Been anywhere interesting this summer? I’ve already been to San Diego, Santa Barbara, San Francisco, Napa, Denver, Northern Michigan, Boston, and I’ll be visiting Lake Tahoe, Colorado Springs, Northern Quebec, Connecticut, and New York City before the summer is over. Oddly enough, none of those destinations have been my choice. It’s always been someone else who has planned the trip. I guess that makes me useless for Development Counsellors International, a New York City based PR and Marketing firm that is “the leader in marketing places.” They obviously want to reach the decision makers, since they’re the people who drive economic development by choosing places to visit, invest in, or live in. If it has to do with economic development or tourism marketing, then it’s DCI’s specialty. Continue reading about Development Counsellors International…
I got a tip on this one from a fellow Cornellian (which is cool because a few of my friends from Cornell work at Rosetta). If you ever find a company that you think that we should feature, e-mail me at willy@onedayonejob.com. We feature a lot of interactive marketing agencies because they’re usually pretty big on hiring young talent whether it be at the intern or entry level. Rosetta stands out because of their size and sophistication—they almost seem more like a consulting firm than a marketing agency, at least in the way that they present themselves. For instance, they recently become a “top ten interactive agency” by means of an acquisition. That seems so different from the image that most agencies try to portray, but it’s working. Through “dedication to client work within Consumer Products & Retail, Healthcare, Financial Services, Consumer Technology & Media, B2B, and Travel & Hospitality industries” Rosetta “has created enduring partnerships with [their] clients including Scholastic, Coach, Borders, Johnson & Johnson, Bristol-Myers Squibb, Nationwide, Marriott and Microsoft.” Those are huge names, so you know Rosetta, which is headquartered in Princeton with offices in New York, Cleveland, Boston, Chicago, and Denver, is capable of delivering results. Continue reading about Rosetta…
Yesterday I mentioned that I hopped on a plane on Saturday. My destination was Aruba. I’m here now, and I’m enjoying 90 degree temperatures, lots of sunshine, beach volleyball, and hopefully some excellent fishing opportunities. It’s not hard to be convinced to head for a tropical destination in December, but choosing the right place can be a tough decision. That’s why it’s no big surprise that resorts and tourism boards invest a lot in public relations. Competition for tourist dollars is fierce, so firms like New York City based MMG Mardiks are often in high demand. They work with names like the Colorado Tourism Office, Sarasota and Her Islands, Hertz, Regent Hotels & Resorts, and The Renaissance Aruba Resort & Casino (not where I’m staying). MMG Mardiks also has locations in Kansas City, Ft. Collins, St Louis, and South Florida, which probably allows them to better serve clients in various locations. Continue reading about MMG Mardiks…
You know Disney. You love Disney. Who doesn’t? As a company they’ve stretched way beyond Mickey Mouse, but when it comes to Disney Theme Parks and Resorts, which includes Walt Disney World Resort in Lake Buena Vista, FL and Disneyland Resort in Anaheim, CA, it’s still all about Walt Disney’s imagination. There are few things as exciting to a child as a trip to Disney World or Disneyland, and the same can be said for a lot of adults. If there’s any company that I don’t need to tell you more about, it’s probably this one. What I can tell you is that your friends are going to be insanely jealous when you tell them that you’re going to be a part of the Disney College Program while they’re unlinking paperclips and making copies in some boring internship. You’ll also have something on your résumé that will always be the first topic of conversation. How could someone not ask you about your time at Disney World or Disneyland? Continue reading about Disney Theme Parks and Resorts…
Being a tourist is fun, even if it makes you feel a little stupid. The only problem with doing touristy things is that you miss out on a lot of what a city has to offer. Major attractions have the resources, reputation, and connections to bring in lots of people, but they often lack the local feel that tourists often seek. Smaller attractions often struggle to get people in the door, despite the fact that they are many times more interesting than their larger counterparts. Cultural Tourism DC is a non-profit organization that is trying to change that in Washington, DC. They aim to “strengthen the image and economy of Washington, DC, neighborhood by neighborhood, by linking more than 200 DC cultural and neighborhood organizations with partners in tourism, hospitality, government, and business.” It’s a perfect idea for a city that is so packed with history and culture that you could probably do the tourist thing every day for a year without running out of things to do. Continue reading about Cultural Tourism DC…
