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Internships in Online Marketing

Looking for more internships in Online Marketing? Check out the most recent internship postings in Online Marketing.

Below you'll find all of the companies that we've covered that may offer internships in Online Marketing. You can also look at entry level jobs in Online Marketing.

Skullcandy

by Willy Franzen on September 23, 2011

Yesterday we looked at Niner Bikes and how they’ve carved out a really nice niche in the outdoor action sports market by building mountain bikes with bigger wheel bases. Today we’re going to look at a company that has built a much bigger business in the same market by offering products that you may not initially associate with the market. Skullcandy is a Park City, UT based company that “markets high-end headphones, earphones, hands free devices, audio backpacks, MP3 players and other audio enabled lifestyle products.” They target consumers who associate with sports like skateboarding, snowboarding, surfing, and mountain biking, so they’ve been able to build a really strong brand identity that has fueled some serious growth. Skullcandy was founded in 2003, and they made the Inc. 5000 this year with 354% three-year growth to $160.6 million in annual revenue. In fact, the growth has been so great that Skullcandy had an IPO earlier this year.

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Tagged as: business development, consumer products, design, fashion, industrial design, Internships, marketing, music, online marketing, operations, sports, Utah

ShopAtHome.com

by Willy Franzen on September 20, 2011

It’s not often that you see 25-year old companies on the Inc. 5000, but that’s exactly what ShopAtHome.com is. They got their start as a husband and wife team, and they’ve growing consistently since 1986. It seems that the growth has accelerated over the past few years, as ShopAtHome.com, which is based in Greenwood Village, CO, has a 442% three-year growth rate and generated $35.4 million in revenue last year. Now, ShopAtHome.com isn’t really what it sounds like. It’s not an online version of QVC. It’s a coupons site; in fact, it’s “one of the largest websites offering free online coupons, grocery coupons, cash back rewards, free samples, restaurant coupons and contests.” Their site had 37 million visits last year, which is a staggering number. What’s even more staggering is that they appear to have generated about $1 in revenue for every visitor.

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Tagged as: analyst, Colorado, data, e-commerce, Internships, marketing, online marketing, sales, sem, seo

CreativeFeed

by Willy Franzen on September 16, 2011

Yesterday we looked at an advertising agency in Iowa; today we’re looking at digital marketing agency in New York, NY. Even though they’re in very similar businesses, you’d think that they wouldn’t have much in common. Yet when you look at their growth rates, annual revenue, and number of employees, EdgeCore and CreativeFeed (507% three-year growth rate to $5.3 million in revenue) look a lot alike. I think that’s pretty cool, even if it’s not all that meaningful. CreativeFeed catches your eye immediately when you land on their site. Not only do they offer a beautiful design, but they instantly catch your attention with the phrase “Welcome to The Currency Factory.” I don’t know about you, but I really want to know what that means. Apparently it’s “a new form of communication… designed to resonate with the social, conversational and digital reality.” As I understand it, Currency is attention, and attention, much like currency, is something that brands need to be profitable.

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Tagged as: advertising, copywriting, design, editing, editorial, graphic design, interactive media, Internships, marketing, New York, online marketing, paid, social media, writing

One Click Ventures

by Willy Franzen on September 13, 2011

The thing that I love most about the Inc. 5000 is the diversity of the companies. While there are definitely some strong themes throughout the list, there are companies doing all kinds of things in all kinds of places–and succeeding. One of the biggest themes on the list is that online marketing is offering massive opportunity to new companies. One Click Ventures is a Greenwood, IN based company that is big on Internet marketing. Unlike many of the other companies on the list, they do the marketing for themselves, not for clients. One Click Ventures runs a number of e-commerce properties including ABC Neckties, Affordable Scarves, Handbag Heaven, Inexpensive Watches, Reading Glasses Shopper, TravelProducts.com, Socks4Life, and Sunglass Warehouse. Each of these sites is in a very competitive niche, so it should be no surprise that One Click Ventures claims to have a distinct competitive advantage with their “marketing engine” that “consists of a diverse team of subject matter experts, including SEO, PPC, email marketing, social media, affiliate marketing, conversion optimization and content development.”

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Tagged as: acquisitions, analyst, blogging, design, e-commerce, fashion, graphic design, Indiana, marketing, online marketing, ppc, public relations, research, sem, seo, social media, software development, travel, web development, writing

Ludus Tours

by Willy Franzen on September 6, 2011

A few weeks ago I told you about a company called Sixthman that gets together groups of music fans and puts them on a cruise ship with their favorite artists. It’s a pretty cool idea that is making a bunch of money (even if it doesn’t sound like my kind of fun). Ludus Tours is another company that organizes group vacations, but they are focus on taking people to specific destinations for specific events. Their main focus is on sporting events like The Olympics, The World Cup, The Master’s, The Super Bowl, and other big events that are preceded with a “The.” However, they have branched out to do other types of trips like Oktoberfest in Munich, Carnaval in Rio, and The Running of the Bulls. They cover all the bases including travel, accommodations, tickets, and all of the other logistics involved with trips like these. San Diego, CA based Ludus Tours serves both individuals and groups, so you can book a tour for yourself or organize a group excursion. They must do a good job considering they’ve seen 1,253% three-year growth to $2.5 million in revenue.

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Tagged as: California, events, information technology, Internships, marketing, online marketing, operations, public relations, sales, sem, seo, sports, sports administration, travel, unpaid

Savings.com

by Willy Franzen on August 31, 2011

I can’t tell you how much money I’ve saved by being a savvy shopper. Doing something as simple as Googling for coupon codes or looking up discount programs has saved me money time after time. I’m by no means fanatical about this stuff (and I try to avoid buying stuff just because it’s on sale), but there are a ton of people who get really excited about finding deals. Many of them flock to online communities for deal sharing like Fatwallet, Slickdeals, and Savings.com. Whether you’re looking for a specific deal or just want to see what bargains are available right now, Los Angeles, CA based Savings.com offers that kind of information. You may wonder how a site that is focused on serving people who self-identify as being cheap makes money, but there’s no question that doesn’t seem to be a problem for Savings.com considering that they made the Inc. 5000 with 2,077% three-year growth to $19.9 million in revenue.

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Tagged as: affiliate marketing, California, e-commerce, Internships, marketing, online marketing, product management, public relations, sem, software development, web development

Likeable Media

by Willy Franzen on August 29, 2011

A lot of people don’t realize how important being likable is to your career. Yes, the most important thing is to be able to demonstrate to a company that you have the skills to help them make more money and grow their business, but getting the hiring manager to like you is probably the second most important thing. If they’re going to see your mug every single morning, it better create some sort of positive association. Likeable Media is a company that uses this same premise when they do social media and word of mouth marketing for their clients. Likeable Media (alternate spelling and all) is based in New York, NY with an office in Boston, MA, and they aim “to create more transparent, responsive likeable companies, organizations and governments.” They came in at #118 on the Inc. 5000 and they’ve seen 2,333% three-year revenue growth along with growth from 4 to 28 employees (though their Jobs page says they have a team of 50+).

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Tagged as: advertising, blogging, design, graphic design, Internships, marketing, Massachusetts, New York, online marketing, social media, software development, web development, writing

Leadnomics

by Willy Franzen on August 23, 2011

Today is my favorite day of the year, at least when it comes to writing daily company profiles. Why? Inc. Magazine just released the 2011 Inc. 5000 List. It’s a ranking of the 5,000 fastest growing privately held companies in the United States. It includes all kind of businesses in locations all across the country. It’s one of the best internship seeker resources out there. As I looked through the list I saw a lot of companies that I’ve already written about and a lot of new ones that don’t have any positions posted. Then I saw Leadnomics–they came in at #48 with 3,932% 3-year revenue growth to $5.8 million in revenue last year. The lead generation and performance marketing company is based in Philadelphia, PA, and they’ve been growing rapidly in terms of both revenue and headcount.

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Tagged as: affiliate marketing, data, design, flash, graphic design, online marketing, Pennsylvania, sem, seo, software development, web development

Spiceworks

by Willy Franzen on August 18, 2011

I don’t know a lot about Information Technology despite my being pretty in touch with the tech world. According to Wikipedia it’s “the acquisition, processing, storage and dissemination of vocal, pictorial, textual and numerical information by a microelectronics-based combination of computing and telecommunications” and it includes “anything that renders data, information or perceived knowledge in any visual format whatsoever, via any multimedia distribution mechanism.” In other words, IT can mean a lot of different things to a lot of different people. What I do know about IT is that it can be a huge cost center for businesses of nearly any size. Once you slap the IT tag on something, the price shoots through the roof. That’s why I was shocked to come across a company that offer free IT tools. Spiceworks is based in Austin, TX, and they have built “an easy-to-use software app that simplifies the life of IT pros…kinda’ like an ‘iTunes for IT management.'” And all of you non-techies better not stop reading, they have internships for you too.

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Tagged as: account management, advertising, information technology, Internships, marketing, online marketing, online media, sales, seo, software development, Texas, user experience, web development

MyBuys

by Willy Franzen on August 10, 2011

Baseball is considered a tough sport because even the greatest players fail about 60% of the time (taking a walk is never a failure!). I think that means if e-commerce were a sport, nobody would play it. Failing 97% of the time on average doesn’t sound like much fun, does it? (I guess that’s why a lot of people hate the job search.) If most e-commerce companies could get to even a 96% failure rate, they’d be thrilled. MyBuys is a company that aims to help online businesses sell to the 97% of people who don’t buy (they call them “Group97”). They’re headquartered in Redwood City, CA, and they also have a large presence in Ann Arbor, MI. MyBuys’ focus is on personalization. They believe that by learning more about customers every time that they don’t buy something, you can craft a personalized message or offer that is more likely to convince them to become buyers. What’s really cool is that MyBuys has developed technology to automate this.

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Tagged as: account management, advertising, analyst, business development, California, customer service, e-commerce, engineering, finance, Internships, marketing, media, Michigan, online marketing, sales

ngmoco

by Willy Franzen on August 4, 2011

While I’m not a serious gamer, I definitely enjoy playing casual games on my iPhone and iPad. Although the App Store does offer recommendations, I find that it’s still hard to find good games. Instead I rely on getting recommendations from people I know–namely my girlfriend’s 10 year old sister. I watch what she’s playing, and if it looks fun, I buy the app. Then I can try to top her score and talk smack even though I can’t come close. Games are inherently social (even though gaming can become super anti-social), so it’s no surprise that gaming companies are bringing mobile and social gaming together. One of the big players in the industry is ngmoco. They’re based in San Francisco, CA, and their name is pronounced “en-gee mo-ko” (apparently it’s an acronym for Next Generation Mobile Company). ngmoco is all about building a social entertainment company in a time when “there will be more iOS/Android devices shipped than PCs/notebooks.” It makes sense.

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Tagged as: analytics, California, community management, data, design, engineering, game design, graphic design, human resources, Internships, marketing, mobile, online marketing, product evangelism, quality assurance, quality engineer, quantitative, research, social media, social networking, software development, technical support, user experiences, video games, web development

Skillshare

by Willy Franzen on August 2, 2011

The Internet is an amazing platform for learning, and we’re just touching the surface of its potential. However, there are still a ton of things that are much better learned offline. That’s why it should be no surprise that we’re seeing a number of companies pop up that create online marketplaces for classes in any topic you can imagine. One of the leaders in the space is Skillshare. They’re based in New York, NY, and they are helping “make the exchange of knowledge easy, enriching, collaborative, and fun.” You can pretty much learn anything from anyone, or you can teach people something and make some money on the side (a great way to pay the bills while you’re in college and build your resume at the same time). It’s a simple idea, but Skillshare seems to have it right. By handling all of the logistics they allow their users to focus on what they’re best at–teaching and learning.

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Tagged as: business development, community management, design, education, Internships, marketing, New York, online marketing, paid, rotation program, social media, software development, user experience, web development

Active Network

by Willy Franzen on July 29, 2011

Lately I’ve been making it a habit to look for interesting companies in cities I visit–it’s just another way to generate new ideas. Since I’m in San Diego, CA for the weekend, I did a little searching and came across Active Network. They’re a company that is all about enabling active lifestyles, so their location is quite fitting. They are “a technology and media company powering the largest network of organizations, activities, and people.” I know that sounds like marketing speak, but Active Network actually serves more than 47,000 customers and handles over 70 million event registrations annually. If you’ve ever run in a race, played in a sports league, or stayed at a campground, there’s a good chance that you in someway interacted with Active Network software.

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Tagged as: California, events, Internships, marketing, online marketing, public relations, social media, sports

Zoosk

by Willy Franzen on July 28, 2011

Though I’ve never had the opportunity to try an online dating site, I do have some interest in the industry. First, I think that online dating and online job search have a lot in common. Second, a lot of online marketing innovation comes out of the online dating industry. Third, I have a good friend who has a side project in the online dating space, and I enjoy learning from him and helping him build the business. I guess that’s why I’d heard of Zoosk before. Or maybe it’s those commercials with a bunch of really good-looking people huddled around a computer having fun on a dating site. Either way, I didn’t really bother to take a closer look at San Francisco, CA based Zoosk until I got an e-mail from a reader who recently landed a job there. Now I realize that Zoosk has kind of come out of nowhere to be a massive force in online dating. They have millions of users (they’re apparently bigger than Match.com) and a revenue run rate that was pushing towards $100 million annually back in February.

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Tagged as: California, customer service, dating, Internships, marketing, mobile, online marketing, operations, production, social media, social networking, video, web development

ReTargeter

by Willy Franzen on July 25, 2011

Want to be part of the One Day, One Job/Internship team? Here’s your chance!

I’m about to head over to TechWeek to check out midVenturesLAUNCH. It’s an event for new startups to launch and release new products. I figure it’s a good scouting opportunity for finding companies to tell you about. As I was looking over the website for the event, I realized there were a bunch of sponsors that probably have internship opportunities. One that caught my eye was ReTargeter, which is an online advertising company based in San Francisco, CA. Last week we looked at RadiumOne and their social targeting technology. Today we’re going to look at ReTargeter and their approach to targeting. Retargeting is all about showing ads to people who have already shown interest in something. I actually started seeing ads for TechWeek all over the Internet after I visited their site a few times. That’s retargeting. (We covered the topic previously in our post about FetchBack.)

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Tagged as: advertising, community management, design, Internships, marketing, online marketing, operations, paid, software development, web development

MailChimp

by Willy Franzen on July 18, 2011

A few weeks ago in my post on SailThru, I urged you to consider e-mail marketing as a career option. It’s a field that provides an immense amount of value to businesses, yet it gets far too little attention–especially from college students and grads. One of the keys to doing well with e-mail marketing is finding great tools to use. I use Aweber to deliver our daily e-mails, but I’m constantly tempted to switch over to MailChimp. They’re an Atlanta, GA company that is growing at an insane rate. They offer a platform for e-mail marketing that just keeps on getting better for a user base that is climbing towards 1 million. MailChimp’s attention to design and detail has made them a standout in a space that is getting more and more crowded. Every day I seem to notice that another e-mail newsletter that I’m subscribed to has moved over to MailChimp.

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Tagged as: administrative, analyst, analytics, bilingual, compliance, customer service, e-mail, engineering, Georgia, information technology, language, marketing, online marketing, software development, technical support, web development

Global Language Project

by Willy Franzen on July 17, 2011

I took French in middle and high school, and I hated it even though I was pretty good at it. I dropped French as quickly as I could (after 10th grade) and never tried another language. Now I realize how important speaking multiple languages can be. Unfortunately, picking up a new language gets progressively harder as you get older. If only I had started as a young kid. That’s what Global Language Project is all about. They’re a New York, NY based non-profit organization that “seeks to equip disadvantaged public-school students with the skills to compete in a globalized world and work force” through a “free and comprehensive language training program.” It’s amazing how many opportunities can be opened up for you just by speaking multiple languages. Global Language Project aims to leverage this fact to empower young students.

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Tagged as: bilingual, education, Internships, language, marketing, New York, non-profit, online marketing, program development, social media, teaching, unpaid

Yammer

by Willy Franzen on July 14, 2011

Communication in the workplace can be a major hassle, especially considering the fact that a lot of people who work together are doing so from different locations these days. E-mail was an amazing step forward, but it still has a ton of flaws. (I’m dying for an e-mail client that is built for how I think and work–nothing comes close.) Now that I’m starting to consider hiring interns or part-timers (more on that soon!), I need to come up with a way to communicate with them and manage projects. Social networks like Twitter and Facebook are on to something with their interfaces, but they are most certainly not for communicating about work. I’ve played around with the the WordPress P2 Theme, which turns blogging software into something Twitter-like, but I’m not completely sold on it. I’ve also heard some good things about San Francisco, CA based Yammer, which seems to be a pretty sweet solution. Yammer enables “people to create private enterprise social networks.” It’s more collaborative than e-mail, and it allows you to open up conversations to a wider audience without annoying them.

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Tagged as: California, communications, Internships, marketing, online marketing, sales, social media, social networking, software development, web development

beRecruited

by Willy Franzen on July 8, 2011

There’s a VHS tape that I’ve been trying to get my hands on for a while. It’s my girlfriend’s recruiting video that she sent to colleges when she was in high school (she ended up playing volleyball for Cornell and winning three Ivy League Championships!). It’s the ultimate blackmail material. College athletic recruiting has come a long way since then. Much of the communication between coaches and prospective athletes happens over the Internet, but managing those communications can be a tall task for parents and students that haven’t been through the process before. beRecruited is a site that has been connecting high school athletes with college coaches since 2000. The site has over 1 million registered members, and apparently 68% of college coaches have signed up for the site. beRecruited appears to be located in both Atlanta, GA and San Francisco, CA.

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Tagged as: blogging, California, customer service, Georgia, Internships, marketing, online marketing, paid, public relations, recruiting, social media, software development, sports, systems administration, web development, writing

Total Attorneys

by Willy Franzen on July 6, 2011

Yesterday, I was sitting on the beach waiting to get into a volleyball game and talking to a friend about cool companies in Chicago, IL. She mentioned that her company shares office space with a really interesting business that is in the legal space. We don’t typically cover law firms because our target market isn’t law school students (though I know at least a few subscribe). In many ways Total Attorneys resembles a law firm, but there’s one major exception: they don’t practice law. They offer cloud-based software solutions for individual lawyers and small firms, so that lawyers can spend more time lawyering and less time doing all of the other stuff that comes along with running a successful law practice.

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Tagged as: business development, copywriting, customer service, design, Illinois, information technology, internsips, law, marketing, online marketing, paid, productions, sales, seo, software development, user experience, video, web development, writing

Hill Holliday

by Willy Franzen on July 5, 2011

I have to admit that I’m a little bummed that the holiday weekend is over. Since it’ll be a solid 2 months until we get another one, we’re going to have to make do with Hill Holliday. They’re a full-service advertising, marketing, and communications agency with presences in Boston, MA; New York, NY; and Greenville, SC. It all started in Boston in 1968 as Hill, Holliday, Connors, Cosmopulos, Inc., and now it’s a firm of more than 800 employees with some really big name clients including Dunkin’ Donuts, Major League Baseball, Anheuser Busch, CVS, Liberty Mutual, Bank of America, and more. Unless you are a total hermit, there’s almost no way that you wouldn’t recognize at least some of their work.

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Tagged as: account management, accounting, administrative, advertising, all employers, analytics, animation, arts, business development, buyer, communications, creative, design, flash, graphic design, human resources, information technology, interactive media, Internships, marketing, Massachusetts, media, media planner, New York, online marketing, paid, printing, production, research, sales, software development, South Carolina, strategy, unpaid, web development

Share Our Strength

by Willy Franzen on July 3, 2011

It’s hard to think about a hunger during a holiday weekend that is known for backyard parties and grilling, but summer is actually one of the worst periods for childhood hunger. There are 21-million children that rely on free or reduced-price lunches during the school year–school isn’t just a place to learn, but also a place to get a nutritious meal. In the summer when school is out, less than 3 million of these kids are in situations where they still get meals provided for them. That’s a huge gap and a major problem. Share Our Strength is a Washington, DC based non-profit organization that envisions a world with “No Kid Hungry.” They were founded in 1984 and since then they’ve working tirelessly to make sure that every child that they can reach gets the nutrition that he or she needs to stay healthy and keep growing.

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Tagged as: advocacy, communications, community development, culinary, culinary nutrition, design, food, grant writing, graphic design, marketing, non-profit, nutrition, online marketing, outreach, paid, program development, unpaid, Washington DC

Sailthru

by Willy Franzen on June 28, 2011

As you can probably tell, I’m extremely bullish on e-mail as a communication platform. I still think it’s the best way to reach people electronically, and I don’t think that’s going to change anytime soon. That’s why I’ve built One Day, One Job and One Day, One Internship as daily e-mails and will continue to do so. In the past we’ve profiled jobs and internships at a bunch of companies in the e-mail industry. We’ve looked at e-mail service providers like Aweber (the one we use), Constant Contact, e-Dialog, ExactTarget, iContact, and Return Path, and we’ve also looked at daily e-mail businesses like Thrillist, DailyLit, DailyCandy, The Daily Beast, Prime Publishing, TastingTable, and UrbanDaddy. E-mail is a massive, growing industry, yet you never hear any college students say that they want to go into the e-mail business when they graduate. I really hope that changes. Anyway, I got an e-mail from a former reader who is now working at Sailthru. I’d heard of them before, but she let me know that they have a bunch of internship openings. Sailthru is based in New York, NY, and they started as a simple e-mail service provider that would send transactional e-mails like welcome e-mails and receipts; however, they quickly moved into much more interesting stuff. Sailthru now has a platform called Horizon that enables them “to deliver enhanced psychographic information to clients and radically personalized communications to each of their users.” I get a lot of readers asking for personalization–maybe one day Sailthru will help me deliver it.

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Tagged as: e-mail, Internships, marketing, New York, online marketing, operations, sales, software development, unpaid, web development

Yodle

by Willy Franzen on June 13, 2011

I keep finding myself talking about local marketing, and there’s a good reason for it. It’s an industry that has taken off in the last couple of years. Previously, the Yellow Pages and newspapers dominated local marketing. The web has eroded large parts of those businesses, but it has taken a while for new options to reach critical mass. Then businesses like Groupon and Yext realized that they could use the same sales strategy that the Yellow Pages and newspapers used, but sell marketing products and services that are results focused. Yodle is another one of these companies. They’re based in New York, NY (with offices across the country), and their mission is “to connect local businesses with consumers so simply and cost-effectively that business owners can’t imagine any other way to advertise.” They aim to achieve this by making online advertising a whole lot simpler for the average small business owner.

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Tagged as: account management, advertising, Arizona, California, consulting, Internships, local, local marketing, marketing, Massachusetts, New York, North Carolina, online marketing, paid, Philadelphia, recruiting, sales, sem, seo, Texas, Virginia

Arthritis Foundation

by Willy Franzen on June 11, 2011

While I was fishing yesterday (in a winter hat during the month of June I might add), I was tying knots, casting, wading through the river, and catching and releasing lots of fish. Though I wouldn’t by any means call it a strenuous workout, I was certainly putting all of my joints to use–from my fingers to my ankles. Most young people take for granted that their bodies work like they were built to, but it’s not so easy for some people. We often associate arthritis with aging, and it’s definitely linked to that, but it’s a group of disorders that can affect people of all ages (2/3 of people with arthritis are under the age of 65 according to the CDC). There are more than 100 types of arthritis and related conditions, which is why theArthritis Foundation was founded in 1948. They’re an Atlanta, GA based non-profit organization that “helps people take control of arthritis by providing public health education; pursuing public policy and legislation; and conducting evidence-based programs to improve the quality of life for those living with arthritis.” Considering how debilitating arthritis can be for the more than 50 million people who suffer from it, it’s a good thing that the Arthritis Foundation is doing what they do.

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Tagged as: advocacy, communications, community development, events, Georgia, health care, Iowa, marketing, medicine, non-profit, online marketing, outreach, public policy, research, Washington DC

VigLink

by Willy Franzen on June 9, 2011

One of the most effective ways to monetize a website is through affiliate marketing. The basic premise is that a site advertises a specific product or service, and gets paid based on a desired action (a purchase or sign up for example). It makes sense for advertisers because they only pay for advertising when they get exactly what they want (not just eyeballs). It makes sense for website owners, because they get rewarded for putting the right products in front of the right audiences. And it even works for web surfers, since they get to see more relevant (and less annoying) advertising.

In fact, a lot of our revenue comes from affiliate marketing. If you buy from Amazon after clicking one of our links, we get a percentage of the purchase. If you buy men’s clothing from Bonobos using my invite link (which gives you $25 off your first purchase), I get a credit in my account. If you’re interested in a career in teaching and sign up to learn more about the University of Southern California’s Rossier School of Education, we get a referral fee. And if you use our job search engine, we get a cut of any ad revenue generated. On some sites it causes disclosure issues, but I always try to be upfront about what relationships we have, and I only work with companies that I trust to take good care of you. I spend a lot of time finding the right affiliates for the One Day, One Internship audience, but some website owners need a simpler solution. That’s where VigLink comes in. They’re a San Francisco, CA based company that automates the process of finding and implementing affiliate marketing opportunities.

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Tagged as: advertising, affiliate marketing, business development, California, Illinois, Indiana, Internships, marketing, online marketing, sales

Balihoo

by Willy Franzen on June 1, 2011

Yesterday we talked about social media marketing. Today we’re going to dive into local business marketing. I’m far more excited by the latter–maybe it’s because there’s something that I love about small businesses or maybe it’s because the payoff from local marketing seems like it can come much more quickly. We’ve seen a variety of companies including Groupon, SinglePlatform, and BrandMuscle that have developed products and services to help local businesses market themselves, and today we’re going to look at a company that has taken a slightly different approach to local marketing. Balihoo is based in Boise, ID, and they are “the premier provider of Local Marketing Automation technology and services to national brands with local marketing needs.” In other words they help big companies with lots of locations tailor their marketing efforts to specific locales.

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Tagged as: account management, advertising, analyst, Idaho, local, local marketing, marketing, online marketing, quality assurance, quality engineer, sales, software development, web development

Offerpop

by Willy Franzen on May 31, 2011

It seems as though every business has a Facebook page and a Twitter account these days. Everybody is excited about social media marketing, yet very few people know how to get it right. We have a Facebook page with 3,041 Likes, a Twitter account 3,888 followers, and a LinkedIn Group with 749 members, and I barely know what to do with them besides send out our daily updates (but you should still Like, Follow, and Join). Offerpop is a New York, NY based company that helps businesses use social media more effectively through a suite of tools and apps. They’ve only been around for about a year and a half, but they’ve already done some really cool stuff with some big name clients.

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Tagged as: Internships, marketing, New York, online marketing, sales, social media, social networking, software development, unpaid, web development

TrialPay

by Willy Franzen on May 27, 2011

Marketing used to be simple. You buy a few ads, maybe offer a coupon or two, and people would buy your product (ok, it wasn’t that simple, but it was close). The company that provided the audience–the tv station, newspaper, magazine, or billboard owner–earned most of the marketing spend. That model is changing, and consumers are getting an increasing share of the pie. Groupon really revolutionized the model by convincing tons of business owners to spend their advertising dollars on subsidizing a customer’s (hopefully first) purchase. TrialPay is a Mountain View, CA based company that is using a similar philosophy, but with a very different implementation (Groupon is actually one of their customers). As they put it, they offer “the leading transactional advertising platform that serves thousands of name-brand companies.” They’re kind of like the impulse buy aisle at the supermarket. They already know that you’re going to make one transaction, so they offer you another while your credit card is already out.

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Tagged as: advertising, business development, California, e-commerce, engineering, Internships, marketing, online marketing, operations, software development, user experience, web development

Tablet Hotels

by Willy Franzen on May 23, 2011

Travel search engines are great. You can find the best rates for a place to stay in almost any location. The only problem is that the results can be a bit overwhelming. You have to do some serious research to make sure that the hotel that you picked isn’t a fleabag (or do we call them bedbug bags now?). And since it’s not uncommon to find a room in a luxury hotel for a price that is comparable to the price of a room in a lower tier chain, you might as well stay somewhere interesting and unique. So why not just limit your search to a curated list of luxury properties? That’s exactly what Tablet Hotels does. They’re a hotel booking site that offers access to great rates at a “tightly edited selection” of hotels. The company is located in New York, NY, and they’ve been around since 2000, so they’re experts when it comes to booking rooms at an affordable rate at some of the nicest hotels in the world.

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Tagged as: blogging, editorial, hospitality management, Internships, marketing, New York, online marketing, paid, research, social media, style, travel, writing

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