I’m a sucker for a good design, which is why I spent months perfecting the new design that I launched last Friday on One Day, One Job (a One Day, One Internship version is coming soon). It may not knock your socks off, but, hey, we can’t hire a fancy design firm like Free Association. They’re a Brooklyn, NY based “team of designers, developers, and strategists who are dedicated to brilliance in the digital space.” And brilliance is what they deliver. They’ve worked with Microsoft, MTV, Mint, and more. I’m impressed by their work, and I think that you will be too.
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How do you feel about the intersection of friendship and marketing? I know that a lot people weren’t happy when Facebook Beacon started telling their friends what they were buying from other sites, and I also know that nobody wants their friends to go salesman on them (like with Cutco knives); however, word of mouth marketing remains one of the most effective vehicles to reach people with a message. That’s because we still seem to trust our friends the most when it comes to making purchasing decisions. But can brands become our friends? According to 22squared, a marketing agency based out of Atlanta, GA and Tampa, FL, “consumers want brands that act more like helpful friends than persuasive marketers.” I think that’s right, but it still sounds a little weird to me. Maybe we should look at Facebook again for the answer. Plenty of people are “Fans” of brands (like ours), which is very much like being Facebook Friends with them.
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