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Internships in Advertising

Looking for more internships in Advertising? Check out the most recent internship postings in Advertising.

Below you'll find all of the companies that we've covered that may offer internships in Advertising. You can also look at entry level jobs in Advertising.

Cardlytics

by Willy Franzen on January 27, 2011

Just yesterday I had a few people complaining to me that they weren’t having any success finding interesting, non-scammy jobs on job boards. That’s like complaining that you can’t find any healthy options at Cinnabon. You’re missing the point. While internship boards are typically far better in terms of quality than general job boards, you’re missing out on a lot of opportunities if you only apply for internships that you see posted. Sometimes you need to just look for interesting companies and see if an internship is a possibility. A perfect example of an interesting company that you might come across is Cardlytics. Their name has popped up in a couple of articles that I’ve read recently including this one from The Washington Post. They’re an Atlanta, GA based company that has developed a “Transaction Marketing System” that “integrates into a financial institution to deliver relevant offers to consumers based on their everyday purchases.” I know it sounds really creepy, but it’s happening, and you’re probably going to be better off because of it.

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Tagged as: account management, advertising, credit, finance, Georgia, Internships, marketing, personal finance, sales

Wikia

by Willy Franzen on January 26, 2011

Yesterday our e-mail provider failed to send out our daily e-mail about Organic Motion. You can find that post here. We’re working on changing providers to make sure this doesn’t happen again.

If you’re not spending at least 15 minutes a week reading Wikipedia articles, you’re selling yourself short. As a college student you need to be constantly learning about new stuff—especially outside of school. Wikipedia is an amazing, free resource for learning about general concepts, but what if you are seeking more specific knowledge? The Wiki format is great, but that’s not what Wikipedia is about. Luckily, there are all kinds of Wiki-powered communities that cover niche topics “ranging from video games, TV shows and movies to food, fashion, and environmental sustainability.” Wikia is a San Francisco, CA based company that provides the platform for many of these Wiki-based communities. The company was founded by Jimmy Wales, who also founded Wikipedia (he’s the creepy guy who stares at you and asks for donations on all of their pages). Both sites use very similar technology, but Wikia is a place for more focused communities that may or may not have a commercial purpose.

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Tagged as: advertising, bilingual, California, community management, design, entertainment, international, marketing, sales, social media, social networking, software development, user experience, video games, web development

Mindspark

by Willy Franzen on January 21, 2011

There’s been a big uproar in the startup community because I Can Has Cheezburger just took on $30 million in venture capital funding. Now, I’m not qualified to determine whether that’s a smart investment, but I’m wary of people who are too quick to judge it. A lot of people have trouble differentiating between serious businesses and businesses that sell serious products. There’s a lot of room for fun on the Internet, and there are lots of companies that are profiting by providing fun. One of them is Mindspark, which is an IAC company. Mindspark is based in White Plains, NY with additional offices in New York City and Ra’anana, Israel. They manage a number of social and entertainment web properties including Zwinky, and Zwinky Cuties, IWON, Retrogamer, MyWebFace, and GirlSense. Mindspark also offers interactive communication products like Webfetti, My Fun Cards, SmileyCentral, Smiley Creator, Cursor Mania, Popular Screensavers and Kazulah. Additionally, Mindspark also runs Excite and DailyBurn. As you can tell by the names, this isn’t the most serious collection of sites.

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Tagged as: account management, advertising, business development, California, community management, customer service, fitness, flash, Internships, marketing, mobile, New York, public relations, sales, software development, training, video games, web development

RecycleBank

by Willy Franzen on January 18, 2011

I don’t know about you, but I try to recycle when its convenient. Like the time my college roommates threw a huge party and I stole all of the empty cans and returned them for the nickel deposits. It was easy money. But I must also admit that I’ve thrown away plenty of recyclables when there wasn’t a proper receptacle for them. Environmentalism is great; however, people respond to incentives, and a healthy Earth a century down the road isn’t much of an incentive for the average person. People need a push, and that’s exactly what RecycleBank does. They’re a New York, NY based company that rewards people for “taking positive green actions.” By doing things like recycling at home, you can earn RecycleBank points. Those points can be redeemed for rewards ranging from Amazon Gift Cards to museum memberships, with lots and lots of other options in between—you can even donate your points.

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Tagged as: advertising, business development, design, environmental, finance, green, Internships, local, local marketing, marketing, New York, outreach, recycling, sales, social media, software development, sustainability

TastingTable

by Willy Franzen on January 17, 2011

Since it’s Martin Luther King, Jr. Day, you may want to check out our post on The King Center from 2009. It also happens to be my anniversary with my girlfriend, which means that we’ll be going to a fancy dinner tonight. I try to stay up on the Chicago food scene as much as I can, and one way that I used to do that was by subscribing to TastingTable (though I must admit that I eventually unsubscribed even though the e-mails are really good). They send “a free daily email that delivers the best of food and drink culture to adventurous eaters everywhere.” The company is based in New York, NY, and beyond their national e-mail list, they also offer e-mail lists for New York City, New York Specials, Los Angeles, Chicago, San Francisco, Washington, D.C., and Chef’s Recipes with lists for Boston, Philadelphia, and Portland coming soon. In the national e-mail they send “one delicious idea about dining, wine, cocktails, cooking or restaurant personalities” every day, while in their local editions they’ll “alert you to a must-try dish at a forgotten restaurant, a hot new bar that deserves its buzz, under-appreciated cook shops and neighborhood food purveyors who may otherwise go unnoticed.”

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Tagged as: account management, advertising, blogging, California, communications, design, e-mail, editing, editorial, food, hospitality management, Illinois, Internships, marketing, Massachusetts, New York, operations, Oregon, Pennsylvania, restaurants, sales, social media, Washington DC, writing

Seeing Interactive

by Willy Franzen on January 14, 2011

Ten years ago, who would have thought that both major and local newspapers would be losing money, and small no-name online publishers would be raking in millions of dollars? We all know that the Internet has changed the way that information is distributed and consumed, but far fewer people are aware of the economics behind it all. Newspaper advertising was all about offering the chance to be seen. The Internet came along and now you can know how many views, clicks, and purchases your advertising dollars delivering. There’s still a ton of value in the content that traditional newspapers are producing, but many of them have failed to figure out how to make producing that content profitable in the Internet age. Seeing Interactive is an Austin, TX based company that hopes to change that. They provide web-based products to publishers that cost nothing up-front while guaranteeing customers new revenue. It sounds a little crazy, but it sounds to me like Seeing Interactive has productized what a “web monetization consultant” (if such a thing exists) would do.

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Tagged as: account management, administrative, advertising, Internships, newspaper, operations, publishing, sales, software development, Texas, web development

SinglePlatform

by Willy Franzen on December 22, 2010

Last night I went out to dinner with my girlfriend and her family. It was a restaurant that I’d never been to before, so I looked it up online to see what I should expect. The user experience on the restaurant’s website was pretty terrible. It was built in flash, and had a splash page that took forever to load. The menu was an image instead of HTML, and I never could load any pictures of the food. This doesn’t surprise me, because restaurants aren’t web businesses. They should excel at being a restaurant and leave the web stuff to someone else. That’s where SinglePlatform comes in. They’re a New York City based company that “provides restaurants one stop to manage their digital presence and gain customers.” SinglePlatform not only enables restaurants to publish all of the information that they want to share, but it also syndicates the restaurant’s content throughout a publisher network of “review sites, mobile applications, and related local guides.”

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Tagged as: advertising, business development, food, Internships, local, local marketing, New York, online marketing, paid, restaurants, sales, seo, social media

Solve Media

by Willy Franzen on December 16, 2010

In the past 15 days there have been 762 spam comments left on One Day, One Internship. Luckily, I have software that identifies most of them, so that I only have to look at 5 or so a day and decide for myself whether they are spam or not. Spammers are constantly looking for ways to pitch their wares, and most of what they do is completely automated. That means that one of the best ways to conquer spam is to verify that the person leaving a comment, signing up for a site, or sending a message is actually a human and not a computer pretending to be a human. One of the most successful ways to combat automated spam these days is called the CAPTCHA (here’s the Wikipedia entry) or “completely automated public Turing test to tell computers and humans apart.” I’m sure you’re familiar with CAPTCHAs, and you probably hate them. Unfortunately, they’re a way of life, even if they feel like a waste of time. Solve Media is a Philadelphia, PA based company that is putting the CAPTCHA to work. Yes, they think that they can make money off of the CAPTCHA, and I think they can too.

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Tagged as: advertising, business development, Internships, marketing, New York, Pennsylvania, sales

BrandMuscle

by Willy Franzen on December 8, 2010

While yesterday’s post was about a company that offers weekly deals on discounted gift cards, we did touch on how much growth there has been in local marketing. Local is tough because it requires customization. If you have only one store, you just go about business as usual, but if you’re a franchise of restaurants, for example, how do you ensure that your marketing messages and materials are tailored specifically for each market that you’re in? BrandMuscle is a Cleveland, OH based company that provides “expert local marketing services and develops robust web-based marketing software solutions that enable marketers to generate the absolute greatest return on their marketing investments.” They make local marketing easy, and they do it for some pretty big names.

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Tagged as: advertising, Internships, local, local marketing, marketing, media, Ohio, sales

FetchBack

by Willy Franzen on December 6, 2010

If you’ve been doing some online holiday shopping, you may have noticed a new Internet trend. Once you visit a company’s site, you keep seeing their ads on every other site you go to. It’s called retargeting, and it’s the next big thing in Internet marketing/advertising. Why? Because it’s often cheaper than other forms of advertising, yet way more effective. The way it works is that companies drop a cookie (see the Wikipedia entry on cookies to learn more) on your computer when you visit their website. Ad networks can read this cookie, and they know to show you ads for products that you’ve already shown interest in (which means that you’re way more likely to buy). Lately I’ve been seeing a lot of ads for Bonobos and TOMS Shoes. Hopefully you haven’t been shopping for anything too embarrassing. Anyway, retargeting is taking off, and one of the big names in the business is Tempe, AZ based FetchBack. In fact, they’ve already been acquired, but they still seem to be running independently.

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Tagged as: advertising, Arizona, business development, Internships, marketing, online marketing, sales, software development, web development

BlogHer

by Willy Franzen on November 30, 2010

Yesterday we took a look at a performance marketing firm called Prospectiv that specializes in helping brands reach women online. Today we’re going to continue with the female focus and take a look at BlogHer, a Belmont, CA based community and media company for women. In fact, they’re the “largest community of women who blog” with more than 23 million unique visitors per month. The company was founded in 2005, and since then its vision has been to “create opportunities for women who blog to gain exposure, education, community and economic empowerment.” Believe it or not, blogging is a big business, and BlogHer is leveraging the size of its community to create amazing opportunities for all of its members.

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Tagged as: advertising, blogging, California, community management, editorial, interactive media, Internships, New York, online media, paid, photography, social media, social networking, writing

Prospectiv

by Willy Franzen on November 29, 2010

Since the deal above is for the guys (or girls who are buying gifts for their guys), we might as well take a look at a company that is a bit more targeted to the girls. And since it’s Cyber Monday, it only makes sense to focus on something that’s e-commerce related. That’s why we’re taking a look at Prospectiv. They’re a Wakefield, MA based company that specializes in “connecting brands with customers,” and they do that with a strong focus on customers who also happen to be women. Prospectiv’s specialty is online performance marketing, so they’re primed for even more success moving forward. Currently they’re generating “more than 50 million pre-qualified leads per year on a pay-for-results basis for clients, including many Fortune 1000 companies such as Procter and Gamble, Wal-Mart, Pfizer, Disney, Nestle and Schering-Plough.” That’s an amazing number, and I bet it’s only going to go up.

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Tagged as: advertising, affiliate marketing, business development, copywriting, e-mail, Internships, marketing, Massachusetts, New York, online marketing, sales, software development, web development, writing

Lurn

by Willy Franzen on November 11, 2010

Hope you’re all wishing the veterans in your life a Happy Veterans Day! If you’re interested in related internship opportunities, you should check out internships at the Department of Veteran Affairs.

If you’ve been following One Day, One Internship for any time at all, you’re probably sick of my telling you how important online marketing is. You’d love to be able to get an internship in this burgeoning field, but you have no idea where to start. I mean, not many colleges teach this stuff. Luckily, there are plenty of free online resources that can get you up to speed. There are also quite a few businesses that exist solely to teach people online marketing. One of these is Gaithersburg, MD based Lurn. They are an Inc. 500 company that has seen 609% three year growth to $7.1 million in annual revenue. Their business consists of providing “a range of products and services including online training courses and live events on a variety of online marketing topics, online communities and publications for Internet marketers, and e-learning technology platforms for educators of business and marketing professionals.” In other words, they teach people how to do what they’re doing to grow their business.

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Tagged as: account management, advertising, affiliate marketing, blogging, business development, education, Internships, marketing, Maryland, online education, online marketing, ppc, sales

Rise Interactive

by Willy Franzen on November 8, 2010

One of the fun things about researching companies every day is that sometimes I get to learn more about my neighbors. If I hadn’t been cruising through the Inc 500, I probably never would have taken a second look at the building just a block from me, which I can see right now out my office window. However, it happens to house Rise Interactive, a Chicago, IL based “full-service Internet marketing company” that services “companies of all sizes, from startups to the Fortune 500.” They’ve seen 658% growth over the past three, and that led them to $2.6 million in annual revenue last year. Their site isn’t as flashy as many of the interactive agencies that we’ve featured in the past, but that makes sense when you look at the services that they offer—they seem much more focused on results-based areas like SEO, Paid Search, Display Advertising, and Affiliate Marketing.

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Tagged as: advertising, affiliate marketing, analytics, consulting, e-mail, Illinois, interactive media, Internships, marketing, online marketing, operations, ppc, seo, unpaid

Reach Sports Marketing Group

by Willy Franzen on October 27, 2010

I get asked all the time about how students with no experience or connections can get an internship job in sports (click that link for all of the sports related opportunities that we’ve featured in the past). The truth is that I don’t have a good answer. Internships in sports are in low supply and high demand, which means that you probably need more than just a solid résumé to get your foot in the door. It also means that there are a ton of scammers who use “sports marketing internships” to lure wet behind the ears students into internship scams. Fortunately, there are some legitimate options out there. Take Reach Sports Marketing Group for example, they’re an Eden Prairie, MN based company that made the Inc. 500 with 806% three-year growth and $2.5 million in annual revenue. Their business is pretty simple, they sell local advertisements on “digital signage screens and direct mail coupon sheets.” They have digital signage in more than 300 recreation and fitness centers across the country, and there’s a decent chance that they’re in the gyms at your school.

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Tagged as: advertising, fitness, Internships, marketing, Minnesota, MN based company that has real sports marketing jobs available for new college grads., Reach Sports Marketing Group is an Eden Prairie, sales, sports

The Media Crew

by Willy Franzen on October 26, 2010

You probably don’t even notice it happening around you, but the world of marketing is changing. Companies used to pay to be seen, then they started paying for clicks. Now it’s all about pay for performance. Advertisers want to know that they’re getting a significant return on their investment. Largo, FL (it’s near Tampa, not Key Largo) based The Media Crew is yet another Inc. 500 company that is growing quickly because they see the future. The Media Crew has been around since 1999, but they’ve really experienced great growth over the past three years—810% to $4.5 million in annual revenue, if you want to be exact. By helping generate leads for other businesses, they’ve been able to become a substantial business on their own.

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Tagged as: advertising, affiliate marketing, design, Florida, Internships, marketing, sales, seo, web development

Neutron Interactive

by Willy Franzen on October 25, 2010

Believe it or not, we’ve actually covered a fair number of internships in Utah, but I think today’s company might have the most personality of them so far. Neutron Interactive is a Salt Lake City based interactive agency that is taking online business to the next level. Neutron Interactive is an Inc 500 company that has grown 812% over the past three years. Their annual revenue was $9.5 million last year, so they’re quite big when compared to many of the other interactive agencies that also made the list.

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Tagged as: advertising, affiliate marketing, analytics, design, e-mail, interactive media, Internships, marketing, media, online media, recruiting, sem, seo, software development, Utah, web development

IMM Interactive

by Willy Franzen on October 18, 2010

Hopefully you’ve started to notice some trends as we’ve worked our way through the Inc. 500 list of the country’s fastest growing private companies. These trends are really important for you as an internship seeker, because they are a strong indicator of where economic growth is happening. Even if your major doesn’t match up with the trends, you should start thinking about how you can adapt and start educating yourself to be a good candidate to work in growing industries like performance marketing, which we’re going to talk about today. Marketing and advertising campaigns have a single goal: increasing sales. Yet, until recently it has been extremely hard to link campaigns with results. Now you can not only track results, but you can actually pay advertisers only for sales that they’ve influenced. That’s what IMM Interactive is all about (they just changed their name from Intermark Media). They’re a Woodbury, NY (Long Island) based company that has spent the last decade “helping advertisers and agencies of all shapes and sizes execute strategic digital marketing campaigns that expand reach, define perceptions and drive revenue growth.”

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Tagged as: account management, advertising, analyst, copywriting, finance, interactive media, marketing, media, New York, online media, public relations, sales

The1stMovement

by Willy Franzen on October 12, 2010

I’ve been watching a lot of Mad Men on Netflix lately, and I’m almost through the first season. It’s pretty cool to see what an ad agency looked like 50 years ago, since things seem to be changing pretty rapidly now. Obviously, drinking and smoking are out at work, but what’s way more interesting is how many upstarts are taking on big name clients. Yes, the old guard is still going strong, but companies like The1stMovement, which was founded in 2006, are tearing it up. They’re based in Pasadena, CA and Denver, CO, and they’ve seen 1,077% three-year growth to $2.3 million in annual revenue. They are a full-service digital advertising agency, and they actually admit to putting a mastery of technology before creativity. Sometimes the medium is more important than the art, and that definitely seems to be the case when it comes interactive advertising.

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Tagged as: account management, advertising, California, Colorado, interactive media, Internships, marketing, mobile, software development, web development

StoreBoard Media

by Willy Franzen on October 6, 2010

Today is my 26th birthday! If you love One Day, One Internship, today is a great day to say thank you. Make my birthday awesome by sending me something from my Amazon Wishlist or writing me a note at willy@onedayonejob.com telling me how One Day, One Internship is helping you.

Last year we looked at internships at Charm City Cakes for my birthday, but today we’re going continue with a theme that we focused on yesterday—advertising. More specifically, we’re going to continue looking at advertising that reaches you in places where you might not expect it. Yesterday we talked about billboards and taxi cabs, but today’s company, StoreBoard Media, likes to you reach you via an even less traditional medium. They’re a New York City based company that has exclusive rights to place advertising on security pedestals in many retail stores across the United States. What’s a security pedestal? It’s that thing that beeps when you’re shoplifting—or the clerk forgot to take the tag off of your merchandise. Apparently, it’s a pretty decent place to put advertising. Why else would StoreBoard Media be seeing 1229% three-year growth to $5.2 million in annual revenue?

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Tagged as: account management, advertising, arts, design, events, interactive media, Internships, marketing, New York, retail, sales

Show Media

by Willy Franzen on October 5, 2010

If you’d been through Found Your Career (our online job search course), you’d know all about what I call the “always looking approach.” It means using your surrounding to generate new internship search ideas. One of the best sources for those ideas is advertising. It’s not quite as good as the Inc. 500 (which led me to today’s company), but I love learning about new businesses by flipping through magazines, watching tv, looking at billboards, and browsing Facebook. Show Media is a New York based advertising agency that focuses on reaching people on the move. That means billboards, taxi cabs, events, and more. Most of the growth in advertising to be in areas with easily measurable results, but Show Media is bucking that trend as they’ve grown 1296% over the past three years to $9.2 million in annual revenue.

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Tagged as: account management, advertising, arts, design, events, interactive media, Internships, marketing, New York, photography, sales

QuoteWizard

by Willy Franzen on September 2, 2010

Most people see insurance as a good thing. I see it as more of a necessary evil. The truth is that the large majority of people are losing money when they’re paying for insurance. Insurers wouldn’t take on your policy if it wasn’t going to be profitable for them. You’d be amazed at how good insurance companies are at predicting risks, which is why their business operations are so largely skewed towards getting new customers. Ever wonder why GEICO, Allstate, State Farm, and other auto insurers are so aggressive with their advertising? It’s because if you sign up, they’re going to make money. This means that generating leads for insurance companies is a huge business, and that’s why Seattle, WA based QuoteWizard came in at #36 on the Inc. 500 this year with 5,950.5% three-year revenue growth. They provide a simple online tool to help consumers find the best quotes for Auto Insurance, Home Insurance, Renter/Condo Insurance, Health Insurance, and Life Insurance. By organizing and presenting information in a simple way, QuoteWizard is able to generate a ton of leads for insurance companies—and for every lead they generate, they get paid.

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Tagged as: account management, advertising, analyst, insurance, Internships, marketing, online media, sales, seo, software development, Washington, web development

Caring.com

by Willy Franzen on August 24, 2010

Over the weekend I was complaining about irresponsible government spending (most of which is the result of the generations that came before us). Now, our parents and grandparents may have left us with a nasty bill to pay, but we still owe them a lot. Which is why I encourage you to take care of your aging parents—much like I do by accompanying my Dad on all kinds of fishing vacations. I’m truly looking out for his best interest. Obviously, I’m being sarcastic, but the truth is that it won’t be that long before we do have to start taking care of our parents. It can be an uncomfortable and unfamiliar situation, which is why resources like Caring.com exist. Caring.com is based in San Mateo, CA and “is the leading online destination for those seeking information and support as they care for aging parents, spouses, and other loved ones.” Their tagline is “You’re there for them. We’re here for you.”

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Tagged as: advertising, California, Internships, marketing, online media, paid, seo, social media

New York Daily News

by Willy Franzen on August 19, 2010

I honestly can’t tell you when the last time that I picked up a newspaper was. It’s not that I’m sequestering myself from current events, it’s just that I do most of my media consumption online because it’s so easy. Obviously, attitudes like mine are causing a lot of distress in the newspaper industry, but I think there’s still a great business in delivering quality content. One area where online media kicks traditional media’s butt is in grabbing eyeballs. Sensationalism sells, and most newspapers still haven’t grasped that. However, tabloids, especially those based in New York, have always known how to get attention. That’s why there’s a good chance that I’ll pick up a copy of the New York Daily News if it’s sitting on a table at the coffee shop that my parents like to take me to back in Connecticut (where I’m headed this morning). It may not be the most reliable source for information or the most academic, but you have to love the fact that the New York Daily News understands the psychology of its readers and uses that knowledge to convince them to read. It doesn’t matter how great the writing is if nobody reads it.

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Tagged as: advertising, editorial, finance, information technology, interactive media, Internships, marketing, New York, newspaper, photography, production, social media, unpaid, writing

Hachette Book Group

by Willy Franzen on August 6, 2010

Looking good is key to interviewing well. If you’re not confident in how you look, you won’t be confident in how you speak. Clothes matter. Luckily, dressing well doesn’t have to be expensive. We’ve worked out deals to get you $50 off your first order at Bonobos and free access to Gilt Groupe’s daily sample sales. You’ll look good, feel good, and still have some money left to celebrate landing a new internship.

As I mentioned a couple of days ago, I have quite a bit of traveling ahead of me. I’m hoping to spend a good portion of the time reading books, but I have to admit that I’ve been terrible about reading lately. Running a business makes it hard enough to find time to read, and when I do have time, it seems that my laptop makes it too easy to read articles and blog posts. I’m also torn about whether I should buy more hard copy books or invest in an e-reading device like an iPad or Kindle (it seems the Kindle is the winner for heavy readers). You’re probably thinking about how you don’t care about my reading habits, but they’re actually really important when looked at through the lens of a company like Hachette Book Group. If a big reader like me is reading fewer books, then they have some big challenges ahead of them. And that’s why the publishing industry is an exciting place to be right now. Hachette, which is headquartered in New York City, has a simple mission: “to publish great books well.” From 1837 when Little, Brown and Company was founded (they’re now part of Hachette), up until just a few years ago, the way they went about pursuing that mission didn’t change much. Lately, it’s been changing a lot.

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Tagged as: administrative, advertising, arts, books, copywriting, data, design, editing, editorial, finance, human resources, information, information technology, Internships, law, marketing, Massachusetts, New York, paid, production, public relations, publishing, sales

Collective

by Willy Franzen on July 28, 2010

Ever wanted to connect with me or other One Day, One Internship readers on LinkedIn? Join the One Day, One Internship LinkedIn Group and you can do just that.

You know what One Day, One Internship is all about? It’s you, the audience. Maybe for you, it’s all about learning about cool companies, but for me it’s the fact that every day you bring these posts to life by researching the companies we feature and applying for their jobs. I love it when I get e-mails from employers telling me how excited they were about the surge of talented applicants that they got from being featured on One Day, One Internship. When it comes to the world of advertising, it’s kind of the same. It’s all about the audience. They’re the ones who see the ads, and then hopefully take the desired action—usually that means making a purchase. Collective is a New York City based media company that is entirely audience focused. They are “the leader in understanding and delivering audiences. With the premium inventory that attracts them. The innovative technology that delivers them. And the insights that define them.” By finding the “intersection of the right ad, targeted to the right person, in the right environment,” Collective is able to maximize the effectiveness of any advertising campaign.

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Tagged as: account management, advertising, California, Internships, New York, operations, paid, sales

Indeed

by Willy Franzen on July 23, 2010

The One Day, One Internship LinkedIn Group is growing fast. Join now so you can connect with me and other readers.

It’s story time today! Let’s go back three years to when I was still job searching. I was getting extremely frustrated with the recruitment process, and I was starting to think about how I could make online job search better. Beyond my typical job searching, I was reading everything that I could about the online recruitment industry. I was generating new ideas, and trying to find a way in so that other job searchers wouldn’t have to go through what I went through. I took an especially strong interest in Indeed, not only because they provide an excellent job search engine, but also because they were an innovative and successful startup located in Stamford, CT—just 20 minutes from where I was living at the time (they also have an office in Austin, TX). They were still small, and they didn’t really have any job postings that were suitable for me, so I e-mailed the CEO. I told him why I wanted to work for him and what I thought that I could bring to the table. It worked, and I got an interview (going straight to the top is an underrated job search method). After clearing the phone screen, I got invited to the office to meet with some people on the team, and, to my surprise, that included the CEO whom I had e-mailed my initial “cover letter” to. The interview was kind of a disaster. It went well at first, but I had already started working on One Day, One Job, and telling a potential employer that you’re starting a company in the same space isn’t typically a good idea. I didn’t get offered the job (nor did they ever formally reject me), but I think it all ended up for the better.

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Tagged as: account management, advertising, analyst, analytics, bilingual, Connecticut, design, human resources, international, Internships, marketing, paid, product development, recruiting, sales, seo, software development, Texas, user experience, web development

ScanScout

by Willy Franzen on July 16, 2010

Sometimes I get annoyed when I go to YouTube to watch a video and get forced to watch an ad or when a video overlay pops up on a site I want to visit. Then I remind myself how awesome it is that I get access to so much free content. As a content producer, I’m especially aware of how hard it is to make a profit off of quality content. I’m never going to bombard you with stuff that you’re not interested in, which is why we only take on sponsors who have awesome internships to offer or at least make sense for college students. I guess that means that we’re editorializing in our acceptance of advertising. ScanScout, which has offices in Boston, New York, San Francisco, Los Angeles, and Chicago, targets ads a bit differently. They’re a “technology-driven video ad network that delivers precise audience targeting and superior brand results by capturing and synthesizing billions of content and user interaction data points to match the right ad to the right video, at the right time.” That doesn’t mean that their video ads won’t annoy you, but at least they’ll be way less likely to annoy you—and might even interest you. The whole targeting process is automated, which is really impressive considering these aren’t contextually targeted text ads.

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Tagged as: account management, advertising, California, Illinois, Internships, Massachusetts, New York, sales, software development, user experience, video, web development

Federated Media Publishing

by Willy Franzen on July 12, 2010

There has never been a better time in history to find great reading material for free. The Internet is full of excellent content on nearly any topic (such as finding internships). The coolest innovation has been blogs, which have changed the top down approach that used to dominate media publishing. Now, it’s quite easy to have a conversation with the author whose work you’re reading, whether it be through comments, e-mail, IM, Twitter, or some other preferred form of communication. This has led to more engaged audiences and, sometimes, a much quicker development of ideas. The only way to continue this trend, though, is to make sure that web authors are well compensated for their hard work (pay me!). That’s where San Francisco based Federated Media Publishing comes in (we originally covered them on One Day, One Job almost two years ago). Few web publishers have figured out how to effectively charge for access to content, yet many have learned that running engaging advertising can be a big win for all parties involved. Federated Media doesn’t works with a wide range of conversational media properties to monetize visits from highly engaged online readers through advertising.

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Tagged as: advertising, analytics, California, data, Internships, marketing, media, operations, paid, publishing, sales

Pandora

by Willy Franzen on July 1, 2010

I used to listen to a lot more music. In fact, my first website was music related (I won’t go into any more detail because it’s embarrassing). I guess I got a bad taste in my mouth from the shutdown of all of the file sharing websites. As new services have popped up that make it easy to listen to music for free, I’ve started to listen again. One of those services is Pandora, which uses The Music Genome Project to deliver users a radio station that is tailored to their individual tastes. It’s a simple idea, but a huge technical challenge. Not only does Oakland, CA based Pandora have to deliver different music to every user—and all at the same time—but they also have to be able to predict what kind of music you’re going to like based on songs that you tell them that you like. They do the hard part, and all you have to do is click a thumbs up or a thumbs down when they start playing a song for you.

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Tagged as: accounting, advertising, California, design, Internships, music, sales, software development, web development

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I'm Willy Franzen. I graduated from Cornell University in 2006 after spending two summers in my dream internship. I had a great time, but decided to try something else—helping college students find exciting jobs and internships.

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