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Yesterday I went shopping at Whole Foods. I bought a bunch of produce that I’m sure was shipped in from all over the world–they aren’t growing strawberries around here this time of year. While I love being able to eat out of season fruits and vegetables, I realize that I’m often paying more to get lower quality food. We’ve certainly seen a movement towards more locally grown food, but even a Michigan cherry has to travel 100s of miles to get to me in Chicago. What if food only had to moved downstairs to get to you at the supermarket? That’s what BrightFarms is a New York, NY based company that is trying to accomplish this. They design, finance, build, and operate “hydroponic greenhouse farms at, or near, supermarkets, eliminating time, distance and cost from the food supply chain.” They take on almost all of the risk and only require the supermarket to guarantee that they’ll buy the output.
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