When I think of outfitters, I think of an adventure. I think of a business that is going to prepare me to fishing, hunting, canoeing, horseback riding, camping, or something along those lines. Apparently my definition is accurate, but the broader definition of an outfitter, at least according to Wikipedia, is “a shop or person that sells men’s clothes.” I guess that makes Bonobos and Gilt Groupe my two favorite “outfitters.” It also means that Pittsburgh, PA based American Eagle Outfitters was accurately named, at least until they started selling women’s and children’s clothing in addition to their men’s line. Maybe that’s why use see them using AE much more often than AEO. I’m sure you recognize the clothes, and you probably have seen one of American Eagle Outfitters 950+ stores in the last shopping mall that you visited. Their brand is all over the place, so it’s hard to miss. Continue reading about American Eagle Outfitters…
Let me preface this post by saying that there is no way that I am going to do the topic justice. There’s just no way that I can properly bring to life the story of Lucasfilm when I’m just not all that into Star Wars. I’ve seen the trilogy, and I even saw the one or two of the movies from the prequel trilogy, but I’m not a fanatic. With that said, there are plenty of fanatical Star Wars fans and fans of George Lucas’ work. What he was able to do with late 70s/early 80s technology in the Star Wars movies is incredible, but what’s even more incredible is the excitement that Lucasfilm has been able to build around its franchises—mainly Star Wars and Indiana Jones. Lucasfilm is located in San Rafael, CA, while they also have a large presence in Singapore. They’re a monster name in the film and entertainment industry, and they also have businesses including Industrial Lights & Magic, Lucasarts, Lucasfilm Animation, Lucas Licensing, Lucas Online, and Skywalker Sound. Continue reading about Lucasfilm…
I honestly can’t tell you when the last time that I picked up a newspaper was. It’s not that I’m sequestering myself from current events, it’s just that I do most of my media consumption online because it’s so easy. Obviously, attitudes like mine are causing a lot of distress in the newspaper industry, but I think there’s still a great business in delivering quality content. One area where online media kicks traditional media’s butt is in grabbing eyeballs. Sensationalism sells, and most newspapers still haven’t grasped that. However, tabloids, especially those based in New York, have always known how to get attention. That’s why there’s a good chance that I’ll pick up a copy of the New York Daily News if it’s sitting on a table at the coffee shop that my parents like to take me to back in Connecticut (where I’m headed this morning). It may not be the most reliable source for information or the most academic, but you have to love the fact that the New York Daily News understands the psychology of its readers and uses that knowledge to convince them to read. It doesn’t matter how great the writing is if nobody reads it. Continue reading about New York Daily News…
Looking good is key to interviewing well. If you’re not confident in how you look, you won’t be confident in how you speak. Clothes matter. Luckily, dressing well doesn’t have to be expensive. We’ve worked out deals to get you $50 off your first order at Bonobos and free access to Gilt Groupe’s daily sample sales. You’ll look good, feel good, and still have some money left to celebrate landing a new internship.
As I mentioned a couple of days ago, I have quite a bit of traveling ahead of me. I’m hoping to spend a good portion of the time reading books, but I have to admit that I’ve been terrible about reading lately. Running a business makes it hard enough to find time to read, and when I do have time, it seems that my laptop makes it too easy to read articles and blog posts. I’m also torn about whether I should buy more hard copy books or invest in an e-reading device like an iPad or Kindle (it seems the Kindle is the winner for heavy readers). You’re probably thinking about how you don’t care about my reading habits, but they’re actually really important when looked at through the lens of a company like Hachette Book Group. If a big reader like me is reading fewer books, then they have some big challenges ahead of them. And that’s why the publishing industry is an exciting place to be right now. Hachette, which is headquartered in New York City, has a simple mission: “to publish great books well.” From 1837 when Little, Brown and Company was founded (they’re now part of Hachette), up until just a few years ago, the way they went about pursuing that mission didn’t change much. Lately, it’s been changing a lot. Continue reading about Hachette Book Group…
I’m an unabashed Groupon fan. How can I not support the Chicago based company that started the group-buying frenzy? Moreover, I’m just flabbergasted at the amount of value that they’ve been able to build in such a short time. The only problem with creating an extremely lucrative new market when you have little or no IP is that the competitors come out in droves. There are a lot of Groupon wannabes. A lot. Many of them will fall by the wayside as they realize that they’re not capable of building out the kind of sales/business development team needed to grow a group-buying business, but there are a few competitors that seem to be doing quite well. One of them is LivingSocial, which is based in Washington, DC (maybe they should focus on group-bribing of politicians, or is that called lobbying?). They now offer daily deals in 52 cities, and they have nearly $50 million in venture funding. They weren’t profitable yet as of March, but you have to think that they’ll get there soon. Continue reading about LivingSocial…
There aren’t a lot of things that I can do for 12 hours straight. I’m not even sure that I can sleep that long anymore unless I’m sick or completely sleep deprived. Yet for some people it’s a tradition to participate in or attend free twelve-hour music marathons. It all started in 1978 when a group of New Yorkers came “together to create their own performing arts center.” It became a movement and a non-profit organization called Symphony Space, which has been “embraced by its cultured and educated neighbors and become the centerpiece of the Upper West Side Renaissance.” Cultural institutions like community theaters can have wonderful effects on neighborhoods and their residents, so it should be no surprise that Symphony Space is still going strong and garnering tons of support 32 years later. Continue reading about Symphony Space…
One part of my morning routine to get these posts out to you is looking for the company’s logo. Usually I just snag it off of the company’s home page and that’s it. Occasionally I need to find a different version of the logo because it may have a weird background, the word beta written across it, or it may just be too small. The latter was the case today; however, I wasn’t able to find a more reasonably sized logo despite the fact that the company designs logos—in addition to many other things—and is named HUGE. The irony. HUGE is a Brooklyn, NY based company with offices in Los Angeles, London, and Stockholm that “helps build digitally-driven businesses.” What does that mean? It means that they work with some of the biggest brands in the world in areas like strategic planning, user experience, creative, interactive marketing, technology, and emerging platforms. With approximately 225 employees HUGE has designed and developed online experiences that drive 150 million monthly unique visitors and $12.3 billion in revenue. Continue reading about HUGE…
I was flipping through the June issue of Fast Company to take a look at their list of The 100 Most Creative People in Business (Lady Gaga is #1) because I figured it would probably lead me towards some new companies to feature. Oddly enough, the profile in magazine that caught my attention first wasn’t even from the list. It was a short profile of Geoff Vuleta, the CEO of New York City based Fahrenheit 212. He’s building a new type of consulting firm—one where IDEO meets McKinsey. He thinks that most innovation firms ignore the fact that the products and ideas that they create need to make money, and he thinks that traditional consulting firms rarely have ideas good enough to serve the markets that they so easily identify. Fahrenheit 212 focuses on helping major companies find new areas for growth—areas that will provide in excess of $100 million in new revenue. But what might be the most unique thing about Fahrenheit 212 is their business model. They only get paid if their ideas work, as they “put up to two thirds of [their] fees at risk, subject to hitting agreed commercial milestones on the initiative.” Continue reading about Fahrenheit 212…
I have my big annual fishing trip coming up next week, which means that I’m starting to go through my mental gear checklist. One thing that I’ve been looking for is some sort of pack to carry all of my stuff when I’m on the river. I used to use a vest, but it’s no longer doing the job. In my search for a perfect pack, I came across a company called Recycled Waders that makes gear out of old waders (waterproof boots that go up to your chest to keep you dry while standing in the water). I’m pretty sure they’re too small to have any internship opportunities right now, but luckily I found a company (from a reader e-mail) that takes a similar approach, but with a much larger audience. They’re called TerraCycle (based in Trenton, NJ), and they turn trash into stuff. You can get an insulated cooler made out of Skittles bags. Or a kite made out of Oreo wrappers. Or a tote bag made of Capri Sun pouches. It’s all about making “affordable, eco-friendly products from a wide range of different non-recyclable waste materials.” Continue reading about TerraCycle…
When I decided to build Found Your Career, I pulled in Jason Seiden to tell the employer’s side of the story. He knows what it takes to succeed in the workplace, and he has a new book about just that called Super Staying Power: What You Need to Become Valuable and Resilient at Work
I don’t need to tell you all that the publishing industry has hit a rough spot. All you need to do is look around and see the iPads, Kindles, and Nooks. For hundreds of years the industry has used the same method delivery, but suddenly they’re losing control of how their content is distributed. This is really scary for a lot of people, but they’re forgetting something important: it’s all about the content. And the more targeted your content is to a specific audience, the better. The General Interest publication is a dying breed, and niche media is what it’s all about. F+W Media is a Cincinnati, OH based publisher that gets this. As they put it, F+W Media “offers the highest quality content in a wide variety of formats—from print to digital to video—to highly passionate enthusiast communities.” That’s a model for success that many in the publishing industry are scared of. Continue reading about F+W Media…
This morning I was reading a blog post about why interns should be paid (which goes nicely with my article on the legality of unpaid internships), and I noticed that the guy who wrote the post happens to work at an ad agency that pays its interns. Since paid internships in the ad industry are always in demand, I figured that GSD&M Idea City was worth a look. I learned that they’re based in Austin, TX (I feel like a lot of companies that are hiring right now are based in Texas), and that they are one of the bigger names in the industry. In fact, from 1987 until 2007 they were “one of two agencies that held the Wal-Mart account” according to Wikipedia. That means that they helped “build Wal-Mart from $11 billion in sales to $312 billion.” The agency has since moved on, but their client list continues to impress. Continue reading about GSD&M Idea City…
One of the cool things about doing what I do is that I get a lot of interview requests from media outlets. At least once a week I’m talking to someone who is writing about entry level employment or internships. What’s even cooler is when someone writes about me, and doesn’t even interview me. I’ll suddenly see a Google Alert pop up for my name or brand name, and I’ll click the link to see who’s talking about me. One of the most exciting mentions came from the journal Science and their Science Careers Blog. In case you didn’t know, Science, the Science Careers Blog, and many other publications and newsletters are published by The American Association for the Advancement of Science. The AAAS is a Washington, DC based “non-profit organization dedicated to advancing science around the world by serving as an educator, leader, spokesperson and professional association.” They work in areas likescience policy, international programs, and science education, and Continue reading about American Association for the Advancement of Science…
I swear that half of all college students want to work in sports and entertainment. Unfortunately most of the job and internship postings you’ll find in those industries are actually scam internships. Getting a position at a legitimate sports and entertainment company is not easy, but with AEG you have a shot. They call themselves “one of the leading sports and entertainment presenters in the world,” and although that sounds broad, it’s a good description. AEG operates in a number of business areas including Facilities, Sports (Teams and Events), Music (Events), and Merchandising. They own/control arenas like the STAPLES Center, Conseco Fieldhouse, and the Prudential Center, while also owning professional sports teams like the LA Kings and Los Angeles Galaxy (can you tell that AEG is based in Los Angeles?). They’ve also “promoted tours by artists including Britney Spears, Fleetwood Mac, The Eagles, Christina Aguilera & Justin Timberlake, The Dixie Chicks, Yanni, Paul McCartney, Usher, Kanye West, Prince, Rod Stewart, Bon Jovi, Nickelback, and PopTarts Presents American Idol.” And that’s not even half of it. AEG is a major player in sports and entertainment, and a great place to start a career. Continue reading about AEG…
It’s Opening Day of the baseball season, and I’m thrilled that I’m looking at 6+ months of meaningful games for my favorite sport. Last night was disappointing in that the Yankees blew a solid lead in a sloppy game against the Red Sox, but even that can’t drown out my excitement about the hope brought by a new season. Along with a new season comes new technology. Television and online broadcasts are constantly getting better, and not just in quality. There are all kinds of new technological innovations that are making sports more fun to watch, and a lot of them are coming from Chicago based Sportvision. It all started with the FoxTrax “glowing” hockey puck (which was pretty much a miserable failure), but now we have things like the “virtual yellow 1st and Ten line™, KZone™ virtual strike zone, and the RACEf/x system on NASCAR broadcasts.” Each of these was created by Sportvision. Continue reading about Sportvision…
Like I told you on Monday, I have a ton of new companies to feature thanks to Fast Company’s list of “The World’s 50 Most Innovative Companies.” It may not have been one of the lists that I mentioned in my article 9 Magazine Lists That Will Help You Find a Job, but I’d certainly add it if I were writing the article again. Today we’re going to take a look at Man Made Music, “a unique bi-coastal music production company and Sonic Brand consultancy with an extraordinary team of young music and sound design talent, well-known composers, music supervisors, programmers, club DJ’s, musicologists and brand strategists.” By bi-coastal, they mean New York and LA, obviously, and you can’t really talk about Man Made Music without mentioning their founder and President, Joel Beckerman. He’s been in music media for nearly two decades, and he rolls with big names like John Legend, Morgan Freeman, and John Rzeznik. Continue reading about Man Made Music…
Yesterday I spent a few hours poring over an issue of Fast Company that includes their list of “The World’s 50 Most Innovative Companies.” It is loaded with companies that I’d never heard of, so I picked out the most interesting ones and checked to see what their internship opportunities looked like. Luckily, I found quite a few prospects, so you’re in for some really cool stuff over the next few weeks. One of the companies that I found was VICE, a New York City magazine and media conglomerate that publishes a “superedgy hipster bible.” Their content is about as safe for work as American Apparel advertisements, which is partially because AA is one of their main advertisers. The interesting thing about VICE is that they are a huge company—they have a print circulation of nearly a million magazines and their sites get 3.5 million monthly unique visitors. This has sparked growth from $45 million in revenue in 2008 to $64 million in 2009. Continue reading about VICE…
It’s the ultimate premium channel. The one that separates the haves from the have nots—at least when it comes to cable packages. HBO or Home Box Office is the pinnacle of cable television. Ok, maybe I’m going a bit far, but I remember how excited I was when one day HBO was suddenly part of my family’s cable package. The cable company made a mistake, and I was now able to watch all kinds of great movies in the comfort of my own home (and without having my mom take me to Blockbuster). Of course, HBO, which is based in New York City, isn’t just about movies. Their original programming is one of the key reasons that they have more than 40 million subscribers in the US. HBO’s series past and present include Arliss, Sex and the City, Entourage, The Sopranos, Fraggle Rock, and plenty of others. Then there are their documentaries and sports coverage. It’s why people pay extra for HBO (and Cinemax, its sister station): high quality programming without commercials. Continue reading about HBO…
If you’ve been searching for internships for very long, you’d probably do anything to go back to Senior year of high school when you were applying to college. It’s not that the admissions process is particularly fun, but at least it has a set timeline and a fixed set of options. Still, there’s plenty of room for improvement. That’s why there are quite a few young entrepreneurs who have built companies that aim to make the college process better, just like I’m doing with the entry level job and internship searches. One of these companies is San Francisco based Zinch, which was founded by Mick Hagen, a Princeton dropout. They’ve created a social network that allows high school students to connect with the colleges that they want to attend. There are more than 700 colleges and universities that invest in Zinch, which is why more than 1.5 million students have created Zinch profiles to show off to admissions counselors and to apply for scholarships and financial aid packages. Continue reading about Zinch…
I hope the title of today’s post didn’t make you hungry, because we’re not talking about internships in organic food. Organic is a San Francisco based interactive marketing agency with a brand that has gained a lot of keyword competition over the past 16 years. Yes, people were eating organic back in 1994, but the word wasn’t nearly as common as it is today. Doing research on Organic is tough because the organic search results (excuse my SEO pun) have all kinds of other stuff in them (at least they own Organic.com). Either Google needs to get inside my head to discern my intent, or Organic is going to have to hope that artificial packaged, processed foods go back in vogue. Ok, enough of my ripping on their name—Organic was ranked by AdWeek as the #1 interactive agency in 2007. That fits in perfectly with my impression of Organic from browsing their website and looking at their work. In fact, I’m blown away by how good Organic’s website is. It’s easy to use, it’s full of information, and it’s gorgeously designed. Their corporate mantra is “Exceptional Experience,” and they certainly live up to it. Continue reading about Organic…
Apparently my parents and sister have engaged in a never-ending series of online Scrabble games played via iPhone. I’m with my parents in Florida right now, and every five minutes they’re bugging each other to make the next move. It’s crazy. Free online gaming has hit the masses, and it isn’t pretty. There are tons of new online gaming companies, and while some are focusing on bringing new gamers to the market, others are more focused on gaining ground with serious gamers. Culver City, CA based Riot Games is a perfect example of the latter. They are behind League of Legends, a free online role-playing game that is set in an imaginative world. The game has been downloaded more than a million times, and Riot Games has received $20 million in venture capital investment based on the game. $8 million of that investment came from a Chinese gaming company that has a huge user base, so this is very much an international play. Continue reading about Riot Games…
I’m sure that you’ve heard a lot in the news about how traditional media companies are having trouble taking their business models online. You may be under the impression that making money from web content is near impossible, but there’s a dirty little secret: it’s not. While companies like the New York Times stick to editorial integrity and chasing Pulitzers, there are companies out there that craft their content with the sole purpose of making money. A perfect example is Santa Monica, CA based Demand Media. They’ve secured more than $355 million in venture capital funding, grown annual revenue to more than $200 million annually, and reached a valuation north of $1 billion all by taking an ROI based approach to content development. How does that work? Demand Media has developed an algorithm that helps them find profitable topics. By using data from Google AdWords, they’re able to estimate the demand for a given piece of content (example: an article and video on how to tie your shoes) along with the revenue that the yet to be developed piece of content could be expected to make given a certain number of pageviews. Continue reading about Demand Media…
Video is an amazing sales tool. It’s able to show you exactly what you’re buying and how it works. The only thing better is an in-person demonstration, and those are far too expensive for mostproducts. Now that online video capabilities are pretty much ubiquitous, we’re seeing more and more companies adopt video as part of their sales process. More and more product pages have an embedded video along with all of the stuff you normally expect to find on an e-commerce site. Invodo is the company that is often behind these videos. They’re a three year old company based in Austin, TX, and they offer “a full-service eCommerce video solution that drives conversion for retailers, consideration for manufacturers, and satisfaction for consumers.” They work with more than 2,500 manufacturers and retailers including Sony, New Balance, Toys “R” Us, and plenty more major brands. Continue reading about Invodo…
I have no idea how I’ve made it through nearly two years of posts on One Day, One Internship without featuring ESPN. I covered ESPN’s entry level jobs on One Day, One Job, but never took the time to look at their internship program. As you probably know, ESPN is the “worldwide leader in sports.” They’re a huge media company with multiple television stations, a magazine, and an enorous web presence—they also have branded restaurants. When it comes to sports coverage, there’s no competition; ESPN is king. They also have an amazing employment brand not only because they offer jobs and internships in sports, but also because of their awesome commercials that take place in their Bristol, CT office. I have to imagine that internships at ESPN are some of the most sought after internships out there. Continue reading about ESPN…
I’m probably more fashion conscious than the average guy, but not remarkably so. I have a few brands that I really like wearing—Bonobos and lululemon athletica for example—and most of the rest of the stuff that I buy I get from Gilt Groupe, which is always introducing me to new brands. I figure that it’s important for me to stay up on fashion to some extent because so many of you are interested in internships in the fashion industry. I recently noticed that one brand that I’ve seen on Gilt Groupe before, Elie Tahari, has a number of internships available. Elie Tahari is both the name of a designer and “a privately held global lifestyle brand with a presence in more than forty countries.” The company is headquartered in New York and serves both men and women who are “looking for fashion and value in luxury ready-to-wear.” Continue reading about Elie Tahari…
Even though it seems that the economy is crawling its way to recovery (I’m seeing more entry level and intern opportunities than I did last year), we have a long way to go before the finance industry gets back on its feet. Yes, the stock market is doing well, but don’t let that fool you—things are still a mess. One company that should do well during this time is Argus Information & Advisory, a company based in White Plains, NY. They “assist financial institutions in making marketing and risk management decisions.” That’s going to be a big business for years to come. I’m just hoping that bad advice from Argus wasn’t part of the reason we ended up where we are. Whether that’s the case or not, I imagine that the demand for services that help “manage the tradeoffs among price, product, risk, and customer behavior along the customer lifecycle to increase profitability” will be in high demand. Continue reading about Argus Information & Advisory…
Although Twitter’s search results are getting filled with more and more junk, I’m still finding that Twitter is a pretty easy way to find jobs and internships that wouldn’t typically be on your radar. That’s how I came across Lunchbox, a Culver City, CA based “full-service agency that specializes in creating complete-branded content packages.” Since I have no idea what that actually means, I took a look at Lunchbox’s portfolio to get a better idea of what their work entails. Basically Lunchbox helps build brands by developing new ways for their clients to introduce their brands to customers. It may be creating stuffed animals for Discovery Channel or designing a magazine for CMT. Whatever the challenge is, Lunchbox brings an amazing creative team that has worked in the past with some of the world’s biggest brands. Continue reading about Lunchbox…
I may not be into jazz, but I will readily admit that people who like jazz have better taste in music than I do. I don’t know why I feel that way, but jazz gives off an aura of being ultimately cool. You just can’t tell a jazz lover that he has bad taste in music. If you’re one of those people who is cooler than me, then I hope that you know about Jazz at Lincoln Center. It’s a New York City based non-profit arts organization that aims “to enrich the artistic substance and perpetuate the democratic spirit of America’s music.” Their mission is accomplished through four key strategies: Curatorial, Educational, Archival, and Ceremonial. Whether it’s producing and presenting performances or maintaining “a comprehensive library of original scores, transcriptions, arrangements, books and artifacts important to jazz,” Jazz at Lincoln Center is doing its best to promote the art. Continue reading about Jazz at Lincoln Center…
One of my earliest memories is from Detroit’s Thanksgiving parade. I think that I was about 2 years old at the time, and I saw Oscar the Grouch on some sort of float. I don’t remember much more about the parade, but I remember that. I guess that I’m an experiential marketers dream since I managed to remember that over all of the other cool things that happened when I was two years old (another early memory was getting my head stuck between the bars on a McDonald’s playground—another branded memory). I think that the people at VEE Corporation would be especially happy to hear about my early memory since they’re the company behind Sesame Street Live. They’re a Minneapolis based firm that provides “live entertainment, promotion and event marketing services for America’s most respected brands, properties and agencies.” They’re big on full-body costumes and mascots as well as merging marketing and entertainment. Continue reading about VEE Corporation…
As a Yankees fan I am obliged to hate anything and everything related to the Red Sox—and even Boston sports in general. That’s why it pains me to cover NESN (New England Sports Network) today. They’re one of the most successful regional sports networks (RSNs) in the country ratings-wise (#1 for 6 straight years), and they do it in the 7th biggest media market. NESN is jointly owned by the Boston Red Sox and Boston Bruins, whom they cover along with the Celtics, Patriots, and plenty of local college teams. They were launched in 1984, which makes Watertown, MA based NESN one of the oldest RSNs in the country, and they now reach more than 4 million homes. I still don’t understand why anyone would want to watch Boston sports on tv. Continue reading about NESN…
One of the coolest things about big cities is that they have unique neighborhoods and districts. Small towns are lucky to have one theatre, but New York City has an entire theatre district, which is called 42nd Street. It’s kind of a misnomer, because the whole street isn’t filled with theatrers, but around the area where it intersects with Broadway at Times Square they get pretty dense. Unfortunately, in the 1980s a large swath of 42nd Street became neglected and blighted. With so much great theatrical history there, New York City and New York State got together to found a non-profit organization to revitalize the area. This organization is now known as The New 42nd Street. The organization “oversees the redevelopment of seven historic theaters on 42nd” and operates these three projects: New 42nd Street Studios, The Duke on 42nd Street, and The New Victory Theater. Continue reading about The New 42nd Street…
