Today’s company might not have the sweetest sounding name, but they’re Dutch, so we’ll give them a break. Droog is “an enterprise based in Amsterdam and set up in 1993 as a statement on design.” They “operate worldwide together with partners, clients and manufacturers, designers, artists and architects in all areas of design.” So, what exactly do they do? First of all, they design their own products, but they also seem to take on client work. Droog doesn’t seem to be so much concerned with what it is they actually do as they are concerned with the science and the art of design. Droog Lab is where much of the company’s creativity comes from, as “the Lab’s research and design results find their way into Droog stores, publications, exhibitions or client proposals in collaboration with the Creative agency.”
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