Internships in Brand Management

Looking for more internships in Brand Management? Check out the most recent internship postings in Brand Management.

Below you'll find all of the companies that we've covered that may offer internships in Brand Management. You can also look at entry level jobs in Brand Management.


by on July 29, 2014

Protobrand Logo

Branding is one of the most powerful marketing tools known to man. Building a strong brand makes every part of running a business easier, but you better get it right. That’s why a lot of major brands hire consultancies to help them formulate new brands or to breathe new life into existing brands. One of the firms that helps huge companies with branding is Protobrand. They are based in Boston, MA, and they are “an independent research and branding consultancy that offers a unique perspective on emotional insight mining.” That’s the key right there–emotion. It’s what brands are really all about, and that’s why Protobrand puts a strong emphasis on it.

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Inventure Foods

by on July 17, 2014

Inventure Foods Logo

When it comes to restaurant changes, it’s all about branding. People choose chains because they know they can get exactly the same food experience whether they’re in New York, NY or Dubuque, IA. Since companies are investing so much into building these brands, they might as well extract as much value as they can from them. That’s where Inventure Foods comes in. They’re a Phoenix, AZ based snack food company that offers a “diverse lineup of innovative consumer brands sold both nationally and internationally.” They were formerly a potato chip company (Poore Brothers), but they branched out and started co-branding a variety of snacks with companies like TGI Fridays, Jamba Juice, and Nathan’s Famous.

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by on May 28, 2014

MOO Logo

I haven’t updated my business cards in years; in fact, I’m not sure that I’ve given anyone a business card in at least a year. I do most of my business online, so it makes sense that I don’t use a lot of paper products. More and more people are moving in my direction, so if you are going to use printed materials, they need to pop–they need to be able to compete with the interactivity of a website. MOO is an East Providence, RI based company that loves to print. They’ve even invented a word to describe what they do: “printfinity.” It’s a technology that they’ve developed that allows you to “print a different photo or design on every Business Card, Sticker or Postcard in a pack.”

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Sterling-Rice Group

by on August 21, 2013

Sterling-Rice Group Logo

When you look at a bunch of advertising and communications agencies, you start to see a lot of the same words. They all claim to excel in areas like strategy, creative, and insights. You’ll often see the word innovation used, but it’s not always listed as a core competency. One word that I wasn’t expecting to see on an agency’s capabilities page is “culinary,” but that’s the exact word I found on the Sterling-Rice Group What We Do page. They are a Boulder, CO based “strategy, innovation, and communications firm that grows businesses and builds brands in considerable ways,” and they clearly have separated themselves from the pack by being total foodies in addition to everything else that they are.

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by on August 16, 2013


I’m fascinated by Japan. I’ve never been there, but my wife and I are planning a trip there for our honeymoon. There’s an intensity to the culture that I absolutely love, but there are also some things I just don’t get. Pepsi flavored Cheetos is one, and anime is another. In case you didn’t know, anime is the Japanese word for animation. But here in the U.S. it’s typically used to describe “a Japanese-disseminated animation style often characterized by colorful graphics, vibrant characters and fantastic themes” (at least that’s what Wikipedia says). While anime isn’t for me, A LOT of people love it–and most of them are adults. Crunchyroll is a San Francisco, CA and Tokyo, Japan based company that caters to this audience by offering “the leading global video service for Japanese Anime and Asian media.”

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BLITZ Agency

by on August 5, 2013

BLITZ Agency Logo

I remember when social media was a great way for upstarts to get a lot of attention. It wasn’t that long ago, and it’s still possible, but we’re already at the point where big brands dominate social. Why did this happen so quickly? Because brands can afford to throw big bucks at expensive agencies to do social for them. One of these agencies is BLITZ, a Santa Monica, CA based company that makes “brands Favorites by building digital ecosystems that result in durable connections between brands and consumers.” And when they say brands, they mean BRANDS. We’re talking Nike, Dell, Adobe, Starbucks, Red Bull, Disney, Microsoft, and lots more.

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by on May 14, 2013

NutraClick Logo

I’ve mentioned a few times that I’ve been working hard to get in shape for my wedding. So far I’ve lost about 35 pounds while adding muscle. All of my success has come from the Paleo diet and a personal trainer. I like sticking to the basics when it comes to health, but some people are looking for an answer in a bottle. NutraClick provides such answers. They are a Boston, MA based natural products company that builds “brands by developing winning products and leveraging the power of online marketing to drive offline demand.” So far they have products in Sports Nutrition, Natural Health, Age-Specific Skincare, and Beauty (with a side of social selling), and I’m sure more are on the way.

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by on March 26, 2013

Glossybox Logo

I first learned about the “subscription gift box” when I profiled Birchbox in mid-2011. Since then the subscription business model has gained a ton of momentum with companies like Beachmint and Quarterly offering different takes on a similar idea. Glossybox is pretty much the same take on the same idea. They’re a New York, NY based company that offers subscription boxes with “exclusive cosmetic samples and perfume samples from the best makeup brands online.” The company is a Rocket Internet venture, which means that the Samwers are behind it. They are brothers who have a reputation for cloning American startups and bringing them to International markets at an insane pace (just look at Rocket Internet’s portfolio companies to get an idea of the scale on which they operate). Glossybox has been around for just about 2 years, and they’ve already raised more than $70 million and shipped more than 2 million boxes.

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Campbell Soup Company

by on October 10, 2012

Campbell Soup Company Logo

At this time last year I was still playing beach volleyball. This year I’ve already worn gloves. There’s no doubt about it–it’s soup weather. While I’m not really a soup guy, I’m sure a lot of you are excited about this development. It’s nearly impossible to think about soup without thinking about Campbell’s. They have one of the most recognizable brands in the world, but somewhat surprisingly the Campbell Soup Company brand goes well beyond soup. The Camden, NJ based company call itself “the world’s leading maker and marketer of soup,” but they also own brands like Prego, Pace, Pepperidge Farms, Swanson, and V8. In addition to those, they have some major European and Asia Pacific brands. When you add them all up, you get a company that generates over $7 billion in annual revenue.

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Pirate Brands

by on September 19, 2012

Pirate Brands Logo

Ahoy, matey! It’s International Talk Like a Pirate Day. I first learned of this bilge-sucking holiday when I was but a wee lad (actually it was freshman year of college from Dave Barry’s syndicated column in my school’s newspaper). Now that I’m an old salt, I tend to lose patience with all of the pirate talk after the first few Facebook posts and wish that some of my friends would walk the plank already. But I promise to have a good attitude this year, which is why we’re going to take a look at Pirate Brands. They’re a Sea Cliff, NY based healthy snack (I hear they prevent scurvy) company that is behind brands like Pirate’s Booty, Smart Puffs, and Potato Flyers. Could there be a better company to feature today?

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by on June 26, 2012

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HSN Logo

When I was a kid, I was a sucker for infomercials. I would wake up early on Saturday mornings and learn all about amazing products like Colorcoat 2000, Ab Flex, Brown N Crisp, and, my favorite, The Flying Lure. Excluding the latter, these products all solved problems that I didn’t have, but I was still fascinated by them. I wish I could say it was because of my early love for marketing, but I was just a dumb kid who believed all of the outrageous claims. If I really wanted to learn about marketing and selling products on tv, I should have been watching HSN. The St. Petersburg, FL based company has built an amazing business by selling all kinds of things to people who are sitting on their couch. While infomercial hucksters have been burning people with products that don’t work, HSN has been cultivating relationships with loyal customers.

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by on June 6, 2012

Betterment Logo

After I graduated, I decided to get my finances in order. I cashed out savings bonds, combined bank accounts, and opened a Scottrade account so that I could start investing. This had obvious benefits, but it was also a project for me to work on during my job search. By analyzing investment ideas and managing a (very small) portfolio, I was developing new skills while giving myself something to talk about during job interviews. I highly recommend doing something like this yourself, but if it’s just not for you, you may want to take a look at Betterment. They’re a New York, NY based company that helps “people make smart decisions with their money.” Actually, I’m not sure if that’s a good way to put it. They make investing frictionless and take away any excuse that you’ve been using not to invest (besides the “I have absolutely no money to invest” excuse).

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by on March 23, 2012

Greatist Logo

Behavioral change is hard. Really hard. Whether you’re trying to be more diligent about networking or trying to lose a few pounds, you have to understand your own psychological shortfalls. If you try to make 20 changes all at once, you are going to fail. That’s why I really like how Greatist approaches health and fitness. They are aiming to inspire “the world to make one healthier choice per week.” It doesn’t sound like much, but it really adds up. And once you’re committed to one healthy choice a week, it gets a heck of a lot easier to make another one… and another one. Greatist is based in New York, NY, and they pursue their mission by providing health and fitness related content on their website. There are a million other sites that do this, but Greatist has a unique approach, a targeted market of the “young, savvy, and social,” and drastically growing traffic. Those are all really good signs.

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Batter Blaster

by on February 28, 2012

Batter Blaster Logo

Apparently IHOP has declared it National Pancake Day. (Shouldn’t the company formerly known as The International House of Pancakes call it International Pancake Day?) I tried checking out their website to look for interesting opportunities, but it’s getting slammed from all of the holiday related traffic and the site is inaccessible. I’m not kidding. Free pancakes do that to people. Since I’m a fan of making my own pancakes, I decided to celebrate a corporation’s self-created, self-serving holiday by spotlighting one of their competitors. Since I’ve already featured King Arthur Flour, my favorite source of raw materials for pancakes, I thought it would be fun to take a look at Austin, TX based Batter Blaster in celebration of such an important holiday. In case you’re the type who hasn’t been exposed to the finer things in life, Batter Blaster is essentially a whipped cream can that releases pancake or waffle batter. It sounds completely ridiculous, and then you try it. It’s so easy and mess-free, but what’s in it. Then you look at the label and the ingredients are organic. Genius.

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by on February 6, 2012

Wayfair Logo

I’ve made a point of being more active in Cornell’s entrepreneurship community, so I like to think that I do a good job of keeping tabs on which other companies have been started by fellow alums. That’s why I was shocked to learn that the #2 online retailer of home furnishings and housewares was not only a company that I’d never heard of before, but a company founded by two Cornell grads. It’s called Wayfair–they’re based in Boston, MA and did $500 million in sales last year. The reason I hadn’t heard of them is that they were known as CSN Stores until last year (they were founded in 2002). CSN Stores was focused on building out 200+ product specific properties with generic domain names like,,, and Last year they decided to get serious about branding and started pulling all of their sites into the Wayfair brand.

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by on January 3, 2012


I’ve always wanted to see a mountain lion in the wild–as long as it’s not stalking and about to eat me. They’re amazingly strong, athletic animals, and they have a serious mythology surrounding them. That’s why they’re called by so many names including panther, catamount, ghost cat, painter, and PUMA. It’s an appropriate name for a “sportlifestyle” company that “designs and develops footwear, apparel and accessories.” By bringing together sports and fashion, they’ve built an iconic brand that is known all over the world. What I find odd about PUMA is that they were founded in Germany in 1948 and are based in Herzogenaurach, Germany (with their USA headquarters is in Westford, MA). I find that strange because pumas are very much American cats, but I guess plenty of American companies use foreign animals in their branding.

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Oriental Trading

by on December 30, 2011

Oriental Trading Logo

It’s probably a little late to be planning a New Year’s Eve party, but I guess for a lot of people all it takes is a trip to the liquor store to prepare. But if you really want to do New Year’s Eve right, you need party hats, noisemakers, those popper thingies, and all kinds of other novelties. One of the best places to get those is Oriental Trading, an Omaha, NE based “direct merchant of value–priced party supplies, arts and crafts, toys and novelties, and a leading provider of school supplies and affordable home décor and giftware.” I remember getting their catalogs as a kid and thinking how awesome it would be to have not one stupid plastic toy, but a 1000-count tub of them. Oriental Trading has been around since 1932, and they’ve been able to stay competitive by quickly adapting to the changing ways people buy stuff.

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Johnsonville Sausage

by on May 30, 2011

Johnsonville Logo

Memorial Day is one of my favorite holidays. Some think that it’s unfortunate that the day has taken on a dual meaning, but I really enjoy both parts of the holiday. That’s why we took a look at Hope for the Warriors and their potential internship opportunities yesterday, and today we’re going to look at the lighter side of Memorial Day. In past years we’ve featured internships at Weber-Stephen, The National Park Service, and the Indianapolis Motor Speedway because all three have solid connections to the holiday. Today it’s all about Johnsonville Sausage, which is based in Sheboygan Falls, WI. I’m back to talking about grilling because it’s the first Memorial Day in three years that I’ll actually have a grill at my disposable. I’ll admit that Johnsonville products aren’t my first choice for grilling (I like steaks), but I do love brats.

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Wilson Sporting Goods

by on January 3, 2011

Wilson Sporting Goods Logo

During this vacation beach volleyball has been one of my main activities—along with reading, fly fishing, and eating. I started playing the sport a few years ago, but I’ve become more and more serious as I’ve gotten better. And as I’ve met lots of beach volleyball players, I’ve noticed that almost all of them carry around the same ball—the official AVP ball. However, the AVP is currently defunct (but I bet they make a comeback), so the future of the ball is uncertain. Luckily, the ball is produced by a company that is still going strong—Chicago based Wilson Sporting Goods. They are a leader in ball sports—baseball, basketball, softball, football, golf, platform tennis, racquetball, soccer, squash, tennis, and volleyball. The popularity of their balls and other equipment vary from sport to sport, but Wilson has very strong positions across a number of markets—especially tennis, baseball, American football, golf, basketball, softball, badminton and squash.

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JLab Audio

by on October 14, 2010

JLab Audio Logo

Headphones are pretty much a modern necessity. I have a bunch of devices that I carry around with me whenever I’m working from a different location, and they all have headphone jacks. By plugging in I can hear phone conversations better, tune out when I’m trying to focus, or educate myself while sitting on the train. Despite this, I still kind of hate headphones because I always lose them and whenever I wrap them around my phone the phone immediately rings and I have to unwrap them. I also spend a ton of time untangling my headphones. These are problems that probably can’t be fixed, but that doesn’t mean that there isn’t innovation in the headphone industry. Tucson, AZ based JLab Audio is a perfect example. They are yet another fast growing Inc. 500 company, and they “design and market portable audio products and accessories, including the JBuds line of earbuds and the B-Flex Portable USB Laptop Speaker.” They were only founded in 2005, but they’ve already reached $3 million in annual revenue.

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Food Should Taste Good

by on September 15, 2010

Food Should Taste Good Logo

Today we’re going to talk about Cheetos. They are the epitome of snack food—you can’t stop eating them. Do you know why? Because they taste awful. It makes sense if you think about it. The only way to get the awful taste out of your mouth from the previous Cheeto is to eat another one. Then you eat the whole bag. You trick yourself into thinking they taste good. I can take something that tastes bad if it’s healthy, but that’s something that Cheetos definitely aren’t. Food Should Taste Good. That’s not just a statement, but it’s the name of today’s company. They’re a Needham, MA based company that is “dedicated to making wholesome, healthy snacks.” They think that real ingredients are the key to great tasting food, and I think they’re right. Their name may seem kind of obvious, but judging by some of the stuff that I see on store shelves, maybe it’s not.

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by on September 8, 2010

SwarmBuilder Logo

I’m big on brand advocacy. I’m not just constantly plugging brands like Bonobos, Gilt Groupe, and Groupon because they have awesome referral programs (which they do). I plug them because I’ve always had great experiences with them, and I know that they’re perfect for career minded college students. Word of mouth marketing works well enough when it happens organically, but it really takes off when you give it a little push (like a referral program). SwarmBuilder is a Salt Lake City, UT based company that works “with Brands, Retailers and Member Organizations to build audiences of sales influencers and convert them into active armies of engaged Brand Advocates.” SwarmBuilder does this with three platforms: (for retail sales professionals), (for Pros, “Bros” and other VIPs), and (for vocal web collaborators). Each of these platforms enables its targeted audience to connect with brands and learn about their products while being incentivized to spread the word.

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General Mills

by on March 17, 2010

General Mills Logo

Happy St. Patrick’s Day! In past years we’ve looked at Shamrock Foods and Luck Stone to celebrate the holiday, but today we’re going to take a look at internships with Minneapolis, MN based General Mills because there’s no more authentic Irish breakfast than Lucky Charms. Now, it’s been a while since I last had a bowl of everybody’s favorite marshmallow-filled cereal—ok, it’s been a month—but it feels like it’s been much longer. Beyond Lucky Charms, General Mills’ brands include Cheerios, Pillsbury, Gushers, Haagen-Dazs, Betty Crocker, Cascadian Farm, and many more names that you’ll recognize from the center aisles in the grocery store. Most of them may have nothing to do with St. Patrick’s Day, but add some green food coloring if that’s what you’re really concerned about.

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