Today’s company has nearly pushed me to plagiarism. I love their tagline so much that I want to steal it and make it my own. Instead of “Our business creates ideas. Our ideas create business.” I’d use “My job is to create ideas. My ideas create jobs.” Ok, it isn’t perfect yet, but I guess that’s why I need to stick to coming up with my own ideas. Laughlin Constable, owner of the slogan, is a Milwaukee, WI based creative agency with locations in Chicago and New York City. When you look at their client list, you won’t see the long list of huge brand names that hire some of the other agencies that we’ve featured. That’s because Laughlin Constable has a thing for the underdog—they “help brands challenge bigger brands.” For their clients execution isn’t enough. They need big ideas that can help to challenge the status quo. Continue reading about Laughlin Constable…
It’s the ultimate premium channel. The one that separates the haves from the have nots—at least when it comes to cable packages. HBO or Home Box Office is the pinnacle of cable television. Ok, maybe I’m going a bit far, but I remember how excited I was when one day HBO was suddenly part of my family’s cable package. The cable company made a mistake, and I was now able to watch all kinds of great movies in the comfort of my own home (and without having my mom take me to Blockbuster). Of course, HBO, which is based in New York City, isn’t just about movies. Their original programming is one of the key reasons that they have more than 40 million subscribers in the US. HBO’s series past and present include Arliss, Sex and the City, Entourage, The Sopranos, Fraggle Rock, and plenty of others. Then there are their documentaries and sports coverage. It’s why people pay extra for HBO (and Cinemax, its sister station): high quality programming without commercials. Continue reading about HBO…
I got a tip on this one from a fellow Cornellian (which is cool because a few of my friends from Cornell work at Rosetta). If you ever find a company that you think that we should feature, e-mail me at willy@onedayonejob.com. We feature a lot of interactive marketing agencies because they’re usually pretty big on hiring young talent whether it be at the intern or entry level. Rosetta stands out because of their size and sophistication—they almost seem more like a consulting firm than a marketing agency, at least in the way that they present themselves. For instance, they recently become a “top ten interactive agency” by means of an acquisition. That seems so different from the image that most agencies try to portray, but it’s working. Through “dedication to client work within Consumer Products & Retail, Healthcare, Financial Services, Consumer Technology & Media, B2B, and Travel & Hospitality industries” Rosetta “has created enduring partnerships with [their] clients including Scholastic, Coach, Borders, Johnson & Johnson, Bristol-Myers Squibb, Nationwide, Marriott and Microsoft.” Those are huge names, so you know Rosetta, which is headquartered in Princeton with offices in New York, Cleveland, Boston, Chicago, and Denver, is capable of delivering results. Continue reading about Rosetta…
I hope the title of today’s post didn’t make you hungry, because we’re not talking about internships in organic food. Organic is a San Francisco based interactive marketing agency with a brand that has gained a lot of keyword competition over the past 16 years. Yes, people were eating organic back in 1994, but the word wasn’t nearly as common as it is today. Doing research on Organic is tough because the organic search results (excuse my SEO pun) have all kinds of other stuff in them (at least they own Organic.com). Either Google needs to get inside my head to discern my intent, or Organic is going to have to hope that artificial packaged, processed foods go back in vogue. Ok, enough of my ripping on their name—Organic was ranked by AdWeek as the #1 interactive agency in 2007. That fits in perfectly with my impression of Organic from browsing their website and looking at their work. In fact, I’m blown away by how good Organic’s website is. It’s easy to use, it’s full of information, and it’s gorgeously designed. Their corporate mantra is “Exceptional Experience,” and they certainly live up to it. Continue reading about Organic…
I’m not sure if it’s a trend yet, but it seems that more and more creative/interactive agencies are moving away from client work and spending more time developing products. 37signals used to be a web design agency, and now they develop web-based applications that help people get things done. Brooklyn, NY based AD:60 appears to be taking a similar path. They’re still putting a strong emphasis on their client work, but they also seem to have a lot of interest in developing their own products. The agency’s offerings include Web Design, Website Development, Mobile Technology, Marketing & Advertising, and Consulting, while their current internal projects include MyBankTracker.com and BankTwitter.com. Continue reading about AD:60…
Design matters. It’s the reason that Apple can sell devices that essentially do the same thing as those of their competitors for a significant premium. It’s the reason that you choose to trust one website over another. It’s the reason that you buy brands. Yes, functionality matters too, but that’s a given. Grafik gets it. They’re an Alexandria, VA based integrated marketing agency that appears to put a heavy focus on visual design. Their main service offerings are brand strategy, integrated communications, and interactive marketing, but it’s very obvious from looking at their website (and their name) that graphic design is a key part of what makes Grafik successful. Browsing through a gallery of their work only confirms this. Continue reading about Grafik…
I have no idea how I’ve made it through nearly two years of posts on One Day, One Internship without featuring ESPN. I covered ESPN’s entry level jobs on One Day, One Job, but never took the time to look at their internship program. As you probably know, ESPN is the “worldwide leader in sports.” They’re a huge media company with multiple television stations, a magazine, and an enorous web presence—they also have branded restaurants. When it comes to sports coverage, there’s no competition; ESPN is king. They also have an amazing employment brand not only because they offer jobs and internships in sports, but also because of their awesome commercials that take place in their Bristol, CT office. I have to imagine that internships at ESPN are some of the most sought after internships out there. Continue reading about ESPN…
Although Twitter’s search results are getting filled with more and more junk, I’m still finding that Twitter is a pretty easy way to find jobs and internships that wouldn’t typically be on your radar. That’s how I came across Lunchbox, a Culver City, CA based “full-service agency that specializes in creating complete-branded content packages.” Since I have no idea what that actually means, I took a look at Lunchbox’s portfolio to get a better idea of what their work entails. Basically Lunchbox helps build brands by developing new ways for their clients to introduce their brands to customers. It may be creating stuffed animals for Discovery Channel or designing a magazine for CMT. Whatever the challenge is, Lunchbox brings an amazing creative team that has worked in the past with some of the world’s biggest brands. Continue reading about Lunchbox…
The future of marketing and media is getting more results based, and that trend is going to continue as tracking technology progresses. Some people think that means that branding campaigns are a dying breed, but the folks at Undertone Networks would strongly disagree. They are a New York City based online advertising network that is helping Fortune 500 companies move their branding campaigns online. The trouble with doing this is that controlling your brand online is much more difficult than controlling it on tv, radio, or in print. That’s why Undertone Networks has developed an ad network that offers “Fortune 500 marketers an ad network where they [can] confidently and safely market their products and services without having to compromise their brand.” Continue reading about Undertone Networks…
It’s hard to imagine that a film production company could morph into “a holistic interactive agency built for a digital world;” however, that’s exactly what New York City’s R/GA has done. Now, film production and advertising aren’t all that different, but it’s still a big psychological leap from one to the other. Moreover, not many companies are willing to take a huge risk and move where innovation takes them. R/GA embraces change. They’re also really freakin’ good at what they do. Their clients include Nike, Verizon, IBM, Target, Bank of America, and a bunch of other extremely well known companies. They also have the best corporate website built in Flash that I’ve ever seen. Everything about it works—I can actually give you links to specific pages. Beyond that, the site does a fantastic job of presenting R/GA’s brand. It’s packed with information and has fantastic videos (they obviously haven’t abandoned film production completely).
Everything that I’ve come across related to R/GA has impressed me. Their website. Their client list. Their portfolio. And even their Jobs page (powered by Jobvite—ok, I can’t link directly to the jobs, but the site is still very easy to use). Oh yeah, and don’t forget R/GA University. It’s R/GA’s take on continuing education for employees, and it includes six pillars: Professional Development, Industry Trends, Leadership Development, Inside R/GA, R/GA and You, and Work + Life Balance. They “believe that the broad base of courses piques curiosity and encourages people to try new things. And ultimately makes people more well rounded and better at their jobs.” Sounds like a great place to intern and learn on the job, huh? The only thing that disappointed me about R/GA is that they don’t have an internships page. They definitely have an internship program (proof: here, here, and here). I’m not sure if they take Fall interns, but they seem to offer paid internships in all kinds of different areas. Your best bet to find out more might just be submitting a resume through their Jobs page and seeing what happens (or you could always try LinkedIn for some networking).
Links to Help You Begin Your Research
Are you impressed with R/GA?
I’ve never really understood the idea of the “Summer Blockbuster.” Why would you want to sit inside and watch a movie when it’s nice and hot outside? I guess sometimes it gets too hot, and sometimes it rains, but I’d rather be outside. If you disagree with me, then you’re probably a big fan of Culver City, CA’s Sony Pictures. They’re in the business of producing, marketing, and distributing entertainment, and you’re probably familiar with some of their recent an upcoming releases like: Julie and Julia, Angels & Demons, and Cloudy with a Chance of Meatballs. They’re also responsible for Seinfeld. Since I’m not much of a movie buff, I don’t know if anyone actually cares what production house puts out a movie, but I do know that Sony Pictures’ end products seem to pretty darn good—they even made my favorite movie (about the outdoors, obviously), A River Runs Through It. Continue reading about Sony Pictures…
Having developed a product that relies on delivering video content, I know firsthand how difficult online video can be. Yes, any idiot can record something and upload it to YouTube for millions to watch, but it takes a significantly greater effort for a company to deliver an even slightly more professional video experience. Westborough, MA based The FeedRoom is a company that offers enterprise solutions for online streaming video and digital asset management. You may have seen their software at work on sites like PentagonChannel.mil and BestBuyTrueStories.com. It’s about 14 steps above publishing to YouTube, yet it’s nearly as easy to do for corporate clients who use The FeedRoom’s products, services, and solutions. If I had the budget for some serious enterprise software, I’d definitely The FeedRoom for Found Your Career. Continue reading about The FeedRoom…
Last week we took a look at internships with the YES Network, which was fun for me because I’m a huge Yankees fan. On the day that post went up, I got a direct message on Twitter from Charlie O’Donnell that said, “No SNY?” Since my buddy Charlie is a big Mets fan and the CEO of a very cool career related startup called Path 101, I had to give SNY a look—even if Interleague play, a Subway World Series, and Mets fans’ jumping on the Red Sox bandwagon has soured me on the team from Flushing. Still, the Mets are a big deal, they have a beautiful brand new stadium, and they even have their own TV network. SNY is “a 24/7 regional sports and entertainment television network that features up to 125 regular season New York Mets telecasts.” It’s available “in New York, Connecticut, most of New Jersey and northeastern Pennsylvania,” and it’s also “the official year-round television home of the New York Jets.” Continue reading about SNY…
“Go Local” is a pretty common buzz phrase these days. You’re supposed to eat local, shop local, and even study local. To some people this is a new idea, but businesses like Travers Collins & Company have been focusing on working locally for a long time (in their case since 1995). They saw a void in the Buffalo, NY area when it came to advertising, public relations, interactive and investor relations, so they filled it. Judging from the number of times “Buffalo” shows up on their client list, that seems to have been a smart move. They’re now “one of Buffalo-Niagara’s largest locally owned and operated integrated marketing communications firms,” as they have more than 40 employees. Continue reading about Travers Collins & Company…
The world of media is getting confusing. You’ve got marketing, PR, advertising, communications, social media, and plenty of other areas that are escaping me right now, and they’re all converging. The lines are getting blurred between each of these practices, and that means that media strategies need to be tighter. That’s what True Media is all about. They area Columbia, MO based, independent, full-service media strategy and communications company, and they operate with a “media neutral belief combined with a holistic integration of social media, PR, interactive and traditional advertising.” It may sound like a lot of jargon, but what it really comes down to is delivering measurable results for clients, and that’s what True Media does. Continue reading about True Media…
I’m a sucker for a good design, which is why I spent months perfecting the new design that I launched last Friday on One Day, One Job (a One Day, One Internship version is coming soon). It may not knock your socks off, but, hey, we can’t hire a fancy design firm like Free Association. They’re a Brooklyn, NY based “team of designers, developers, and strategists who are dedicated to brilliance in the digital space.” And brilliance is what they deliver. They’ve worked with Microsoft, MTV, Mint, and more. I’m impressed by their work, and I think that you will be too. Continue reading about Free Association…
How do you feel about the intersection of friendship and marketing? I know that a lot people weren’t happy when Facebook Beacon started telling their friends what they were buying from other sites, and I also know that nobody wants their friends to go salesman on them (like with Cutco knives); however, word of mouth marketing remains one of the most effective vehicles to reach people with a message. That’s because we still seem to trust our friends the most when it comes to making purchasing decisions. But can brands become our friends? According to 22squared, a marketing agency based out of Atlanta, GA and Tampa, FL, “consumers want brands that act more like helpful friends than persuasive marketers.” I think that’s right, but it still sounds a little weird to me. Maybe we should look at Facebook again for the answer. Plenty of people are “Fans” of brands (like ours), which is very much like being Facebook Friends with them. Continue reading about 22squared…
