There are generally two ways to market to people. You can build your own audience, or you can rent somebody else’s audience. That’s why a lot of companies are built around building audiences to rent to other businesses. FierceMarkets is a perfect example. They are a Washington, DC based company that specializes in business-to-business media, publications, and marketing. The end goal is to “connect companies with the right audience and ensure each campaign generates the highest possible return on investment.”
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. I’ve enjoyed it so far, and the chapter on Afghanistan reminded me to take a look at the U.S. Agency for International Development (better known as USAID), which a reader recommended I write about a few months ago. They are “the principal U.S. agency to extend assistance to countries recovering from disaster, trying to escape poverty, and engaging in democratic reforms.” Right now they’re playing a huge role in moderating the impact of the war in Afghanistan on civilians, while they’re also heavily focused on helping those in Pakistan who have been affected by the earthquake. While USAID’s budget is less than one half of one percent of the federal budget, their impact feels much greater. 
