Sometimes a company knows that they’re on to something, but they can’t quite get it right at first. They have an idea, they build some technology, they hire some people, but the business doesn’t come together. That seems to have been the story with NewsCred for their first two iterations. Now it sounds like the New York, NY based company may have it figured out. After scrapping publisher ranking and a custom online newspaper engine, they’ve moved on to “sourcing and licensing trusted content across a broad range of subjects and perspectives.” Generating quality content is extremely hard. NewsCred allows the brands who need it to get it from the publishers who are experts at creating it.
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