It’s hard to feel any sympathy for software developers. They’re one of the most employable groups of people on Earth, and they can apply their skills to almost anything they want. However, they’re working in the technology industry which is defined by constant change. A piece of software that used to need to run on a single platform is now expected to work on all kinds of devices. Xamarin is the answer for developers who want their software to work for as many people as possible. The San Francisco, CA based company allows developers to write “apps entirely in C#, sharing the same code on iOS, Android, Windows and Mac.” Why do something four different ways when you can do it once?
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Many of America’s great apparel brands started out by catering to a specific sporting lifestyle. Some, like Filson and Orvis, have largely stayed true to their roots. While others, like Abercrombie & Fitch, have moved far away from the brands that they once were. Lands’ End got its start as a yachting supply company in Chicago, but today it is based in Dodgeville, WI and is “an international apparel brand synonymous with timeless American style.” The company is certainly still inspired by its nautical heritage, but they definitely had to broaden their horizons a bit to get where they now are–generating well over $1 billion in revenue annually.
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When online video really started taking off, a ton of companies went to work figuring out how to monetize all of the new content. Most were focused on advertising, and they generally seemed to converge on the pre-roll ad as the most effective (and possibly most annoying) format. For every type of media, advertisers will try to find a way to use it to get their messages noticed; however, images seem to have been largely ignored even though they’re a huge part of the Internet. Sure, a lot of companies have put ads alongside images, but Luminate is putting them in the actual images. The Mountain View, CA based company has had a lot of success with this format considering that they are “serving more than 180 million users and over 6 billion image views each month.”
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When I was growing up, my church had a really nice way of celebrating Mother’s Day. They’d invite all of the kids up for the children’s sermon and give them each a flower. Then they’d invite all of the women in the congregation to stand up, and the kids would bring each woman a flower until all of the women sat down with their flowers. When I was little, I’d obviously go straight for my mom, but as I got older I got to appreciate giving flowers to the women (they were usually older) who didn’t have a child present. GlamourGals is a non-profit that does this kind of thing on a much bigger scale. They are based in New York, NY, and they inspire “teens to provide ongoing complimentary beauty makeovers and companionship to women living in senior homes.”
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Chances are that you’ve been to a few McDonald’s restaurants in your life. You’ve probably noticed that most are generally the same, but occasionally you visit one that is exceptionally nice or exceptionally dumpy. A big reason for the variance is that 80% of the locations are franchises. Franchising is a great business model when it works, but it can present some pretty tough business problems. Square Root is an Austin, TX based company that solves many of these problems. They have developed “a single platform to improve operations and performance throughout franchise networks.” It’s designed to give employees and managers “the insight, focus, and confidence to work on the right things and drive your business forward.”
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Have you ever seen an article in the middle of the day explaining that a stock’s price was rising on specific news and then seen essentially the same article in the evening saying that the same piece of news caused the price to fall? There are rare occasions when it actually works out that way, but often it’s just lazy journalism. The truth is that it can be pretty hard to explain why a stock’s price moves up or down; however, we all know that specific products can have a huge impact on how a business performs. That’s why Trefis has developed a set of tools that “helps you understand how a company’s products impact its stock price.” The Boston, MA based company “was founded by MIT Engineers and former Wall Street analysts who realized that most people do not understand the seemingly familiar companies around them.”
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It wasn’t long ago that words like “builder,” “maker,” and “product” were reserved for talking about real, tangible things. Today it seems that those are all buzzwords used to talk about the production of web sites, apps, and other digital goods. There are all kinds of companies making software products, and one with a very interesting model is Betaworks. They’re a New York, NY based company whose “ideas, people, capital and data are united in an imaginative way that enable us to create beneficial and transformative products for the socially connected world.” Their goal is to define the future of media with their products, and they’re off to a good start.
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It still amazes me how much old media drives new media. If you’re already famous, you can almost instantly carry that fame over to social media. A show like Shark Tank can drive millions of dollars in online sales. And the right tv mention can crash a website. What I think is cool is that we’re starting to see the reverse happen. People who are famous on Youtube, Twitter, or Instagram are carrying that fame over to more traditional channels. In short, it’s all coming together, and marketers need to be ready for it. Fullscreen is a Los Angeles, CA based agency that is aiming to build “the first media company for the connected generation—together, right at the intersection of tech and entertainment.”
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Travel decisions are almost always open to outside influence. If you know where you’re going, you may need help figuring out how to get there or what to do once you get there. If you don’t know where you want to go, the possibilities are truly endless. That’s why marketers love the travel market (it helps that travelers are often exceedingly willing to spend money to travel). Just like in every other industry, marketers in the travel space are getting much more sophisticated. Sojern is a San Francisco, CA based company that is leading that trend. They have developed a “robust audience engagement platform [that] is powered by machine-learning technology, enhanced programmatic buying (real-time bidding), and data insights.” The goal is to engage travelers and affect their decision-making process, and it seems to be working.
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About this time last year, Amy and I were visiting my parents for Easter. Our wedding was a couple months away and preparations were going very smoothly. And then Amy had her one and only “bridezilla” moment. She realized that she was totally in love with a dress that she had once seen in a picture online, and had to find it. Without being able to look at any pictures because I wanted it to be a surprise, I helped her track down the exact dress at a store only 45 minutes from my parents house. She tried it on, loved it, and bought it. The only issue was that she had already spent a bunch on another dress. What do you do with a never worn, beautiful wedding dress? You put it on Tradesy. They’re a Santa Monica, CA based company that can help you “turn your closet into cash.” It’s a marketplace for new and gently used fashion.
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I’m not a big gamer, but when I do play games on my mobile devices, they’re usually pretty simplistic. Some people prefer a more immersive experience–they take mobile gaming seriously. Those people probably like the games from Gameloft. They’re a New York, NY based company that allows its “fans to play games anywhere, anytime, and on any digital platform.” In fact, more than one million Gameloft games are downloaded every single day. That’s what happens when you develop great games in-house while at the same time you’ve “built the world’s largest distribution network” (for games of course).
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Health is all about information. There was a time when we didn’t know how unhealthy smoking was. Now we do. Many people will live longer, healthier lives because of this knowledge. Any tool that can help both doctors and patients make more informed decisions is immensely valuable. Healthline is a San Francisco, CA based company that has built “the largest, most clinically accurate classification of health information available on the web.” They offer this resource both to consumers in the form of Healthline.com and to brands in a variety of solutions.
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Last night Amy was bragging to me about how popular one of her pins on Pinterest has been. Apparently she was the first to pin something repinned by thousands. Pinterest always struck me as having far more commercial potential than most other social media sites (LinkedIn being the biggest exception). Yet most of the software developed for marketing on social media sites seems to be focused on Facebook and LinkedIn. Ahalogy is a Cincinnati, OH based company that is “pioneering the science of discovery on Pinterest.” It’s not “some do-it-yourself suite.” Instead it’s “a marketing service, powered by [their] network and technology, and paid for performance.”
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If you’ve watched as much Seinfeld as I have, you’re familiar with Lloyd Braun. He’s the guy who George Costanza’s mother wants George to be more like. Anyway, the real Lloyd Braun was Larry David’s lawyer and manager. I’m not sure how similar he is to the tv character, but let’s hope it’s not very. Anyway, the real Lloyd Braun moved away from the legal side and started a company called BermanBraun. The company recently rebranded as Whalerock Industries, but it’s still “a media company for the 21st century, one where the best and brightest minds come together to create world-class content, spanning all mediums and screens.” They’re based in Santa Monica, CA, and they’re behind some brand that you may be familiar with–for instance they’re managing Moviefone for AOL.
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It used to be that most websites were the same for everybody, but today almost everything seems to be personalized. Whether I log into Facebook, search on Google, or visit a jobs website, there’s a very good chance that my experience is being altered based on data that they’ve collected about me. Sites with this customization based on who is logged in used to be referred to (and maybe still are) as portals. Liferay Portal is free and open source software that allows anyone to build this kind of web experience. Liferay is a Diamond Bar, CA based company that was started in 2004 and “houses a professional services group that provides training, consulting and enterprise support services” focused on the Liferay Portal software.
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I barely shop in retail stores any more because I know that I can almost always find a better price online. Retailers have realized this and started getting much more aggressive about pricing merchandise competitively. The problem is that few people are willing to drive from store to store just to save a few bucks. That’s why you should do a little pre-shopping on Find&Save, a site run by Wanderful Media. The former seems to be the sole product of the latter at this point; however, the Los Gatos, CA based Wanderful Media is aiming “to transform the $4 billion business of traditional advertising circulars through digital innovation – just as joint media ventures such as CareerBuilder and Cars.com strengthened the industry’s position through the use of new technology.”
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There’s an episode of Saved by the Bell where Zack Morris convinces Mr. Tuttle (the head of the teacher’s union) that Mr. Belding called him a “spineless jellyfish.” That’s a pretty big insult to someone who is in charge of negotiating against you. Our spines are both metaphorically and anatomically an essential part of our being. That’s why the thought of a spinal injury is absolutely terrifying for most people. Luckily, we as a society have made a ton of progress treating spinal issues. Whether it’s an injury, disease, or deformity, K2M is one of the companies leading the innovation. They are based in Leesburg, VA, and they “deliver and develop technological innovations which enable surgeons to more effectively treat the world’s most complex spinal disorders.”
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Every time that Amy and I move (four times over the last six years), we say that we’re going to do a great job setting up our new place. When we move to the next place, we end up repacking the framed pictures that we never got around to hanging on the wall. Interior design isn’t our strongpoint. Next time we move, we’ll have to use Houzz for inspiration. They’re a Palo Alto, CA based company that offers “a collaborative platform for home remodeling and design, bringing homeowners and home professionals together in a uniquely visual community.” It’s kind of like Pinterest, but only for home design and decor.
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As a job seeker you know that having a digital presence is essential. This obviously true for brands as well. If someone is going to do business with you, they’re probably going to check out your website at some point. One thing that frustrates me is when restaurants have no website or a website that won’t display properly on my iPhone. All I want to do is check your hours, look at the menu, and maybe make a reservation! Anyway, most restaurants need help with their digital presences, and that appears to be what TVI specializes in. While the New York, NY based “award winning digital agency that designs leading brand experiences” doesn’t say anything explicitly about restaurants, a lot of their clients seem to be in that industry.
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I can’t stand political advertising, but it must be pretty darn effective. Why else would politicians have spent $6 billion on advertising for the 2012 elections? Though it may seem crazy to think that people who spend other people’s money for a living are rational spenders, remember that getting elected is what they’re actually good at. Still, they often need outside help, and that’s where Targeted Victory comes in. They’re an Alexandria, GA based agency that has “anchored digital campaigns on the local, state, and presidential level.” While at some point they seem to have worked with non-political clients, today they seem to only work on the Republican side.
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We live in a time when anyone can design nearly any kind product and have it manufactured overseas or domestically for a reasonable cost. It’s doable, but it’s not easy. 3D printing is in the early stages of changing that. Right now the capabilities are relatively limited, but there is no better place to keep an eye on where 3D printing is going than Shapeways. They’re a New York, NY based company that has built “the world’s leading 3D Printing marketplace and community.” It’s a site where anyone with a design can almost instantly offer the product to anyone who wants to buy it.
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Do any of you remember Flip cameras? They were all the rage for a few years, and then they got completely crushed by smartphones. Who would buy a standalone consumer level point and shoot or video camera when you already have something that offers comparable quality in your pocket? The only good reason that I can think of is that you’re worried you might destroy your phone. That’s where GoPro came in. They’re a San Mateo, CA based company that has built a huge business by offering “the world’s most versatile camera.” While other manufacturers were killing each other with battles over megapixels and size, GoPro was focusing on a niche market of users who wanted to be able to take their cameras on adventures. It turned out that it was a really big niche.
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The original idea behind employer funded health insurance was that it was supposed to improve productivity by keeping employees healthy. That’s still generally the point, but today it seems that health insurance is mostly about fixing problems after they happen instead of prevention. Corporate wellness programs are the answer for employers who want to keep employees healthy (and lower insurance costs). Limeade is a Bellevue, WA based company that is aiming to “measurably improve well-being in the world through happy, healthy, high-performing workforces.” How do they do this? By offering software that makes rolling out a wellness program a snap for employers.
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Last week we looked at a company called Destination Maternity that has done really well become expectant mothers are often big spenders. Guess what–once they have the baby they keep spending. This is good news for Kids II, which is an Atlanta, GA based company that has “been inventing and reinventing baby toys and gear for over 40 years.” Even though they’ve been around for a while, their continued innovation has made them “one of the world’s fastest growing baby product companies.”
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I’ve been married nearly 9 months now. Slowly more and more people are asking, “When are you going to have kids?” Getting a puppy deflected a little bit of attention, but it’s only going to gain in intensity. If we do eventually give into the pressure, we’ll face a time in our lives that makes preparing for a puppy seem like nothing. That’s why it should be no surprise that the expecting parent market is absolutely huge. In fact, Destination Maternity Corporation, which is based in Philadelphia, PA, does $500 million in annual sales as “the world’s leading maternity apparel retailer.” Yes, a single company (albeit with quite a few brands) can generate half a billion dollars in revenue selling clothes for pregnant women.
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One day I hope to have a business that makes real products. There’s something extremely alluring about designing and selling something tangible. Even though it may seem like every new company is operating entirely online, there actually has never been a better time to build physical products. Not only is it easier than ever to connect with manufacturers, but prototyping has been revolutionized with 3D printing. There’s still a barrier to entry in that it’s expensive and time consuming to get into 3D printing, and that’s why you can go to a studio like FATHOM in Oakland, CA which uses its “expertise in 3D printing and additive manufacturing to help customers innovate faster and more efficiently.”
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There are generally two ways to market to people. You can build your own audience, or you can rent somebody else’s audience. That’s why a lot of companies are built around building audiences to rent to other businesses. FierceMarkets is a perfect example. They are a Washington, DC based company that specializes in business-to-business media, publications, and marketing. The end goal is to “connect companies with the right audience and ensure each campaign generates the highest possible return on investment.”
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I don’t go to the theater very often, but when I do I usually enjoy it. There’s something pretty cool about seeing someone become a completely different character right before your eyes. As we spend more and more time looking at screens of all sizes, it’s important to remember our “theatrical traditions.” That’s what American Conservatory Theater is all about. They are a San Francisco, CA based non-profit that “embraces its responsibility to conserve, renew, and reinvent the rich theatrical traditions that are our collective legacy, while exploring new artistic forms and new communities.”
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When I was a little kid, I’d visit construction sites with my dad, the architect. I absolutely loved it, but at some point I lost interest in the construction industry. For me building things online seemed more interesting than building homes and offices. If you disagree, you might want to check out Hanley Wood. They are based in Washington, DC, and they are “the premier media, event, information and strategic marketing services company serving the residential and commercial design and construction industries.” For nearly 40 years they have been the go to source for “builders, remodelers, residential and commercial architects, multifamily and public-works executives, and materials dealers and distributors.”
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We all have at least one friend who has a brilliant idea for an app or website, but no way of building it. They think that if they can just find some geek to develop it for “equity,” they’ll be instant millionaires. Building a digital business isn’t even close to that easy, and marketing/business talent is just as important as tech talent. Most people who want to start a company on the web need to either figure out how to do it themselves or pay a lot of money (not equity) to get someone to build it for them. Even then, most agencies are designed to help clients later in the game. That’s not true with Digital Intent. They’re a Chicago, IL based business that helps “clients identify products customers will pay for, design compelling user experiences to make customers happy, and rapidly build high performance products that scale.”
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