One of the worst parts about growing up is that the things that amazed you as a kid are often totally disappointing when you revisit them as an adult. When I was about five, my dad, my friend, my friend’s dad, and I visited the Intrepid Sea, Air & Space Museum in New York, NY (it must have been right after the museum opened). As a military obsessed little boy, it was the best thing ever. (And then we went to a dinosaur exhibit. And then we went to a baseball game! It was a truly awesome day.) More than twenty years later I went back to the Intrepid, and I was still blown away. Instead of being disappointed, I was able to recognize how impressive the aircraft carrier and the museum built on it really are. There’s a reason that nearly a million people people visit every year to see “a snapshot of heroism, education, and excitement.”
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One of my favorite episodes of The Office is when Michael Scott tells his employees to pack a swimsuit for a leadership training trip, and then takes them on a “booze cruise” on Lake Wallenpaupack in January. The staff are obviously pissed at Michael, but for the most part end up having a good time. I’ve been on a few evening cruises, and I’ve always had a great time. I guess that is why Entertainment Cruises is doing so well. They’re a company with “26 vessels serving eight cities with six unique cruise products.” Entertainment Cruises’ offerings range from fine dining and dancing to speedboat tours, with a lot in between. They currently operate fleets in Baltimore, Boston, Chicago, New Jersey, New York, Norfolk, Philadelphia, and Washington DC.
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When I played baseball in high school, my teammates and I all hated having to “keep the book.” Not only did it mean that you probably weren’t playing, but it also meant that you had to pay 100% attention while you were sitting on the bench. I have to think that keeping the book it a little more fun now that it’s done on tablets and smartphones. GameChanger Media is a New York, NY based company that is bringing high end scorekeeping and stat keeping technology to amateur sports. Not only do they make it ridiculously easy to record everything that happens in a game, but they also allow you to livestream those stats to any fan with an Internet connection (parents must love this!). When the action is over, GameChanger automatically tabulate and displays all kinds of important stats.
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In the world of marketing, it’s easy to get distracted from the end goal. Increasing sales. There are a number of commercials that repeatedly make me laugh, but I can’t name the brand of the advertiser even 5 seconds after the commercial airs. It’s easy to get caught up in the vanity of marketing, but the only thing that really matters is results. G2 is “a marketing communications agency created with one purpose: to help [its] clients sell more.” They have offices in New York, NY, San Francisco, CA, Chicago, IL, and Philadelphia, PA, and they “have serious experts in every communications channel delivering fresh, compelling work that creates greater awareness, consideration, sales and loyalty for our clients’ brands.” G2 is yet another company that has consolidated its entire website to a single page. It’s definitely a recent trend, and I kind of like it. It makes it easy to get a quick overview of the company.
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One of my favorite tools for company research is CrunchBase. While it isn’t typically all that detailed, it’s a great way to get a quick overview of many privately held companies–especially startups. Just the information on investment rounds is insanely valuable to me, but it’s far more valuable to entrepreneurs seeking capital and venture investors. They need to know what’s going on in their industry, and CrunchBase doesn’t go deep enough. There’s a site called ChubbyBrain that tried to build a similar, but deeper database, but it doesn’t seem to have worked out. However, that team is now behind a company called CB Insights, which is based in New York, NY and “helps you track the world’s most promising private companies, their investors, their acquirers and the industries they compete in.”
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My wedding invitations were mailed yesterday. If I had my way, they would have been delivered digitally, but that’s a battle that I quickly lost. I guess most people like the fanciness of a paper invitation. We’ll never be able to recreate the experience of opening an envelope online, but we’re getting closer. Paperless Post is a company that is leading the charge. They’re based in New York, NY, and they’ve built a platform that “modernizes the tradition of correspondence and helps you create cards and invitations that reflect an individual aesthetic.” They realized that most online invitations chose convenience at the cost of design. Paperless Post wants to allow you to put as much thought and effort into your online invitation or card as my fiancée and her mom put into our wedding invitations (multiple hour long meetings–I wish I was kidding).
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Last year I wrote a post on The Human Fund. It was one of our most popular posts ever, and I’ve been looking for similar organizations with job opportunities ever since. This morning I realized that The Human Fund actually has a for-profit wholly owned subsidiary that is worth taking a look at. The company is called Kramerica Industries, and it’s a New York, NY based energy, fashion, food, tourism, and housing conglomerate. All of its future profits will be funneled towards The Human Fund’s mission of “money for the people.” Kramerica Industries has not yet reached profitability, but that’s not unusual for a business that is centered around R&D intensive projects.
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Lately it seems like we’ve looking at companies with previously trendy business models. We did the subscription gift box (Glossybox), the flash sale site (Rue La La), and now we’re doing the daily e-mail (obviously my favorite model). What usually happens when a business model gets hot is that a ton of copycats come along and quickly oversaturate the market. Most of them eventually fail, and people see that as evidence that the original business model was unsustainable. It’s really just that most people who copy other business aren’t very good at running businesses. PureWow is a lot like DailyCandy or even Thrillist (they even have the same backers), but they’ve chosen a distinctly different market. The New York, NY based company realized that most women-focused online content was made for the under 30 crowd, so they decided to change that.
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I first learned about the “subscription gift box” when I profiled Birchbox in mid-2011. Since then the subscription business model has gained a ton of momentum with companies like Beachmint and Quarterly offering different takes on a similar idea. Glossybox is pretty much the same take on the same idea. They’re a New York, NY based company that offers subscription boxes with “exclusive cosmetic samples and perfume samples from the best makeup brands online.” The company is a Rocket Internet venture, which means that the Samwers are behind it. They are brothers who have a reputation for cloning American startups and bringing them to International markets at an insane pace (just look at Rocket Internet’s portfolio companies to get an idea of the scale on which they operate). Glossybox has been around for just about 2 years, and they’ve already raised more than $70 million and shipped more than 2 million boxes.
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One Day One Job is hiring paid Growth Interns/Apprentices/Hustlers! Help us help more student find their dream jobs.
I started elementary school terrified of “hot lunch” (apparently I’ve always had good instincts). One day my mom forgot to pack my lunch, and the principal had to buy me something from the cafeteria. I ate it out of sheer desperation, and was forced to get over my fear. Fast forward a couple of years, and I was the kid who got excited when the monthly lunch calendar came out. How could I pass up chicken nuggets and pizza days? And then my school started offering “doubles.” For fifty cents plus a lunch ticket, I could get twice as much food. I think I may have even had triples a few times. Weird coincidence: by sixth grade I was round. I’m a child obesity hipster–I was a fat kid before it was mainstream. But sadly now it is mainstream, and that’s why Red Rabbit is aiming “to fix the school food system—one community at a time.” They’re a New York, NY based company that provides healthy school meals in the New York metro area.
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I was way ahead on the flash sales and members only shopping thing. I did a writeup on Gilt Groupe almost five years ago just as the business model was catching on. While there isn’t nearly as much excitement about the space as there used to be, it’s still a great way to sell stuff (time constraints and sales both have amazing psychological effects on people). And that’s why I think it’s worth taking a look at Rue La La. They’re a Boston, MA and New York, NY based company that curates “Boutiques filled with the best of the best in women’s and men’s fashion, home, travel, kids, and more.” Each sale lasts 48 hours and is limited to members only (though becoming a member is about as easy as signing up).
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St. Patrick’s Day weekend is probably the worst weekend to live in downtown Chicago. There are drunk people everywhere, and most of them are being completely inconsiderate of everyone else around them. It’s a bummer that this kind of activity gets associated with Irish culture. That’s why we should spend today looking at what Irish culture is really about and taking a look at the Irish Arts Center, a New York, NY based non-profit that is “dedicated to projecting a dynamic image of Ireland and Irish America for the 21st century, building community with artists and audiences of all backgrounds, forging and strengthening cross-cultural partnerships, and preserving the evolving stories and traditions of Irish culture for generations to come.”
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Marketing is all about attention. It used to be that marketers would try to interrupt you while you were paying attention to something else (like a tv show or baseball game), but that’s changing as most of us get better at ignoring distractions. Brands are realizing that if they want attention, they have to earn it, and that’s why they’re turning to social. And if they need help with that, they may want to turn to an appropriately named full-service media agency called Attention. Attention is based in New York, NY and Los Angeles, CA that “drives measurable business results by integrating social behavior across the customer journey.” Even they’re willing to admit that it’s not just about the attention.
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I have a favorite Yankees blog, and I occasionally participate in a Cornell Hockey forum. I follow a few athletes on Twitter, and sometimes get into sports debates on Facebook. I’d imagine that I’m a pretty typical sports fan in terms of my social media and web use–my attention is fragmented across a lot of different sites. LockerDome is a St. Louis, MO based startup that offers a social media platform to help “professional athletes, brands, media personalities, and other sports properties” reach their fans wherever they’re consuming content online. The idea is that LockerDome acts “as a social hub [for athletes and brands] to amplify their overall social media strategy.”
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Most college kitchens are filled with decades old hand-me-down tools (at least mine was). They’re not the best, but they get the job done. That used to be the way that all kitchen tools were. OXO changed that in 1989 with the launch of their Good Grips brand. Their focus on design helped take kitchen tools from a commodity to a product where brand matters and grow from startup to acquisition. A lot of the credit for the success has to be attributed to Oxo’s working with Smart Design, “an award-winning design and innovation consulting firm with offices in New York, San Francisco and Barcelona.” Smart Design has been around since 1980, and in that time they’ve worked “with companies of all sizes and across diverse industries to create human-centered design solutions that delight customers and help companies achieve their business goals.”
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I have a favorite shirt. It doesn’t quite fit anymore, and I’m sad about it. When I first bought it, it was just barely long enough. With each wash it seems to shrink a tiny bit, and now it’s at the point where any upward arm movement temporarily turns it into a belly shirt. Nobody needs to see that. The shirt is a purple (I’d call it pink) Cotton Reverse Seam Shirt by Steven Alan, and I bought it on Gilt. The best thing about it is that people always tell me that I have my shirt inside out, and I get to exclaim, “Haven’t you ever heard of reverse seams?” It’s the small things in life. The Reverse Seam Shirt is Steven Alan’s signature, and it’s part of the reason why the New York, NY based designer and retailer has been able to grow “a loyal following for [its] unique brand of casual, smart, self-assured essentials for both men and women.”
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One Day One Job is hiring a paid intern/part-timer to work on a few Marketing projects. If you’re interested, e-mail me at willy@onedayonejob.com outlining one idea for how you can help grow the site (including your résumé won’t hurt). Check out our past job posting for more background info.
Yesterday we looked at a chain of sandwich shops that started from a modest single location. Today we’re going to look at “a neighborhood boutique” that opened in 1935 and has grown to more than 1,000 locations across 37 states. The company is Rainbow Shops, and oddly enough, I’ve never heard of them. That’s not a bad thing considering that females are their target market and I don’t spend a lot of time in shopping malls. The Brooklyn, NY based retailer offers an “assortment of clothing for juniors, plus sizes, and children, as well as an extensive shoe collection.”
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While there are plenty of non-profits that want to save the world in one way or another, many are content with focusing on their communities. Some focus on a specific need, and others try to do their best to offer a complete range of programs and services. The Educational Alliance is a perfect example of the latter. They’re a New York, NY based organization that “currently serves 50,000 New Yorkers annually via 39 programs, including preschools, camps, after school programs, senior centers, health & wellness programs, arts & culture classes, and addiction recovery programs.” They may only reach a small slice of New York City’s population, but anywhere else that’s a huge number.
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I used to be on top of all of the latest web technologies. When a new social network or tool came out, I’d figure out how to use it and add it to my repertoire. I can’t keep up any more–there are just too many cloud-based services out there. While you’ll never be able to master all of these technologies, you can get up to speed in about a minute thanks to Grovo. They’re a New York, NY based company that “produces one-minute video lessons covering every change to the world’s most popular websites, mobile apps and online tools.” Grovo’s content is updated in real-time, so when Facebook announces a new feature or a long awaited new iPhone app is released, they’re on it almost immediately. So far they already have more than 3,000 videos covering more than 100 web products.
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I wonder how many great books were never published because major publishing houses didn’t think they would sell enough. Even Harry Potter may have never been published if it weren’t for an 8 year old nagging her dad to get her another chapter. But it’s not always about shortsightedness. Some books are extremely important, but don’t have mass market appeal. That’s why publishers like The New Press exist. They’re a non-profit that “publishes books that promote and enrich public discussion and understanding of the issues vital to our democracy and to a more equitable world.” The New Press is based in New York, NY and has been publishing important books since 1992.
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Yesterday was a big news day with the State of the Union address and the culmination of the Dormer drama. For online news outlets that means pageviews, and pageviews equal revenue. Unfortunately for journalists, they aren’t supposed to create the news (except through investigative journalism), but they’re still pushed to drive more ad revenue without jumping the “Chinese wall” between advertising and editorial. To do that, you need to know what readers are most likely to respond to. Visual Revenue is a New York, NY based company that helps editorial teams figure out what that is and react to it in real time. They do this through a “predictive analytics platform that makes human editors the most powerful force in today’s data-driven newsrooms.”
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As I see it, there are two kinds of jewelry. The expensive kind that a guy might buy for a girl (reminder: Valentine’s Day is in three days), and the kind a girl might buy for herself. I realize that is an arbitrary distinction that doesn’t cover a lot of jewelry buying activity, but it’s a quick mental model that works for me. (I believe the more formal distinction is fine jewelry vs. fashion jewelry.) BaubleBar sells jewelry that falls into the latter category. They’re a New York, NY based company that was started by two friends who realized that “fashion jewelry was the one accessory that had yet to capture meaningful space in [their] closets.” They identified a number of things that were wrong with the market, and decided to build a business where women can “buy high quality pieces without a high price tag.”
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Nearly every culture has its own take on bread. From tortillas to bialys to focaccias to baguettes to naan, there are innumerable ways to turn a grain into something a little easier to eat. There is evidence of rudimentary flatbreads from over 30,000 years ago, but we’ve come a long way since then. What I find interesting is that the staple breads from across the world are becoming luxury items here in the U.S. A non-profit that is taking advantage of this trend is Hot Bread Kitchen. They’re based in New York, NY, and they increase “economic security for foreign-born and low-income women and men by opening access to the billion dollar specialty food industry.” How? They sell a multi-ethnic line of breads that are inspired by the people whom they are training for jobs.
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In elementary school I had a kid in my class whose dad played Major League Baseball. He was a pretty good player, but by no means a star. I was still completely in awe of him. The day I found out that he was my basketball coach was pretty much the best day of my elementary school life. Everybody wants to be around professional athletes, and now you can be… for a price. Thuzio is a New York, NY based company that “provides an online platform that connects the public with professional athletes who have achieved the highest levels of excellence in their profession.” The company was started by Tiki Barber (of NFL fame) and Mark Gerson of Gerson Lehrman Group. If you know anything about GLG, the combination of co-founders makes perfect sense.
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What was your favorite Super Bowl ad? Mine was definitely the GoDaddy spot with Bar Rafaeli and “Walter”. It was shocking, completely unforgettable, and it actually explained what GoDaddy is all about… kind of. I hear the ad took 65 takes–that poor guy. If that ad grossed you out, what did you think of the Taco Bell Viva Young ad, the Volkswagen Get In Get Happy ad, or the Morning Milk Run ad? They all came from Deutsch, a Los Angeles, CA and New York, NY based advertising agency that is “a group of hard-working, independent-minded, and passionate problem solvers who live to build brands and make businesses grow through creativity and technology.” You’ve probably seen their Chairman Donny Deutsch on tv at some point. His dad started the agency in 1969, and he took over twenty years later.
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What would you do if you got $3.8 million tomorrow? If you didn’t answer “Buy a Super Bowl ad,” then I’m a little disappointed in you. That’s the going rate this year, and many of the usual suspects are expected to pay the price. The word on the street is that the E*Trade talking baby will be making another appearance. That’s good news for Grey because they’re the ones who taught the baby how to talk. Grey (also known as Grey Group) is a New York, NY based marketing and advertising agency has been “famously effective since 1917.” Their football street cred goes way beyond a talking baby–they also do work for the NFL. Want something more socially conscious? TED is a client. It’s hard to believe how many major brands hire Grey; in fact, Grey works with a quarter of the Fortune 100.
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I didn’t have a teacher accept an e-mailed assignment from me until my Senior year in high school. When I went to college all of my classes were supposed to be on Blackboard, but most of the professors didn’t use it because it was a terrible piece of software. Even by the time I graduated, most of my professors weren’t using much technology beyond e-mail to communicate and interact with students. I hear that’s changing, and I’ll bet that a lot of it has to do with how far technology has come over the last decade. We’ve all seen teachers try to get a video to play in class. When classroom technology doesn’t work, it brings learning to a screeching halt. Schoology is a New York, NY based company that does the opposite–they provide teachers with “the tools and connections to engage students more efficiently and improve educational effectiveness on both a large and small scale.”
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I made it through my first two years of college with entirely bare walls. At some point during my Junior year (probably when I got a girlfriend), I decided that I need to take interior design a little more seriously. I nailed my old Club Baseball jersey to the wall, and that was that. One of a kind pieces like that are hard to find, but if you’re looking for something similar, you may want to check out Vedere. They’re a New York, NY based company that offers “an online design community and global marketplace unlike any other.” They’ve created a place where “architects, interior designers, craftsmen, lighting specialists, sculptors, and textile and accessories designers” can offer their wares to a broad audience of people interested in art, design, and decor.
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My goal is to help you with career exploration–to introduce you to career opportunities that you didn’t know existed. We’re nearly 2,000 employers in, and we’ve already helped a lot of people land amazing jobs and internships. But in the grand scheme of exploration, finding cool companies to work for just isn’t that impressive. There’s no danger, and there’s almost no chance of finding something truly new. Real explorers are in The Explorers Club, a New York, NY based “international multidisciplinary professional society dedicated to the advancement of field research and the ideal that it is vital to preserve the instinct to explore.” It’s a non-profit that was founded in 1904 and exists to promote “the scientific exploration of land, sea, air, and space by supporting research and education in the physical, natural and biological sciences.”
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Before I discovered Bonobos, I used to actually buy clothes in retail stores. I guess you could say my style was preppy (and probably still is) considering the fact that I haven’t owned a pair of jeans since 7th grade. Back when I was still buying clothes in stores, J. Crew was the definition of preppy (barring Brooks Brothers of course), so that’s where I shopped. They seem to be making their image more “hipster” these days, but I’ll guess that’s based more on a change in fashion than a change in their target demographics. Anyway, J. Crew is a New York, NY based company that started with a catalog in 1983 and opened their first store in 1989. They’ve grown into an amazingly recognizable brand, and recently they’ve started growing another brand called Madewell.
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Virginia
