Since I’m too young to remember it, I’m sure that many of you are too. In 1989 “a major environmental disaster shook public confidence in corporate America—the Exxon-Valdez oil spill.” It made the environmental costs of business finally feel real to many people, and it resulted in the founding of a non-profit organization called Ceres. They are “a national network of investors, environmental organizations and other public interest groups” that work “with companies and investors to address sustainability challenges such as global climate change.” With the BP oil spill among other environmental crises, it’s quite clear that Ceres has lots more work to do after 20 years of operations. Still, Ceres, which is based in Boston, MA, has accomplished quite a bit in their mission to “integrate sustainability into capital markets.” They launched both the Global Reporting Initiative, which is “now the de-facto international standard used by over 1300 companies for corporate reporting on environmental, social and economic performance,” and the Investor Network on Climate Risk, which is “a group of more than 70 leading institutional investors with collective assets of more than $7 trillion.” They’re obviously a major player in sustainability, and they’re taking the right approach by working with businesses instead of fighting them. Continue reading about Ceres…
We’re constantly hearing about green technology, alternative energy, and other buzzwords aimed at stopping climate change. It’s hard to tell what’s real and what’s hype. Yet there has been a group of people who have been preaching responsible energy use for as long as we can remember. They’re call Dads. You’ve probably heard one of these: “What are you trying to do? Cool the entire house? Close the refrigerator door!” or “Why did you raise the thermostat to 63? Go get two more blankets!” or “Do you really need that light on to do your homework? Can’t you do it by candlelight?” And it’s all to save a few cents off of the electricity or gas bill. Well, think of Louisville, KY based Summit Energy as the mother of all Dads (I know that makes no sense). They’re in the business of energy management, which means that they help companies that spend a lot on energy spend more efficiently. Summit Energy manages “nearly $20 billion in annualized global energy spend,” so while your Dad is saving pennies, they’re saving millions of dollars. Continue reading about Summit Energy…
I remember selling wrapping paper at my Dad’s office to support my elementary school. I’m sure his employees felt pressured to buy from me so I could win some stupid prize. What a terrible way to raise funds for a school or non-profit—it’s such an intrusion. But what if there was a great way to give money to great causes while at work that wasn’t quite so pushy? There is, and it’s called EarthShare. They’re a Bethesda, MD based non-profit that helps other environmental conservation focused non-profits raise money. They do this by giving employees (at any company that participates) the choice to have funds automatically deducted from their paychecks and donated to either specific member charities or a general EarthShare fund that is distributed amongst all of EarthShare’s member charities. Continue reading about EarthShare…
International relations is becoming more and more important. There is just too much to gain from cooperation across borders for us not to put a lot of effort in developing international relationships. That’s why Bridging Nations exists. They’re a Washington, DC based non-profit organization that uses education to build bridges between nations through education. Their target audience is “leaders in government, business, and the non-profit sector,” and the organization’s message is focused on “promoting an informed, multifaceted forum of exchange.” The end goal is to promote policies that create mutual benefit for people across nations. By bringing together economics, leadership, and technology, Bridging Nations thinks that they can build relationships that will make everyone better off. Continue reading about Bridging Nations…
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I’ve been thinking about nuclear energy for a couple of reasons lately. One is that big oil spill that we have in the Gulf of Mexico. It’s put more momentum behind the alternative energy movement, and nuclear should be one of the options that we consider. The second reason is far more interesting (at least to me). It’s the fact that bananas are radioactive because they contain potassium-40. There are other foods that are even more radioactive like brazil nuts, but bananas are special because scientists often measure radiation in a banana equivalent doses, or the radioactive exposure that you would get from eating a banana. This doesn’t mean that there aren’t risks with nuclear energy, but they’re much smaller than most of us think—even a nuclear accident may expose an individual to less radiation than a banana. Since I had all of this on my mind, I figured that we’d take a look at AREVA, a French company that is a leader in “solutions for nuclear energy and renewable energies.” Continue reading about AREVA…
I have my big annual fishing trip coming up next week, which means that I’m starting to go through my mental gear checklist. One thing that I’ve been looking for is some sort of pack to carry all of my stuff when I’m on the river. I used to use a vest, but it’s no longer doing the job. In my search for a perfect pack, I came across a company called Recycled Waders that makes gear out of old waders (waterproof boots that go up to your chest to keep you dry while standing in the water). I’m pretty sure they’re too small to have any internship opportunities right now, but luckily I found a company (from a reader e-mail) that takes a similar approach, but with a much larger audience. They’re called TerraCycle (based in Trenton, NJ), and they turn trash into stuff. You can get an insulated cooler made out of Skittles bags. Or a kite made out of Oreo wrappers. Or a tote bag made of Capri Sun pouches. It’s all about making “affordable, eco-friendly products from a wide range of different non-recyclable waste materials.” Continue reading about TerraCycle…
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One development that I’ve become more and more aware of since I graduated college is that of social entrepreneurship. The startup culture doesn’t apply solely to for-profit ventures. The tough thing about starting your own non-profit is getting money to run the organization. Early stage businesses can either grow organically by selling products or get investment at the cost of a portion of future revenues. Early stage non-profits don’t have as many options because most donors only want to give money to established non-profits that have a track record of doing good things with the money. That’s where New York City based Echoing Green steps in. They invest in and support “outstanding emerging social entrepreneurs to launch new organizations that deliver bold, high-impact solutions.” Since Echoing Green is already an established non-profit, they’re able to raise money to support upstarts that already have top notch founders and world changing missions, but not much else. Continue reading about Echoing Green…
The other night my girlfriend asked a few of our friends a question about real estate choices. She asked whether they’d pay an extra $100 a month in rent for a certified green building. The answer across the board was a resounding no. I’d imagine that this is a pretty common attitude. We may all talk about how we care about the environment, but rarely do we actually make “green” decisions. ecoAmerica is a Washington, DC based non-profit marketing and research agency that aims to make “the environment a higher priority for average Americans.” They work by finding large target audiences that are primed to receive a given message, and then they partner with businesses and other non-profits to reach these audiences. For example ecoAmerica has partnered with The Princeton Review to put together the 2010 Princeton Review Guide to 286 Green Colleges. Continue reading about ecoAmerica…
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Yesterday we talked about the intersection of science and public relations, but today we’re just going to stick to science—Chemistry to be specific. I struggled with Chemistry in high school. I’m pretty sure it wasn’t my fault though. I had a teacher who wasn’t quite qualified for the job. The amazing thing is that even in high school Chemistry, you’re working with some pretty nasty stuff. That means that a lot of the chemical companies out there aren’t very environmentally friendly. Novomer is an exception. They convert “carbon dioxide and carbon monoxide from pollution into valuable materials [that have] the potential to transform the plastics and materials landscape on a global scale.” And I thought it was cool that trees could turn carbon dioxide into wood. Novomer is based in Waltham, MA, but their R&D lab is in my favorite college town, Ithaca, NY. Continue reading about Novomer…
I can’t tell you how many times I’ve received e-mails from readers who say something like, “I’ve always loved (company name), but I never considered the fact that I could intern for them until I read your post about them.” The reason for this is simple: most students don’t have the right mindset or approach. If you’re looking for an internship, everything that you do should relate back to the search. If you find something interesting—a product, company, idea, or anything else—you need to make a note of it and revisit it when you’re at your computer. For example, today I came across an article on Cool Hunting about Guerrilla Seed Bombs. They’re basically little nuggets that you can toss, chuck, or drop in dirt to plant seeds and improve green spaces. It’s part of the “guerrilla gardening” movement, and I think it’s a really neat idea—Johnny Appleseed for the new millennium. One of the companies behind these seed bombs is Los Angeles, CA based Commonstudio. They appear to be a two person design firm, and they’ve developed their seed grenades to be dispensed in old gum ball machines and sold under the name Green Aid (get it… grenade). Continue reading about Commonstudio…
In yesterday’s post on Civic Works, I told you all about my first summer job doing manual labor. If I had known that I’d be writing about the Student Conservation Association today, I probably would have saved the story, as they’re an organization that puts students to work protecting and restoring “national parks, marine sanctuaries, cultural landmarks and community green spaces in all 50 states.” They’re based in Charlestown, NH with regional offices in Oakland, CA; Pittsburgh, PA; Seattle, WA; and Washington, DC. The SCA offers an endless variety of conservation opportunities for students, and they’ve been doing it since 1955 when a Vassar College student named Elizabeth Cushman wrote about the idea in her senior thesis. Now the SCA takes on 4,000 interns and volunteers every year, and they combine for “more than two million hours of conservation service per year.” Continue reading about Student Conservation Association…
Some of my best “on the job experience” came the summer after my Freshman year of college. I didn’t land an amazing internship nor did I do anything entrepreneurial. I landed a job at my dad’s fish and game club. Another college kid and I were responsible for assisting the club manager in maintaining the grounds on the club’s 250-acre parcel. I only had to work from 8 to 12 every day (before it got too hot), but I worked my butt off. I was filling potholes with sand, weed whacking 6 foot high weeds, and digging ditches. I came home every day dirty, tired, and occasionally with a good story (like the time a 30 ft tall tree almost fell on my head). If you want to experience what it’s like to work hard, and you want to do it for a good cause, you should check out Civic Works. They’re a Baltimore, MD based “urban service corps and an AmeriCorps program” with a mission “to build a future for Baltimore’s youth through community service and skills development.” Continue reading about Civic Works…
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So, I don’t think that I’ve taken note of Earth Day since elementary school… or last year when I wrote a post about New Leaf Paper. Yes, I may seem a bit ambivalent about a holiday started by hippies, but I really do care about the environment (so much though that I’m taking a few days off next week to head out into the woods and go fishing). Today is the 40th Earth Day, and I have to say it’s amazing how far we’ve come in fighting pollution. In fact, we’ve come so far that we’re now more concerned with the gas that we all exhale than toxic waste and acid rain. A big portion of the environmentalist movement’s attention now seems to be focused on finding alternative sources of energy, which seems to make sense. One company that is enabling environmentalist consumers to make more conscious choices about energy consumption is Austin, TX based Green Mountain Energy. Now, let’s be honest, most of you have never paid an electric bill. But when you do, wouldn’t you like to be able to choose a clean energy alternative or purchase carbon offsets? That’s what Green Mountain Energy is offering in both regulated and deregulated markets. Continue reading about Green Mountain Energy…
I live across the street from what was formerly the world’s largest building—the Merchandise Mart in Chicago. It’s massive at 4,000,000 square feet, which is extremely impressive considering it was opened in 1930. What’s even more impressive is that, with some debate, the Merchandise Mart is now the world’s largest “green” building. It is LEED-EB Silver certified, and apparently the retrofitting that they did to achieve this certification has cut utility bills by 10%. Upgrading one of the largest buildings in the world to be more energy efficient and environment-friendly is a daunting task, luckily the LEED Certification process provided the owners of the Merchandise Mart with guidelines to work to. The organization behind LEED is the U.S. Green Building Council, which is based in Washington, DC. They are a non-profit that is “committed to a prosperous and sustainable future for our nation through cost-efficient and energy-saving green buildings.” Continue reading about U.S. Green Building Council…
Some people never need to hire a professional. Whether it’s a plumber, personal trainer, or eco-consultant that they need, they’d rather teach themselves how to solve the given problem. Other people would rather spend their time and effort most efficiently, so they hire a professional when they get in over their heads. If you’re the latter type, and you want to “green” your home or office, then you’ll want to get familiar with Green Irene. They are a New York City based company, founded in 2007, that provides eco-consulting services and sells green products. If you’re worried about the negative impact that you’re having on the environment, you can have one of their consultants visit your home and office to make recommendations on how you can do better. The Wall Street Journal did a nice feature on the eco-consulting industry (it includes Green Irene), so check that out to get a better sense of the overall market. Continue reading about Green Irene…
Agriculture has done a lot for us over the past few millennia. It’s by far the biggest development in the history of our species, as it’s pushed us forward into all kinds of other technological advances. Sadly, most of us have left agriculture behind—we couldn’t possibly feed ourselves without supermarkets and restaurants. That’s not really a problem, but it’s still a bit disheartening. Luckily, there are some non-profit organizations out there like Portland, ME based Cultivating Community that are using agriculture to enact positive change. Cultivating Community, for example, grows “tens of thousands of pounds of organic produce with and for people with low incomes” while using “community food work as a platform for youth empowerment programs.” It almost sounds too good to be true. Continue reading about Cultivating Community…
After my Freshman year of college, I decided that I wanted a summer job that would allow me to work outside. I ended up doing maintenance at a fish and game club. It was like a great experience—even if I only worked 20 hours per week. If you want to work outside and are looking for something a little more intense than 20 hours per week, then you need to check out the California Conservation Corps. It’s a government run program that “matches up California’s young people and its natural resources.” Every year the CCC hires 3,300 corpsmembers and pays them minimum wage to take on projects like working on backcountry trails, aiding salmon restoration, promoting watershed stewardship, and providing emergency response services. The CCC has been around since 1976, and since then they’ve employed more than 100,000 young men and women with 98% saying that they “would recommend the CCC to a family member or friend.” Continue reading about California Conservation Corps…
When I hear the words “pine barrens,” I either think of the area in New Jersey called the Pine Barrens or the band, which was also called The Pine Barrens, that played at my 7th grade class’ end of the year party. Until today, though, I didn’t really know what pine barrens were beyond a big forest of pine trees. There’s a lot more to them than that, and, luckily, Wikipedia is able to help out. Its definition of pine barrens is “plant communities that occur on dry, acidic, infertile soils dominated by grasses, forbs, low shrubs, and small to medium sized pines; most extensive barrens occur in large areas of sandy glacial deposits, including outwash plains, lakebeds, and outwash terraces along rivers.” These areas aren’t typically found in populated areas, which makes it surprising that Long Island has its own Pine Barrens (see the Wikipedia article for all of the specifics). That’s why the Long Island Pine Barrens Society exists—to protect an ecosystem that is constantly under pressure from development. They’re based in Riverhead, NY, and their focus as a non-profit is on education and advocacy. Continue reading about Long Island Pine Barrens Society…
When I was in college, campus sustainability was just starting to become a common buzzword. I guess it makes sense that higher education institutions would be at the forefront of such a movement—you know, since they deal with students protesting by camping in tree tops all the time. Second Nature is a Boston based non-profit organization that is continuing this movement (no not the camping out in tree tops). They initiate and support “high-leverage national initiatives and programs aimed at re-orienting the higher education sector toward more sustainable outcomes.” It’s a smart idea, because they’re targeting the places where their ideas are most likely to catch on. If they can succeed by pushing sustainability forward on college campuses, then there’s a good chance that the sustainability movement can go a lot farther. Continue reading about Second Nature…
Whether you think the human race is going to end at the hands of the greenhouse effect or you just don’t like paying 3 bucks a gallon for gas, you likely have a vested interest in alternative energy. There’s a good chance that some time in your lifetime our main energy source will be something other than fossil fuels. Then again, I’m just coming to the realization that I won’t see flying cars in my lifetime. Hopefully I’m wrong about that one. Anyway, there are a ton of companies that are vying to win a big share of the alternative energy market. Many of these are small startups that you’ve never heard of. Their websites are ugly, and they’re usually not located in big cities. You’d never guess it from their appearance, but they’re actually at the forefront of engineering technology. One of these companies is Malvern, PA based Franklin Fuel Cells. Their focus is on “commercializing a unique solid oxide fuel cell (SOFCs) technology that can operate directly on today’s hydrocarbon fossil fuels as well as future fuels such as, biofuels and hydrogen.” I don’t really know what that means, but it sounds pretty cool. Continue reading about Franklin Fuel Cells…
I love rivers (mostly because they’re where I usually go fly fishing). They’re the lifeblood of our society, and even though we’ve figured out ways to move water on our own, they’re still a huge part of our infrastructure. There’s no question as to why most major cities sit on the banks of a large river. The problem with that is that it means that many of our greatest rivers have been subjected to significant abuse. Dams, pollution, irrigation, and overconsumption have left many of our rivers in pretty sad states. American Rivers is a Washington, DC based non-profit that hopes to fix this. They describe themselves as “the leading conservation organization standing up for healthy rivers so communities can thrive.” Continue reading about American Rivers…
You’ve probably heard the term “heirloom,” in reference to fruits or vegetables. For the longest time I had no idea what it meant, but eventually I asked someone and the gist of the definition is “any garden plant that has a history of being passed down within a family, just like pieces of heirloom jewelry or furniture.” More often than not the plants are passed down in the form of seeds. Heirloom breeds of plants are important not only for sentimental reasons, but also because they provide genetic diversity. By maintaining old breeds of plants with their unique resistance to disease and pests, we are able to ensure the security of our food supply. Seed Savers Exchange is a Decorah, IA based non-profit that “saves and shares the heirloom seeds of our garden heritage, forming a living legacy that can be passed down through generations.” Continue reading about Seed Savers Exchange…
When it comes down to it, most of the problems in our world have some sort of economic root. Unfortunately, people rarely see economics as the solution. One non-profit organization that is an exception is Washington, DC based Green America (formerly Co-op America). Their “mission is to harness economic power—the strength of consumers, investors, businesses, and the marketplace—to create a socially just and environmentally sustainable society.” I like their approach. They’re not trying to force their ideals on people by regulation or intellectual intimidation. Instead, they’re working towards a building a powerful new economy that not only holds to their ideals, but also works efficiently. They may still be imposing their ideas, but they’re doing it purely with economic power. Continue reading about Green America…
Whether or not we’re really going through a green revolution is up for debate, but I can assure you that Marketing departments across the world are taking advantage of the public’s appetite for “green” products. Unfortunately, “green” doesn’t really mean anything. To you it might mean one thing, and to me it might mean another. We assume that something that is labeled or advertised as green will be better for the environment, but how do we really know? That’s where Green Seal comes in. They are Washington, DC based “independent non-profit organization dedicated to safeguarding the environment and transforming the marketplace by promoting the manufacture, purchase, and use of environmentally responsible products and service.” They do this by certifying products that meet their Green Seal standards. By having an independent third party set standards, consumers can actually make informed choices about the products they buy (as long as they’re Green Seal certified, of course). Continue reading about Green Seal…
In the environmentalist’s ideal world there would be no such thing as hazardous waste. Everything would be pure and natural and “green.” Unfortunately, that will never happen (partially because every living thing is its own little hazardous waste factory). How we deal with this hazardous waste is what truly determines the future of our environment. Triumvirate Environmental has figured this out, and they’ve spent the last 21 years building a business that provides “turnkey environmental and hazardous waste management services to clients across four niche sectors; Education, Healthcare, Industrial, and Life Sciences.” They’re based in Somerville, MA with locations across New England, New York, and the Mid-Atlantic, and they also appear to be masters of social media. Continue reading about Triumvirate Environmental…
We all know it; studying abroad can be a total joke. I know plenty of kids who partied in a different country for a semester and managed to get college credit for it. Fortunately, there are plenty of study abroad programs that focus more on the “study” than the “abroad.” One of those is The School for Field Studies. Now, you may be skeptical when you see their list of locations sounds more like your top 5 vacation destinations (Costa Rica, Turks & Caicos, Kenya, Mexico, and Australia), but look at all of their student accomplishments. The School for Field Studies is “the nation’s oldest and largest environmental study abroad program,” and it combines “hands-on environmental studies with scientific research to develop sustainable solutions to critical environmental problems.” Continue reading about The School for Field Studies…
This is a guest post by Heather R. Huhman. Heather is the media relations manager at a national health care professional association. She is also the entry-level careers columnist for Examiner.com, a career expert for the CAREEREALISM Twitter Advice Project, the job search expert for Campus Calm and author of the e-book “Gen Y Meets the Workforce: Launching Your Career During Economic Uncertainty.”
What do financial services, home/building and healthcare have in common? All three fields can expect good things to happen when they “converge” with IMRE, a full service digital, advertising, marketing and public relations agency in Baltimore, Maryland.
Let’s start with their financial services practice. Strategically expanded in July 2008 near the beginning of our country’s economic troubles, IMRE saw an opportunity for “financial services companies to gain market share.” Did you know you can buy wedding insurance from Travelers? IMRE won this client by proposing—no pun intended—to launch a campaign on Valentine’s Day about nuptial nightmares ranging from heart attacks to blackouts to hurricanes. They won the account and reached more than 74 million people with their messages. Like most public relations practitioners, I’m not a numbers person, but I do love weddings!
The “green” market is hot right now, so it makes sense for Arxx Corporation to be included in IMRE’s home & building practice. IMRE “moved Arxx away from a product message and positioned them as a longtime leader in energy-efficient solutions.” Despite being a midsized firm with only one office location, their client list in this practice is impressive—ranging from John Deere to The Home Depot to Target.
Their final practice area is healthcare, which is also my specialty. What I like most about healthcare PR is that you feel like you’re helping people live life to its fullest with every tactic you use to reach them. IMRE’s clients in this sector mostly are nonprofit organizations, including American Red Cross, Johns Hopkins Bloomberg School of Public Health and Shady Grove Fertility.
Interested in any one of those practice areas? IMRE is extremely open about who heads up each, providing their biographies, fun Q&A’s and e-mail addresses. Continue reading about IMRE…
I’ve always had a grudge against Long Island. It’s not because I went to college with half of Long Island at Cornell or because of those stereotypes that you hear about Long Islanders. It’s the fact that I grew up in Southeastern Connecticut, and Long Island blocked us off from the beautiful Atlantic Ocean. Since Long Island isn’t going anywhere anytime soon, I’ve learned to live with it, and I can even enjoy an occasional visit there. It really is a beautiful place with amazing beaches – it even has farms. Unfortunately Long Island is only so big, and there are certainly some problems from growth (try driving out to the Hamptons on a Friday night). That’s why organizations like Sustainable Long Island exist – they aim to “promote economic development, environmental health and equity for all Long Islanders, now and for generations to come.” They want to encourage smart growth so that everyone can enjoy Long Island, whether they want to live, work, or vacation there. Continue reading about Sustainable Long Island…
I wasn’t going to write an Earth Day post today, because I hate the environment. (That’s not true, it’s just what I tell Green Peace people who harass me as I walk down the street. The real reason was that I was going to do Administrative Assistants’ Day instead.) However, I came across San Francisco based New Leaf Paper, which couldn’t be a more fitting company to feature on Earth Day. According to their web site, they lead “the paper industry in the development and distribution of environmentally superior printing and office papers.” It’s kind of like Dunder Mifflin gone green and moved to California (there’s an idea for the Michael Scott Paper Company!). If you’re surprised that a paper company can offer both quality and affordability while being eco-friendly, then you should check out New Leaf’s Eco Audit. I don’t know what to make of all those numbers, but hopefully you will. At the very least it sounds phenomenal that they saved 118 Trees, 5,551 Pounds of solid waste, 50,178 Gallons of water, 84 Million Btu of energy, and more. Continue reading about New Leaf Paper…
Having grown up in Connecticut and now living in Illinois, I’ve lived in areas that don’t have too many National Parks. Luckily, I’ve had the chance to see Yellowstone and Grand Teton. They are unbelievable. Our National Parks here in the US are one of the best things that the government has done – they’re a big part of what makes this country so special. Unfortunately, the same government that gave us those parks doesn’t always seem to have their best interest in mind. That’s why National Parks Conservation Association exists. They are a non-profit organization headquartered in Washington, DC that is focused on “working on key initiatives to restore America’s national parks by the centennial anniversary of the National Park Service in 2016.” If you’ve never visited a National Park, you should. You can use this locator provided by the National Park Service to find the park closest to you. Continue reading about National Parks Conservation Association…
