Most people see insurance as a good thing. I see it as more of a necessary evil. The truth is that the large majority of people are losing money when they’re paying for insurance. Insurers wouldn’t take on your policy if it wasn’t going to be profitable for them. You’d be amazed at how good insurance companies are at predicting risks, which is why their business operations are so largely skewed towards getting new customers. Ever wonder why GEICO, Allstate, State Farm, and other auto insurers are so aggressive with their advertising? It’s because if you sign up, they’re going to make money. This means that generating leads for insurance companies is a huge business, and that’s why Seattle, WA based QuoteWizard came in at #36 on the Inc. 500 this year with 5,950.5% three-year revenue growth. They provide a simple online tool to help consumers find the best quotes for Auto Insurance, Home Insurance, Renter/Condo Insurance, Health Insurance, and Life Insurance. By organizing and presenting information in a simple way, QuoteWizard is able to generate a ton of leads for insurance companies—and for every lead they generate, they get paid. Continue reading about QuoteWizard…
I’m a big fan of location based networks. I’ve been using Foursquare since last July, but I have to admit that I’m getting a little bored of it. Facebook Places seems somewhat interesting, but it’s more because most of your friends already have accounts. If I’m going to be motivated to keep checking into places, I need an incentive. Foursquare occasionally gets me something for free, but the gaming element of the service seems like an afterthought. That’s why I was excited to check out SCVNGR when a reader recommended them as a company to feature. They’re based in Boston, MA, and their focus is on getting people to do challenges at specific places and share what they’ve done with friends. Their go to example is making tin-foil origami out of the wrapper from a burrito place and then uploading a picture of it, but I’ll bet that it can get way more interesting than that. For instance, anyone can build a set of challenges and treks with rewards on SCVNGR—I could take the Cornell Daily Sun’s list of 161 Things Every Cornellian Should Do and turn it into a SCVNGR trek. Maybe I could even team up with a sponsor to reward people who knock off certain items on the list. SCVNGR seems like a really fun way to learn about cool things to do and then share what you’re doing with friends. I can definitely see this taking off—maybe I’ll make a trek for getting an internship. Continue reading about SCVNGR…
There are a lot of things that you can do to get through college when money is tight. You can get a temporary job, you can do consulting, you can live with your parents, you can sell your blood, and you can even collect cans for the deposit money. But if you’re desperate for cash, you might as well start out with low hanging fruit. There’s a good chance that you have outdated electronics lying around your apartment or house. Maybe it’s a first generation iPhone or a video game system that you never play anymore. Why not sell it? You don’t even have to go to some sketchy neighborhood to find a pawn shop or meet some stranger from Craigslist. You just need to use Gazelle, a Boston based company that provides “a practical, responsible, rewarding way for consumers to get value for used electronics.” The are the “nation’s largest reCommerce company,” and they keep growing—they’re #24 on the Inc 500 list with a 7,119.7% three-year growth rate. Continue reading about Gazelle…
Looking good is key to interviewing well. If you’re not confident in how you look, you won’t be confident in how you speak. Clothes matter. Luckily, dressing well doesn’t have to be expensive. We’ve worked out deals to get you $50 off your first order at Bonobos and free access to Gilt Groupe’s daily sample sales. You’ll look good, feel good, and still have some money left to celebrate landing an internship.
I just got back home to Chicago on Saturday, and I arrived to see the latest issue of Inc. Magazine waiting for me on the kitchen counter. It’s a big day for me because it’s the Inc. 500 issue where they list the 500 fastest growing private companies in the United States. It’s my absolute favorite tool for finding new companies to feature, which is why we’re going to take a look at ModCloth today. They came in at #2 on the list with 17,191% growth over the past three years to get to over $15 million in revenue. And all of that growth has been “built on a foundation of love for vintage and retro clothing.” The company, which is based in both San Francisco and Pittsburgh, was started by high school sweethearts Eric Koger and Susan Gregg Koger, and they aim to “provide a fun and engaging shopping atmosphere” for their customers by using social media to interact with them. ModCloth is big on democracy, so customers actually get some say in the direction the company’s buyers take. Continue reading about ModCloth…
Let me preface this post by saying that there is no way that I am going to do the topic justice. There’s just no way that I can properly bring to life the story of Lucasfilm when I’m just not all that into Star Wars. I’ve seen the trilogy, and I even saw the one or two of the movies from the prequel trilogy, but I’m not a fanatic. With that said, there are plenty of fanatical Star Wars fans and fans of George Lucas’ work. What he was able to do with late 70s/early 80s technology in the Star Wars movies is incredible, but what’s even more incredible is the excitement that Lucasfilm has been able to build around its franchises—mainly Star Wars and Indiana Jones. Lucasfilm is located in San Rafael, CA, while they also have a large presence in Singapore. They’re a monster name in the film and entertainment industry, and they also have businesses including Industrial Lights & Magic, Lucasarts, Lucasfilm Animation, Lucas Licensing, Lucas Online, and Skywalker Sound. Continue reading about Lucasfilm…
I’ve never done a live video event for job seekers, though I’ve seen a lot of others in the career space do them. I figure that the video content that Jason Seiden and I put together for Found Your Career is way better than anything that I can do on the spot. However, if you think that a live Q&A or something would be valuable, you should definitely let me know via e-mail at willy@onedayonejob.com. Since you’re probably going to bombard me with e-mails, I’ll probably have to sign up for Ustream, “the leading live interactive broadcast platform.” Ustream, which is based in San Francisco, was founded to enable soldiers stationed abroad to connect more efficiently with their families. The technology required for doing that has plenty of other capabilities, which is why Ustream can be used to broadcast nearly anything—from political debates to sporting events and from move premieres to interactive games. Shoot, Chad Ochocinco says, “Ustream is big for me. It allows me to have a voice.” And Continue reading about Ustream…
You know how I know that I’m cool? I saw the Bed Intruder Song video (if you haven’t seen it yet, watch the original version first) on YouTube before you and pretty much everyone else who saw it. Pop culture fluency used to be based on your generation, but now it seems that it has more to do with when you last signed online. If you want to be as cool as I am, you may want to start using BuzzFeed. It’s a website and New York City based company that publishes and tracks viral media. They won’t tell you what’s hot this year or this week, but what’s hot right now this second. It may not seem all that important now, but when you’re out with your friends and they’re referencing the latest YouTube craze, you don’t want to have to sneak away to the bathroom to watch on your phone. Continue reading about BuzzFeed…
A company’s marketing is usually done by one of two groups—an internal marketing team or an integrated marketing agency that is hired by the company. I’m sure there are some exceptions, but most brands fall into one of those two buckets; however, marketing software is carving out a growing piece of marketing budgets. Automation is a wonderful thing, and as marketing becomes more analytics and results based, automation gets easier. Agencies and marketing teams aren’t anywhere near being replaced by computers (but I guess it’s possible in the future), but software can really change how brands approach their marketing. Aprimo is an Indianapolis, IN based company that provides integrated marketing software. They serve both B2B and B2C clients with software that aids in areas including “campaign management, lead management, brand management, e-mail marketing, event management, performance management, social marketing, spend management, and workflow & project management.” Continue reading about Aprimo…
I don’t play Facebook games with one exception—a game that a friend built. I guess this makes me unusual (I do play iPhone games though) because the stats on Facebook games are crazy. It’s hard to believe that anybody gets work done these days. If only there was a Facebook game where winning meant you’d landed an internship. That’s not going to happen, so if you insist on Facebook gaming your way through the internship search, then you better be looking to work for a company like Lolapps. They’re based on San Francisco, and they make Facebook games. They actually started with a user-generated quiz business, then they moved on to building games for well-known brands. Now, they’re focused on becoming their own gaming brand. Their current products include games like Garden Life, Band of Heroes, Diva Life, Yakuza Lords, and a few more. I’m sure they’re working on plenty more as they try to grow their name in the ultra-competitive world of Facebook games. Continue reading about Lolapps…
I think that some of the biggest innovation yet to come in the Internet space is going to be in the form of payment processing. I wouldn’t be at all surprised if one day in the future we pay for almost everything by logging into our Facebook/Google/Amazon accounts. That still seems pretty far off though. The lag in easy online payments can probably be attributed to the need for extremely high levels of security. As soon as it’s ridiculously simple to send a friend money to chip in for a group gift, it’s also going to be ridiculously simple for a hacker to take you for all you’re worth. In the meantime there are some companies that are working to develop transitional solutions for payment processing. San Francisco’s Square is one of them. They have developed a software platform that allows anyone to accept credit card payments. It all started when a glass artist was unable to make a sale because he couldn’t accept credit cards. Now, all you need is an iPhone/iPad or an Android device to do just that. Continue reading about Square…
Looking good is key to interviewing well. If you’re not confident in how you look, you won’t be confident in how you speak. Clothes matter. Luckily, dressing well doesn’t have to be expensive. We’ve worked out deals to get you $50 off your first order at Bonobos and free access to Gilt Groupe’s daily sample sales. You’ll look good, feel good, and still have some money left to celebrate landing a new internship.
August is typically a big vacation month, so it can sometimes be hard to stay focused on your internship search. If you’re taking a vacation yourself, you may want to thing about the brands that you associate with vacation. For me, it’s often L.L. Bean because I end up spending most of my time enjoying the outdoors—and that usually includes some of their gear. They’ve been “a trusted source for quality apparel, reliable outdoor equipment and expert advice for more than 95 years.” It all started with one man named Leon Leonwood Bean and some cold wet feet. He decided to combine the comfort of leather boots with the durability and functionality of rubber work boots. He then obtained the mailing list for Maine hunting license holders and sent them a three-page flyer about his new boots. L.L. guaranteed that people would be satisfied with his boots, and he had to eat his words. Of the first 100 pairs that he sold, 90 were returned for defects. that would put a lot of people out of business, but not L.L. Bean, which continues to be located in Freeport, ME to this day. Continue reading about L.L. Bean…
Think back to your days in school. If there was one thing that you could get your hands on (besides the teacher’s edition of your textbook), what would it be? Your teacher’s gradebook, obviously. Not only could you change your own grades (which apparently can get you a felony charge if you do it on a computer), but you’d also have access to all of your friends’ grades. Fortunately, the gradebook with gridded paper that can be locked in a desk drawer is becoming an anachronism. Some teachers have been using computers for grade entry for years, but others stick to the old fashioned way. LearnBoost is a San Francisco, CA based startup that is trying to change the way that teachers manage their classes. They’re starting by offering teachers an easy to use online gradebook, but their aspirations are to offer a simple, fully featured suite of tools for teachers to manage relationships with both students and parents. Continue reading about LearnBoost…
This morning I sent out the following tweet: “I entered the Bonobos/Tucker Blair Wardrobe Giveaway! for a chance to win 5 pants/5 belts/5 polos: http://wfi.re/1sy9s.” (By the way, you can follow me @willyf.)I usually get annoyed when I see tweets like that, but every person who enters through my link gives me another entry, and I want to win. I also wanted to take it as an opportunity to learn a little bit more about Wildfire Interactive. They are a Palo Alto, CA based company that has built an amazing web-based software platform to enable “interactive promotions for brand marketing.” For a very affordable price, you can use Wildfire to run sweepstakes, contests, give-aways, incentive-based surveys, and more. I’ve struggled putting together online contests in the past, and Wildfire is exactly the kind of app that would have made my life a lot easier. They’re like a self-service, web 2.0 Don Jagoda Associates (and they shouldn’t be confused with WeTheCitizens which renamed itself to Wildfire Platform). Continue reading about Wildfire Interactive…
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It’s story time today! Let’s go back three years to when I was still job searching. I was getting extremely frustrated with the recruitment process, and I was starting to think about how I could make online job search better. Beyond my typical job searching, I was reading everything that I could about the online recruitment industry. I was generating new ideas, and trying to find a way in so that other job searchers wouldn’t have to go through what I went through. I took an especially strong interest in Indeed, not only because they provide an excellent job search engine, but also because they were an innovative and successful startup located in Stamford, CT—just 20 minutes from where I was living at the time (they also have an office in Austin, TX). They were still small, and they didn’t really have any job postings that were suitable for me, so I e-mailed the CEO. I told him why I wanted to work for him and what I thought that I could bring to the table. It worked, and I got an interview (going straight to the top is an underrated job search method). After clearing the phone screen, I got invited to the office to meet with some people on the team, and, to my surprise, that included the CEO whom I had e-mailed my initial “cover letter” to. The interview was kind of a disaster. It went well at first, but I had already started working on One Day, One Job, and telling a potential employer that you’re starting a company in the same space isn’t typically a good idea. I didn’t get offered the job (nor did they ever formally reject me), but I think it all ended up for the better. Continue reading about Indeed…
Sometimes I get annoyed when I go to YouTube to watch a video and get forced to watch an ad or when a video overlay pops up on a site I want to visit. Then I remind myself how awesome it is that I get access to so much free content. As a content producer, I’m especially aware of how hard it is to make a profit off of quality content. I’m never going to bombard you with stuff that you’re not interested in, which is why we only take on sponsors who have awesome internships to offer or at least make sense for college students. I guess that means that we’re editorializing in our acceptance of advertising. ScanScout, which has offices in Boston, New York, San Francisco, Los Angeles, and Chicago, targets ads a bit differently. They’re a “technology-driven video ad network that delivers precise audience targeting and superior brand results by capturing and synthesizing billions of content and user interaction data points to match the right ad to the right video, at the right time.” That doesn’t mean that their video ads won’t annoy you, but at least they’ll be way less likely to annoy you—and might even interest you. The whole targeting process is automated, which is really impressive considering these aren’t contextually targeted text ads. Continue reading about ScanScout…
One part of my morning routine to get these posts out to you is looking for the company’s logo. Usually I just snag it off of the company’s home page and that’s it. Occasionally I need to find a different version of the logo because it may have a weird background, the word beta written across it, or it may just be too small. The latter was the case today; however, I wasn’t able to find a more reasonably sized logo despite the fact that the company designs logos—in addition to many other things—and is named HUGE. The irony. HUGE is a Brooklyn, NY based company with offices in Los Angeles, London, and Stockholm that “helps build digitally-driven businesses.” What does that mean? It means that they work with some of the biggest brands in the world in areas like strategic planning, user experience, creative, interactive marketing, technology, and emerging platforms. With approximately 225 employees HUGE has designed and developed online experiences that drive 150 million monthly unique visitors and $12.3 billion in revenue. Continue reading about HUGE…
Despite all of the buzz about social media, I’m still convinced that e-mail is the most effective way to communicate with people online. Unfortunately, e-mail can become a headache very quickly. I probably get somewhere between 50 and 100 messages a day, and I sometimes find it overwhelming (but feel free to add to it if you have a question – willy@onedayonejob.com). I don’t know how people who get way more e-mail than I do are able to deal with it. There are lots of e-mail productivity tools, but most of them don’t work for me. I was starting to get desperate for a better way to manage relationships through e-mail, and then I came across Etacts. They’re a really young startup based in San Francisco, CA, and they built an e-mail tool that is exactly what I always wanted. I even went through the hassle of moving all of my accounts to Gmail just so that I could use Etacts. Their web-based software goes into your e-mail archive and pulls out a ton of data, then it gives you a simple interface where you can see things like who your top contacts are, how many messages you’ve traded with them, how long it’s been since you contacted them, and a few more simple features. You can even tie in your AT&T phone bill, although I haven’t figured out how to make that functionality work yet. Continue reading about Etacts…
When I started One Day, One Internship, I expected a more active commenting community. I didn’t realize that most internship seekers don’t like talking publicly about their internship searches, and I also didn’t realize that most of you have nothing to say about a company that you’re hearing about for what may be the first time. When you add in the fact that most of you are reading via e-mail and not using the site, it makes sense that only a few of the posts get most of the comments. Most of the conversation surrounds controversial employers like The Landers Group (MLM scam) or Professional Sports Publications and special offers like those that accompanied the posts on Gilt Groupe, Bonobos, and Groupon. I find that it’s much easier to interact with you all through Twitter (follow me @willyf) and our Facebook page. BackType is a San Francisco, CA company that helps you follow online conversations. They started out by helping you track your blog comments across the web, but they’ve noticed the same thing that I have, so they have moved away from focusing on blog comments and towards real-time conversation tracking through sites like Twitter. They needed to build a business on top of their technology, so they decided to build “an analytics platform that helps companies understand their social impact” instead of building a hard to monetize business that serves people who comment on blogs. Continue reading about BackType…
Yesterday we talked about how regenerative medicine is making it more and more likely that you’ll be able to heal from a stupid Fourth of July injury. Today we’re going to talk about a company that makes it super simple to make an appointment for a doctor (or dentist) to check out that injury that you’re embarrassed to tell anyone about. The company is called ZocDoc, and they’re based in New York City. They’ll not only help you find a doctor or dentist who specializes in what you need, but they’ll also allow you to make an appointment with just a few clicks. You can even check up on reviews of the doctor before you book him or her, and once you’ve had your appointment, you can add a review. ZocDoc has only rolled out in a few areas so far, so you can’t find any kind of doctor in any city or town, but I’m sure that’s in the plans once the business model gets rolling. Continue reading about ZocDoc…
Yesterday I spoke on the phone with Keith Petri, a recent grad from Skidmore. Unlike most of the recent grads whom I interact with, he’s not worried about finding a job. He, much like me, is instead starting his own business to help other young people move forward their careers. His business is called eBranding Me, and it “informs students about online privacy and social responsibility through on-site lectures and a supporting website.” Basically, it helps you understand the ramifications of your social media use, so that you can make informed decisions. San Francisco based SocialShield is a startup that is focused on the same problem, but they’re taking a different approach with a slightly different market. SocialShield is a software as a service platform that allows parents to monitor and evaluate their children’s online social activity. Continue reading about SocialShield…
I used to listen to a lot more music. In fact, my first website was music related (I won’t go into any more detail because it’s embarrassing). I guess I got a bad taste in my mouth from the shutdown of all of the file sharing websites. As new services have popped up that make it easy to listen to music for free, I’ve started to listen again. One of those services is Pandora, which uses The Music Genome Project to deliver users a radio station that is tailored to their individual tastes. It’s a simple idea, but a huge technical challenge. Not only does Oakland, CA based Pandora have to deliver different music to every user—and all at the same time—but they also have to be able to predict what kind of music you’re going to like based on songs that you tell them that you like. They do the hard part, and all you have to do is click a thumbs up or a thumbs down when they start playing a song for you. Continue reading about Pandora…
Believe it or not, I started thinking about retirement right after I graduated college. No, I didn’t win the lottery or have a big entrepreneurial success. I started investing and contributing to my IRA. It was a good way to stay productive and get ready to be an adult. If you start thinking about retirement in your early or mid 20s, you’re likely going to be in great shape 40 years down the line. Unfortunately, many people don’t plan that far ahead, so they end up needing help much later in life—and often they don’t have access to good advice once they realize that they need it. Financial Engines is trying to change that. It all started with Bill Sharpe, who won the 1990 Nobel Prize in Economic Sciences. By combining “Bill’s pioneering investment methodology with proprietary technology” Fiancial Engines is able “to provide all investors with cost-effective, expert advice and management—the kind previously available only to the world’s largest institutional investors.” Financial Engines, which is based in Palo Alto, CA with offices in Boston, MA and Phoenix, AZ, partners with both retirement plan providers and large employers to offer their services and change the way that people get retirement help. Continue reading about Financial Engines…
I’ve been fascinated by the Internet since I got my first modem when I was in 4th or 5th grade. I knew that I was dealing with something special, but I had no idea how big it would get. What amazes me most now is how effective digital marketing has become. The Internet has truly changed the way our economy works, and it has allowed people like me to build businesses with no physical assets. It’s been fun growing up with the Internet, and I imagine the people at Flightpath kind of feel the same way. They’re a New York City based Digital Agency that was founded in 1994, so they started doing business right around the time I first signed on to eWorld. Since then they’ve been delivering “superior, high-impact digital solutions that drive long-term success for brands and organizations.” Continue reading about Flightpath…
Early in the recession it seemed as though the video game industry would never be affected. Traditional game publishers were busy selling their wares to the unemployed and hiring to keep churning out games—so there were plenty of internships in video games. Things seem to have slowed down over the past year, but I think it’s more about a change in the games that people play than macroeconomic conditions. Facebook and the iPhone have created new markets for cheap and free (ad-supported) games to gain a lot of traction. There are a ton of gaming upstarts entering the market, and traditional publishers are changing the platforms that they develop on. One of the upstarts is Watercooler, a Redwood City, CA based social games developer that has already reached “over 25 million application installations.” The company started as a network of online fan communities focused on sports and TV, but they’ve switched focus and used their “social product expertise to create innovative and engaging social games.” Continue reading about Watercooler…
The most common question that I get asked is “Where do you find all of the companies that you write about?” There’s no simple response to that; however, I consume a ton of information every day, and it usually leads me to some interesting companies—and often those companies are hiring. It’s funny because I was terrible at finding companies when I was a job seeker, and now I do it every day. One of my favorite sources for new ideas is blogs, and specifically blogs of venture capitalists (since it’s their job to identify and fund exciting new companies). The ones that I read most often are Brad Feld’s blog and Fred Wilson’s blog. Yesterday I learned about BigDoor Media from Brad Feld’s blog since his firm just gave them $5 million. They’re a Seattle, WA based startup that allows web publishers to add game-like mechanics and virtual currencies to their websites to promote loyalty. Continue reading about BigDoor Media…
Guys, need some great fitting pants to wear to an interview? Check out Bonobos! They make the best pants that I’ve ever worn (I have something like 12 pairs) and they’ll give you $50 off your first order. Just e-mail me at willy@onedayonejob.com, and I’ll send you the coupon code.
We’ve seen an explosion of startups that help small businesses reach new customers. There are Yext, Groupon, Yelp, and, of course, Google all serving this market in one way or another. But what about smaller, personal businesses? How do dog walkers, personal trainers, tutors, and handymen grow their businesses without relying solely on word of mouth? SkillSlate is one option. It’s a New York City based startup that helps individual service providers connect with customers. When you’re hiring someone to walk your dog or fix your door hinge, you want to know that they’re trustworthy. SkillSlate lets you check these people out and see what other customers are saying about them. It’s just like what Yelp does for restaurants. Continue reading about SkillSlate…
Guys, need some great fitting pants to wear to an interview? Check out Bonobos! They make the best pants that I’ve ever worn (I have something like 12 pairs) and they’ll give you $50 off your first order. Just e-mail me at willy@onedayonejob.com, and I’ll send you the coupon code.
Occasionally I’ll realize that I’ve covered a company on One Day, One Job, but that I haven’t let all of the current students know about the company’s internships. That’s the case with Eventbrite, a San Francisco based events management company. Odds are that you’ve used Eventbrite to register for some sort of event or even to put one on yourself. They make ticketing and registration stupid simple. Seriously, any idiot can put on an event with Eventbrite. If you’re putting on a free event, they’ll let you do everything for free. And if you’re charging for an event, Eventbrite will take a 2.5% cut. With over 14 million tickets sold to date, it’s quite clear that Eventbrite isn’t just some startup without a revenue model. They’re already generating revenue and delivering an awesome product experience. Continue reading about Eventbrite…
Everybody acts like social media and social networking is a new development, but it really isn’t. Even 15 years ago there was a web service that enabled you to create profiles, connect with friends, engage with communities, and communicate instantly or asynchronously. It was called Aol, and there’s a good chance that you used it. I feel bad for Aol. They had it all. They were the behemoth of the social web before anyone knew what the social web was, but they were too big and not agile enough. They continued to act like an ISP, and their market share eroded as people transitioned to high-speed connections. Today most people think of Aol as irrelevant, but the NYC based company is doing their best to make a comeback. The good news is that they aren’t living in the past. They’re not trying to win at social networking or being an ISP—they’ve repositioned. They now describe themselves as “a leading-edge web services company, with an offering of premium and niche content sites, world-class tools and platforms.” The focus is on content, and in some ways that’s what Aol was always about—making great content easy to access for the masses. The tough thing for Aol is that they’re already a huge company, so they’re going to have to swing for the fences if they want their new business model to work. Continue reading about Aol…
Since college I’ve been fascinated by social sciences. Before then I didn’t realize that you could apply the scientific method to gain more understanding about nearly any topic in the world. Now that I spend lots of my time focused on things like marketing, career development, and writing, I know how important it can be to base your actions on research or the results of experiments. Obviously, social science goes far beyond those areas, and can have huge positive effects on many of the problems that are facing our world. That’s why the Brooklyn, NY based Social Science Research Council exists. Their mission is “to lead innovation in the social sciences, build interdisciplinary and international networks, mobilize knowledge on important public issues, and educate and train the next generation of social science researchers.” By supporting the field of social science, the SSRC helps all kinds of decision-makers make better informed choices about pressing issues. Continue reading about Social Science Research Council…
Since we’re talking about social media today, why don’t you Like Us on Facebook and Follow Us on Twitter.
It wasn’t all that long ago when having a URL in a tv commercial was a big deal. Companies were slowly moving to the web, and they were even slower to invest money in advertising their web presences. Now we see companies investing big money on properties that they don’t really own like Facebook pages and Twitter profiles. Would you build a house on property that you didn’t own? Me neither. But what if that house was in your dream location and it wasn’t all that expensive to build. Would it be worth it then? Facebook, Twitter, YouTube, and other social media sites offer unparalleled access to potential customers, but they also come with a lot of uncertainty. That hasn’t stopped many popular brands from investing big time in social media, and if they’re going to do it right, they should probably hire New York City based Buddy Media, a company that “provides brands, advertising, public relations agencies with a scalable set of tools to easily control all of their social marketing efforts.” Continue reading about Buddy Media…
