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When I was a kid, I was a sucker for infomercials. I would wake up early on Saturday mornings and learn all about amazing products like Colorcoat 2000, Ab Flex, Brown N Crisp, and, my favorite, The Flying Lure. Excluding the latter, these products all solved problems that I didn’t have, but I was still fascinated by them. I wish I could say it was because of my early love for marketing, but I was just a dumb kid who believed all of the outrageous claims. If I really wanted to learn about marketing and selling products on tv, I should have been watching HSN. The St. Petersburg, FL based company has built an amazing business by selling all kinds of things to people who are sitting on their couch. While infomercial hucksters have been burning people with products that don’t work, HSN has been cultivating relationships with loyal customers.
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