When we landed upon the MWW Group’s About Us page, we were a little bit skeptical. How can any company claim to be “one of the nation’s top 10 PR agencies?” How do you rank something like that? Who does the ranking? Can’t any company make that kind of claim? We still don’t know who dubbed the MWW Group as one of the top 10 PR agencies in the country, but we’re not going to challenge them. Why not? Because the MWW Group was behind Amazon.com’s launch of Harry Potter and the Half-Blood Prince which resulted in 1.5 million preorders. Any PR agency that is trusted with a launch like that, and then able to exceed expectations for the most hyped book launch ever can be in our top 10 too. Maybe they can help us promote our iPod Touch giveaway - there are only a few entries so far, and it’s ridiculously easy to enter. Continue reading about MWW Group…
A week from tomorrow I will be leaving Connecticut and making a move to Chicago. First I’ll be stopping in Ithaca, NY for Cornell’s homecoming (any readers want to meet up?), but then it’s on to the Windy City. I have an apartment leased and furniture ordered. It’s a big move, and I’m really excited about it. You’ve probably envisioned your first apartment after college, and I can almost guarantee that you envision yourself buying furniture online or at a store like Crate & Barrel - just like I did. Well, doing that won’t make Miriam Tucker too happy. She’s the CEO and Partner in charge of all staff and internal business affairs at Rago Arts and Auction Center, an auction house that specializes in the sale of 20th and 21st century art and design, and she’s trying to figure out how to build a larger client base of 20 and 30 somethings. This is a challenging problem because most young people are intimidated by auctions and would never even think of them as offering a better value than a retail store. I have to admit that I’m intimidated by the idea of buying my furniture at auction, but I’d love to try it. Ms. Tucker is looking for creative ways to solve this problem, and she thinks that interns are the answer. That’s why she came to us for help finding some. Continue reading about Rago Arts and Auction Center…
In the winter of 1997, my Dad and I woke up early one morning and drove into the heart of Bridgeport, a plighted inner-city if I had ever seen one. We pulled up to a job site trailer that sat where the left field home run fence would soon stand in a half-built stadium. We were given a tour of what was built and then taken inside the trailer to select our seats for the season tickets that we had pre-ordered. We picked seats directly behind the home team dugout and just about even with the pitcher’s mound, as our excitement grew for the coming of the Bridgeport Bluefish’s inaugural season. The team was a founding member of the Atlantic League, which brings baseball to fans from Maryland to Connecticut. Although the Bridgeport Bluefish don’t currently have any internships posted on the Atlantic League’s Internships site, a number of other Atlantic League teams do. Continue reading about Atlantic League Baseball Teams…
There’s a reason that the vast majority of YouTube videos don’t look nearly as good as even the simplest local news broadcast - they lack production. They’re still amusing, but YouTube content isn’t typically something that you want to sit down and watch for a couple hours on you HDTV. Now, if you’re the type of student who would make a good intern at Everest Production, you probably already know this - and you’re probably one of the few people who is putting high quality content out on YouTube. For those who don’t know what a company like Evererest Production does, they provide services such as Video Editing, Dubbing, Motion Graphics, Music, and a lot more. Oh yeah, and they’ll create the movie and shoot it too. Ok, so we don’t know much about production either, but we do know that Everest Production’s projects look pretty darn good. If you’re like us, and don’t have a clue about Production either, don’t stop reading - Everest Production has internships in Marketing and IT too. Continue reading about Everest Production…
Sometimes stories are too good not to repeat. “The Birth of a Shoe Company” as told by Kenneth Cole is one of them.
Twenty years ago, I wanted to open a shoe company with limited money. From experience I knew one had to get in quickly because so often new companies run out of cash flow before they get the chance to conduct business. I also knew it was easier to get credit from factories in Europe who needed the business than from American banks that didn’t. So I lined up the factories, went to Europe, designed a collection of shoes, and returned to the states to sell them.
At the time, a shoe company had two options. You could get a room at the Hilton and become 1 of about 1100 shoe companies selling their goods. This didn’t provide the identity or image I felt necessary for a new company, and it cost a lot more money than I had to spend. The other way was to do what the big companies do and get a fancy showroom in Midtown Manhattan not far from the Hilton. More identity, much more money too.
I had an idea. Continue reading about Kenneth Cole…
Whole Foods Magazine
Posted on Wednesday, June 4, 2008
As we told you on Monday, it’s getting sparse for Summer internships. We’re going to finish out the week with 2 more companies and 2 non-profits and then we’re going to take a 2 week break. When we come back we’ll start looking at internships for the Fall. Today we’re going to talk about Whole Foods Magazine. They have no relation to Whole Foods Market, and they’ve been publishing continuously for 30 years. They’re all about “informing natural products retailers on dietary supplements, herbs, hbc, homeopathy, and foods.” Continue reading about Whole Foods Magazine…
Party City
Posted on Monday, May 5, 2008
Happy Cinco de Mayo! Now I’ve never celebrated before, but I’m pretty excited to give it a go. I did a little research (yes, those skills that we’re teaching you also help when you need to find semi-useful facts) and found that Cinco de Mayo is, in fact, a minor holiday in Mexico, but has become much celebrated in many areas north of the border. This article from the Albuquerque Tribune does a nice job of telling the history, and includes this quote from Jeffrey Candelaria, vice president of membership and marketing at the Albuquerque Hispano Chamber of Commerce: “From my perspective as a marketing professional, Cinco de Mayo has morphed into a national holiday designed by Fifth Avenue to sell alcohol and excite consumership around a party-type theme.” Well, party-type themes are fun, especially if classes are over for you, so we’re going to run with it and talk about internships at Party City today. Continue reading about Party City…
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