeed

Willy Franzen — Fri, 23 Jul 2010 15:57:25 +0000

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It’s story time today! Let’s go back three years to when I was still job searching. I was getting extremely frustrated with the recruitment process, and I was starting to think about how I could make online job search better. Beyond my typical job searching, I was reading everything that I could about the online recruitment industry. I was generating new ideas, and trying to find a way in so that other job searchers wouldn’t have to go through what I went through. I took an especially strong interest in Indeed, not only because they provide an excellent job search engine, but also because they were an innovative and successful startup located in Stamford, CT—just 20 minutes from where I was living at the time (they also have an office in Austin, TX). They were still small, and they didn’t really have any job postings that were suitable for me, so I e-mailed the CEO. I told him why I wanted to work for him and what I thought that I could bring to the table. It worked, and I got an interview (going straight to the top is an underrated job search method). After clearing the phone screen, I got invited to the office to meet with some people on the team, and, to my surprise, that included the CEO whom I had e-mailed my initial “cover letter” to. The interview was kind of a disaster. It went well at first, but I had already started working on One Day, One Job, and telling a potential employer that you’re starting a company in the same space isn’t typically a good idea. I didn’t get offered the job (nor did they ever formally reject me), but I think it all ended up for the better.

Yes, Indeed

Indeed’s business model looks a lot like Google’s. Scour the Internet for information, organize that information in a coherent fashion, and spit it back to users in a relevant way with ads mixed in with the content. While Google does it for everything, Indeed only focuses on jobs. You probably already know all about Indeed, because if you’re job searching and not coming across Indeed at least occasionally, you’re either not searching very hard or using an ultra targeted, networking approach (which I approve of highly). If you don’t have a problem with getting meta about your internship search by looking for a position at a job search company, then take a look at internships at Indeed. They have a bunch of opportunities, and a number of them are either listed as internships or described as such. The one definitive internship is for a Sales Intern at the Stamford office, while there are a number of positions in Austin, TX with descriptions saying they’re looking for a current student. These include positions like Country Marketing Associate – Native Australian, Country Marketing Associate – Native Canadian, Country Marketing Associate – Native Spanish, and Marketing Associate. I’m still a fan of Indeed, even if they didn’t offer me a job, so go see if you can do better than I did with them. There’s no word on whether the positions are paid, but my guess is that they are.

Links to Help You Begin Your Research

Do you use Indeed?

ScanScout

Willy Franzen — Fri, 16 Jul 2010 16:03:58 +0000

Sometimes I get annoyed when I go to YouTube to watch a video and get forced to watch an ad or when a video overlay pops up on a site I want to visit. Then I remind myself how awesome it is that I get access to so much free content. As a content producer, I’m especially aware of how hard it is to make a profit off of quality content. I’m never going to bombard you with stuff that you’re not interested in, which is why we only take on sponsors who have awesome internships to offer or at least make sense for college students. I guess that means that we’re editorializing in our acceptance of advertising. ScanScout, which has offices in Boston, New York, San Francisco, Los Angeles, and Chicago, targets ads a bit differently. They’re a “technology-driven video ad network that delivers precise audience targeting and superior brand results by capturing and synthesizing billions of content and user interaction data points to match the right ad to the right video, at the right time.” That doesn’t mean that their video ads won’t annoy you, but at least they’ll be way less likely to annoy you—and might even interest you. The whole targeting process is automated, which is really impressive considering these aren’t contextually targeted text ads.

Scout’s Honor

ScanScout already has a lot of major advertisers working on their platform. They have brands like Bing, JC Penney, Jaguar, Oreo, and Axe. You can take a look at some of the ads on the ScanScout home page or you can take a look at their ad gallery. To learn more about ScanScout, you’ll probably want to take a look at how they convey their brand message to both advertisers and publishers. Additionally, you’ll want to know whom they’re partnered with and what kind of technology they’re using. Once you have a feel for ScanScout’s business, you’ll want to check out their Careers page. They don’t have any internships posted on there right now, but a little LinkedIn research showed that they’ve offered internships before. My guess is that you could probably score an opportunity in an area like Business Development, Account Management, or Web Development.

Links to Help You Begin Your Research

Have you noticed any ScanScout ads on the web?

Federated Media Publishing

Willy Franzen — Mon, 12 Jul 2010 14:14:11 +0000

There has never been a better time in history to find great reading material for free. The Internet is full of excellent content on nearly any topic (such as finding internships). The coolest innovation has been blogs, which have changed the top down approach that used to dominate media publishing. Now, it’s quite easy to have a conversation with the author whose work you’re reading, whether it be through comments, e-mail, IM, Twitter, or some other preferred form of communication. This has led to more engaged audiences and, sometimes, a much quicker development of ideas. The only way to continue this trend, though, is to make sure that web authors are well compensated for their hard work (pay me!). That’s where San Francisco based Federated Media Publishing comes in (we originally covered them on One Day, One Job almost two years ago). Few web publishers have figured out how to effectively charge for access to content, yet many have learned that running engaging advertising can be a big win for all parties involved. Federated Media doesn’t works with a wide range of conversational media properties to monetize visits from highly engaged online readers through advertising.

No, Not the Department Stores

For most web publishers Federated Media is the holy grail of advertising. When you get accepted into their network, you can say that you’ve made it. There are a plethora of other ad networks out there for publishers, but none seem to be able to score deals with major blogs like Federated does. Even two years after I first looked at them, Federated Media is still growing like crazy and profitable. Clearly this “conversational marketing” thing has some merit. Don’t be one of those haters who uses an ad blocker. Relish in all of the free content that you have access to, and occasionally click the ads (that’s not going to send you to an advertiser, it’s a Seth Godin blog post) when you find a product or service that interests you and has appropriately used the conversational medium to reach you. And after you click the ads, check out Internships at Federated Media Publishing. Right now they have three positions posted: Ad Sales Marketing Intern, Ad Sales Operations Intern – Project Management, and Ad Sales Operations Intern – Reporting & Analytic. All of the internships appear to be paid, so give them a good look!

Links to Help You Begin Your Research

Which of Federated Media’s authors do you enjoy reading most?

Pandora

Willy Franzen — Thu, 01 Jul 2010 16:36:13 +0000

I used to listen to a lot more music. In fact, my first website was music related (I won’t go into any more detail because it’s embarrassing). I guess I got a bad taste in my mouth from the shutdown of all of the file sharing websites. As new services have popped up that make it easy to listen to music for free, I’ve started to listen again. One of those services is Pandora, which uses The Music Genome Project to deliver users a radio station that is tailored to their individual tastes. It’s a simple idea, but a huge technical challenge. Not only does Oakland, CA based Pandora have to deliver different music to every user—and all at the same time—but they also have to be able to predict what kind of music you’re going to like based on songs that you tell them that you like. They do the hard part, and all you have to do is click a thumbs up or a thumbs down when they start playing a song for you.

Pandora Is All Gifted

If you were wondering where Pandora got its name, you can read all about it here. And if you’re wondering what Pandora is like, just try it. You can even get an iPhone app and play music in the background, which is awesome. There’s not a lot more to the Pandora product than being able to listen to great music whenever and wherever you want for free. The business is built on both an advertising supported and a freemium model. For $36 a year you can get Pandora One, and if you don’t want to pay you can listen to targeted ads occasionally—just like normal radio. If you’re interested working at a place where music, media, and technology intersect, then you should check out Pandora’s Careers page. They have a ton of jobs posted right now in areas like Advertising Sales, Software/Web Development, Accounting, Design, and more, but they don’t list any internships. They certainly do offer internships, and I’ve found some notes about it across the net, so your best bet is to reach out to them at pandora-jobs@pandora.com to learn more.

Links to Help You Begin Your Research

Do you use Pandora?

Efficient Frontier

Willy Franzen — Wed, 30 Jun 2010 12:53:03 +0000

Auctions are huge online. You probably know all about eBay, but did you know that Google’s advertising platform (the one that makes them almost all of their money) is also run by an auction model? If you want to advertise on a specific keyword’s search results, you make a bid, and if your bid is the highest (with some kinks thrown in to ensure quality advertisers), then your ad gets shown. What’s really interesting is that our financial markets are also based on an auction system. This means that innovations in the financial markets can also have relevance to the online advertising markets. That’s what Sunnyvale, CA based Efficient Frontier has figured out and built their business on. Their “performance optimization platform harnesses the power of advanced modeling to optimize campaigns and forecast the impact of changing tactics.” Efficient Frontier handles over $900 million in search engine marketing spending for their clients every year, which makes them a world leader.

Explore the Efficient Frontier

The key idea behind Efficient Frontier is portfolio theory, which has been used to develop their optimization platform and predictive modeling. It’s really complex stuff that you’d expect to find at an investment bank or hedge fund, but it may feel a little bit more approachable since it’s about advertising and not financial instruments. If you take a look at Efficient Frontier’s clients, you’ll see a lot of familiar names, and if you want to get a better feel for how those clients use Efficient Frontier’s technology, you should check out their case studies and testimonials. If after reading those you’re even more excited about Efficient Frontier, then you should check out their Careers page. Right now they’re looking for an MBA Marketing Intern. It’s hard to say how tied they are to the MBA requirement, but it looks like a pretty cool opportunity to learn about Efficient Frontier’s business.

Links to Help You Begin Your Research

What do you know about Efficient Frontier?

Aol

Willy Franzen — Thu, 03 Jun 2010 13:00:45 +0000

Everybody acts like social media and social networking is a new development, but it really isn’t. Even 15 years ago there was a web service that enabled you to create profiles, connect with friends, engage with communities, and communicate instantly or asynchronously. It was called Aol, and there’s a good chance that you used it. I feel bad for Aol. They had it all. They were the behemoth of the social web before anyone knew what the social web was, but they were too big and not agile enough. They continued to act like an ISP, and their market share eroded as people transitioned to high-speed connections. Today most people think of Aol as irrelevant, but the NYC based company is doing their best to make a comeback. The good news is that they aren’t living in the past. They’re not trying to win at social networking or being an ISP—they’ve repositioned. They now describe themselves as “a leading-edge web services company, with an offering of premium and niche content sites, world-class tools and platforms.” The focus is on content, and in some ways that’s what Aol was always about—making great content easy to access for the masses. The tough thing for Aol is that they’re already a huge company, so they’re going to have to swing for the fences if they want their new business model to work.

You’ve Got Mail!

The only reason that I actually decided to feature Aol today was because they have an amazing internship contest going on right now. It’s focused on their new Lifestream service which aggregates all of your social profiles in one place (apparently Aol hasn’t completely given up on social networking, but I think that they probably should). It’s not your typical internship, but it looks pretty awesome. It’s paid, you get direct access to Aol’s CEO Tim Armstrong, and you get some serious responsibility. Oh yeah, and the most important thing is that your main duty is to live an awesome life and share it through Lifestream. The only downside is that only one person can get it. You can find all of the details here. After looking at that opportunity, I decided to hit up Aol’s Career site and look through their job openings for internships and co-ops (which you can search for specifically). Of Aol’s 749 vacancies, 36 are for internships. I won’t go through each one, but they’re offered in areas like Editorial, Customer Service, Software Development, Customer Service, Finance, Advertising, Sales, Travel, Music, Media/Content, Information Technology, Real Estate, and more. They don’t mention whether most of the positions are paid or not, but the large majority are in New York City with a bunch in the Dulles, VA area and a few scattered across Lancaster, PA; Atlanta, GA; San Francisco, CA; Baltimore, MD; Denver, CO; and other locations.

Links to Help You Begin Your Research

What do you think about the new Aol?

TargetCom

Willy Franzen — Wed, 02 Jun 2010 16:35:08 +0000

I’m consistently surprised that I am able to continuously find marketing agencies that I’d never heard of before. I always imagine that large companies have large marketing departments, but the truth is that a lot of marketing gets farmed out to agencies. Differentiating between agencies as an internship seeker is tough once you get away from the biggest names in the industry. I always like to look at client lists as a quick proxy for agency quality, but then again it continues to surprise me how many agencies there are with awesome client lists. Chicago based TargetCom is one of them. They’ve worked with names like the Atlanta Braves, Hooked on Phonics, Allstate, Audi, and Citi. Marketing is all about growing revenues, so TargetCom does well to describe themselves as “an integrated marketing agency that practices the art and science of generating, executing and measuring great ideas for clients who are serious about growth.”

Make TargetCom Your Target

Unfortunately TargetCom is like many other integrated marketing agencies in that their website is built entirely in Flash. This means that I’m not able to link you to specific sections of the site to learn more about the details of who they are and what they do. If you do browse around on your own you’ll come across case studies for projects with companies like Harley-Davidson, TrueCredit, and Cancer Treatment Centers of America. You’ll also get an inside look at their culture and their people. This is the important stuff that you should really look at when you’re deciding which marketing agencies you want to apply to (or if you want to apply to any), so take some time to browse TargetCom’s website. You won’t find a Jobs or Internships page, but you will find a note on their Contact page saying that they’re “always looking for enthusiastic, talented people” along with an invitation to reach out to them at tcomjobs@targetcom.com. Additionally, I came across this posting for a paid Design Intern on a third party site. Judging from TargetCom employees’ LinkedIn profiles it looks like they do take interns on full-time, so there’s definitely room to grow.

Links to Help You Begin Your Research

What have you heard about TargetCom?

F+W Media

Willy Franzen — Mon, 24 May 2010 15:03:35 +0000

When I decided to build Found Your Career, I pulled in Jason Seiden to tell the employer’s side of the story. He knows what it takes to succeed in the workplace, and he has a new book about just that called Super Staying Power: What You Need to Become Valuable and Resilient at Work. Check it out.

I don’t need to tell you all that the publishing industry has hit a rough spot. All you need to do is look around and see the iPads, Kindles, and Nooks. For hundreds of years the industry has used the same method delivery, but suddenly they’re losing control of how their content is distributed. This is really scary for a lot of people, but they’re forgetting something important: it’s all about the content. And the more targeted your content is to a specific audience, the better. The General Interest publication is a dying breed, and niche media is what it’s all about. F+W Media is a Cincinnati, OH based publisher that gets this. As they put it, F+W Media “offers the highest quality content in a wide variety of formats—from print to digital to video—to highly passionate enthusiast communities.” That’s a model for success that many in the publishing industry are scared of.

Join the Community

At F+W Media it’s all about communities and connecting “passionate, likeminded groups of people to share an ongoing exchange of information, ideas, and inspiration.” That’s why F+W has selected niches like Antiques & Collectibles, Automotive, Construction/Trade, Crafts, Design, Fine Art, Firearm + Knives, Genealogy, Horticulture, Numismatics, Outdoors, Sports, Woodworking, and Writing. You’ve probably never heard of many of the titles that F+W Media publishes, but that’s ok with them. As long as the woodworkers and weapons collectors know about them, they’re happy. In addition to books and magazines, F+W Media also produces digital products and courses and even operates trade shows. The focus on developing and distributing content for enthusiast audiences makes for the potential for some pretty cool internships. Right now there are a number of opportunities posted on F+W Media’s Internships page. These include Summer Production Intern (Iola, WI), Summer Media Intern – Editorial – Adams Media (Avon, MA), Summer Editorial Intern – Design (New York, NY), Summer Art Intern – Print (New York, NY), Summer Advertising Sales Intern (Iola, WI), and Summer Editorial Intern – Southwest Art Magazine (Broomfield, CO). Some positions are listed as unpaid, and for some it doesn’t say, so you’ll have to ask about that if you aren’t looking to work for free.

Links to Help You Begin Your Research

Which of F+W Media’s communities appeals most to you?

Jumptap

Willy Franzen — Mon, 17 May 2010 15:02:26 +0000

See the comments at the bottom of the page to get an update on how Jumptap has repositioned itself.

I have mixed feelings about any company that decides to take on Google. In one sense I think that they must be extremely stupid, and in another sense, I love the ambition. What seems crazier is taking on Google in their core area of expertise: search. But that’s exactly what Jumptap is doing. Now, they’re not trying to build a new web search engine (that’d be really crazy), but they are aiming to be the name in mobile search. Jumptap is headquartered in Cambridge, MA (with regional offices in NYC and Tel Aviv, Israel), and they realize how much potential there is to make money selling advertising on top of mobile search results. The key difference between what Jumptap and Google are doing with mobile search is that Jumptap is building a unique search experience for mobile users, while Google’s mobile search delivers results that are generally the same as what you’d find when you’re sitting at home on computer.

Jump to Jumptap

Here’s how Jumptap CEO Dan Olschwang explained it in a TechCrunch article back in 2008:

We have a little different approach. We present a more usable result on the mobile phone than incumbent search engines. We are not trying to take Web results and shrink them onto a small screen. If you are standing on a street and looking for Tylenol for your baby, you are not interested in the recent press release. You are interested in the closest open drug store.

A search engine that heavily bases rankings on incoming links like Google does will struggle with a lot of the searches that mobile users use. Jumptap thinks that their algorithm will do a better job of helping you find an open drug store. I haven’t tried their search platform, but I hope they’re able to do it. It would be a huge success and a boon for mobile searchers. If you want to help Jumptap accomplish this, you should take a look at their Internships page. Right now they’re looking for interns in Software Development, Partner Operations, Patents, Quality Assurance, Accounting, Linux System Adminstration, and Social Media/Marketing. It’s unclear whether the positions are paid or not, and you can find all of the full descriptions on Jumptap’s Internships page.

Links to Help You Begin Your Research

What do you think about Jumptap’s going up against Google?

Fast Horse

Willy Franzen — Thu, 13 May 2010 15:35:16 +0000

Telling you about a new company every day is just part of what we do—our blog is filled with articles that will help you land an internship. If you haven’t read my post on One Day, One Job entitled How to Use Facebook Ads to Make Employers Hunt You Down, then you need to do that right now. I’m bringing that up specifically because this morning I came across a guy who used Google AdWords brilliantly in his job search. (You need to see this!) And if you love these creative marketing ideas, then you’ll love what Fast Horse does. They’re a Minneapolis, MN based boutique consumer marketing agency with expertise in non-traditional marketing. Their clients include Coca-Cola, Odwalla, Radisson, and Marvin, and they’ve eschewed a traditional corporate website in favor of a blog format.

Get on a Fast Horse

Fast Horse doesn’t seem to have a portfolio page, but they do have an Our Work tag for blog posts that show off what they’ve done. One of my favorites is the short movie that I’ve embedded below (RSS and e-mail readers will have too click through).

Another quirk about Fast Horse is that they host their Careers page on Facebook. Well, it’s not exactly a Careers page. It’s more “a resource for aspiring professionals seeking internships or entry-level positions in advertising, graphic design, marketing, public relations, interactive, etc.” But it’s also how they recruit their own entry level talent. They’ve just announced their Summer Intern Search on both the Facebook page and the Blog. This position is reserved for students who will hae graduated by mid-June, and it is paid. The really interesting thing is that they’re only accepting video applications, and they’re letting their Facebook page’s Fans/Likers/Whatever Mark wants us to call them these days, make the final decision on which of the top 3 applicants will get the position. This is a really cool idea, but I worry that it’s a discrimination lawsuit waiting to happen (I’m not a lawyer, but I did major in Industrial and Labor Relations and took Labor Law). Anyway, if you’re interested, you can find all of the details here.

Links to Help You Begin Your Research

What do you think about Fast Horse’s approach?

AudienceScience

Willy Franzen — Fri, 07 May 2010 16:14:33 +0000

I was really tempted to cover a high frequency trading firm today after what happened yesterday (please, if you do anything today, take 15 minutes and read a couple of articles about yesterday’s events). I decided it against it, but if you are interested in HFT jobs, check out our post on Jump Trading. Instead of talking about financial markets, we’re going to stick with this week’s unintentional theme of science, kind of. AudienceScience is a Bellevue, WA based digital media company that focuses on taking a scientific approach to online marketing. Their approach puts an extremely strong emphasis on behavioral targeting and moving beyond a demographic approach to advertising.

Science Without the Lab Coat

I guess if I really wanted to link AudienceScience to the May 6th Panic or whatever you want to call it, I could mention the fact that their clients include Wall Street Journal Digital, Financial Times, Nikkei.com, and a number of other brands related to financial news. I’ll bet they collected some really strange behavioral data across those sites yesterday. In case it’s not clear, AudienceScience is very much an advertising business. Their value proposition is all about ensuring that they “deliver your message to the right audience, at the right time, in the right place,” and they’re using extremely sophisticated technology to do so. To get a better feel for the kind of work that AudienceScience does, you can check out their Case Studies or take a look at AudienceTargeting.com. And what about careers at AudienceScience? While they’re located in Bellevue, WA and have offices in San Francisco, Los Angeles, and New York City, their only internship opportunity is for a Media Development Intern at their Santa Barbara, CA office. There’s no word on whether it’s paid or not, but it looks really cool. I can’t say whether AudienceScience will have any other internship opportunities in the future, but they’re worth watching for.

Links to Help You Begin Your Research

What do you know about AudienceScience?

Millennial Media

Willy Franzen — Wed, 28 Apr 2010 14:42:48 +0000

I hate the term Millennial when it’s used in the same way that Generation Y is. A lot of career advice these days is focused on generational issues, but I just don’t buy into it. Yes, old people and young people have different attitudes, but that’s nothing new. There are way more important things to be talking about, which is why I get visibly irked when the word millennial comes up. (And I’m proving my point right now by being a 25 year old grumpy old man.) My bad attitude should explain why it took me a second to warm to the idea of Millennial Media, which is a Baltimore, MD based mobile advertising company. By millennial, they mean next generation/futuristic, so they’re ok in my book. The company apparently has the largest mobile advertising network in the country, and they claim to reach 83% of the U.S. mobile audience.

The Mobile Millennium

It’s very clear that mobile advertising is growing at an amazing rate. Cell phones used to be terrible platforms for marketing messages, but we’re suddenly seeing that change with rich technologies on smaller devices. Getting ads on your phone may not seem all that desirable, but when you realize that it’s subsidizing all those cool, free sites, you have to agree that it’s worth looking at some ads to use Google or whatever other site on your phone. And with location based services popping all over the place, mobile advertising is actually going to be useful soon enough (Foursquare has already netted a free appetizer, a free cupcake, and 10% off of Berry Chill). So how do you get in on mobile marketing while it’s still kind of early? You head for Millennial Media. They’re an industry leader, and they’re already working with big name publishers like ABC, MTV, The New York Times, Digg, and more. And to get a closer look at how their platform works, you can check out Millennial Media’s Case Studies. If you like what you see, you should head over to Millennial Media’s Internships page. Right now they have three internships posted: Brand Communications Intern, Operations Coordinator Intern, and Operations Analyst Intern. You can apply online for any of these positions, and there’s no word on whether they’re paid or not.

Links to Help You Begin Your Research

Do you pay attention to mobile ads?

GSD&M Idea City

Willy Franzen — Mon, 26 Apr 2010 14:42:50 +0000

This morning I was reading a blog post about why interns should be paid (which goes nicely with my article on the legality of unpaid internships), and I noticed that the guy who wrote the post happens to work at an ad agency that pays its interns. Since paid internships in the ad industry are always in demand, I figured that GSD&M Idea City was worth a look. I learned that they’re based in Austin, TX (I feel like a lot of companies that are hiring right now are based in Texas), and that they are one of the bigger names in the industry. In fact, from 1987 until 2007 they were “one of two agencies that held the Wal-Mart account” according to Wikipedia. That means that they helped “build Wal-Mart from $11 billion in sales to $312 billion.” The agency has since moved on, but their client list continues to impress.

Live in Idea City

Another cool thing that I learned from Wikipedia is that GSD&M stands for the agency’s founders’ initials or “Greed, Sex, Drugs, and Money,” which all can be key factors in an advertising campaign. There isn’t much detail about the company on their website, but you can take a look at the work that they’ve done for clients including AT&T, BMW, American Red Cross, John Deere, Southwest Airlines, and quite a few others. It’s great stuff, and if you’re an ad nerd, you’ll love it. Assuming that you do love their work, then you’ll probably want to check out the GSD&M Idea City Careers page. Right now they have 12 internships posted, and they’re all for Fall 2010. That’s right—getting a highly sought after internship requires planning ahead. That doesn’t mean that you can’t find a last minute Summer internship, but if you want the best opportunities, you should be looking at the Fall already. The internships at GSD&M Idea City include opportunities in: New Business Development, Studio Art, Information Technology, Account Service, Broadcast Production, Communications, Creative, Creative Project Management, Graphic Design, Marketplace Planning, Media, and Media (Chicago, IL). You can apply for all of the positions online, so get to it before it’s too late to apply for a Fall internship.

Links to Help You Begin Your Research

Have you been to Idea City?

Quantcast

Willy Franzen — Tue, 20 Apr 2010 14:00:07 +0000

Think that one company every day isn’t enough? Take a look at our archives. We’ve featured nearly 800 companies so far, and you can access our profiles on all of them.

Lately I’ve been getting a number of e-mails from concerned internship seekers (you can reach me at willy@onedayonejob.com). They seem to be worried about the “One Day, One Internship Effect.” In other words, they think that they have no chance at landing an internship with the companies we profile because the companies get flooded with résumés as soon as we post about them. First of all, that’s silly to worry about. Just apply and do your best and don’t worry about the competition. Second, as much as I’d like to be true, we’re not quite there yet. One Day, One Internship has thousands of readers every day, but most people don’t apply for most internships. I’m not going to give you the actual stats, but luckily there are tools that allow you to see how much traffic a given website gets. One of those is Quantcast, which is headquartered in San Francisco with another office in New York City. Their estimated data isn’t the best—they can’t even come up with an estimate for One Day, One Internship—but their data on larger sites and on sites that have agreed to share their numbers is insanely useful.

Get Quantified

Obviously webmasters don’t need to get data on their own sites from Quantcast, but there are plenty of good uses for Quantcast data. You can use it for competitive analysis, ad planning, research, or showing potential advertisers the demographics and size of your audience (without giving away all of your secrets). Quantcast offers a basic free service that anyone can use, but the real business is in selling subscription access to their huge amounts of data. Apparently Quantcast is “used by 9 of the top 10 media agencies,” so they already have the big name clients. As the web becomes more and more mainstream as a media channel, Quantcast is going to have the opportunity to grow and grow. Right now their Careers page shows a number of opportunities including a few internships: Data Mining and Development Intern, Platform Development Intern, and Web Development Intern. For now everything seems to be pretty technical, but if you have what it takes, go ahead and apply online. There’s no word on whether these positions are paid or not, but I’d be shocked if they weren’t.

Links to Help You Begin Your Research

Have you ever used Quantcast?

Firstborn

Willy Franzen — Tue, 13 Apr 2010 15:33:59 +0000

Here’s another one from Fast Company’s list of “The World’s 50 Most Innovative Companies.” Firstborn is a New York City based digital agency with “a knack for hard-core programming most of its hipster colleagues can’t match.” By combining advertising smarts with a firm grasp on technology, they’re taking the art of advertising to the next level. Firstborn claims major clients like Ford, SoBe, Aflac, and Wrigley. But they’re not just making commercials. They’re creating interactive experiences that combine branding initiatives with user generated content. Firstborn has been around since 1997, so they’re not new to this Internet thing. That’s why they’re the ones putting out the kind of stuff that gets true ad geeks really excited. Beyond Firstborn’s portfolio, you can also get a more in depth look at how they work by going through their case studies.

Be Firstborn

I could keep yapping about Firstborn, but if you really want to get to know them, you should look at their work. Then you should check out this video that they made for their internship program. It’ll give you a look at what it’s like to work at Firstborn and what they expect from interns. (If you’re a subscriber, you’ll have to click through to see the video.)

Like what you saw? Then you should check out Internships at Firstborn. Right now they’re looking for interns in Software Development, 3D Motion Design, and Design. The positions are paid and last 3-8 months. You can find application instruction on the individual postings.

Links to Help You Begin Your Research

What do you think of Firstborn’s portfolio?

Trumpet

Willy Franzen — Tue, 06 Apr 2010 14:00:30 +0000

Today is my half birthday, which has nothing to do with trumpets or creative agencies, but I thought it was worth noting in case you want to buy me a present. Trumpet says “Don’t Advertise. Connect.” So that’s what I’m trying to do. Connect with me by buying me a gift. Anyway, Trumpet is a unique creative agency. They’re based in New Orleans, LA, and they typically work with startups, launches, and turnarounds. Since those are exactly the kinds of businesses that New Orleans needs right now, they’re a perfect fit for the city. Trumpet offers holistic strategy guidance that goes beyond advertising and touches on areas like “product development, social or digital strategy, publicity, events, design or sponsored content.” They really aim to touch all areas of the businesses that they work with.

Trumpet Your Abilities

If you want to take a closer look at Trumpet’s approach, all you need to do is look at their work. They’re another company that was named to Fast Company’s list of “The World’s 50 Most Innovative Companies,” but it wasn’t just for their work as a creative agency. Since they work with so many startups, Trumpet has decided to raise $3 million in capital to invest and work with early-stage companies. They are now an agency with a spin off incubator. If you’re intrigued by the story and you like the work, then you’ll probably want to consider an internship. They don’t have anything posted on their website, but I found this posting on Work NOLA. It says that they’re hiring mostly on a project basis, but that full-time isn’t out of the question. If you would describe yourself as any of the following, you should reach out to them:

digital artists
writers
designers
environmental design
product design/development
analytics/crm
art directors
public relations
social media
project managers
production supervisors
strategists
researchers
anthropologists
Interns

To apply, “email a cover letter summarizing what you bring to work everyday along with your resume to erin@trumpetgroup.com.”

Links to Help You Begin Your Research

What do you think of Trumpet?

Man Made Music

Willy Franzen — Fri, 26 Mar 2010 14:56:44 +0000

Like I told you on Monday, I have a ton of new companies to feature thanks to Fast Company’s list of “The World’s 50 Most Innovative Companies.” It may not have been one of the lists that I mentioned in my article 9 Magazine Lists That Will Help You Find a Job, but I’d certainly add it if I were writing the article again. Today we’re going to take a look at Man Made Music, “a unique bi-coastal music production company and Sonic Brand consultancy with an extraordinary team of young music and sound design talent, well-known composers, music supervisors, programmers, club DJ’s, musicologists and brand strategists.” By bi-coastal, they mean New York and LA, obviously, and you can’t really talk about Man Made Music without mentioning their founder and President, Joel Beckerman. He’s been in music media for nearly two decades, and he rolls with big names like John Legend, Morgan Freeman, and John Rzeznik.

Music Made Internships

At Man Made Music it’s all about telling stories. Whether they’re working with NBC Nightly News, The History Channel, Mercedes, or ESPN’s X Games, they’re always ensuring that music is more than just some noise in the background—it’s furthering the message. The company is open to working in any medium, format, or industry, and to get a sense of what they do, you should check out their Case Studies. You may also want to play around with the Man Made Mixer, although it’s really just for fun. So what about jobs? If you’re trying to break into the music industry, and you’re not all that concerned with working at a major record label, Man Made Music might be the perfect place for you. They don’t get specific about their internship opportunities; in fact, their Employment/Internships link goes straight to an e-mail address: employment@manmademusic.com. That may be a little too much ambiguity for some of you, but if you reach out to the folks at Man Made Music and let them know what you can add, you might just find a really cool opportunity.

Links to Help You Begin Your Research

What do you know about Man Made Music?

VICE

Willy Franzen — Wed, 24 Mar 2010 16:07:53 +0000

Yesterday I spent a few hours poring over an issue of Fast Company that includes their list of “The World’s 50 Most Innovative Companies.” It is loaded with companies that I’d never heard of, so I picked out the most interesting ones and checked to see what their internship opportunities looked like. Luckily, I found quite a few prospects, so you’re in for some really cool stuff over the next few weeks. One of the companies that I found was VICE, a New York City magazine and media conglomerate that publishes a “superedgy hipster bible.” Their content is about as safe for work as American Apparel advertisements, which is partially because AA is one of their main advertisers. The interesting thing about VICE is that they are a huge company—they have a print circulation of nearly a million magazines and their sites get 3.5 million monthly unique visitors. This has sparked growth from $45 million in revenue in 2008 to $64 million in 2009.

What’s Your VICE?

Now, I don’t want to be too hard on hipsters, but I find it funny that a company that caters to their audience by being controversial and subversive is actually a major media company raking in the dough. Next we’ll find out that plaid and fixed gear bicycles are also being manufactured by corporate behemoths. Ok, VICE might be making lots of money, but they’re certainly keeping it real. They’ve become more journalistic over time, while maintaining their “blithe and caustic irreverence.” In addition to the magazine, VICE also has VICE Retail (clothing), VICE Recordings (Music/Record Label), VBS.tv (Film and Television), Virtue (Creative Agency), and an Events business. VICE is definitely not for everyone, but if you were offended by my poke at hipster culture (and are not offended by much else), then it’s probably for you. You can learn about internships with VICE here. Current unpaid openings include Motherboard Internship, Digital Ad Operations Internship, Editorial Internship, Viceland Blog Internship, Fashion Internship, Production Internship, Content Internship, Digital Marketing and Strategy Internship, Equipment Management Internship, Production Coordination/Accounting Internship, VIRTUE Internship, VICE Events Internship, VICE Public Relations Internship, Design Internship, and VICE Records Internship. The application instructions vary, so check out VICE’s Internships page for all of the details.

Links to Help You Begin Your Research

Do you read VICE?

White Pages

Willy Franzen — Tue, 16 Mar 2010 15:12:07 +0000

One of my new favorite sites is Mixergy.com. It’s kind of like One Day, One Internship for entrepreneurs. Nearly every day, Andrew Warner, the founder, does a video chat/interview with an entrepreneur. It’s a fantastic educational tool for aspiring entrepreneurs, and it’s also a pretty decent job search resource. One of the interviews that I watched recently was with Alex Algard, the founder of White Pages. He tells the story of how he started the Seattle, WA based company as a student with an initial $1,100 investment. White Pages is now a $57 million per year business. What do they do? They help people find people online. How have they made it so profitable? They’ve worked with the right advertisers from the start.

Look Up Internships at White Pages

While most Internet companies started prior to 2000 went belly up, White Pages has seen sustained revenue growth for more than a decade. The Mixergy interview gets into the nitty gritty details about why White Pages was successful, but the simple story is they built an extremely useful service and made it free. They monetized by providing relevant advertising that delivered exceptional performance for their advertisers. It may seem surprising that a business like White Pages can continue to grow with Google moving in on its core business, but they keep cranking along. If you’d like to be involved with the business of helping people find people, then you should check out White Pages’ Internships page. They offer some great content on why they’re a fun place to work, and they have quite a few current openings at their office in Seattle, WA. Only one is for an intern: a CSR-Marketing Internship that sounds fantastic because it combines marketing, public relations, and environmental advocacy/public policy. They don’t say whether it’s paid or not, though. I also imagine that if you have strong software development skills, they’d love to have you as an intern.

Links to Help You Begin Your Research

Have you used White Pages?

Organic

Willy Franzen — Fri, 26 Feb 2010 16:16:28 +0000

I hope the title of today’s post didn’t make you hungry, because we’re not talking about internships in organic food. Organic is a San Francisco based interactive marketing agency with a brand that has gained a lot of keyword competition over the past 16 years. Yes, people were eating organic back in 1994, but the word wasn’t nearly as common as it is today. Doing research on Organic is tough because the organic search results (excuse my SEO pun) have all kinds of other stuff in them (at least they own Organic.com). Either Google needs to get inside my head to discern my intent, or Organic is going to have to hope that artificial packaged, processed foods go back in vogue. Ok, enough of my ripping on their name—Organic was ranked by AdWeek as the #1 interactive agency in 2007. That fits in perfectly with my impression of Organic from browsing their website and looking at their work. In fact, I’m blown away by how good Organic’s website is. It’s easy to use, it’s full of information, and it’s gorgeously designed. Their corporate mantra is “Exceptional Experience,” and they certainly live up to it.

Live Organic

I’ve found that interactive agencies sometimes go too far with their websites. They get too fancy and end up making an unusable piece of garbage. The way Organic has built their website shows that they’re good at what they do. Beyond San Francisco Organic also has locations in New York, Detroit, Los Angeles, and Toronto. The company’s clients include Bank of America, Jeep, Nike, Guitar Center, and plenty more. I could tell you more about Organic, but you’re much better off visiting their website, because it does a great job of telling their story. Organic even does a great job with their Careers site—they even make a usually crappy applicant tracking system look good. The interesting thing about Organic is that most of their 40 job openings are at pretty Senior levels, but they do have a number of postings (one for each location) for their paid Summer internship program called “The Farm.” There are opportunities to work in areas like Delivery / Project Management, Creative, Technology, Strategy, Media and Marketing Intelligence, and the whole program looks awesome. They only want rising college seniors and recent grads, but if you fit the bill, go ahead and apply online.

Links to Help You Begin Your Research

What do you think of Organic’s name?

Advertising Research Foundation

Willy Franzen — Sat, 06 Feb 2010 16:52:24 +0000

I’m always amazed with the diversity of the non-profits that I come across. Yes, there is a lot of redundancy in the non-profit world, but I swear that you can find an organization for every idea, interest group, and cause. Take Advertising Research Foundation for example. They are a New York City based organization that aims “to improve the practice of advertising, marketing and media research in pursuit of more effective marketing and advertising communications.” They bring together people from all areas of marketing to promote collaboration and the open exchange of ideas. The ARF (as they’re often called) spends significant resources on developing new research and publishing it in the Journal of Advertising Research. They also put on all kinds of events and run councils on a variety of different advertising niches.

ARF! ARF!

Advertising Research Foundation may not be out to save the world, but that doesn’t mean that their work isn’t important. They drive industry standards and work to push forward the quality of the art of advertising. The ARF’s members “include more than 400 advertisers, advertising agencies, associations, research firms and media companies,” so they really are representing the greater advertising community—not just a small subset of it. If you’re intrigued by what The ARF does, you should head over to their Internships page. You’ll see a general description of the internship program with instructions to send a résumé and cover letter noting areas of interest to Kathryn@thearf.org. If you click through to vie the actual postings, you’ll see four paid position posted. These include Membership Services Internship, Research/Social Media Internship, Intern with the President & CEO , and Council Program Internship—some of these positions have multiple openings. It appears you can apply online for these specific positions, but I always prefer e-mailing a real person over submitting through a fixed form.

Links to Help You Begin Your Research

Advertising Research Foundation’s FAQ

What have you heard about Advertising Research Foundation?

AD:60

Willy Franzen — Mon, 01 Feb 2010 15:59:37 +0000

I’m not sure if it’s a trend yet, but it seems that more and more creative/interactive agencies are moving away from client work and spending more time developing products. 37signals used to be a web design agency, and now they develop web-based applications that help people get things done. Brooklyn, NY based AD:60 appears to be taking a similar path. They’re still putting a strong emphasis on their client work, but they also seem to have a lot of interest in developing their own products. The agency’s offerings include Web Design, Website Development, Mobile Technology, Marketing & Advertising, and Consulting, while their current internal projects include MyBankTracker.com and BankTwitter.com.

You:60

AD:60′s name comes from the philosophy that you often only have 60 seconds of opportunity and that “the best ideas and concepts can be communicated through the rapid visual medium without compromising quality.” Although they don’t have a portfolio to show how they’ve expressed this philosophy for clients, you can see it in MyBankTracker and BankTwitter. I like BankTwitter because it’s such a simple concept: it pulls in tweets about the customer service at different banks. You can easily browse these tweets to see which bank will best fit your needs or how you can fix a problem that other people are having with your bank. MyBankTracker is a bit more complex, but it still shows how strong visuals make all the difference. The goal of the site is to provide an “interactive financial information hub featuring bank reviews, financial news feeds and consumer-driven financial help,” and it does just that. If you like what you see on both sites, you should take a look at this PDF that gives the full scoop on AD:60 (the PDF has already been updated to include an iPad in it!) and then
head over to their Internships page. Their internships are paid, and they’re looking for Software Engineers, Designers, and Marketing/Advertising/Communications types. To apply for a position, reach out to them at jobs@ad60.com.

Links to Help You Begin Your Research

What do you think of MyBankTracker and BankTwitter?

Willy Franzen — Mon, 25 Jan 2010 16:51:24 +0000

A lot of people find it ironic that I put an end to my job search by starting a company that helps other people with their job searches. I’ll admit that it’s a bit odd, but it seems to be working out pretty well. Maybe you’ll do something similar by starting your career with an internship at a job-search focused company like Mountain View, CA based LinkedIn. There are plenty of other companies trying to build professional social networks and online résumé sites, but none of them seem to have any hope competing with LinkedIn. LinkedIn reached critical mass first, and that’s why they’re one of my favorite online job search tools. Not only do they allow you to visualize your own professional network to see whom you’re connected to, but they also let you browse through the networks of different companies to learn more about their organizational structure. Where else can you get access to the résumé (which includes where they interned) of someone whose job you want to have five years down the road? LinkedIn is an amazing tool for smart job and internship seekers, and it’s also an amazing business—they’ve been profitable for nearly three years (which is impressive for a startup of their size and scope).

Get LinkedIn

LinkedIn is obviously much more than a job search tool, but that’s its most common use for college students. If you’re not already on the site, you should sign up today. If you are, you should invest some time and effort into learning more about how to use the site—we have some great tutorials in our job search training course, Found Your Career. This goes doubly if you want to land a job at LinkedIn—I can’t imagine their hiring anyone who isn’t extremely familiar with their product. It wouldn’t make sense. Oddly enough, LinkedIn’s Careers site and Job Search function leave something to be desired. Maybe it’s because I expect theirs to be best of breed, but I’m disappointed. The Careers site provides all of the normal information that you’d expect, and the Job listings are just that—a list of jobs. They don’t seem to have a specific section on internships, so all you can do is look at their job postings—I find using this link more helpful for that, as it will make the results a little easier to sort through. Right now they have a number of internships posted including Summer Software Engineer (iPhone, Mobile) Intern, Summer Software Engineering Intern, Summer Technical Operations Intern, Marketing Intern – Recruitment (Mumbai, India), and Marketing Intern – Inside Advertising Sales (Mumbai, India). They don’t seem to mention whether or not these positions are paid. Since LinkedIn is all about networking, you may even want to skip the job postings, and just focus on using the site to connect with people at the company—that would show true knowledge of how their product works.

Links to Help You Begin Your Research

Do you use LinkedIn?

Sportsman Channel

Willy Franzen — Fri, 08 Jan 2010 15:59:10 +0000

Much to my girlfriend’s chagrin, I love watching fishing shows. I’d rather be out on the water, but when I’m trapped on the 30th floor in the middle of downtown Chicago and it’s -15 outside, there aren’t many other options. Unfortunately, ESPN has cut back on their fishing programming, and that doesn’t leave me with any other options on my cable package. If only we got Sportsman Channel, then I’d be much happier. They are “the only television network providing 100 percent hunting, shooting and fishing programming.” Unlike some other outdoor focused networks, they’re staying true to what they are instead of watering down their programming in hopes of better ratings. I haven’t had a chance to watch any of their programming, but I’m sure I’d like it. Sportsman Channel is based in New Berlin, WI, and they also have locations in New York, Denver, and Atlanta.

Tune In and Get Hooked

Sportsman Channel was launched in 2003, and they appear to be growing (they were purchased by a private equity firm that focuses on outdoor media in 2006). They have a huge market considering there are 82 million sportsmen in the United States, so you have to like their ability to grow a business based on targeted advertising. If you love the outdoors and want to work in tv or media, then it’d be hard to find a better place to intern than Sportsman Channel. Their location in Wisconsin is prime for the outdoors lifestyle, and I’m sure that they promote such a lifestyle for their employees too. If you’re interested, you can check out Sportsman Channel’s Jobs page, although it doesn’t include any internship postings—just a Résumé Submission form. I did, however, find this posting for a Research Intern. It’s a paid position, and they need someone immediately. I’d imagine that means that they’ll also have more internship opportunities open up in the future.

Links to Help You Begin Your Research

Do you like to watch fishing shows?

Undertone Networks

Willy Franzen — Mon, 04 Jan 2010 16:01:20 +0000

The future of marketing and media is getting more results based, and that trend is going to continue as tracking technology progresses. Some people think that means that branding campaigns are a dying breed, but the folks at Undertone Networks would strongly disagree. They are a New York City based online advertising network that is helping Fortune 500 companies move their branding campaigns online. The trouble with doing this is that controlling your brand online is much more difficult than controlling it on tv, radio, or in print. That’s why Undertone Networks has developed an ad network that offers “Fortune 500 marketers an ad network where they [can] confidently and safely market their products and services without having to compromise their brand.”

Undertones of Your Career

Undertone Networks is bringing the sophistication of online advertising to branding campaigns. I’m not sure that I’d call it results oriented, but measurement is key to the success of campaigns. Instead of focusing on directly attributing sales or actions to specific campaigns, Undertone Networks is more concerned about driving brand awareness by obsessing over the quality of the audience that sees the ads that they serve. By only working with huge brands and trusted websites, Undertone Networks is able to maintain an intense focus on targeting. If they can’t deliver the audience that they think they can, they’ll happily refund the advertiser’s money. To get a better sense of how Undertone Networks works, you should check out their case studies or this interview with Alan Schanzer, their Chief Strategy Officer.

If you do that and like what you see, then you’ll probably want to take a look at internships at Undertone Networks. They’re an Inc. 5000 company and one of Crain’s Best Places to Work in NYC, so you know they’re the kind of place that you want to get your career started. Undertone Networks has a number of open positions, and a few of those are paid (stipend) internships. These positions include Business Development Intern, Online Advertising Operations Intern, Human Resources Intern, Online Advertising Intern (San Francisco), Online Advertising Sales Intern, Advertising Intern, Marketing Intern, and Media Intern . You can apply for any of these positions through Undertone Networks’ applicant tracking system.

Links to Help You Begin Your Research

What have you heard about Undertone Networks?

‘peeps creative

Willy Franzen — Tue, 15 Dec 2009 16:03:26 +0000

When it comes to company names, I’ve seen a lot of things—all lowercase, weird characters separating two names, all caps, odd uses of numbers, and much more; however, today I’ve come across a first. ‘peeps creative is a company whose name starts with an apostrophe (as you have probably already noticed). It’s pretty unusual, but I guess it’s the kind of thing that you should expect from a creative firm. ‘peeps creative is based in Akron, OH, and they “build meaningful and demonstrably profitable marketing initiatives in the digital and traditional spaces.” They’re all about innovation and spotting trends, as long as it helps them deliver “high-end brand experiences.”

Make a Peep

Being creative isn’t easy. You probably know that from the job search. It’s easy to get stuck in a rut and keep looking at the same job boards and applying for jobs at the same kinds of companies. Creative people often do have natural gifts, but a big reason for their ability to come up with new ideas is that they create an environment that breeds creativity. For ‘peeps creative that means using “methods including but not limited to high-minded concepting, creative direction, research, in-house photography, nurturing creative culture, sushi, mind-bending digital development, an almost debilitating attention to detail, content creation, nerf products, video games and real estate.” If that sounds like the perfect environment for you, then you should take a look at internships at ‘peeps creative. Right now they’re looking for interns in Advertising and Design. Their internship posting is pretty harsh, but it’s just making sure that only the right people apply. The positions are unpaid until you prove your value, which is better than unpaid forever. Check out the posting to see if it scares you off, and if it doesn’t, go ahead an apply.

Links to Help You Begin Your Research

Bozell

Willy Franzen — Wed, 09 Dec 2009 16:04:07 +0000

Want a crappy job? You’re in luck. Today I came across WhatACrappyJob.com, which is actually the internship site for Bozell, a Omaha, NE based full-service public relations and advertising agency. There’s nothing extraordinarily special about the site beyond the domain name, but it’s well designed and informative, which is rare when it comes to Careers websites. I guess that’s what you should expect from the agency behind the “Got Milk?” mustache campaign and the “Pork. The Other White Meat.” slogan. Bozell’s history includes quite a few mergers, acquisitions, and buybacks. As of 2001 Bozell has moved away from Wall Street and returned to it roots as “an independent, client-focused, employee-owned agency.” They have an impressive portfolio of work and seem like a pretty cool place to work.

Got Bozell?

Going back to WhatACrappyJob.com, I have to say that I love their sarcasm. They obviously pay a lot of attention to their internship program, and it shows. They’re offering the opportunity for real work experience and $8.50 an hour. Their internships are offered in Account Services, Art Direction/Design, Copywriting, Interactive, Media, Social Media, and Public Relations, which are all key areas of their business. All of the details including the application form can be found on WhatACrappyJob.com, so check it out and see if one of their positions is right for you. You have until March 1st to apply for this summer.

Links to Help You Begin Your Research

What have you heard about Bozell?

NESN

Willy Franzen — Wed, 02 Dec 2009 15:56:51 +0000

As a Yankees fan I am obliged to hate anything and everything related to the Red Sox—and even Boston sports in general. That’s why it pains me to cover NESN (New England Sports Network) today. They’re one of the most successful regional sports networks (RSNs) in the country ratings-wise (#1 for 6 straight years), and they do it in the 7th biggest media market. NESN is jointly owned by the Boston Red Sox and Boston Bruins, whom they cover along with the Celtics, Patriots, and plenty of local college teams. They were launched in 1984, which makes Watertown, MA based NESN one of the oldest RSNs in the country, and they now reach more than 4 million homes. I still don’t understand why anyone would want to watch Boston sports on tv.

Monster Opportunities

Obviously I think that internships at the Yes Network are way cooler, but I do have to admit that working at NESN would be pretty sweet. There probably couldn’t be a better place for a Boston sports fan (must… hold… back… joke…) with an interest in television than NESN. They have a “40,000 square foot state-of–the art facility” and they do a ton of broadcasting in HD. The only thing they were short on this year was October programming. If you’re interested in NESN, you should check out their Internships page. They’re currently offering unpaid internships in New Media (NESN.com), SportsDesk, Sales & Traffic, Promotions, Program Development & Acquisitions, and Boston Bruins Pre and Post Game Show. All seem like pretty cool opportunities, so I hope that you’ll check out NESN. Maybe you can help them broadcast another Red Sox collapse next fall.

Links to Help You Begin Your Research

Do you watch NESN?

NBC and Telemundo Chicago

Willy Franzen — Thu, 12 Nov 2009 16:55:56 +0000

I have to admit that I pretty much stopped watching local news after going to school and living in Central New York for four years. I swear that every night the news would come on at 11 PM, and there would be a new crew reporting live from a barn that caught on fire. Here in Chicago it’s more likely to be a shooting or possibly some government corruption. I’m sure that your area has its own regular story. Usually I like to talk about how the Internet is kicking traditional media’s butt, but that hasn’t been true when it comes to local stuff. TV and newspapers still own the local market, which is why NBC Chicago and Telemundo Chicago would be pretty cool places to intern. (Telemundo is a local network much like NBC 5 Chicago, but it’s tailored to a Spanish speaking audience.)They’re still the place to go for local news (whether it’s on the web or on the tube).

Intern Locally… If You’re in Chicago

I recently came across the Internships page for NBC Chicago and Telemundo Chicago and was impressed by how many opportunities they are offering. The only thing that bugged me is that they stick a bunch of legalese in the first few paragraphs instead of using the space to tell you how awesome the internship program is. I guess they want to make it painfully clear that their internships are unpaid and only for current students at accredited college. They’re also adamant about the fact that interns can’t do certain work because of union contracts.

With all that said, there are still a ton of cool opportunities including internships in: Advertising and Promotion (NBC and Telemundo), Station/Community Relations (NBC), Digital Sales, Consumer Unit (NBC), Health Unit (NBC), Investigative Unit (NBC), National Business Development (NBC), NBC Network News Midwest Bureau, News Assignment Desk (NBC or Telemundo), News Department (NBC or Telemundo), News Planning Unit (NBC or Telemundo), Sales Research and Marketing (NBC), Sports Department (NBC), Web Development Department (NBC), and NBCChicago.com Editorial Department (NBC). There are 4 internship sessions per year at NBC Chicago and Telemundo Chicago. There’s a PDF application form that you need to fill out and mail in, so check out the NBC Chicago and Telemundo Chicago Internships page for all of the details.

Links to Help You Begin Your Research

Do you watch the local news?