I’ve made a point of being more active in Cornell’s entrepreneurship community, so I like to think that I do a good job of keeping tabs on which other companies have been started by fellow alums. That’s why I was shocked to learn that the #2 online retailer of home furnishings and housewares was not only a company that I’d never heard of before, but a company founded by two Cornell grads. It’s called Wayfair–they’re based in Boston, MA and did $500 million in sales last year. The reason I hadn’t heard of them is that they were known as CSN Stores until last year (they were founded in 2002). CSN Stores was focused on building out 200+ product specific properties with generic domain names like Bedroomfurniture.com, Cookware.com, AirHockeyTables.com, and AllBarstools.com. Last year they decided to get serious about branding and started pulling all of their sites into the Wayfair brand.
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Today is my seven year anniversary with Amy. Now that we’re getting married, we’ll be getting a new anniversary, but for now this is a date worthy of celebration. As a result, I was thinking about presents that I’ve bought her in the past, and I remembered one of the first gifts that I got her. It was an “in vitro orchid”– a tiny orchid plant in a test tube with some sort of nutrient filled gel. I can’t remember how I found it, but I know that I bought it from UncommonGoods, which is a great site for finding “unique gifts and creative design.” They’re based in Brooklyn, NY, and they “believe that creativity and the expression of individuality represent two great human treasures.” UncommonGoods was founded in 1999 and is a registered B Corporation, which means that they “have struck an insightful balance between the realities of business and each of the key components of sustainability – including human resources, environment, community, financial, and governance.”
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Kembrel is members-only, but you can get in using this link. They’ll even give you a VIP Card for free (worth $20) and $5 in store credit to get you started.
There’s a battle going on between traditional retailers and e-commerce companies. The former offers the opportunity to get your hands on the merchandise, but the latter usually offers better prices, better selection, and more convenience. This leads to a lot of people using retailers to check stuff out and then buying online. I want to see companies start merging those two business models, and that’s exactly what Kembrel is doing. hey’re a Philadelphia, PA based “online club” that allows “students to access their favorite fashion, food, and fun for a fraction of the retail price.” The online flash sale strategy is being combined with retail stores (they recently opened their first in Philly) to build the brand and offer members the opportunity to actually interact with products.
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I’m a strong believer in the theory of hipster relativity. If someone has more interesting facial hair than you, wears more plaid than you, or has thicker rimmed glasses than you, then he’s probably a hipster… at least to you. I’m pretty far up the chain (though I do have an affinity for plaid), which means that a whole lot of 20-somethings look like hipsters to me. The only thing I don’t get is where they get all of their cool hipster gear. I often walk by Urban Outfitters, and occasionally step inside. The store is packed with people and filled with what I consider to be hipster merchandise. This confuses me, because I know that no true hipster would shop somewhere so mainstream. I mean, Urban Outfitters, which is based in Philadelphia, PA, is publicly traded, has nearly 200 locations, and also owns Anthropologie, Free People, BHLDN, and Terrain. I guess the only loophole for a hipster shopping at Urban Outfitters is if you liked corporations before they were cool.
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We want to do even more to help you land an internship. Take our survey and let us know how we can better serve you as we start our fifth year.
Every day within a few minutes of when I press send to deliver our daily e-mails, I get at least a few out of office replies. The names start to become familiar, as it’s often the same people–most of them work in career services. Lately, I’ve been noticing out of office replies from someone with a brunnerworks.com e-mail address. I didn’t make much of it until I went through some results from our survey and noticed someone recommended Brunner as a company that we should feature. I took a look at the Pittsburgh, PA and Atlanta, GA advertising agency and quickly agreed. Brunner’s tagline is “Ideas for a Smarter, Faster World,” and they seem to be living up to that with a Top 75 ranking among U.S. based ad agencies.
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Want to check out Fab.com and get daily design deals up to 70% off? Get your free invite here, and hurry. If you sign up before 11:45 AM EDT on 10/18/2011, you’ll get $10 in your account as soon as you sign up.
If my parents had to pinpoint the time when they hated me the most, it was probably one of the times they took my sister and me furniture shopping. It was always an unmitigated disaster. When I’m in a furniture store, it’s like I’m wearing a Horcrux (Harry Potter reference for those who have no idea what I’m talking about) around my neck. My irritability and immaturity increase at an exponential rate over time. My girlfriend, having had heard the stories, came up with a smart solution when we were buying stuff for our new place. Instead of dragging me along from store to store, she did some pre-shopping and then only showed me the stuff she absolutely loved. It worked perfectly, as I was in and out of the stores before I even had the chance to start acting like a hungry, tired three-year old. Now we’ve come up with an even better solution–she just sends me links to Fab.com. It’s a New York, NY based site and company that offers “daily design for everyone.” They’re relatively new on the scene, but they’ve been getting a ton of positive attention by offering amazing deals of up to 70% on all kinds of cool stuff for your home.
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We all know how a bill becomes a law thanks to Schoolhouse Rock, but I bet most of you have no idea how an ad gets displayed (even though you see thousands of ads a day). I must admit that I don’t know all of the ins and outs of the process, but I do know that linking up the right advertisers with the right publishers is probably the most important and difficult part. It’s essential to get the right messages in front of the right audiences. This is what Ad/Media Planners/Buyers do. Traffiq is a New York, NY based company that makes interaction between Media Planners and publishers seamless. Traffiq’s platform streamlines “the media planning and buying process by providing a comprehensive suite of tools that enable speedy negotiations for all deal points, centralized ad operations including trafficking, tracking and optimization, reconciliation and billing.” In other words, Traffiq handles every point of communication between publishers and advertisers.
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In case you haven’t heard, we’re hiring! I’m looking for help in Writing/Editorial/Content Development, Marketing/Outreach/SEO, and Web Design/Development/User Experience. You can learn more here.
Sometimes when I’m watching television I get irritated by how stupid the ads are. Then I realize that the ads are targeted to the show, and it’s my fault for watching something idiotic. Ad targeting is getting better and better as advertisers gather more and more data on us, and this presents a great opportunity for us to learn about ourselves by observing which ads are targeted to us. The obvious next step in advertising is social, and RadiumOne is a San Francisco, CA based company that “is the first online ad network to leverage social data on the Web.” I know it’s a little creepy, but it’s the future. Brands want to be able to “identify users who are most likely to interact with their ads,” and that’s exactly the service that RadiumOne provides. I just hope the ads they serve me don’t tell me that I don’t have any friends.
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I have to admit that I’m a little bummed that the holiday weekend is over. Since it’ll be a solid 2 months until we get another one, we’re going to have to make do with Hill Holliday. They’re a full-service advertising, marketing, and communications agency with presences in Boston, MA; New York, NY; and Greenville, SC. It all started in Boston in 1968 as Hill, Holliday, Connors, Cosmopulos, Inc., and now it’s a firm of more than 800 employees with some really big name clients including Dunkin’ Donuts, Major League Baseball, Anheuser Busch, CVS, Liberty Mutual, Bank of America, and more. Unless you are a total hermit, there’s almost no way that you wouldn’t recognize at least some of their work.
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I think I went almost 3 years after graduating from college without buying any new clothes. I had a decent enough wardrobe, I didn’t need work clothes because I started my own company, and I wanted to save as much money as I could so that I could keep my company going. Then I featured Gilt Groupe and Bonobos , which both had some exciting internship opportunities. After looking at their career options, I discovered their referral programs which allowed me to score a bunch of clothing for free. I’ve certainly become more fashion conscious as I’ve spent my referral credits, but I still have trouble deciding what looks good on me. I know there are plenty of other guys who have this problem whether they’re looking for something to wear to an interview or a night out on the town. Trunk Club is a Chicago, IL based company (their office is two blocks from mine) that aims to solve this problem by making style decisions for their customers. You tell them a little about yourself (or come in for a fitting session), and they’ll send you a “trunk” full of clothes that they’ve picked out for you. It works kind of like a hotel mini-bar, you keep what you want and send back what you don’t (with free shipping both ways). You obviously only get charged for what you keep.
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Need an invite for One Kings Lane? Just click here.
You have to give me credit for being so far ahead of the game. I told you about internships at Gilt Groupe back in 2008 (I still get most of my non Bonobos clothes from Gilt Man). When I wrote that post, it was still unclear whether online sample sales would be successful, but now it’s not even a question. Daily deals are as hot as can be, and One Kings Lane was founded in 2009 to offer the “world’s top home decor brands and designers at up to 70% off retail.” They’re headquartered in San Francisco, CA, but they also have large presences in New York, NY and Los Angeles, CA. They’ve found an extremely lucrative niche, and now they’re focused on growing their user base and continuing to deliver amazing deals on high-end products. The business model is proven, but One Kings Lane is facing stiff competition–especially from Gilt Home.
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The Washington Media Scholars Program has been sponsoring One Day, One Internship for the past week (and will be for the next week) because they want you to know about their case competition. It’s great preparation for a career in Strategic Media Research, Planning and Management, and you can even win a $3,000 scholarship.
Fast Company’s list of The 2011 Most Innovative Companies has a great mix of familiar and unfamiliar names. One of the companies on the list that I’m only recently familiar with is Opening Ceremony. They call themselves “a multifaceted retail environment comprised of shops, showroom, and private label collection that establishes a new, international creative forum in downtown Manhattan.” I first heard about Opening Ceremony because they’ve been collaborating on a line with Pendleton (a brand that I love). As I’d put it, Opening Ceremony is a New York, NY based fashion retailer/designer/curator. They’re all about bringing together things that are different—new and old, exotic and local. It’s based on the premise behind the original Olympics in 1896—”creatively merging sports, business, and global participation.” But it’s fashion instead of sports.
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I’m a big fan of buying stuff online, so I’m shocked when some of my friends tell me that they still buy everything at real brick and mortar stores. It’s so old fashioned. It used to be just books and electronics, but over the past years I’ve even started buying clothes and even shoes online. Companies like Bonobos and Gilt Groupe make online clothes shopping super easy, but they’re relative newcomers compared to Bluefly, which was was founded in 1998 in New York City. They’ve made a name for themselves by offering high end fashion brands at great values, and they’re as much a fashion company as they are an e-commerce company. Bluefly is pretty small—under 100 employees—considering that the company’s stock is publicly traded on the NASDAQ, but that’s not surprising considering that they made it through the late 90s and early 2000s.
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Last night as my girlfriend and I were getting out of the car, she dropped her phone. It’s still works, but she put some serious gouges in the back of her beautiful white iPhone 3GS. Maybe I should buy her a case, and by that I mean the most hardcore, rugged case you can find. Maybe something like this (it’s an airtight, water resistant case that looks like a submarine). It’s made by OtterBox, a Fort Collins, CO based company that is “dedicated to all the klutzy, spontaneous, chaotic, graceless individuals who have broken a device or valuable due to their active lifestyle.” They’re also an Inc. 500 company that has seen 744.1% three-year growth to $48.6 million in annual revenue. They make serious cases that are built for all kinds of conditions. They’re not focused on enhancing the looks of your phone—they want to make sure it’s nearly impossible for an idiot like you to break your phone.
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I just got back home to Chicago on Saturday, and I arrived to see the latest issue of Inc. Magazine waiting for me on the kitchen counter. It’s a big day for me because it’s the Inc. 500 issue where they list the 500 fastest growing private companies in the United States. It’s my absolute favorite tool for finding new companies to feature, which is why we’re going to take a look at ModCloth today. They came in at #2 on the list with 17,191% growth over the past three years to get to over $15 million in revenue. And all of that growth has been “built on a foundation of love for vintage and retro clothing.” The company, which is based in both San Francisco and Pittsburgh, was started by high school sweethearts Eric Koger and Susan Gregg Koger, and they aim to “provide a fun and engaging shopping atmosphere” for their customers by using social media to interact with them. ModCloth is big on democracy, so customers actually get some say in the direction the company’s buyers take.
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When I think of outfitters, I think of an adventure. I think of a business that is going to prepare me to fishing, hunting, canoeing, horseback riding, camping, or something along those lines. Apparently my definition is accurate, but the broader definition of an outfitter, at least according to Wikipedia, is “a shop or person that sells men’s clothes.” I guess that makes Bonobos and Gilt Groupe my two favorite “outfitters.” It also means that Pittsburgh, PA based American Eagle Outfitters was accurately named, at least until they started selling women’s and children’s clothing in addition to their men’s line. Maybe that’s why use see them using AE much more often than AEO. I’m sure you recognize the clothes, and you probably have seen one of American Eagle Outfitters 950+ stores in the last shopping mall that you visited. Their brand is all over the place, so it’s hard to miss.
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I don’t typically read fashion magazines, but I’ve looked through a few in my day. One thing that I’ve noticed is that there are more ads than content. That would usually be a problem, except for the fact that people who read fashion magazines are often as interested in the ads for products as they are in the editorial. Why not just combine the two? That’s what Net-A-Porter did. They’re a London based “premier online luxury fashion retailer” with a large operation in New York City. They’ve been around for 10 years, and they’ve thrived through a bust by combining online retail with fashion editorial. It’s kind of like J. Peterman from Seinfeld, but not nearly as goofy.
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I’m probably more fashion conscious than the average guy, but not remarkably so. I have a few brands that I really like wearing—Bonobos and lululemon athletica for example—and most of the rest of the stuff that I buy I get from Gilt Groupe, which is always introducing me to new brands. I figure that it’s important for me to stay up on fashion to some extent because so many of you are interested in internships in the fashion industry. I recently noticed that one brand that I’ve seen on Gilt Groupe before, Elie Tahari, has a number of internships available. Elie Tahari is both the name of a designer and “a privately held global lifestyle brand with a presence in more than forty countries.” The company is headquartered in New York and serves both men and women who are “looking for fashion and value in luxury ready-to-wear.”
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I don’t know a lot about how the fashion industry works, but I do know that buyers are the people who make the decisions about which items end up in stores and on websites. Mona Lisa Style is a New York City based startup that wants to help buyers “master the art of merchandising” through technology. While most industries have moved a large portion of their business online, the fashion industry is lagging behind. According to Mona Lisa Style’s Blog the way that many major companies place orders for clothing is by writing an order on a piece of paper and faxing it. All of the organization and tracking of orders is also done over the phone and on paper. Mona Lisa Style realizes how stupid this is, and they want to change it. They want to make buying as easy as online shopping.
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I can’t remember whether it was late in my middle school years or early in my high school years, but there were certainly a couple of years in the late 90s when Kate Spade was as hot as could be. Whether it was a wallet, calendar, or other accessories from the New York based fashion designer, the girls in my classes went crazy for them. At that point in my life, I wasn’t the most fashion conscious kid, so I probably thought Five Star binders were still cool. Despite my ignorance of fashion back then, even I knew what Kate Spade was. Since Kate Brosnahan started her line in 1993, her company has grown exceptionally. Hallmarked by “utility, wit and playful sophistication,” Kate Spade’s offering includes handbags, shoes, accesories, clothing, jewelry, baby items, fragrance, glasses, and even paper. The company now runs 46 retail shops and continues to be a huge name in the fashion industry.
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