Right now I’m in the process of getting some of my friends together to coordinate my bachelor party. I have less than zero interest in the traditional approach, so I’m looking for some good outdoor activities for a bunch of dudes. We haven’t decided where we’re going yet, but ideally we’ll rent a house instead of staying in a hotel. One of the best places to find vacation rentals is HomeAway. They’re an Austin, TX based company that offers “the world’s leading online marketplace of vacation rentals, with sites representing over 711,000 paid listings of vacation rental homes in 171 countries.” I figured that VRBO.com was their biggest/most similar competitor, but it turns out that they own them. I guess maybe the biggest competitor is Airbnb then, though they serve a slightly different market (more apartments fewer houses).
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We live in a strange time. The stats tell us that investing in higher education is one of the best investments that an individual can make, yet so many young people are saddled by student loans and under or unemployment. Something is going to have to change, and I’m not sure what it will be. American Student Assistance is an organization that will likely play a role in the change. They’re a Boston, MA based “private nonprofit whose public purpose mission is to empower students and alumni to successfully manage and repay their college loan debt.” ASA was founded in 1956 as the Massachusetts Higher Education Assistance Corporation and has served as a loan guarantor for much of its history. That ended in 2008 with a change in Federal law, but it hasn’t stopped American Student Assistance from offering SALT, its “innovative financial literacy and default prevention program.”
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One Day One Job is hiring a paid intern/part-timer to work on a few Marketing projects. If you’re interested, e-mail me at willy@onedayonejob.com outlining one idea for how you can help grow the site (including your résumé won’t hurt). Check out our past job posting for more background info.
Yesterday we looked at a chain of sandwich shops that started from a modest single location. Today we’re going to look at “a neighborhood boutique” that opened in 1935 and has grown to more than 1,000 locations across 37 states. The company is Rainbow Shops, and oddly enough, I’ve never heard of them. That’s not a bad thing considering that females are their target market and I don’t spend a lot of time in shopping malls. The Brooklyn, NY based retailer offers an “assortment of clothing for juniors, plus sizes, and children, as well as an extensive shoe collection.”
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I’m looking for one or two paid interns/part-timers to help me grow the ODOJ/ODOI audience. If you’re interested, e-mail me at willy@onedayonejob.com outlining one idea for growing the site and how you can help (a résumé won’t hurt). For more background see here (but note this is from a year and a half ago).
While I’m sure Macklemore’s Thrift Shop has made it more fashionable to buy secondhand clothing, the fact remains that most of us buy clothing that has been marked up every time it moves through the supply chain. For a designer shirt that can be up to eight times. We all know that clothes don’t have to be expensive, but we keep coming back to the designers and brands that we like. Everlane is a Los Angeles, CA and San Francisco, CA based “luxury clothing design and manufacturing company” that “aims to provide low-cost, high-quality goods by cutting out middlemen.” They offer simple lines for both men and women that focus on essentials that almost everybody needs.
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It’s amazing how much weight a college degree holds in the job market considering that most employers have no idea what classes you took, what you learned, or how you did (unless you include your GPA). With that said, we all know that a college degree isn’t enough to land a job these days–employers want education and experience that is directly applicable to their jobs. College is only a small slice of the education that you’ll need to succeed, but it’s so nicely packaged. As we start to see education as more of a lifelong experience, we’re going to need better credentials. That’s what Degreed offers. They’re a San Francisco, CA and Salt Lake City, UT based startup that “jailbreaks degrees” by offering “a free service that scores and validates your lifelong education from both accredited (i.e. Harvard) and non-accredited (i.e. iTunesU, Lynda.com, Khan Academy, etc.) sources.”
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I didn’t watch the Oscars last night. (I can’t stand award shows, and I rarely go to see movies in the theaters.) But I hear that advertisers are treating the event like the Super Bowl for women. Entertainment is a massive industry that only keeps growing, and what I find most interesting about it is how much attention begets attention. Argo probably wouldn’t have won Best Picture without Ben Affleck’s name attached to it, and nobody would read stories about a drug addicted mess if her name wasn’t Lindsay Lohan. That’s how Hollywood works, and that’s why marketing and advertising are so important. Trailer Park is a Hollywood, CA based “entertainment marketing agency” that serves “a broad spectrum of clients, including theatrical, television, home entertainment, videogames, publishing, music, brands and more.” They work with huge names and know how to keep the attention flowing.
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If there’s anything that the Internet is perfect for, it’s finding hotels. Whether you’re looking for a place off the highway to stop for the night or a luxury vacation, you’re going to be better off if you use the web. Since so many people go online to find hotels, the competition for attention is getting really tough (especially now that Google has entered the market and inserted their product at the top of search results). Most hotel owners aren’t Internet marketing experts, so how do they make sure that people find them? They use buuteeq, a Seattle, WA based company and “easy-to-use web application that improves your hotel’s online marketing on the web, on mobile devices, and on Facebook.” It gives hotel owners everything they need to compete with the major chains who have huge teams dedicated to online marketing.
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What if I told you that the Reebok Pump, the Swiffer, and the portable ascender (it’s straight out of Batman) were all designed by the same company? You’d probably assume that there’s some giant holding company that owns Reebok, Procter and Gamble, and Atlas Devices. That’s not true. Continuum is the company in question, and they certainly don’t own any of those three companies. They’re a Boston, MA based “global innovation and design consultancy” that helps “organizations drive business innovation through the design of products, services and experiences that become part of the fabric of people’s lives.” Continuum has been at it for 30 years, and they’ve worked with some of the world’s biggest brands (PepsiCo, American Express, Johnson & Johnson, and Nestle in addition to the ones that I’ve already mentioned) to improve business outcomes through design.
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Job searching and looking for love can be similarly painful. There’s the fear of rejection, the lack of useful feedback, and the constant pressure to make something happen from family and friends. While there’s no holiday that makes being unemployed feel like being alone on Valentine’s Day, there are plenty of day to day reminders that you need to get a job (hopefully these e-mails are a positive reminder). I think that one of the reasons that people struggle to find both love and jobs is that they try to do it alone. What if you had a few friends to help you along the way? That’s what Grouper is proposing. They’re a New York, NY based dating startup/social club “that sets up drinks between 2 groups of friends.” They don’t even use the word “dating” on their homepage, and I think that’s a brilliant branding decision–it’s all about meeting new people. I’m especially fond of Grouper because they’re running with the fish theme.
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When I was a junior in college, I broke my wrist. It was actually a lucky break because it healed completely… and my pathetic inability to cut my own food attracted a lovely lady whom I’ll soon be marrying. Still, the medical care that I received was abysmal. It started when the orthopedist told me that he didn’t remember if he could cast me before sending me for a CAT scan (that’s your job dude), but the most frustrating part was when I went to get follow up X-rays to see if the fracture was healed. I ensured at least four times that they were sending the X-rays to my doctor at home who I felt was more qualified to look at them. After waiting a few weeks for my doctor to get back to me, I followed up and he told me that the hospital never sent the x-rays (they just put them in a file). I called the hospital, and they told me that I had to drive over to sign a release so that they could send them to my doctor. Face meet palm. A lot of people’s frustrations with the healthcare system can be solved with technology, and that’s exactly what Practice Fusion is doing. They’re a San Francisco, CA based company that provides “a free, web-based Electronic Health Record (EHR) application to physicians.”
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I’m really into fly fishing. So beyond going fishing as often as I can, I like to keep up with what’s going on in the industry. One of the latest trends is that a lot of the manufacturers are starting to sell direct to consumer over the Internet. The independent retailers who have helped these brands grow are not happy. Their toes are getting stepped on big time. This phenomenon isn’t exclusive to the fly fishing industry–it’s happening all over the place. So how does a branded manufacturer grow its business through e-commerce without losing the trust of its retailers? Shopatron is the answer. They’re a San Luis Obispo, CA based company that offers a “retail-integrated eCommerce solution for branded manufacturers, distributors and multi-channel retailers.” What does that mean? The manufacturer still sells their products online, but fulfillment is done by the retailers who can ship the product or offer it for in-store pickup.
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I didn’t have a teacher accept an e-mailed assignment from me until my Senior year in high school. When I went to college all of my classes were supposed to be on Blackboard, but most of the professors didn’t use it because it was a terrible piece of software. Even by the time I graduated, most of my professors weren’t using much technology beyond e-mail to communicate and interact with students. I hear that’s changing, and I’ll bet that a lot of it has to do with how far technology has come over the last decade. We’ve all seen teachers try to get a video to play in class. When classroom technology doesn’t work, it brings learning to a screeching halt. Schoology is a New York, NY based company that does the opposite–they provide teachers with “the tools and connections to engage students more efficiently and improve educational effectiveness on both a large and small scale.”
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I made it through my first two years of college with entirely bare walls. At some point during my Junior year (probably when I got a girlfriend), I decided that I need to take interior design a little more seriously. I nailed my old Club Baseball jersey to the wall, and that was that. One of a kind pieces like that are hard to find, but if you’re looking for something similar, you may want to check out Vedere. They’re a New York, NY based company that offers “an online design community and global marketplace unlike any other.” They’ve created a place where “architects, interior designers, craftsmen, lighting specialists, sculptors, and textile and accessories designers” can offer their wares to a broad audience of people interested in art, design, and decor.
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Before I discovered Bonobos, I used to actually buy clothes in retail stores. I guess you could say my style was preppy (and probably still is) considering the fact that I haven’t owned a pair of jeans since 7th grade. Back when I was still buying clothes in stores, J. Crew was the definition of preppy (barring Brooks Brothers of course), so that’s where I shopped. They seem to be making their image more “hipster” these days, but I’ll guess that’s based more on a change in fashion than a change in their target demographics. Anyway, J. Crew is a New York, NY based company that started with a catalog in 1983 and opened their first store in 1989. They’ve grown into an amazingly recognizable brand, and recently they’ve started growing another brand called Madewell.
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Yesterday we looked at WCG, a strategic communications firm that helps brands embrace “the positive future of communications.” Today we’re going to look at another company that helps brands achieve similar goals but with a very different approach. Percolate is a “thoughtful technology company that’s building a new kind of technology platform.” They’re based in New York, NY and they provide software to “help brands create content at social scale.” I have enough trouble keeping my own Twitter feed interesting, so major brands are able to develop compelling content for dozens of profiles across dozens of networks. Percolate takes a lot of the busy work out of community management while providing tools that spark creativity. It seems like a huge win for companies that do social media on a major scale–brands like IBM, GE, American Express, Ogilvy, and Budweiser (all Percolate clients).
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It used to be that brands communicated, and you listened. There was always the 1-800 number on the back of the product for you to share your thoughts, but I’ll bet that .1% of consumer made 99.9% of those calls. Today communications is like one of those place where six highways come together and people are merging all over the place. Brands can no longer control the conversation–they can only hope to guide and influence it. WCG is a San Francisco, CA based “independent strategic communications firm” that is embracing “the positive future of communications.” The company also has offices in New York, Washington, D.C., Austin, Los Angeles and London, and they specialize in “branding, design, digital, interactive, social media, traditional marketing, corporate and product public relations, media relations, investor and advocacy relations, clinical trial recruitment, location based marketing, and grassroots direct-to-patient consumer campaigns.”
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Over the course of your life there will be a few financial decisions that will have an oversized impact on your personal wealth. Not buying coffee from Starbucks or turning the thermostat down two degrees will have a small fraction of the impact. You absolutely have to get the big decisions right. But how do you know what the right decisions are? SmartAsset is a New York, NY based company that provides “all the information and analysis you need to make the best possible financial decisions.” In my opinion, they’re not quite there yet, as they’re still in beta. But they have started with home buying which is definitely a high impact decision.
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I’m dying for the sixth season of Mad Men to start. There’s no date set yet, but the season should premiere in about three months. One thing that I find funny about the show is that they make it look like everything that happened in advertising in the 50s and 60s happened in New York City. Oddly enough, the Don Draper character is partially based on a guy named Draper Daniels, who was “the creative head of the Leo Burnett advertising agency in Chicago, IL.” Leo Burnett was a huge name then (the company was founded in 1935, and it still is). Their client list is about as high end as you’ll ever see with names like McDonald’s, Coca-Cola, Altria (those first three kind of scare me from a health/social responsibility standpoint, but they’re still impressive names) General Motors, Kellogg’s, Hallmark, Nintendo, Procter & Gamble, Samsung, and Fiat.
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A few months ago my cleaning lady brought a printed out picture with her to work. It was a pair of headphones that her grandchild in Poland wanted for Christmas. She explained to me in broken English that the headphones were very expensive in Poland and much cheaper here. She wanted to know where to buy them. When I told her that I could order them on Amazon for what would amount to nearly four house cleanings for her, she decided that her grandchild would have to appreciate a less expensive gift. In case it isn’t obvious, the headphones on the print out were from Beats by Dr. Dre, a Santa Monica, CA based company that “provides a premium sound experience at every touch point of the consumer’s life.” In only six years Dr. Dre has built an iconic brand (one that Polish kids tell their grandmothers in America about) in a market where most people used to use whatever came free with their CD or MP3 players. (I’m still perfectly happy with my Apple earbuds.)
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I got back from vacation last night. Though I already miss the beach and the high 80s temperature, it’s good to be home. For me the best part is sleeping in my own bed and getting back to work in my favorite chair, but “the formula for a happy home is different for everyone.” At least that’s what Serena & Lily says. They’re a Sausalito, CA based company that sells “signature bedding, furniture, and décor for nursery and home” through a catalog, website, and retail stores. They describe their style as “about honoring your sense of adventure and finding the spirit of California wherever you call home.”
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I don’t put a lot of stock in business awards (though the lists can be great ways to learn about new companies) because so many of them are total fluff. But when I see that over the past three years a marketing agency was named one of Forbes’ Ten Great Ad Agencies 2012, one of Fast Company’s Most Innovative Companies in Advertising & Marketing, and OMMA’s Agency of the Year, I take notice. Mullen is a Boston, MA based agency with offices in San Francisco, CA, Winston-Salem, NC, Pittsburgh, PA, Detroit, MI, and New York, NY that is “on a mission to work with the world’s most innovative marketers.” They offer the full range of services including brand planning, content development, design, PR, analytics, user experience design, and much more.
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I’m on vacation in Aruba, so I’ve been going out to dinner every night. One thing that I’ve noticed at nearly ever restaurant is kids playing games on iPhones or even iPads while their parents essentially ignore them. iDevices are great educational tools, but so is a family dinner. I’m sure there are some reasons for exception, but I think most parents should probably have some sort of “no playing games at the dinner table” rule. Save the game playing for another time… like at school. That’s what eSpark is aiming for. They’re a Chicago, IL based startup that works with K-8 schools to offer “personalized learning on the iPad,” and they’re already delivering amazing results.
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Give Postmates a try. Use this link to get a free delivery.
I didn’t make any progress on gift buying yesterday, which means that my online shopping options are getting pretty slim. I’m either going to have to pay for expedited shipping or step foot in a retail store. If I lived in San Francisco, CA, I’d have a hybrid option. Postmates is a company that offers “a revolutionary same day urban logistics & delivery platform.” Yesterday we talked about how Quiet Logistics has enabled e-commerce upstarts to compete with Amazon in terms of fulfillment. Postmates is doing that for local retailers. If it can be purchased in your city (legally of course), you can probably have Postmates deliver it to your door for a price starting at $6.99.
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You’ve probably noticed that more and more celebrities are using their fame to launch businesses. This makes a ton of sense. Getting exposure for a new business is extremely difficult for regular people, but celebrities have a built-in PR machine. If what kind of shoes you wore is newsworthy, then the fact that you started a business (or even just lent your name to it) is going to get attention. Even a non-A-lister like Giuliana Rancic (E! News host, reality star and author) can have a distinct advantage whether she’s opening a restaurant in my neighborhood (RPM Italian) or launching a media site called FabFitFun (the name sounds like someone’s New Year’s Resolution). Today we’re going to focus on the latter, which is a Los Angeles, CA based company that offers “free daily emails filled with the latest and greatest in beauty, fitness, diet and wellness.”
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Bonobos is one of my favorite companies that I’ve written up. Right now they’re offering a free $50 gift card to new customers. Their awesome men’s clothing makes a great holiday gift, and it’s the kind of stuff that guys can wear to a new job.
This morning I learned that Audiogalaxy is being acquired by Dropbox. Audiogalaxy was the ultimate way to find and download awesome music back in the day. The experience that it offered back in the early 2000s was pretty remarkable, but they operated in a legal gray area and eventually had to drastically change their service. Today downloading is out and streaming is in. And if you’re streaming music, chances are that you’re using Spotify. The Swedish company launched its product in the US (their US headquarters is in New York, NY) about a year and a half ago and pretty much blew away the competition. While most streaming services offer a “radio” type experience, Spotify allows you to listen to any of their 20 million licensed songs whenever you want.
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I’ve taken my fair share of web based courses–all with the intent of gaining skills to improve my business. I’ve learned to code, write copy, do SEO, and a lot more online. I even developed my own course on how to land a job. There are a multitude of companies in the online education space, and most are focusing on these kinds of topics. Sympoz is a Denver, CO based company that is taking a different approach. Yes, they have a few courses on entrepreneurship, but their bread and butter is the craft market. They have a section of their site devoted to woodworking and an entire brand called Craftsy that has the tagline “Learn it. Make it.” Sympoz’s goal is to create “an environment where you can watch, interact, and learn from renowned experts on your own schedule,” and so far it seems like they’re doing a pretty awesome job.
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At some point you’ve probably asked, “How the heck did Ke$ha get famous?” For some of you it was probably more of a sarcastic jab than a genuine question, but for those of you who truly want to know, I found the answer. It comes in the form of a case study for Gupta Media, a Cambridge, MA based online marketing agency that focuses on the entertainment and music industries. The story is that Ke$ha started to get attention with her “uncredited vocal performance on the chorus of Flo Rida’s hit single ‘Right Round.'” Gupta Media worked with her record label, RCA, and put together a plan for launching her debut album Animal. When it came out it was on the charts at #1 with 610,000 digital copies sold. Gupta Media can’t take all of the credit, but read through their case studies to learn more about the role they played.
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One of the hardest parts about starting a business is finding product-market fit (in other words developing a product or service that customers will pay for). It’s usually a big mistake to invest in a product without having validated the market. This is true whether you’re a first time entrepreneur or one of the biggest companies in the world. Affinnova typically works with the latter. They’re a Waltham, MA based “high-growth software and services company that enables innovative organizations to drive better ideas to market faster.” Affinnova has developed a technology platform that helps their clients do everything from generate new concepts to testing them with potential customers. This isn’t your typical market research company–Affinnova’s solutions are based on an algorithm that “mimics evolutionary principles to create a survival-of-the-fittest vetting process.”
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quality engineer,
software development
An agency is only as good as its work. That’s why I look for ones whose website are light on buzzwords and heavy on showing off what they’ve done. Not surprisingly, that’s exactly what employers want from you. Less talk, more show. There aren’t many words on the 160over90 website. When you land on their home page you can either choose “Our Work” or “Our Agency.” That’s why I like the Philadelphia, PA based branding agency. They tell their story the same way that they tell their clients’ stories. They show. The only part that seems to be missing is an explanation of what 160over90 means.
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Tagged as:
account management,
arts,
copywriting,
design,
interactive media,
Internships,
marketing,
Pennsylvania,
software development,
user experience,
web development
I can’t remember the last time that I went on a real scavenger hunt–it’s been too long. There’s something really fun about the combination of physical and mental activity. The problem is that a scavenger hunt is only fun if someone else sets it up for you. Occasionally there will be citywide events that challenge teams to trek across the city hunting for clues, but those can be kind of overwhelming and they don’t happen all that often. What if you and your friends want to do a scavenger hunt right now? You can try Stray Boots. They’re a New York, NY based company that offers scavenger hunts and interactive walking tours of a variety of cities through your mobile phone. It sounds like a pretty cool way to explore a city whether you live there or are just visiting.
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Tagged as:
blogging,
design,
game design,
Internships,
marketing,
New York,
social media,
software development,
user experience,
video games,
web development,
writing
