One Day, One Internship » cars

Dealer.com

Willy Franzen — Wed, 24 Feb 2010 14:11:16 +0000

I know that it sounds like a place to buy illicit substances, but Dealer.com is a legal operation as far as I know. They may operate in the underworld of search engine optimization, but so do I, and I’m not a sleaze bag or spammer. Dealer.com is a Burlington, VT based company that “has become the global leader in online marketing solutions for the automotive industry.” They provide a platform for car dealers to generate leads online. I’d imagine that Dealer.com is a direct competitor with Cobalt, a company that we featured back in January. It’s no surprise that automotive online marketing is a growing industry. Most car dealerships don’t have the resources to do online marketing themselves—cheesy tv commercials don’t translate to the web. So how do they reach the masses of people who are using search engines to aid in car buying decisions? They either build an internal online marketing division, hire a local agency that doesn’t know anything about the industry, or go to Dealer.com. Which decision do you think will sell the most cars?

See What You’re Dealt

The thing that really stands out about Dealer.com is their culture. They’re aiming to be the “most sought after automotive web solutions provider in the world,” and it’s very clear that they think that treating their people well will help them get there. Their “brand-new Green Certified Corporate headquarters has a 35,000 square foot fitness facility and in-house organic cafe,” and they offer half-off ski passes at local mountains. It’s the epitome of a cool place to work, which is why they probably keep racking up awards. This attitude is also reflected in the way that Dealer.com does recruiting. I randomly came across the company’s website last night, and it turns out that they’re having a big recruiting event today at the Sheraton in Burlington. I realize that you probably won’t be able to make it, but you can watch the event live at 6 PM EST today on their Careers page. It’s a recruiting tactic that I haven’t seen before, and I really like it. You can tell that they’re serious about talent. I don’t know if it’s meant for potential interns, but I can’t imagine that it wouldn’t be worth your checking out. Dealer.com doesn’t have a specific Internships page, but they do have an Accounting Internship and an Account Management Internship posted on their site. You can apply online for any of these positions, and I’d bet that there will be more internships posted in the future. There’s no word on whether or not these positions are paid.

Links to Help You Begin Your Research

Have you seen any companies run live events for recruiting like Dealer.com?

DriveCam

Willy Franzen — Fri, 05 Feb 2010 16:03:49 +0000

It’s every teen’s worst nightmare. You finally reach that magical age where the state says that you’re ready to drive a car. Your parents reluctantly hand over the keys to the family station wagon. You get a lecture, but you’re going to escape. You’ll finally have the freedom that you’ve been waiting for all your life. But there’s a catch. Your parents have installed a camera in the car to assess your driving and mitigate risk. It’s from a San Diego based company called DriveCam. To you it’s a terrible idea. You hate being spied on. You know you’re a good driver with your state mandated 20 hours of experience behind the wheel. What you probably don’t know is that car accidents are the leading cause of teen death. You’re too caught up in having a sense of freedom to care that this device has reduced the risk of reportable crash by 70% over the course of 2 million miles.

I Always Feel Like Somebody’s Watching Me

I’m sure that I would have resented my parents if they had put a DriveCam in my car, but I must be getting old because now I think it would be a pretty good idea. If you’re not convinced, all you need to do is look at some of the videos on DriveCam’s website to get it. The way it works is pretty cool—DriveCam is only triggered by “fairly aggressive or inattentive driving.” It is constantly recording so that it can catch the moments before a triggering event, but any data collected that is not immediately before a triggering event is deleted. By setting the goal of not triggering the camera, DriveCam forces drivers to slow down and pay more attention. It’s not just for teens, many companies use it to monitor fleet drivers as well. The way it works is that DriveCam uploads video via a cellular network to DriveCam’s servers, and then there’s a Software as a Service subscription that allows the parents or business owners to analyze the data uploaded by DriveCam. The software even provides coaching advice and risk scores. There was a lot of resistance to seat belts when they first came out, but now nearly everyone uses them. I see the potential for the same to be said about DriveCam in 10 or 20 years. That’s why they’re one of the Inc. 500 Fastest Growing Private Companies. They have a ton of potential for growth, and they’d be a great place to start a career. Their Careers page shows that they’re looking for a paid Marketing Intern. You can apply by sending a résumé and cover letter to jobs@drivecam.com.

Links to Help You Begin Your Research

Did your parents install a DriveCam?

Cobalt

Willy Franzen — Wed, 06 Jan 2010 16:14:06 +0000

When I last bought a car in 2001, the best way to go about it was to stop by dealerships to see what they had in their inventory. I remember using the Internet to some extent, but it wasn’t all that helpful. Although I haven’t purchased a car since, I’m pretty sure that the web is playing a much larger role in the car buying decision process these days. That’s why Cobalt, a Seattle based company, is doing so well. They’re in the business of automotive marketing, and they made the Inc. 5000 last year with 134.0% three-year revenue growth to $168.4 million. Cobalt works with both dealers and manufacturers to “increase their retailing effectiveness and profits.” The company has been around since 1995, and it consists of three key subsidiaries: Dealix, UsedCars.com, and IntegraLink.

Drive Your Career in the Right Direction

The big reason that Cobalt has been so successful is that they were ready for the transition to digital marketing from the start. A lot of people in the automotive industry weren’t ready for a change in their business model, but luckily they have Cobalt to rely on for marketing. More than two thirds of auto manufacturers and one half of dealers in the US use Cobalt’s services in some capacity. Cobalt is a lot like a fully-integrated marketing agency in terms of the areas in which they work, but their business doesn’t appear to be quite as client focused (for instance they run a UsedCars.com—a destination site). If you’re intrigued by what Cobalt does, then you’ll want to take a look at their Careers page. It goes into a lot of detail about what it’s like to work at Cobalt, and then it will direct you to take a look at their job postings. That’s where their internships are posted. There’s only one position posted right now—Design Intern (Redwood City, CA), but I’d recommend that you keep an eye out for more postings in the future. You may also want to reach out to Cobalt and ask about other internship opportunities, since they’re doing a ton of hiring (and that often means they’re taking on interns too).

Links to Help You Begin Your Research

When is the last time that you bought a car?

Zipcar

Willy Franzen — Mon, 27 Oct 2008 14:59:48 +0000

The great thing about living in downtown Chicago is that I’m constantly bombarded with new ideas for companies to feature here. In suburban Connecticut most of what I saw when I was driving around was trees. Here in Chicago there are few trees in sight, but plenty of businesses, billboards, and buses (with advertising on the side, of course). There are also plenty of taxes. Sales tax is 10.25% and the parking tax is 28%, but likely soon to be 33%. This is on top of already outrageous monthly parking fees, so it’s no wonder that there’s a Zipcar location just a hundred yards down the street from my building. Zipcars are kind of like rental cars, but better. They’re more affordable (I think, but I haven’t done the math), they’re intended for residents instead of travelers, they’re green, and you don’t need to be 25 to take them for a ride. It’s kind of like having a friend with a car except you have to pay that friend whenever you use his car.

Zipternships

It’s probably no surprise to you that Zipcar is a growing business. They’ve located themselves in urban centers, college campuses, and other places where it’s a hassle (or absurd expense) to own a car. Although the marginal expense of driving a Zipcar is greater than owning a car, most people who live in cities don’t use their cars enough to justify the fixed costs of parking, insurance, and car payments. Zipcar’s business model is ingenious because it feels like a luxury, but it saves people money every month. That’s why we won’t be surprised to see Zipcar thrive even in a declining economy; in fact, they must be pretty confident about their future considering that their Jobs page shows more than 20 job openings. With all those jobs, you’d think that they’d have a laundry list of internships too. They actually only have one internship opportunity (for both Fall and Spring, although Fall is kind of part way over) listed, and it’s in Marketing. The Marketing internship is located in Cambridge, MA, requires 10-18 hours of commitment per week, and is unpaid. The internship description looks great, so if you’re interested, “send your resume in Word (.doc) format along with a cover letter and 3 reasons why you want to work at Zipcar in email format to internships@zipcar.com.”

Zipcar also has some part-time and full-time positions that could be considered alternatives to internships. The job titles include Fleet Associate, Campus Fleet Coordinator, Street Team Member / Promotional Rep, and Street Team Marketing Representative. These jobs vary by location, so head over to the Zipcar Jobs page to get more information about them.

Links to Help You Begin Your Research

Have you ever used a Zipcar?