Internships Tagged: information technology


Ceres

Posted on Sunday, August 29, 2010

Ceres Logo

Since I’m too young to remember it, I’m sure that many of you are too. In 1989 “a major environmental disaster shook public confidence in corporate America—the Exxon-Valdez oil spill.” It made the environmental costs of business finally feel real to many people, and it resulted in the founding of a non-profit organization called Ceres. They are “a national network of investors, environmental organizations and other public interest groups” that work “with companies and investors to address sustainability challenges such as global climate change.” With the BP oil spill among other environmental crises, it’s quite clear that Ceres has lots more work to do after 20 years of operations. Still, Ceres, which is based in Boston, MA, has accomplished quite a bit in their mission to “integrate sustainability into capital markets.” They launched both the Global Reporting Initiative, which is “now the de-facto international standard used by over 1300 companies for corporate reporting on environmental, social and economic performance,” and the Investor Network on Climate Risk, which is “a group of more than 70 leading institutional investors with collective assets of more than $7 trillion.” They’re obviously a major player in sustainability, and they’re taking the right approach by working with businesses instead of fighting them. Continue reading about Ceres…

American Eagle Outfitters

Posted on Friday, August 27, 2010

American Eagle Outfitters Logo

When I think of outfitters, I think of an adventure. I think of a business that is going to prepare me to fishing, hunting, canoeing, horseback riding, camping, or something along those lines. Apparently my definition is accurate, but the broader definition of an outfitter, at least according to Wikipedia, is “a shop or person that sells men’s clothes.” I guess that makes Bonobos and Gilt Groupe my two favorite “outfitters.” It also means that Pittsburgh, PA based American Eagle Outfitters was accurately named, at least until they started selling women’s and children’s clothing in addition to their men’s line. Maybe that’s why use see them using AE much more often than AEO. I’m sure you recognize the clothes, and you probably have seen one of American Eagle Outfitters 950+ stores in the last shopping mall that you visited. Their brand is all over the place, so it’s hard to miss. Continue reading about American Eagle Outfitters…

Lucasfilm

Posted on Thursday, August 26, 2010

Lucasfilm Logo

Let me preface this post by saying that there is no way that I am going to do the topic justice. There’s just no way that I can properly bring to life the story of Lucasfilm when I’m just not all that into Star Wars. I’ve seen the trilogy, and I even saw the one or two of the movies from the prequel trilogy, but I’m not a fanatic. With that said, there are plenty of fanatical Star Wars fans and fans of George Lucas’ work. What he was able to do with late 70s/early 80s technology in the Star Wars movies is incredible, but what’s even more incredible is the excitement that Lucasfilm has been able to build around its franchises—mainly Star Wars and Indiana Jones. Lucasfilm is located in San Rafael, CA, while they also have a large presence in Singapore. They’re a monster name in the film and entertainment industry, and they also have businesses including Industrial Lights & Magic, Lucasarts, Lucasfilm Animation, Lucas Licensing, Lucas Online, and Skywalker Sound. Continue reading about Lucasfilm…

Ustream

Posted on Wednesday, August 25, 2010

Ustream Logo

I’ve never done a live video event for job seekers, though I’ve seen a lot of others in the career space do them. I figure that the video content that Jason Seiden and I put together for Found Your Career is way better than anything that I can do on the spot. However, if you think that a live Q&A or something would be valuable, you should definitely let me know via e-mail at willy@onedayonejob.com. Since you’re probably going to bombard me with e-mails, I’ll probably have to sign up for Ustream, “the leading live interactive broadcast platform.” Ustream, which is based in San Francisco, was founded to enable soldiers stationed abroad to connect more efficiently with their families. The technology required for doing that has plenty of other capabilities, which is why Ustream can be used to broadcast nearly anything—from political debates to sporting events and from move premieres to interactive games. Shoot, Chad Ochocinco says, “Ustream is big for me. It allows me to have a voice.” And Continue reading about Ustream…

New York Daily News

Posted on Thursday, August 19, 2010

New York Daily News Logo

I honestly can’t tell you when the last time that I picked up a newspaper was. It’s not that I’m sequestering myself from current events, it’s just that I do most of my media consumption online because it’s so easy. Obviously, attitudes like mine are causing a lot of distress in the newspaper industry, but I think there’s still a great business in delivering quality content. One area where online media kicks traditional media’s butt is in grabbing eyeballs. Sensationalism sells, and most newspapers still haven’t grasped that. However, tabloids, especially those based in New York, have always known how to get attention. That’s why there’s a good chance that I’ll pick up a copy of the New York Daily News if it’s sitting on a table at the coffee shop that my parents like to take me to back in Connecticut (where I’m headed this morning). It may not be the most reliable source for information or the most academic, but you have to love the fact that the New York Daily News understands the psychology of its readers and uses that knowledge to convince them to read. It doesn’t matter how great the writing is if nobody reads it. Continue reading about New York Daily News…

Aprimo

Posted on Wednesday, August 18, 2010

Aprimo Logo

A company’s marketing is usually done by one of two groups—an internal marketing team or an integrated marketing agency that is hired by the company. I’m sure there are some exceptions, but most brands fall into one of those two buckets; however, marketing software is carving out a growing piece of marketing budgets. Automation is a wonderful thing, and as marketing becomes more analytics and results based, automation gets easier. Agencies and marketing teams aren’t anywhere near being replaced by computers (but I guess it’s possible in the future), but software can really change how brands approach their marketing. Aprimo is an Indianapolis, IN based company that provides integrated marketing software. They serve both B2B and B2C clients with software that aids in areas including “campaign management, lead management, brand management, e-mail marketing, event management, performance management, social marketing, spend management, and workflow & project management.” Continue reading about Aprimo…

IGT

Posted on Tuesday, August 17, 2010

IGT Logo

My family is in Colorado Springs this week, and we’re staying at an amazing ranch on top of a mountain in the middle of nowhere. Yesterday we went back to civilization for the first time, and we decided to visit Cripple Creek—an old mining town that was home to “the last great Colorado gold rush” and more than half a billion dollars in gold ore. Unfortunately gold mining can only last so long, and Cripple Creek eventually became a ghost town. In 1991 voters legalized gambling in Cripple Creek, and the city was reinvigorated, albeit with most of the storefronts inhabited with gaming establishments. Our visit was interrupted by a massive hail storm, so we waited in the car until it let up a bit and ran into the first restaurant we could find. Turns out that it was a restaurant inside of a casino, and we had to walk past a bunch of slots and other machines to get a bite to eat. Of course, I couldn’t make it past the Game King video poker machine without playing, and luckily I came away from “lunch” 90 bucks richer. That gave me the idea to take a look at IGT (International Game Technology), the Reno, NV based gaming company that designs and manufactures the Game King machine among many other casino machines. Continue reading about IGT…

Square

Posted on Tuesday, August 10, 2010

Square Logo

I think that some of the biggest innovation yet to come in the Internet space is going to be in the form of payment processing. I wouldn’t be at all surprised if one day in the future we pay for almost everything by logging into our Facebook/Google/Amazon accounts. That still seems pretty far off though. The lag in easy online payments can probably be attributed to the need for extremely high levels of security. As soon as it’s ridiculously simple to send a friend money to chip in for a group gift, it’s also going to be ridiculously simple for a hacker to take you for all you’re worth. In the meantime there are some companies that are working to develop transitional solutions for payment processing. San Francisco’s Square is one of them. They have developed a software platform that allows anyone to accept credit card payments. It all started when a glass artist was unable to make a sale because he couldn’t accept credit cards. Now, all you need is an iPhone/iPad or an Android device to do just that. Continue reading about Square…

Hachette Book Group

Posted on Friday, August 6, 2010

Looking good is key to interviewing well. If you’re not confident in how you look, you won’t be confident in how you speak. Clothes matter. Luckily, dressing well doesn’t have to be expensive. We’ve worked out deals to get you $50 off your first order at Bonobos and free access to Gilt Groupe’s daily sample sales. You’ll look good, feel good, and still have some money left to celebrate landing a new internship.

Hachette Book Group Logo

As I mentioned a couple of days ago, I have quite a bit of traveling ahead of me. I’m hoping to spend a good portion of the time reading books, but I have to admit that I’ve been terrible about reading lately. Running a business makes it hard enough to find time to read, and when I do have time, it seems that my laptop makes it too easy to read articles and blog posts. I’m also torn about whether I should buy more hard copy books or invest in an e-reading device like an iPad or Kindle (it seems the Kindle is the winner for heavy readers). You’re probably thinking about how you don’t care about my reading habits, but they’re actually really important when looked at through the lens of a company like Hachette Book Group. If a big reader like me is reading fewer books, then they have some big challenges ahead of them. And that’s why the publishing industry is an exciting place to be right now. Hachette, which is headquartered in New York City, has a simple mission: “to publish great books well.” From 1837 when Little, Brown and Company was founded (they’re now part of Hachette), up until just a few years ago, the way they went about pursuing that mission didn’t change much. Lately, it’s been changing a lot. Continue reading about Hachette Book Group…

LivingSocial

Posted on Tuesday, July 27, 2010

LivingSocial Logo

I’m an unabashed Groupon fan. How can I not support the Chicago based company that started the group-buying frenzy? Moreover, I’m just flabbergasted at the amount of value that they’ve been able to build in such a short time. The only problem with creating an extremely lucrative new market when you have little or no IP is that the competitors come out in droves. There are a lot of Groupon wannabes. A lot. Many of them will fall by the wayside as they realize that they’re not capable of building out the kind of sales/business development team needed to grow a group-buying business, but there are a few competitors that seem to be doing quite well. One of them is LivingSocial, which is based in Washington, DC (maybe they should focus on group-bribing of politicians, or is that called lobbying?). They now offer daily deals in 52 cities, and they have nearly $50 million in venture funding. They weren’t profitable yet as of March, but you have to think that they’ll get there soon. Continue reading about LivingSocial…

A Wider Circle

Posted on Saturday, July 24, 2010

The One Day, One Internship LinkedIn Group is growing fast. Join now so you can connect with me and other readers.

A Wider Circle Logo

Ever get off to a bad start? Maybe it was a class, a sports season, or a new social situation. It’s hard to dig yourself out of the funk, right? Or maybe it was something far more important like life. Millions of people are born into poverty in our country, and that makes it likely that they’ll eventually have children who are born into poverty. It’s a vicious cycle that is nearly impossible to get out of, which means that more and more kids will be born into a very difficult situation. A Wider Circle is a Silver Spring, MD non-profit organization that empowers “children and adults to break the cycles of poverty and poor health.” By providing basic need items to struggling families, A Wider Circle puts people in a situation where success is attainable. Continue reading about A Wider Circle…

ManhattanGMAT

Posted on Tuesday, July 20, 2010

Join the legion of One Day, One Internship readers who are showing up to their internships in Bonobos pants (or wearing their swim trunks to the beach on days off). Learn about Bonobos here and e-mail me for $50 off your first purchase.

Manhattan GMAT Logo

I’m sure plenty of you intend to go to grad school in the future, or you’re considering it now that you’re realizing how tough the job market really is. I have absolutely no intention of going back to school because I’m enjoying learning by doing way too much. I also want nothing to do with standardized tests ever again. But if I was going to take a standardized test like the GMAT, I’d probably want to enroll myself in prep course (because my high school strategy of getting a good night’s sleep the night before the test can only take me so far). From what I’ve heard from friends, ManhattanGMAT is one of the best out there. They’re quite obviously based in New York City, but they have locations all across the country. ManhattanGMAT delivers success for their students by staying true to 3 core concepts: focus, superior curriculum, and real teachers (who scored in the 99th percentile on the GMAT). Continue reading about ManhattanGMAT…

Aol

Posted on Thursday, June 3, 2010

Aol Logo

Everybody acts like social media and social networking is a new development, but it really isn’t. Even 15 years ago there was a web service that enabled you to create profiles, connect with friends, engage with communities, and communicate instantly or asynchronously. It was called Aol, and there’s a good chance that you used it. I feel bad for Aol. They had it all. They were the behemoth of the social web before anyone knew what the social web was, but they were too big and not agile enough. They continued to act like an ISP, and their market share eroded as people transitioned to high-speed connections. Today most people think of Aol as irrelevant, but the NYC based company is doing their best to make a comeback. The good news is that they aren’t living in the past. They’re not trying to win at social networking or being an ISP—they’ve repositioned. They now describe themselves as “a leading-edge web services company, with an offering of premium and niche content sites, world-class tools and platforms.” The focus is on content, and in some ways that’s what Aol was always about—making great content easy to access for the masses. The tough thing for Aol is that they’re already a huge company, so they’re going to have to swing for the fences if they want their new business model to work. Continue reading about Aol…

Achievement First

Posted on Saturday, May 29, 2010

Achievement First Logo

I have a good friend from Cornell who has been working in the world of education since he graduated with me in 2006. He often sends me recommendations of companies that I should feature, and I’ve actually covered quite a few of them. Earlier this week he sent me a note about Achievement First, a New Haven, CT based non-profit organization that manages charter schools across Connecticut and New York. (Sidenote: Having a friend like mine who is super-connected and aware in a particular industry or area can be huge for your job search.) Achievement First got its start in 1998 when a group of founders got together with the goal of creating a public charter school. They succeeded, and the result was Amistad Academy—and it’s been an amazing result. Over the past 7 years, Amistad Academy students have beat state averages in reading and math on the Connecticut Mastery Tests. In 2003 they built on this success by making Achievement First a separate entity to take the lessons learned from Amistad Academy and spread them throughout the region. Since then Achievement First “has grown into a network that includes 17 academies under nine charters in four cities.” Continue reading about Achievement First…

80legs

Posted on Thursday, May 20, 2010

Need something to wear to an interview? Get awesome deals on fancy clothes for guys and gals at Gilt Groupe. It’s an exclusive, invite-only site, but I’ve got an in. Click here for an invite.

80legs Logo

It’s interesting where the web will take you. You type in an address or use a bookmark to visit a favorite site—or maybe a job board, and before you know it you’re reading a blog post about something completely random. Amazingly, that random walk across the web is exactly how Google gathers all of its data for its search engine. They do this with something called a crawler, spider, or robot (all the same thing) that follows links from site to site and collects data. It’s all automated, so, unfortunately there isn’t a future job for you surfing the web all day. Obviously Google isn’t the only company that needs to crawl the web—more and more companies are realizing that there are many ways to profit by aggregating web data. Unfortunately, many of these companies don’t have the resources to build crawling platforms like Google has done. That’s where 80legs steps in, they’re a Houston, TX based startup that is making crawling accessible to the masses. For instance, I could use 80legs to find data on job or internship postings. Continue reading about 80legs…

Jumptap

Posted on Monday, May 17, 2010

See the comments at the bottom of the page to get an update on how Jumptap has repositioned itself.

Jumptap Logo

I have mixed feelings about any company that decides to take on Google. In one sense I think that they must be extremely stupid, and in another sense, I love the ambition. What seems crazier is taking on Google in their core area of expertise: search. But that’s exactly what Jumptap is doing. Now, they’re not trying to build a new web search engine (that’d be really crazy), but they are aiming to be the name in mobile search. Jumptap is headquartered in Cambridge, MA (with regional offices in NYC and Tel Aviv, Israel), and they realize how much potential there is to make money selling advertising on top of mobile search results. The key difference between what Jumptap and Google are doing with mobile search is that Jumptap is building a unique search experience for mobile users, while Google’s mobile search delivers results that are generally the same as what you’d find when you’re sitting at home on computer. Continue reading about Jumptap…

Yankee Group

Posted on Monday, May 10, 2010

Yankee Group Logo

It’s funny how when a company gets on my radar, I often start hearing about them from multiple directions. It’s kind of like how when you learn the meaning of a word that you’d never heard of before, and then you notice it regularly frequently in daily conversation. It may be a coincidence, but it almost seems as though the word has finally achieved a certain level of inertia that it didn’t have before. Anyway, this seems to be the case with Boston, MA based Yankee Group. I had taken note of an internship with them a few days ago, and then a couple days later I came across this article about how the iPad is the fastest product to ever ramp to $1 billion in sales. You should read the article, because it’s a decent introduction to the kind of stuff that Yankee Group focuses on. They call themselves “the global connectivity experts,” which in layman’s terms means that they’re a independent research and consulting firm that focuses on communications technology. Continue reading about Yankee Group…

Populous

Posted on Monday, May 3, 2010

Having trouble getting employers to notice you? Ever consider using Facebook ads to reach them? Surprisingly, it works. Even for internships.

Populous Logo

I thought that I had already cherry picked most of the companies that are hiring interns from Fast Company‘s list of Most Innovative Companies, but there were a few that I chose to save for later. Populous is one of them. They’re a Kansas City based design firm (with offices in Brisbane, London, New York, Knoxville, Denver, Singapore, Nashville, Auckland, and Hong Kong) that specializes in “creating environments that draw people and communities together for unforgettable experiences.” I know that verbiage is a little flowery, so to put it more simply, Populous offers comprehensive design and architectural services that focus on major venues like sports stadiums, arenas, exhibition centers, and similar large spaces. They recently finished Target Field for the Minnesota Twins, and before that it was the new Yankee Stadium. I’ve seen the new Yankee Stadium in person, and it’s incredible. If you want to see more of Populous’ work, you can take a look at their Showcase and their projects list. There’s no way you won’t be impressed. Continue reading about Populous…

Applied Trust

Posted on Tuesday, April 27, 2010

Ever wonder how I turned job searching into a career? Here’s the story on me and One Day, One Job, straight from BusinessWeek (ok, originally from PSFK).

Applied Trust Logo

A week ago I mentioned in a post on Quantcast that I’ve been getting e-mails (hit me up at willy@onedayonejob.com) from concerned readers who think that they have no chance at landing an internship from here because companies that I feature are getting inundated with résumés. We’re nowhere near that big yet (and that’s a ridiculous job search mindset anyway), but we did recently outgrow our server. Migrating servers and then administering the new server is a total headache—it essentially consumed a week of my time to get all of the kinks worked out. That meant that a lot of my e-mails didn’t get replied to for a while, but luckily Ned McClain understands server migrations. He’s a fellow Cornell grad and a founder of Boulder, CO based Applied Trust, an IT security and network/systems infrastructure consulting company. He wanted me to tell you all about a few jobs that they have, and luckily they’re still around despite my slow response time (it’s not so slow any more with my new server—that’s a sys admin joke). Continue reading about Applied Trust…

Hyland Software

Posted on Monday, April 19, 2010

You should have learned how to share in kindergarten. Now stop being selfish and go tell a friend about One Day, One Internship. We promise he or she won’t steal your dream internship.

Hyland Software Logo

I’ve been running a business for almost three years now, and I don’t think that I have a single paper document that I couldn’t throw out tomorrow. Everything is on my computer. It may be a mess of e-mails, Word files, PDFs, and Excel sheets, but it’s all here on my hard drive (and backed up too). Luckily my company isn’t very document intensive, but plenty of businesses and organizations like banks, hospitals, and government offices are overloaded with documents. They need a way to manage them, and Hyland Software offers a software product called OnBase to do just that. The company is based in Westlake, OH, and they are in the business of content management systems (although not the kind that run websites). I got the tip on Hyland from a reader who works in Career Services, and she said that although they have a Midwest headquarters, they have taken on a West Coast attitude. Continue reading about Hyland Software…

MITRE

Posted on Saturday, April 3, 2010

MITRE Logo

Not many of the companies on Fast Company’s list of “The World’s 50 Most Innovative Companies” are non-profit, and not many non-profits generate over $1 billion in annual revenue, but MITRE fits both criteria. I know that many of you want to see fewer technical internships, but I’ve also noticed that most of the non-profit internships that we feature on weekends aren’t very technical. MITRE, which has headquarters in Bedford, MA and McLean, VA offers an exception. They are an “organization chartered to work in the public interest” through “expertise in systems engineering, information technology, operational concepts, and enterprise modernization.” They do this work through “four Federally Funded Research and Development Centers,” with one focused on the Department of Defense, one on the Federal Aviation Administration, one on the Internal Revenue Service and U.S. Department of Veteran Affairs, and one for the Department of Homeland Security. Continue reading about MITRE…

Forrester Research

Posted on Thursday, March 18, 2010

Forrester Research Logo

I’m sure that you’ve heard plenty of people bemoan the fact that it’s nearly impossible to get users to pay for online content. Most people wouldn’t pay a single dollar to read a wonderful article from The New York Times. Maybe this will change eventually, but for now the “freeconomy” is giving many content producers fits. Some people who aren’t having a problem are the folks at Cambridge, MA based Forrester Research. They’re “an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology,” and they consistently get people to pay hundreds or even thousands of dollars for their content. Most of the reason for this is the fact that they’re often selling to corporate clients who are a lot less price sensitive than individual users, but it’s still impressive. Buying research done by Forrester is a lot cheaper than doing the research yourself, so it’s a smart investment. That’s why Forrester Research was able to generate nearly a quarter billion dollars in revenue in 2008. Continue reading about Forrester Research…

General Mills

Posted on Wednesday, March 17, 2010

General Mills Logo

Happy St. Patrick’s Day! In past years we’ve looked at Shamrock Foods and Luck Stone to celebrate the holiday, but today we’re going to take a look at internships with Minneapolis, MN based General Mills because there’s no more authentic Irish breakfast than Lucky Charms. Now, it’s been a while since I last had a bowl of everybody’s favorite marshmallow-filled cereal—ok, it’s been a month—but it feels like it’s been much longer. Beyond Lucky Charms, General Mills’ brands include Cheerios, Pillsbury, Gushers, Haagen-Dazs, Betty Crocker, Cascadian Farm, and many more names that you’ll recognize from the center aisles in the grocery store. Most of them may have nothing to do with St. Patrick’s Day, but add some green food coloring if that’s what you’re really concerned about. Continue reading about General Mills…

The Reinvestment Fund

Posted on Saturday, March 13, 2010

The Reinvestment Fund Logo

I grew up in Fairfield, CT, which is next to a city, Bridgeport, that is always aiming for “revitalization.” They’ve talked about a building a casino for years, and they even built a minor league baseball stadium. It’s hard to say whether that has helped or hurt, but it seems that Bridgeport is at least doing a little better than it was a decade ago. I’d imagine that the real reasons for improvement have come from smaller projects that are more in tune with the city’s communities’ needs. These are the kinds of projects that The Reinvestment Fund invests in in cities in the Mid-Atlantic. They are “a 24 year old nonprofit financial lending institution with a strong social mission” and offices in Philadelphia, Baltimore, and Washington, DC. They started out as a small community development organization, and they’ve grown to become something much bigger. Continue reading about The Reinvestment Fund…

Communispace

Posted on Thursday, March 11, 2010

Communispace Logo

Over on One Day, One Job I’ve been collecting user data over the past week to help me make the site more useful. So far the survey has received hundreds of responses, and there are a number of common themes that keep coming up. It’s amazing at how well an 8 question survey can tell me about what you students want in a job search tool. For companies that need a little more than an 8 question survey, there’s Communispace, a Watertown, MA based market research company. Their name probably wouldn’t have made them too popular during the cold war, but fear of communism has been replaced with community building—which is what Communispace is all about. Continue reading about Communispace…

HBO

Posted on Monday, March 8, 2010

HBO Logo

It’s the ultimate premium channel. The one that separates the haves from the have nots—at least when it comes to cable packages. HBO or Home Box Office is the pinnacle of cable television. Ok, maybe I’m going a bit far, but I remember how excited I was when one day HBO was suddenly part of my family’s cable package. The cable company made a mistake, and I was now able to watch all kinds of great movies in the comfort of my own home (and without having my mom take me to Blockbuster). Of course, HBO, which is based in New York City, isn’t just about movies. Their original programming is one of the key reasons that they have more than 40 million subscribers in the US. HBO’s series past and present include Arliss, Sex and the City, Entourage, The Sopranos, Fraggle Rock, and plenty of others. Then there are their documentaries and sports coverage. It’s why people pay extra for HBO (and Cinemax, its sister station): high quality programming without commercials. Continue reading about HBO…

Rosetta

Posted on Tuesday, March 2, 2010

Rosetta Logo

I got a tip on this one from a fellow Cornellian (which is cool because a few of my friends from Cornell work at Rosetta). If you ever find a company that you think that we should feature, e-mail me at willy@onedayonejob.com. We feature a lot of interactive marketing agencies because they’re usually pretty big on hiring young talent whether it be at the intern or entry level. Rosetta stands out because of their size and sophistication—they almost seem more like a consulting firm than a marketing agency, at least in the way that they present themselves. For instance, they recently become a “top ten interactive agency” by means of an acquisition. That seems so different from the image that most agencies try to portray, but it’s working. Through “dedication to client work within Consumer Products & Retail, Healthcare, Financial Services, Consumer Technology & Media, B2B, and Travel & Hospitality industries” Rosetta “has created enduring partnerships with [their] clients including Scholastic, Coach, Borders, Johnson & Johnson, Bristol-Myers Squibb, Nationwide, Marriott and Microsoft.” Those are huge names, so you know Rosetta, which is headquartered in Princeton with offices in New York, Cleveland, Boston, Chicago, and Denver, is capable of delivering results. Continue reading about Rosetta…

Aircell

Posted on Monday, March 1, 2010

Aircell Logo

After a week of cold weather in Florida, I’m headed back to Chicago. Since I wanted to enjoy the last night of my vacation, I decided that I’d try to get this post to you from 31,000 feet. I’m flying on AirTran (maybe we’ll look at their internships another time), and all of their flights offer Gogo Inflight Wi-Fi, which is a service provided by Itasca, IL based AirCell (I used this promotion to get a free access coupon code). The business of Internet Service Providers was a big one in the 90s, but as we’ve become more accustomed to broadband, we’ve mostly started using major telecom companies to feed our Internet addictions. Now, the business opportunities are all about providing Internet access in locations with captive audiences—hotels, convention centers, airports, and now airplanes, although 3G card providers are offering some fierce competition. Luckily for Aircell, that’s not an option in the air, which means that, for now, Gogo has a dominant market position with their because of their FCC sanctioned rights to be the “exclusive provider of Wi-Fi communications to airlines, business aviation, military, government, and specialty aircraft across North America.” Continue reading about Aircell…

Organic

Posted on Friday, February 26, 2010

Organic Logo

I hope the title of today’s post didn’t make you hungry, because we’re not talking about internships in organic food. Organic is a San Francisco based interactive marketing agency with a brand that has gained a lot of keyword competition over the past 16 years. Yes, people were eating organic back in 1994, but the word wasn’t nearly as common as it is today. Doing research on Organic is tough because the organic search results (excuse my SEO pun) have all kinds of other stuff in them (at least they own Organic.com). Either Google needs to get inside my head to discern my intent, or Organic is going to have to hope that artificial packaged, processed foods go back in vogue. Ok, enough of my ripping on their name—Organic was ranked by AdWeek as the #1 interactive agency in 2007. That fits in perfectly with my impression of Organic from browsing their website and looking at their work. In fact, I’m blown away by how good Organic’s website is. It’s easy to use, it’s full of information, and it’s gorgeously designed. Their corporate mantra is “Exceptional Experience,” and they certainly live up to it. Continue reading about Organic…

NetJets

Posted on Thursday, February 25, 2010

NetJets Logo

If I ever make a ridiculous amount of money, the first thing that I’m going to do is buy a private jet—or at least a share in one. It seems like the ultimate way to travel. I’ve been on private planes before, but they had propellers and I was sitting next to or right behind the pilot (not nearly as classy). NetJets is a company that allows wealthy individuals and businesses to buy shares in private jets (since who really needs an entire jet to himself or herself?). They also have a subscription service called MarquisJet that lets you get a guaranteed number of hours of private jet use. It may not make private air travel affordable or cost effective, but it certainly puts it within reach for a lot more people. NetJets is by far the market leader, and they’re also a Berkshire Hathaway company. You know if Warren Buffett is investing in it, it has to be pretty good. NetJets is based in Columbus, OH, but quite obviously they operate all over the world. Continue reading about NetJets…


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