Who would have thought that video advertising would be the new thing? It’s only been around for more than 50 years. But as consumption of video moves from watching what is broadcasted over air/cable/satellite to watching what you want when you want to over the Internet, advertising has to change with it. People will click away from a website in an instant if they’re annoyed by the ads, while tv viewers are much slower to change the channel (even if it’s one of those commercials where the volume is twice as high). Yet, there’s so much more potential online–you can actually get someone to take an action by clicking on the ad. Television doesn’t offer that. YuMe is a Redwood City, CA based company that was founded in 2004 to encourage the growth of online video content by making it easy to monetize. The founders recognized “that the nascent broadband video sector was going to need a strong ad model and technology platform to generate revenue,” so they built it.
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