Looking good is key to interviewing well. If you’re not confident in how you look, you won’t be confident in how you speak. Clothes matter. Luckily, dressing well doesn’t have to be expensive. We’ve worked out deals to get you $50 off your first order at Bonobos and free access to Gilt Groupe’s daily sample sales. You’ll look good, feel good, and still have some money left to celebrate landing an internship.
I just got back home to Chicago on Saturday, and I arrived to see the latest issue of Inc. Magazine waiting for me on the kitchen counter. It’s a big day for me because it’s the Inc. 500 issue where they list the 500 fastest growing private companies in the United States. It’s my absolute favorite tool for finding new companies to feature, which is why we’re going to take a look at ModCloth today. They came in at #2 on the list with 17,191% growth over the past three years to get to over $15 million in revenue. And all of that growth has been “built on a foundation of love for vintage and retro clothing.” The company, which is based in both San Francisco and Pittsburgh, was started by high school sweethearts Eric Koger and Susan Gregg Koger, and they aim to “provide a fun and engaging shopping atmosphere” for their customers by using social media to interact with them. ModCloth is big on democracy, so customers actually get some say in the direction the company’s buyers take. Continue reading about ModCloth…
Let me preface this post by saying that there is no way that I am going to do the topic justice. There’s just no way that I can properly bring to life the story of Lucasfilm when I’m just not all that into Star Wars. I’ve seen the trilogy, and I even saw the one or two of the movies from the prequel trilogy, but I’m not a fanatic. With that said, there are plenty of fanatical Star Wars fans and fans of George Lucas’ work. What he was able to do with late 70s/early 80s technology in the Star Wars movies is incredible, but what’s even more incredible is the excitement that Lucasfilm has been able to build around its franchises—mainly Star Wars and Indiana Jones. Lucasfilm is located in San Rafael, CA, while they also have a large presence in Singapore. They’re a monster name in the film and entertainment industry, and they also have businesses including Industrial Lights & Magic, Lucasarts, Lucasfilm Animation, Lucas Licensing, Lucas Online, and Skywalker Sound. Continue reading about Lucasfilm…
I’ve never done a live video event for job seekers, though I’ve seen a lot of others in the career space do them. I figure that the video content that Jason Seiden and I put together for Found Your Career is way better than anything that I can do on the spot. However, if you think that a live Q&A or something would be valuable, you should definitely let me know via e-mail at willy@onedayonejob.com. Since you’re probably going to bombard me with e-mails, I’ll probably have to sign up for Ustream, “the leading live interactive broadcast platform.” Ustream, which is based in San Francisco, was founded to enable soldiers stationed abroad to connect more efficiently with their families. The technology required for doing that has plenty of other capabilities, which is why Ustream can be used to broadcast nearly anything—from political debates to sporting events and from move premieres to interactive games. Shoot, Chad Ochocinco says, “Ustream is big for me. It allows me to have a voice.” And Continue reading about Ustream…
Over the weekend I was complaining about irresponsible government spending (most of which is the result of the generations that came before us). Now, our parents and grandparents may have left us with a nasty bill to pay, but we still owe them a lot. Which is why I encourage you to take care of your aging parents—much like I do by accompanying my Dad on all kinds of fishing vacations. I’m truly looking out for his best interest. Obviously, I’m being sarcastic, but the truth is that it won’t be that long before we do have to start taking care of our parents. It can be an uncomfortable and unfamiliar situation, which is why resources like Caring.com exist. Caring.com is based in San Mateo, CA and “is the leading online destination for those seeking information and support as they care for aging parents, spouses, and other loved ones.” Their tagline is “You’re there for them. We’re here for you.” Continue reading about Caring.com…
If you’re anything like me, you’ve run into this problem before. You’re sitting around the house, and your lab mice are frolicking around. One of them starts misbehaving and you need to scold it, but you can’t because you don’t know it’s name. They all look the same, and you are completely clueless as to who the troublemaker is. Ok, I actually don’t have mice in my house, and I hope that you don’t either, but if you’ve ever worked with lab mice you probably know that identifying them is kind of important.Somark Innovation is a San Diego, CA based company that makes that a lot easier. They’ve developed technology called Labstamp that “applies automated tail tattoos for mouse identification.” The tattoos are human readable, permanent, and available with 46,656 unique alpha-numeric IDs. Continue reading about Somark Innovations…
I was considering writing about McDonnell Douglas after having my apartment building buzzed by F-18s all day yesterday (they’re practicing for the Chicago Air and Water Show), but I had a friend send me a link to a posting that was way too cool to pass up. It’s from the venture capital industry, which is notoriously hard to break into. Lowercase Capital is a new Angel Fund that was launched in June by Chris Sacca, who was formerly the Head of Special Initiatives at Google. I’ve spoken with a few venture capital companies who were interested in my business, and most seemed buttoned up (at least compared to the startups that they invest in). This is definitely not the case with Lowercase Capital, unless you mean buttoned up with a Bolo tie. Yes, Lowercase Capital has a Western theme, which is fitting because they’re located in Truckee, CA (I was in Truckee two days ago, and it’s awesome). It almost seems gimmicky, but the whole thing really speaks to how Chris is trying to change the way venture capital works with Lowercase. Continue reading about Lowercase Capital…
I don’t play Facebook games with one exception—a game that a friend built. I guess this makes me unusual (I do play iPhone games though) because the stats on Facebook games are crazy. It’s hard to believe that anybody gets work done these days. If only there was a Facebook game where winning meant you’d landed an internship. That’s not going to happen, so if you insist on Facebook gaming your way through the internship search, then you better be looking to work for a company like Lolapps. They’re based on San Francisco, and they make Facebook games. They actually started with a user-generated quiz business, then they moved on to building games for well-known brands. Now, they’re focused on becoming their own gaming brand. Their current products include games like Garden Life, Band of Heroes, Diva Life, Yakuza Lords, and a few more. I’m sure they’re working on plenty more as they try to grow their name in the ultra-competitive world of Facebook games. Continue reading about Lolapps…
I think that some of the biggest innovation yet to come in the Internet space is going to be in the form of payment processing. I wouldn’t be at all surprised if one day in the future we pay for almost everything by logging into our Facebook/Google/Amazon accounts. That still seems pretty far off though. The lag in easy online payments can probably be attributed to the need for extremely high levels of security. As soon as it’s ridiculously simple to send a friend money to chip in for a group gift, it’s also going to be ridiculously simple for a hacker to take you for all you’re worth. In the meantime there are some companies that are working to develop transitional solutions for payment processing. San Francisco’s Square is one of them. They have developed a software platform that allows anyone to accept credit card payments. It all started when a glass artist was unable to make a sale because he couldn’t accept credit cards. Now, all you need is an iPhone/iPad or an Android device to do just that. Continue reading about Square…
Growing up is tough no matter where you come from. As you reach your teenage years, you have to start taking responsibility for yourself—your grades, your ambitions, and your diet. Now imagine growing up in a situation where your parents aren’t all that helpful and your community and its schools don’t have the resources to give you the help that you need to get on the right track. This is often the case in inner-city neighborhoods across America, and this includes many communities in the greater Los Angeles area. That’s why Calabasas, CA based SOSMentor was formed in 2000. They’re a non-profit organization that provides “academic mentoring, resources, and educational support to underserved students and their families.” They also put a huge emphasis on diet and fitness, which are really important things to learn about as you enter adulthood. Continue reading about SOSMentor…
When I was a little kid, my parents dressed me in shorts with suspenders and knee socks. I pretty much looked like a mini-version of Augustus Gloop from the original Willy Wonka & the Chocolate Factory. My parents also occasionally put me on a leash. I’ve been taking it out on them ever since. For parents who prefer to raise children who don’t have axes to grind, there’s Tea Collection. I’ve also seen them go by Tea Living, but most often they just refer to themselves as Tea. They’re a San Francisco based company that offers fashions for children, or as they put it “for little citizens of the world.” Tea got its start in 2002, and now your can find their clothes “in more than 400 stores including Bloomingdale’s, Nordstrom, Saks Fifth Avenue, Takashimaya, and the best boutiques throughout the US and abroad.” Tea’s clothing is certainly high-end, and on the expensive side when you consider it’s for kids under the age of 12, but just look at those pictures of kids looking like smaller versions of real people. Continue reading about Tea Collection…
Think back to your days in school. If there was one thing that you could get your hands on (besides the teacher’s edition of your textbook), what would it be? Your teacher’s gradebook, obviously. Not only could you change your own grades (which apparently can get you a felony charge if you do it on a computer), but you’d also have access to all of your friends’ grades. Fortunately, the gradebook with gridded paper that can be locked in a desk drawer is becoming an anachronism. Some teachers have been using computers for grade entry for years, but others stick to the old fashioned way. LearnBoost is a San Francisco, CA based startup that is trying to change the way that teachers manage their classes. They’re starting by offering teachers an easy to use online gradebook, but their aspirations are to offer a simple, fully featured suite of tools for teachers to manage relationships with both students and parents. Continue reading about LearnBoost…
This morning I sent out the following tweet: “I entered the Bonobos/Tucker Blair Wardrobe Giveaway! for a chance to win 5 pants/5 belts/5 polos: http://wfi.re/1sy9s.” (By the way, you can follow me @willyf.)I usually get annoyed when I see tweets like that, but every person who enters through my link gives me another entry, and I want to win. I also wanted to take it as an opportunity to learn a little bit more about Wildfire Interactive. They are a Palo Alto, CA based company that has built an amazing web-based software platform to enable “interactive promotions for brand marketing.” For a very affordable price, you can use Wildfire to run sweepstakes, contests, give-aways, incentive-based surveys, and more. I’ve struggled putting together online contests in the past, and Wildfire is exactly the kind of app that would have made my life a lot easier. They’re like a self-service, web 2.0 Don Jagoda Associates (and they shouldn’t be confused with WeTheCitizens which renamed itself to Wildfire Platform). Continue reading about Wildfire Interactive…
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You know what One Day, One Internship is all about? It’s you, the audience. Maybe for you, it’s all about learning about cool companies, but for me it’s the fact that every day you bring these posts to life by researching the companies we feature and applying for their jobs. I love it when I get e-mails from employers telling me how excited they were about the surge of talented applicants that they got from being featured on One Day, One Internship. When it comes to the world of advertising, it’s kind of the same. It’s all about the audience. They’re the ones who see the ads, and then hopefully take the desired action—usually that means making a purchase. Collective is a New York City based media company that is entirely audience focused. They are “the leader in understanding and delivering audiences. With the premium inventory that attracts them. The innovative technology that delivers them. And the insights that define them.” By finding the “intersection of the right ad, targeted to the right person, in the right environment,” Collective is able to maximize the effectiveness of any advertising campaign. Continue reading about Collective…
I don’t do a ton of shopping, but when I do, I almost always buy stuff online. It’s become way too easy not to do. It’s also usually significantly cheaper. I used to shop around a lot online, but I’ve gotten to the point where if Amazon stocks the item, I go with them. They almost always have the best prices, and they’re as reliable as can be (and having free 2-day shipping from Amazon Prime
Ever wanted to connect with me or other One Day, One Internship readers on LinkedIn? Join the One Day, One Internship LinkedIn Group and you can do just that.
You know what’s awesome? Having one of your restaurants on The S. Pellegrino World’s 50 Best Restauarants list. You know what’s even more awesome? Having two of your restaurants on the list. That’s the case for Thomas Keller Restaurant Group and its eponymous chef Thomas Keller. Per Se in New York City came in at #10, while The French Laundry in Yountville, CA came in at #32. Additionally Thomas Keller Restaurant Group owns and operates Bouchon Bistro, Bouchon Bakery, and Ad Hoc Restaurant (which are all in Yountville as well). I had the pleasure of dining at the latter for Brunch a few weeks ago, and it was fantastic (especially because we got dessert after breakfast in the form of fancy, but simple ice cream sandwiches). Thomas Keller is probably the biggest name in American fine dining, and he deserves it—he lives up to all the hype, which is hard to do when you have that much hype. Although each of Keller’s restaurants has a unique feel and purpose, they all share “the common desire to provide memorable experiences for every guest that visits.” Continue reading about Thomas Keller Restaurant Group…
Sometimes I get annoyed when I go to YouTube to watch a video and get forced to watch an ad or when a video overlay pops up on a site I want to visit. Then I remind myself how awesome it is that I get access to so much free content. As a content producer, I’m especially aware of how hard it is to make a profit off of quality content. I’m never going to bombard you with stuff that you’re not interested in, which is why we only take on sponsors who have awesome internships to offer or at least make sense for college students. I guess that means that we’re editorializing in our acceptance of advertising. ScanScout, which has offices in Boston, New York, San Francisco, Los Angeles, and Chicago, targets ads a bit differently. They’re a “technology-driven video ad network that delivers precise audience targeting and superior brand results by capturing and synthesizing billions of content and user interaction data points to match the right ad to the right video, at the right time.” That doesn’t mean that their video ads won’t annoy you, but at least they’ll be way less likely to annoy you—and might even interest you. The whole targeting process is automated, which is really impressive considering these aren’t contextually targeted text ads. Continue reading about ScanScout…
There is one, and only one, One Day, One Job t-shirt (and there are no One Day, One Internship t-shirts). It came free with the business cards that I ordered from VistaPrint (see VistaPrint’s internships). I usually wear it to the gym or to play volleyball, and, unfortunately, nobody who recognized the logo has ever stopped me to tell me how awesome my site is. That’s why there won’t be any more One Day, One Job t-shirts (unless more than 100 of you e-mail me and tell me that you want one). But if I was going to give you the option to buy all kinds of One Day, One Job/Internship gear, I’d probably use CafePress. They’re a San Mateo, CA based company that allows you to customize nearly any piece of merchandise—t-shirts, bumper stickers, mugs, underwear, pillows, and even Flip cameras. Webmasters have been using CafePress forever to sell custom merchandise, and from what I can tell CafePress’ quality continues to get better. Continue reading about CafePress…
There has never been a better time in history to find great reading material for free. The Internet is full of excellent content on nearly any topic (such as finding internships). The coolest innovation has been blogs, which have changed the top down approach that used to dominate media publishing. Now, it’s quite easy to have a conversation with the author whose work you’re reading, whether it be through comments, e-mail, IM, Twitter, or some other preferred form of communication. This has led to more engaged audiences and, sometimes, a much quicker development of ideas. The only way to continue this trend, though, is to make sure that web authors are well compensated for their hard work (pay me!). That’s where San Francisco based Federated Media Publishing comes in (we originally covered them on One Day, One Job almost two years ago). Few web publishers have figured out how to effectively charge for access to content, yet many have learned that running engaging advertising can be a big win for all parties involved. Federated Media doesn’t works with a wide range of conversational media properties to monetize visits from highly engaged online readers through advertising. Continue reading about Federated Media Publishing…
One part of my morning routine to get these posts out to you is looking for the company’s logo. Usually I just snag it off of the company’s home page and that’s it. Occasionally I need to find a different version of the logo because it may have a weird background, the word beta written across it, or it may just be too small. The latter was the case today; however, I wasn’t able to find a more reasonably sized logo despite the fact that the company designs logos—in addition to many other things—and is named HUGE. The irony. HUGE is a Brooklyn, NY based company with offices in Los Angeles, London, and Stockholm that “helps build digitally-driven businesses.” What does that mean? It means that they work with some of the biggest brands in the world in areas like strategic planning, user experience, creative, interactive marketing, technology, and emerging platforms. With approximately 225 employees HUGE has designed and developed online experiences that drive 150 million monthly unique visitors and $12.3 billion in revenue. Continue reading about HUGE…
When I started One Day, One Internship, I expected a more active commenting community. I didn’t realize that most internship seekers don’t like talking publicly about their internship searches, and I also didn’t realize that most of you have nothing to say about a company that you’re hearing about for what may be the first time. When you add in the fact that most of you are reading via e-mail and not using the site, it makes sense that only a few of the posts get most of the comments. Most of the conversation surrounds controversial employers like The Landers Group (MLM scam) or Professional Sports Publications and special offers like those that accompanied the posts on Gilt Groupe, Bonobos, and Groupon. I find that it’s much easier to interact with you all through Twitter (follow me @willyf) and our Facebook page. BackType is a San Francisco, CA company that helps you follow online conversations. They started out by helping you track your blog comments across the web, but they’ve noticed the same thing that I have, so they have moved away from focusing on blog comments and towards real-time conversation tracking through sites like Twitter. They needed to build a business on top of their technology, so they decided to build “an analytics platform that helps companies understand their social impact” instead of building a hard to monetize business that serves people who comment on blogs. Continue reading about BackType…
Last week a friend was telling me that his wife, who is in her residency, was going to have to work in the ER on the Fourth of July. I have to imagine that’s one of the most active nights of the year with injuries from fireworks, barbecues, and gunshots (especially in Chicago). All you need is a little imagination to come up with some nasty scenarios that would have ruined your holiday and left you with a permanent injury like my friend who passed out at a barbecue and now has perfect grill marks on his forearm—yes, that means he put his arm down twice. Usually these types of injuries aren’t funny, and they can be extremely traumatic with lasting consequences. Luckily, we’re entering an age of regenerative medicine in which injuries may not be so permanent. Advanced BioHealing is a La Jolla, CA based company that “develops and commercializes living cell therapies that repair damaged human tissue and enable the body to heal itself.” Their current product is called Dermagraft, and it’s a “a bio-engineered skin substitute that assists in restoring damaged tissue and supports the body’s natural healing process.” Right now it’s FDA approved to treat diabetic foot ulcers, but it appears that Advanced BioHealing also has a product called TransCyte that might be used to treat the kind of burns that fireworks or barbecues could cause. Continue reading about Advanced BioHealing…
Chances are that housing is and will be your biggest expense for most of your life. It’s one of our most basic needs, so it makes sense that we spend a lot on it. Unfortunately, housing markets don’t react quickly to changes in demand, so we often have situations where housing becomes unaffordable for many who wish to live in an area. This may be ok when it’s some posh area of town, but what about when people who have lived and worked in area for years can no longer keep up with the real estate prices? Enterprise Community Partners is a Columbia, MD based non-profit that addresses these problems by creating “opportunity for low- and moderate-income people through fit, affordable housing and diverse, thriving communities.” They want to help people living in poverty “move up and out,” and they do this by helping to develop “a diverse mix of affordable and market housing options, access to jobs and social supports, and a strong commitment to the environment and civic participation.” Continue reading about Enterprise Community Partners…
Yesterday I spoke on the phone with Keith Petri, a recent grad from Skidmore. Unlike most of the recent grads whom I interact with, he’s not worried about finding a job. He, much like me, is instead starting his own business to help other young people move forward their careers. His business is called eBranding Me, and it “informs students about online privacy and social responsibility through on-site lectures and a supporting website.” Basically, it helps you understand the ramifications of your social media use, so that you can make informed decisions. San Francisco based SocialShield is a startup that is focused on the same problem, but they’re taking a different approach with a slightly different market. SocialShield is a software as a service platform that allows parents to monitor and evaluate their children’s online social activity. Continue reading about SocialShield…
I used to listen to a lot more music. In fact, my first website was music related (I won’t go into any more detail because it’s embarrassing). I guess I got a bad taste in my mouth from the shutdown of all of the file sharing websites. As new services have popped up that make it easy to listen to music for free, I’ve started to listen again. One of those services is Pandora, which uses The Music Genome Project to deliver users a radio station that is tailored to their individual tastes. It’s a simple idea, but a huge technical challenge. Not only does Oakland, CA based Pandora have to deliver different music to every user—and all at the same time—but they also have to be able to predict what kind of music you’re going to like based on songs that you tell them that you like. They do the hard part, and all you have to do is click a thumbs up or a thumbs down when they start playing a song for you. Continue reading about Pandora…
Auctions are huge online. You probably know all about eBay, but did you know that Google’s advertising platform (the one that makes them almost all of their money) is also run by an auction model? If you want to advertise on a specific keyword’s search results, you make a bid, and if your bid is the highest (with some kinks thrown in to ensure quality advertisers), then your ad gets shown. What’s really interesting is that our financial markets are also based on an auction system. This means that innovations in the financial markets can also have relevance to the online advertising markets. That’s what Sunnyvale, CA based Efficient Frontier has figured out and built their business on. Their “performance optimization platform harnesses the power of advanced modeling to optimize campaigns and forecast the impact of changing tactics.” Efficient Frontier handles over $900 million in search engine marketing spending for their clients every year, which makes them a world leader. Continue reading about Efficient Frontier…
Believe it or not, I started thinking about retirement right after I graduated college. No, I didn’t win the lottery or have a big entrepreneurial success. I started investing and contributing to my IRA. It was a good way to stay productive and get ready to be an adult. If you start thinking about retirement in your early or mid 20s, you’re likely going to be in great shape 40 years down the line. Unfortunately, many people don’t plan that far ahead, so they end up needing help much later in life—and often they don’t have access to good advice once they realize that they need it. Financial Engines is trying to change that. It all started with Bill Sharpe, who won the 1990 Nobel Prize in Economic Sciences. By combining “Bill’s pioneering investment methodology with proprietary technology” Fiancial Engines is able “to provide all investors with cost-effective, expert advice and management—the kind previously available only to the world’s largest institutional investors.” Financial Engines, which is based in Palo Alto, CA with offices in Boston, MA and Phoenix, AZ, partners with both retirement plan providers and large employers to offer their services and change the way that people get retirement help. Continue reading about Financial Engines…
When I came across an internship posting for Bling Nation, I wasn’t quite sure what to expect. I didn’t know if it would be something like Cash4Gold or an online store for pricey hip hop accessories, but it turns out that Bling Nation is something far more reasonable despite their flashy name. They’re a Palo Alto, CA based company that is building an alternate payment platform for in-store purchases. Instead of using cash or credit card, they want you to swipe a tag that is affixed to your mobile phone. It makes sense. Credit card purchases where you sign the receipt seem outdated, and merchants are getting fed up with the processing fees that they have to pay for credit card transactions. PayPal has been the de facto online payment standard for a long time (even though a lot of people hate them), but they do nothing for in-person purchases beyond offering a credit card that links to your account. It seems to me that it’s inevitable that our mobile phones will replace our wallets in the future, but I wonder whether a Bling Nation sticker on the back of the phone will be the way in which we do it.
So Bling Nation has an odd name and an odd approach to alternate payment processing; however, they have something like $33 million in venture capital funding. Mobile payment platforms are going to be the future, and Bling Nation is positioning itself to be a player in that market. Interestingly enough, they’re building their platform by starting in tiny markets. Instead of attacking New York City or San Fracisco, they’re focusing on a couple of small towns in Colorado. People can get a Bling Nation account going through their local banks, and then they can use their accounts at local merchants who have been outfitted to accept Bling Nation payments. It’s the opposite of how most companies launch, but I like it—it’s an interesting marketing strategy. If you’re intrigued by it, you might want to check out internships at Bling Nation. Right now they’re looking for a Summer Marketing Intern. There’s no word on whether it’s paid or not, but you can apply here.
Links to Help You Begin Your Research
Would you use Bling Nation?
Early in the recession it seemed as though the video game industry would never be affected. Traditional game publishers were busy selling their wares to the unemployed and hiring to keep churning out games—so there were plenty of internships in video games. Things seem to have slowed down over the past year, but I think it’s more about a change in the games that people play than macroeconomic conditions. Facebook and the iPhone have created new markets for cheap and free (ad-supported) games to gain a lot of traction. There are a ton of gaming upstarts entering the market, and traditional publishers are changing the platforms that they develop on. One of the upstarts is Watercooler, a Redwood City, CA based social games developer that has already reached “over 25 million application installations.” The company started as a network of online fan communities focused on sports and TV, but they’ve switched focus and used their “social product expertise to create innovative and engaging social games.” Continue reading about Watercooler…
Location. Location. Location. You know how important it is. Chances are that one of the major drivers in your internship search is location. It’s even more important for businesses, yet they rarely manage their locations as effectively as they manage everything else. There are all kinds of sophisticated software platforms to manage customer relationships, products, human resources, and plenty of other things, but what about managing the places where they do business? That’s what Accruent is all about. They’re a Santa Monica, CA based company that develops software to help businesses “analyze [their] real estate and facilities portfolios and implement actions to cut costs and drive performance improvements.” It may not sound like the most exciting stuff on the face of it, but when you realize that Accruent helps clients manage “over 1 billion square feet of commercial space, for which they pay over $100 billion in rent annually,” you start to realize how interesting what Accruent does actually is. Continue reading about Accruent…
It’s the longest day of the year and the official beginning of summer! (At least for those of us in the Northern Hemisphere). The only bad thing about it is that from here on out the days are getting shorter. I don’t like that. Now, the only way that I can come up with to tie length of the days with digital word of mouth marketing is the thought that it’s probably easier to generate buzz in the summer because people get out more with the good weather. And that’s my segue into Fanscape, a Los Angeles based marketing agency. They know that word of mouth is the “#1 influencer of consumers when making a purchase or behavioral decision,” so they’ve decided to focus entirely on marketing that enhances word of mouth. You can’t just get people to talk about you (please do tell your friends about One Day, One Job—seriously go tell a friend today), but there are many ways that you can foster “targeted WOM conversations with the individuals, influencers and gatekeepers who inhabit the online social media landscape,” and Fanscape knows all about them. Continue reading about Fanscape…
