I’m not usually a big gamer, but I’ve been hooked on a few. The best games create an immersive experience that puts you in another world–you almost forget that you’re playing a game. It’s a lot like watching a great tv show or movie, which is why shows and movies often get turned into games. The world has already been created. Why not let people play in it on their own? That’s exactly what Disruptor Beam allows. They’re based in Framingham, MA, and they’re aiming “to create the most fan-centric game company in the world.” The company’s focus is on mobile/web games, and they’ve started out by working with some pretty big names.
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What if I told you that there was a product that could increase your personal privacy, reduce your heating and cooling costs, and make your home much more stylish? You might think that I was talking about some sort of new home automation/security system, but I’m really talking about blinds. You know… shades, drapes, curtains, window treatments. You can buy all of them from Blinds.com, a Houston, TX based company that is “the world’s largest online window covering store.” In fact, they’re twice as big as their closest competitor.
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It’s hard to feel any sympathy for software developers. They’re one of the most employable groups of people on Earth, and they can apply their skills to almost anything they want. However, they’re working in the technology industry which is defined by constant change. A piece of software that used to need to run on a single platform is now expected to work on all kinds of devices. Xamarin is the answer for developers who want their software to work for as many people as possible. The San Francisco, CA based company allows developers to write “apps entirely in C#, sharing the same code on iOS, Android, Windows and Mac.” Why do something four different ways when you can do it once?
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It used to be that most websites were the same for everybody, but today almost everything seems to be personalized. Whether I log into Facebook, search on Google, or visit a jobs website, there’s a very good chance that my experience is being altered based on data that they’ve collected about me. Sites with this customization based on who is logged in used to be referred to (and maybe still are) as portals. Liferay Portal is free and open source software that allows anyone to build this kind of web experience. Liferay is a Diamond Bar, CA based company that was started in 2004 and “houses a professional services group that provides training, consulting and enterprise support services” focused on the Liferay Portal software.
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I’ve been married nearly 9 months now. Slowly more and more people are asking, “When are you going to have kids?” Getting a puppy deflected a little bit of attention, but it’s only going to gain in intensity. If we do eventually give into the pressure, we’ll face a time in our lives that makes preparing for a puppy seem like nothing. That’s why it should be no surprise that the expecting parent market is absolutely huge. In fact, Destination Maternity Corporation, which is based in Philadelphia, PA, does $500 million in annual sales as “the world’s leading maternity apparel retailer.” Yes, a single company (albeit with quite a few brands) can generate half a billion dollars in revenue selling clothes for pregnant women.
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When I was a little kid, I’d visit construction sites with my dad, the architect. I absolutely loved it, but at some point I lost interest in the construction industry. For me building things online seemed more interesting than building homes and offices. If you disagree, you might want to check out Hanley Wood. They are based in Washington, DC, and they are “the premier media, event, information and strategic marketing services company serving the residential and commercial design and construction industries.” For nearly 40 years they have been the go to source for “builders, remodelers, residential and commercial architects, multifamily and public-works executives, and materials dealers and distributors.”
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Have you ever sat around and waited for a phone call? It sucks. Believe it or not, there are a lot of businesses in which you sit around and wait for customers to call you. A plumber is a great example, but there are much more sophisticated businesses that have the same problem. They can invest in marketing that drives more calls, but why do that when you can invest online and track every step of the conversion/sales process? Because people who pick up the phone are often much better leads than people who inquire online. That’s why Invoca is bringing online analytics to phone calls. They are based in Santa Barbara, CA, and their “inbound call marketing tools empower you to generate better leads, higher conversions, smarter spends and greater revenue.”
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The health and wellness industry is massive, and it just seems to keep growing. There are a lot of really smart business people who are playing a big part in the growth, but there are also a ton of people in the industry who would rather not concern themselves with businessy stuff. The kind of people who open yoga studios, salons, and spas usually aren’t in it for the money–they just want to make a living pursuing their passions. Unfortunately, running a business usually requires… running a business. MINDBODY is a San Luis Obispo, CA based company that believes that “small business owners deserve the time to do what they love.” Pursuing that belief has made them “the largest cloud-based software provider in the health, wellness and beauty industries.”
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Yesterday I received close to ten packages. It’s that time of year! I can barely look out the window without seeing a UPS, FedEx, or USPS truck on my street. The only problem is that it’s getting to the point where Amazon is the only company I trust to still ship me stuff on time. So many online merchants have terrible shipping experiences, and there’s no way I’ll trust them to get me what I ordered when they say they will. Hopefully that will soon change with the help of EasyPost. They’re a San Francisco, CA based startup that “is changing the way shipping works and helping a lot of people” at the same time. By “tying together disparate data sources and APIs” they’ve been able to create “a scalable shipping API for developers everywhere.”
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Lately when I talk to new parents, I like to compare what they’re going through to what I’m going through with my puppy. I know that it’s a completely ridiculous comparison, but I enjoy the fact that it makes them a bit uncomfortable. We all know that parenting is one of life’s biggest yet most rewarding challenges. Today’s parents are lucky that there are all kinds of resources to help them do a better job (that’s true for puppy owners too!). One is CafeMom, a New York, NY based digital media company for moms that reaches more than 20 million users every month. Their properties include CafeMom.com, MamásLatinas.com, TheStir.com, and TheProwl.com. The goal is to bring “moms together by hosting hundreds of communities that reflect moms’ personalities, passions and needs.”
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Early in the wedding planning process I proposed that we try to do as much online as possible. I quickly lost that battle, and I must say that our custom designed paper goods turned out amazingly well. I’m just glad that I wasn’t paying for them. If only there was a way to get beautiful, custom designed paper goods for a reasonable price. That’s exactly what Minted offers. They are a San Francisco, CA based company that aims “to find exceptional artists and designers all over the world and bring their work to consumers who appreciate great design.” They were early to the crowdsourcing model in 2008, and since then they’ve grown into a place where consumers can find great designers and great designers can get exposure that will help them build their careers.
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InvestmentNews is our sponsor this week, and they would like to tell you about their NextGen Virtual Career Fair on November 8th. It’s an awesome opportunity for students and interns to network and find finance jobs on the spot.
I often find charity events frustrating. It’s not the events themselves that bother me–it’s the auctions and raffles. Non-profits have an amazing ability to get all kinds of high value donations (which should be the hard part), but they completely fail when it comes to extracting as much value as possible out of those donations. It could be an inexperienced auctioneer, poorly priced raffle tickets, a confusing silent auction, or a complicated payment process. Technology can solve a lot of these problems, and that’s exactly what BidPal has done. They’re an Indianapolis, IN based company that “improves charitable fundraising events from start to finish with event management solutions, automated auctions, payment processing, online fundraising, consulting services, and much, much more.” BidPal actually came in at #74 on this year’s Inc. 5000 with 4,323% three-year growth to $10.2 million in revenue.
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When I was in elementary school, Christopher Columbus was a hero. Today people don’t even complain about going to work on a holiday named after him. That tells you just how ugly the true story is. Still, you have to give Columbus credit for sailing across the Atlantic with no idea where he was going (and making it back, and then doing it again three more times). Today we have technology that enables us to always know where we are. Rand McNally is a Skokie, IL based company that played a big part in getting us to this point. They were founded in 1856, and since then they’ve been specializing “in maps, navigation, road travel, and trip planning.”
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The technology of the 90s and early 2000s was durable. Most devices were built like tanks because a few extra ounces (or pounds) here and there don’t really matter when many of the components are already so heavy. Today size and weight are main selling points for most types of electronics. The only problem is that today’s devices seem far more susceptible to breaking. It’s a tradeoff, but it sucks to be on the losing end when you drop your three-day old $600 phone on the grass and the screen shatters. Manufacturers and third parties have started offering all kinds of repair services, but they’re still expensive. Why can’t you just do it yourself?
With the help of iFixit you can. They are a San Luis Obispo, CA based company that wants “to show the world how to fix every thing.” They seem to be having some success with that, as they landed on the Inc. 5000 with 223% three-year growth to $9.8 million in revenue.
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This is my favorite part of the year when it comes to One Day One Job because all of those annoying kids finally go back to school. Just kidding. I actually love late August for a completely different reason: the Inc. 5000 is released. In case you aren’t familiar with it, it’s a ranking of the 5,000 fastest growing privately held companies in the United States. The metric that they use is three-year revenue growth, and that makes the list an amazing tool for finding up and coming companies with great career opportunities. This year Fuhu came in at #1 on the list with 42,148% three-year growth to $117.9 million in revenue. The El Segundo, CA based company that aims to be “the leading designer, seller and innovator of ‘thoughtful’ consumer products and services for children.” When you make stuff that kids like, parents empty their pockets.
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From the beginning One Day One Job has been built on top of WordPress. To many it’s simple blogging software, but it’s amazing how far you can take it with a little bit of tweaking. The problem with self-hosted WordPress (as opposed to WordPress.com) is that it requires running your own server. You can find a host that makes it easy to get started, but as soon as your site starts to grow, you’ll run into problem after problem. I used to spend at least a week’s worth of workdays every year worrying about server stuff (downtime, optimization, security, and all kinds of other details). That all changed when I moved my sites to WP Engine. They are an Austin, TX based company that “host tens of thousands of the 75 million WordPress sites and apps on Earth.” I’ve had almost zero downtime since I switched, but more importantly, I no longer worry about my server configuration (and I’m even paying less than I used to for hosting).
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Nearly every Internet business needs to either buy or sell traffic to make a profit. Companies like Google and Facebook are the ultimate traffic sellers, while companies like Amazon, Expedia, and GEICO are massive traffic buyers. (There are some companies like Ask.com that do both and play the arbitrage game.) Companies on both sides of the transaction are always looking for a new edge. For traffic buyers, they want cheaper, higher quality clicks. For the sellers, it’s all about finding new ways to get users to click. Taboola is a New York, NY based company that serves both parties quite well. Put not all that simply, “publishers, marketers, and agencies leverage Taboola to retain users on their site, monetize their traffic and distribute their content to drive high quality audiences.” Taboola’s tagline is “content you may like.” I find that interesting, because the average Internet user won’t ever realize that he or she is interacting with Taboola.
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Who watched the season finale of Million Dollar Listing New York last night? I did. I love that show, even though it seems to be more about petty squabbling than actually selling real estate. My biggest takeaway from the show is that selling a property is all about generating interest and getting people in the door to see it. If a realtor can do that, they’ll sell properties. However, most agents can’t throw open bar parties with half dressed models to attract attention–that kind of marketing only makes sense with multi-million dollar properties and six figure commissions. The average realtor needs a more affordable, simpler way to market properties. That’s exactly what BoomTown offers. They’re a Charleston, SC based software company that “has generated millions of leads for real estate teams.” 4,329,036 leads to be exact. They do this by offering “a complete online system that leads more Internet home buyers to [an agent’s] virtual door, then gives real estate agents proven tools to turn clicks into closings.”
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Market research is an essential part of marketing these days, but it can get out of hand. It’s easy to keep requesting more research and never take action. The goal is to predict people’s behavior, so once you have a good idea of what they’ll do, it’s time to put the research to work. BrainJuicer is a market research firm that aims “to inspire brave clients to do great marketing by translating a generation of breakthroughs in psychology, behavioural economics and social sciences into Juicy tools that better understand & predict people’s behaviour.” That extra u in behavior may have tipped you off that BrainJuicer is based in the United Kingdom, but they U.S. based offices in Chicago, IL; Los Angeles, CA; and New York, NY. There are also quite a few other offices across the world. BrainJuicer’s website is pretty funky. It has a fun feel and makes it interesting to explore what they do (there’s a simpler version if you find it overwhelming).
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As a job or internship seeker, you’re constantly being assessed. It doesn’t matter whether you’re in an interview or meeting someone new in an informal setting–when you identify yourself as someone who is looking for a position, people start sizing you up. The problem is that most people (even the ones who make hiring decisions) aren’t all that great at parsing the information that you give them. It’s almost comforting to be evaluated in a more formal process (like school). That’s what PeopleAnswers offers employers. They’re a Dallas, TX based company that has developed a “web-based assessment tool [based on] proven and validated Industrial Psychology principles to extract the Behavioral DNA® from both job applicants and existing employees to provide an unprecedented level of insight into their future on-the-job capabilities.”
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My first bike was red and had a banana seat. My second bike was a black and grey Huffy that was far cooler in the eyes of a 7 year old boy. After that I won a green “mud slinger” in a raffle. It was even cooler, but it still wasn’t a real bike because it only had one speed. I got my first real bike in 5th grade. It was a green Trek Antelope 800 with 18 speeds. I loved it and rode it all the time for the first few years I owned it. I eventually stopped riding and haven’t owned a bike since, but I still have a strong positive association with Trek. The company is based in Waterloo, WI and has been pursuing a mission to “build the best bikes in the world” since they were founded in 1976.
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I used to be perfectly happy to shop at a regular grocery store–I even got annoyed by the fancier stores. As I’ve gotten more yuppified, that has completely changed (it’s actually because I’ve learned to cook). Now I go to Whole Foods for produce and local specialty stores for meat and fish, but most people still do all of their shopping at a single grocery store. These are the kinds of people that big brands want to reach with marketing messages. MyWebGrocer is a Winooski, VT based company that makes that happen. They provide “leading-edge eCommerce and eMarketing solutions to the grocery and consumer packaged goods industries” including solutions like “website design, specialty modules for websites, hosting, sophisticated email strategies and consulting services.”
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I’m in Michigan on a short fly fishing trip, and that means that I’m making the most of my access to public land. It’s easy to forget how lucky we are in the United States to have access to so many interesting places for free. Much of that is thanks to organizations like The Trust for Public Land. They’re a national non-profit based in San Francisco, CA that was “founded in 1972 with goals of protecting land in and around cities and pioneering new land conservation techniques.” Since then they’ve done work on more than 5,000 parks and conservation projects, and by using “sophisticated finance and legal techniques,” they’ve had amazing success.
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This morning I was about to buy something but changed my mind because the checkout process was too annoying. While I probably shouldn’t be so lazy, that should never happen. E-commerce software is a solved problem. Why would a retailer invest in building their own proprietary site when they can license it from a provider like Demandware? They’re a Burlington, MA based company that offers an “enterprise-class cloud commerce platform” that powers “more than 150 retail brands across more than 575 sites around the globe.” If you regularly buy stuff online, you’ve almost certainly come into contact with Demandware’s platform. You probably had no idea, and that’s just how Demandware wants it.
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Right now I’m in the process of getting some of my friends together to coordinate my bachelor party. I have less than zero interest in the traditional approach, so I’m looking for some good outdoor activities for a bunch of dudes. We haven’t decided where we’re going yet, but ideally we’ll rent a house instead of staying in a hotel. One of the best places to find vacation rentals is HomeAway. They’re an Austin, TX based company that offers “the world’s leading online marketplace of vacation rentals, with sites representing over 711,000 paid listings of vacation rental homes in 171 countries.” I figured that VRBO.com was their biggest/most similar competitor, but it turns out that they own them. I guess maybe the biggest competitor is Airbnb then, though they serve a slightly different market (more apartments fewer houses).
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I didn’t watch the Oscars last night. (I can’t stand award shows, and I rarely go to see movies in the theaters.) But I hear that advertisers are treating the event like the Super Bowl for women. Entertainment is a massive industry that only keeps growing, and what I find most interesting about it is how much attention begets attention. Argo probably wouldn’t have won Best Picture without Ben Affleck’s name attached to it, and nobody would read stories about a drug addicted mess if her name wasn’t Lindsay Lohan. That’s how Hollywood works, and that’s why marketing and advertising are so important. Trailer Park is a Hollywood, CA based “entertainment marketing agency” that serves “a broad spectrum of clients, including theatrical, television, home entertainment, videogames, publishing, music, brands and more.” They work with huge names and know how to keep the attention flowing.
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I’m pretty sure that I’ve run out of football related non-profits to write about. For past Super Bowls I’ve covered the National Football Foundation, the Pro Football Hall of Fame, Gridiron Greats Assistance Fund, USA Football, and even the NFL (which is technically a non-profit). I’ve even taken the advertising angle with Common Sense Media and the Advertising Research Foundation. (We also covered World Vision which gives away the loser’s championship gear to developing countries.) So even though football is on my mind, we’re going to go in a completely different direction. When I was in college my parents and sister decided to replace me with a basketball (not football or American football) playing Italian exchange student who came through AFS. It was a wonderful experience for all of us. Youth For Understanding USA is a Bethesda, MD based non-profit foreign exchange organization similar to AFS that is “committed to preparing young people for their responsibilities and opportunities in a changing, interdependent world.”
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I’m often asked how I’m able to consistently find interesting companies to cover. It’s all about what I call the always looking approach. If you open your eyes, you start to realize that your life is full of cues that can lead you to interesting employers. One of my favorite exercises is to walk around downtown Chicago and look at all of the billboards and signs. There’s always something new and interesting. But what about the company that makes the the signs? That’s Watchfire. They’re a Danville, IL based company that got its start as ” Time-O-Matic, an industry leader in innovations like the Time and Temperature signs that became landmarks at banks and downtown corner stores across the nation.” Now they’re in the business of LED signs of all shapes and sizes. A lot of people think that they’re not affected by outdoor advertising. I can almost guarantee that’s not true. One of Watchfire’s big products is the Price Watcher sign for gas stations. You can’t tell me that you don’t pick a gas station based on the prices shown on those signs!
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I buy almost all of my electronics directly from Apple or on Amazon. They have pretty much everything that I ever need, but there’s plenty of stuff that they don’t carry. Whether you’re looking for computer parts, digital cameras, TVs, or a display, Newegg probably has it. They’re a City of Industry, CA based “e-retailer committed to becoming the most loved and trusted marketplace on the web by offering superior shopping experience, rapid delivery, and stellar customer service.” Newegg is way too big to call a niche player, but they certainly cater to the geekier crowd. If you want to build your own computer, they’re the place to buy components. Not only do they have a huge selection of products, but they’ve also built a community of reviewers who can provide in-depth information on their experiences with products they’ve purchased.
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Most of the time when we’re browsing the web, we’re really just looking for pictures to click on. There’s a reason that single frame memes and Instagram are two of the hottest online trends right now. Brands are catching on and realizing that a few stock photographs aren’t going to cut it. Some are investing in expensive, high quality photo shoots to show off their products, but others are taking a different approach. They’re crowdsourcing images from customers and fans. Olapic is a New York, NY based company that provides the technology that allows brands to “collect, curate and display high quality photos of” products that their “customers are already posting on Facebook, Instagram, Twitter and more.” User generated content is not only free, but it also tells a story in a way that the brand itself can’t.
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