Five years ago today I launched One Day One Job. Six months earlier I had given up on a job search that was going nowhere and decided to try to find a way to make the job search suck less for college students and grads. I knew a little about HR, a little about how to build a website, and a lot about how to fail at the job search. It took me six months to build something launch-worthy. Five years later I have a website and e-mail list that has reached millions of people. My business is profitable. And most importantly, I’ve helped people land jobs they never would have found without me. I still have a long way to go, but what I’ve done so far is all thanks to some rudimentary coding skills that I developed in middle and high school. Being able to build a website or write software opens up a world of opportunity, which is why I think Codecademy is the perfect company to feature today. They’re based in New York, NY, and they are building “a better way for anyone to teach, and learn, how to code.”
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I’m consistently amazed by the quality of free educational content online. You can learn about almost anything at a pretty high level from any place you want. Yet so many of us still spend time looking at memes and watching silly YouTube videos. Educational content needs to be entertaining if we’re going to consume it voluntarily on a regular basis, and that’s why TED has grown so dramatically over the last few years. TED is a New York, NY based non-profit “devoted to Ideas Worth Spreading.” The organization got its start in 1984 as a conference series centered around technology, entertainment, and design. That description still applies, but the set of topics has broadened and so has TED’s reach. Now you can view videos all of the best TED talks online for free.
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A lot of people bounce their business or product ideas off of me. It’s fun, but it can also be frustrating because most people can’t see the obvious holes in their thinking. The one thing that I push everybody to do is to validate their ideas. That means talking to customers and getting them to either tell you what they think or, preferably, to actually commit to buying your product. Validation isn’t an easy process whether you’re an aspiring entrepreneur or a billion dollar brand. Finding potential customers and getting them to give honest feedback is almost never easy. Qualvu is a Lakewood, CO based company that solves this problem (I found out about them from a reader who landed a job with them). They connect “you with your truth, anywhere, at any time, through the power of web and mobile video.” In other words, they’ve developed an online platform that makes the focus group way more flexible, powerful, and affordable.
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One trend that I’ve noticed is that there are a lot of companies popping up that look like digital marketing agencies, but they don’t take on clients. Instead of building out Sales and Account Management teams, these companies focus on building income generating products for themselves. That’s exactly what Restoration Media does. They’re a Tustin, CA based company with a team of “marketers, designers, developers, and project managers” that “turn great ideas into successful brands.” The company made the Inc. 5000 this year with 63% three-year growth to $4 million in revenue. Those numbers aren’t as eye popping as some of the other companies that we featured from the list, but they’re still impressive.
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I’m going to a wedding this weekend. I’ll wear the same black Bonobos suit that I wear to every wedding. All I have to think about is what tie to wear. I’d never even consider buying a new outfit for a wedding other than my own or one I’m in. But it’s not an uncommon thing for a lot of women to wear a different dress to every wedding they go to. That can get expensive, unless you choose to Rent The Runway. Rent The Runway is a New York, NY based “community designed to fill the needs of women who know and love high fashion, who want to look glamorous for all their nights out, and experiment with new brands without the anxiety of investing in piece after piece.” (Use this link to try it for $20 off.) The company was started by two women (Jenn and Jenny) who met at Harvard Business School, and it’s taken off since as the “Netflix for fashion.”
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One mistake that most college students make is that they focus too much on sexy industries and companies during their internship search. There’s no doubt that following your interests can lead to really good things, but there are so many “boring” industries and businesses that can provide amazing learning opportunities while being surprisingly interesting. Advantage Business Media certainly falls into this category. They’re a Rockaway, NJ based “digital business-to-business information company” that “has successfully transitioned itself from a print-centric publishing company into digital-centric media organization.” B2B is a space that many young people are barely aware of, but it’s absolutely massive.
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I can’t tell you how many hours I spent watching infomercials when I was a kid. I’d watch the same ones over and over even though they offered (questionable) solutions to problems that were completely irrelevant to a 9 year old. I have no explanation for why I’d watch them, but it’s a testament to the power of content marketing. When you make your advertisement the main event instead of an interruption, it suddenly becomes way more interesting. An infomercial is both the best and worst example of this. The content isn’t all that compelling, but the marketing message is very direct. Magnet Media is a company that helps brands lean towards the other end of the spectrum. They’re based in New York, NY, and they “specialize in telling the brand’s story by producing and syndicating compelling video and interactive content, using social platforms to help brands share their story, reach and engage their target audiences, and ultimately drive actions that deliver on business results.”
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I had exercise induced asthma as kid, but I really enjoyed playing sports. That probably explains why I loved baseball, tolerated basketball, and avoided soccer and lacrosse as much as possible. Despite the fact that more and more kids are as out of shape as I was, soccer and lacrosse have both seen a ton of growth over the past two decades. The Moylan family has been well ahead of the the trend. In 1984 one of the family’s six kids (Mike) was assigned a high school business project, so he decided to start a small soccer catalog called Eurosport. The family embraced the business, and it became Sports Endeavors. They spent a decade doing the mail order thing, and then they made an amazingly smart move in 1994. The Hillsborough, NC based company bought Soccer.com and Lacrosse.com. Combining an already existing business with those domain names made for a killer combination, and that’s why Sports Endeavors has continued to grow–though they still only focus on soccer, lacrosse, and rugby.
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This Gangnam Style craze is kind of ridiculous, right? I originally saw the video in July and found it pretty amusing, but didn’t think much more of it. A couple months later it has over a quarter billion views on YouTube. I’m not sure if the interest will carry over into other Korean entertainment acts, but if it does, DramaFever is extremely well positioned. They are a New York, NY based company that gives “you a better way to find and watch the best TV and movies from around the world.” Their original focus was on Korean dramas, but they are rapidly expanding their offerings of tv shows and movies from Taiwan, China, Singapore and the Philippines. Bollywood films and latin telenovelas will come next. What’s interesting about DramaFever is that they target their content toward English speaking audiences, so it’s not just about giving expats the content that they miss from home.
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Even though it will be another year until we celebrate International Talk Like a Pirate Day again, I don’t think that we’ve had enough pirate talk for the week. Just kidding, no pirate talk today, but we are going to take a look at a non-profit called Story Pirates. They’re based in New York, NY and Los Angeles, CA, and they pair “experienced teachers with talented artists to collaborate with schools and community organizations in creating exciting, dynamic classes covering a broad range of academic topics.” That’s actually a kind of boring way to put it. One of the programs that they’re best known for is taking stories that kids write and acting them out. How could that not be absolutely awesome?
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When I was a kid I was jealous of the kids who went to one of the other elementary schools in town because they had an awesome carnival. I was kind of a wimp about carnival rides, so the most intense ride that I would go on was called the Himalaya. All it did was spin you around kind of fast. While the painting on the ride was certainly accurate to the name, I’m not sure that it was a very good representation of Himalayan culture. The Rubin Museum of Art in New York, NY is. It’s “a dynamic environment that stimulates learning, promotes understanding, and inspires personal connections to the ideas, cultures, and art of Himalayan Asia.” It also won’t make you nauseous like the ride might.
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I sometimes get embarrassed by how many screens I use at once. I have legitimately browsed Facebook on my phone while I was sitting on the couch watching tv with my laptop on my lap and my iPad tuned into MLB.tv. Just typing that kind of makes me feel like an idiot, but that’s the way it is now. This provides an interesting dilemma for advertisers. When we only had one screen in the house (the tv), they didn’t get 100% of our attention. Now there’s a good chance that we won’t even notice the ad on the channel that we’re watching. Tremor Video is a New York, NY based company that is working hard to increase engagement with video advertising, and one way they’re doing it is by hitting you on every screen you own. Their mission is “to bring the certainty of science to brand marketing,” and it sounds like they’ve developed some pretty cool technology to do that.
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It’s a great time to be a sports fan. The pennant races have already heated up in baseball, and football is here. If there’s ever a time to go to a live, outdoor sporting event, it has to be now while the weather is still beautiful. I usually go to StubHub for tickets, but I’ve been tempted to use a new site called Vivid Seats. They’re a Chicago, IL based company that aims to “to reinvent the ticket purchasing experience.” Beyond sports, they also offer tickets for concerts, theater, and more. While I’ve generally been happy with the StubHub experience in that I can get the tickets that I want for a good price, but the user interface is terrible and the add-on fees seem exorbitant. I haven’t had the chance to try Vivid Seats, but from what it sounds like, the offer a superior ticket buying experience and a total cost that “is almost always the lowest on the web.”
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One of the best things about living in a big city like Chicago is that there are seemingly limitless sports leagues. I’ve only played volleyball so far, but I keep telling myself that I’ll do softball, dodgeball, and maybe even basketball. For a recent grad, sports leagues are a great way to meet new people and get in an exercise routine as you start your life in the real world. The one problem that I run into is that many of the leagues are disorganized and have terrible websites that are hard to navigate and use. LeagueApps is a New York, NY and Washington, DC based company that solves this problem through their “digital management and marketing solution for local sports leagues, tournaments and events.” It’s essentially a sports league in a box (a digital one at that).
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Happy new iPhone day! I’m like a kid on Christmas any day Apple has a keynote event. Some people may think that an announcement about the latest and greatest phone is trivial, but one analyst at J.P. Morgan seems to think that the iPhone 5 “could potentially add between 1/4 to 1/2%-point to fourth quarter annualized GDP growth.” I think that the impact could be more than that if the rumors about the iPhone 5 are true. Word is that they’re changing the size/shape and the dock connector. Anyone who buys the iPhone 5 will have to buy all new accessories too. That’s good news for a company like M-Edge, which is an Odenton, MD based company that “sells fashionable, protective cases for e-readers, tablets, and cell phones.” They came it at #91 on the Inc. 500 by riding Apple and Amazon’s wave to 3,185% three-year growth and $37.2 million in revenue.
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Google really nailed it with search advertising. When you know what people are looking for, it’s really easy to show them advertising that they’re likely to respond well to. The promise of social media is that consumers will be targeted with even more relevant ads based on whom they know and what they like. In practice that doesn’t seem to be working out so well. There are similar approaches with far less hype and far more ROI. Just look at Resonate. They are a Reston, VA based company that “has pioneered a new model for using ‘Big Data’ to develop a sophisticated understanding of consumer values, attitudes and beliefs.” They came in at #235 on the Inc. 500 with 1,520% three-year growth to $9.8 million in revenue. They’ve done this by focusing on consumer’s values and belief systems–things like “patriotism, environmentalism, taste for luxury, or interest in innovation.”
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It’s my favorite time of year again. It has nothing to do with the end of summer–it’s Inc. 5000 time. In case you’re new to this, every year Inc. Magazine publishes a list of the 5,000 fastest growing privately held companies in America. It’s awesome (except for Inc.’s bush league decision to require registration to use the list this year). The Inc. 5000 is an amazing source for job and internship prospects, which is why I usually spend the month after the list is released running through it and looking for the best options for new grads. This year we’re going to start with #7. AdRoll is a San Francisco, CA based advertising startup that specializes in retargeting. Retargeting is showing ads to people based on site’s that they’ve already visited–you’ve probably noticed some ads following you around the web–that’s retargeting. It’s a huge and growing sector of the online ad business, which is why AdRoll has seen 11,082% three-year growth to $12.4 million in annual revenue.
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When I’m looking for “the most beautiful things on earth,” I usually go fly fishing for trout. Even if I don’t catch anything, I’m likely to find what I’m looking for. For other people a search for “the most beautiful things on earth” means that they’re going shopping. If antiques, vintage furniture and design, fine art, estate jewelry, vintage couture, and more are what you consider beautiful, then you’ll love 1stdibs. They’re a New York, NY based company that runs an online marketplace for unique and beautiful things. They bring “together more than 1,600 of the most prestigious international dealers” to offer a quality of merchandise that you don’t typically find online. There’s some really cool stuff on their site, so I highly recommend browsing for a bit to get a sense of what they typically sell.
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The Air & Water Show is happening here in Chicago this weekend. With the Blue Angels buzzing the city and parachuters dropping down in preparation for the real show tomorrow, I’m reminded that a part of me always wanted to be a fighter jet pilot. Unfortunately, I’m 6’3 and near-sighted, so that was never going to happen. The closest that I’m ever going to get is playing MetalStorm: Wingman on my iPad. In case you’ve never played, it’s an awesome fighter jet simulator game. There’s a single player mode that’s pretty fun, and you can also go one-on-one online if you want to get smoked by random middle schoolers (it’s a good ego check). MetalStorm: Wingman, along with Battle Nations and Trade Nations, is produced by Z2Live, which is a Seattle, WA based company that “creates original next-generation, free-to-play, social and multiplayer games for mobile devices.”
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I’ve mentioned before that if you want to see me act like a hungry, tired five year old, just take me furniture shopping. I’ve only been banned from one furniture store, but that was nearly 20 years ago, and I’m sure the picture of me taped to the cash register no longer looks like me. Now I know why a lot of stores have treats available for kids (usually the sugar high hits by the time the family is gone). One store that I actually kind of like is Design Within Reach. The spaces are usually pretty small compared to other furniture stores, and they have really unique stuff. Design Within Reach is headquartered in Stamford, CT, but they have stores all across the country (and most of their internships are in stores). I always thought the “within reach” part of the name meant affordable, but stuff at Design Within Reach is pretty expensive (though they’re much lower than a lot of other places). Apparently “within reach” means “authentic modern design” that is “not found elsewhere” and is “in stock.” That last one is a big deal. There’s nothing more frustrating than plunking down a huge amount of money only to hear that your couch will arrive in 3-9 months.
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Remember when you had to worry about whether a file or program was compatible with your computer’s operating system? These days most people do everything in the web browser, and that means that they can access the same functionality across a multitude of devices. The problem is that building a website for a 30 inch screen is very different from building for a 15 inch screen, and an 11 inch screen, and a 4 inch screen, and so on. Creating excellent user experiences for different platforms is really hard (ODOJ has a responsive design that should look great on any device, but it took a lot of work). Usablenet is a company that makes the process a lot easier. They’re based in New York, NY, and they offer “the leading technological platform for transforming and optimizing web content.” What does that mean? They ” ensure that [their] clients’ websites are as highly usable and functional on all mobile devices, apps, kiosks, and other constrained environments as they are when viewed on a desktop.”
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Experiences make for the best (and the worst marketing). All of those commercials about transporting Olympic athletes can do nothing to change my opinion after my experience with United last night. They strung me along with delays, their website failed repeatedly, and I spent an hour and a half on the phone to get a flight 24 hours later. There’s nothing like the live experience to shape your brand associations. That’s why Situation Interactive centered their business around it. They “are among the leaders in creating award-winning digital strategies for top entertainment and media brands worldwide.” Obviously the New York, NY (and Los Angeles, CA) based agency focuses on creating amazing experiences–and they tend to do it for clients who are way more exciting and way less likely to make you mad than an airline.
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There’s no time that sports apparel gets more attention than during the Olympics. There are the crazy “barracuda skin” racing suits for the swimmers, the bejeweled leotards for the gymnasts, and the ever controversial bikinis (or pants and long sleeved shirts if it’s under 60 degrees) for the women’s beach volleyball players. One might think that every uniform is chosen to maximize physical performance, but there’s research to show that what you wear/how you look affects your mental performance (See: Red is a winning color – GO BIG RED!). While they might not be outfitting our Olympians, GTM Sportswear is a Manhattan, KS based company that helps athletes perform better by looking better. They specialize “in providing custom-embellished uniforms, warm-ups, and practice apparel for college, school, and club sports teams nationwide.”
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Forbes is calling for nominations for their list of The Best Websites For Your Career. Let’s put ODOJ/ODOI on top of the list. E-mail careerwebsites@forbes.com or tweet @JacquelynVSmith and tell them why One Day One Job/Internship belongs.
If you look through our archives, you’ll occasionally come across a company that is radically different from when we covered them. If a business can’t rapidly adapt to a changing market, they’re probably going to end up dead (there are a few of those in our archives too). That’s why I’m fascinated by companies that are able to successfully reinvent themselves. Jellyvision is an awesome example. They started out creating children’s films as Learn Television, but they quickly became frustrated by the passivity of a one-way medium, so they moved into interactive software. They released a few titles before landing on a blockbuster called You Don’t Know Jack. You’ve probably played it or heard of it considering that it’s sold more than 4.5 million units. Jellyvision, which is based in Chicago, IL, is still in the games business (Jellyvision Games), but they also decided to share their ability in “employing interactivity to communicate complex subjects” through work as a marketing agency called Jellyvision Labs.
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It’s easy to take Google for granted, but the ability to find almost any piece of information in less than a second is pretty extraordinary. Google’s biggest problem is also its biggest strength: depth. It’s easy to get overwhelmed or distracted by all of the information. Sometimes you need a more focused tool–especially in educational settings. That’s what Gooru is all about. They’re a Palo Alto, CA based non-profit organization that is “organizing free, online education resources into searchable collections, accessible from any web or mobile platform.” By combining machine learning technology with human curation, Gooru is able to provide a resource for students to find what they need without the distractions of other search engines.
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A lot of people criticize the NIMBY or “Not in My Back Yard” mentality. I think it’s great. If people stand up for their own interests, then you get a more efficient distribution of externalities. Locally focused organizations are often the most effective because the people are much more deeply invested. That’s likely the case with Louisiana Bucket Brigade, which is a New Orleans, LA based non-profit “environmental health and justice organization working with communities that neighbor the state’s oil refineries and chemical plants.” It’s all about holding industry accountable for the pollution that they create.
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I’ve heard rumors that in other countries you can watch the Olympics live and without an insane number of ads. While I’m pretty frustrated by the tape delays, I don’t think the ads are so bad. It’s not the Super Bowl, but I’ve seen some really excellent Olympics focused spots (my favorite is the AT&T Samsung Galaxy S III ad with the passing of the torch). I’m not sure which agencies are behind which ads, and I’m not even sure Doner has done any Olympics focused ads, but they certainly work with the kind of companies that might be Olympic sponsors. They’re based in Southfield, MI, and they provide brands with “constant energy, unwavering vigilance and a devoted belief in staying fresh.” Doner is currently doing so for names like Chrysler, Jeep, Chiquita, Arby’s, FIAT, and Minute Maid.
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A lot of companies that we feature are doing something innovative–they’re changing the way things work, and that can provide an amazing learning opportunity for a college student. But sometimes you can learn more from companies that do it the old fashioned way. I hate to say negative things about a company, but when I see the stuff that AmeriMark sells, I think thrift store. They position themselves as offering “a vast selection of quality, value-priced, brand-name merchandise,” so it’s really not far off. They sell “women’s apparel, shoes, jewelry, cosmetics, fragrances and health-related merchandise” along with a lot of As Seen on TV products. Maybe I’m wrong, but this stuff doesn’t sell itself (though they do seem to put a really strong emphasis on quality). And that’s why I think Middleburg Heights, OH (Cleveland) based AmeriMark is so interesting. They know how to sell this stuff. They’ve been doing it since 1969, and they’ve used the same approach across both new and old mediums.
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If you’re like me, your phone is your life. It’s not that I use it all the time like some people–it’s just that nearly everything important to me is accessible through my phone. The only possession more vital to my everyday life is my laptop. I back up my phone regularly and use Apple’s Find My iPhone, but I could probably do more to protect my phone and all of the information on it. Lookout Mobile Security is a San Francisco, CA based company that is “dedicated to making the mobile experience safe for everyone.” They offer a complete suite of software and cloud based tools to ensure that your investment in your phone (mostly what you have on it) is as protected as it can possibly be.
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analyst,
bilingual,
California,
data,
design,
engineering,
information technology,
international,
Internships,
marketing,
mobile,
operations,
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security,
software development,
systems administration,
web development
Communication is one of the most essential skills in the job search. If you can’t communicate your value to an employer, you won’t get hired. Most people use words to communicate–some do better when they’re spoken and some do better when they’re written. And some do better with pictures. Those are the types of people who should work at JESS3, a Los Angeles, CA (formerly Washington, DC) based “creative interactive agency that specializes in the art of data visualization, adding context and meaning to the exponentially growing world of data around us.” They’re another company that I learned about from Inc. Magazine’s 30 Under 30 list of America’s Coolest Young Entrepreneurs. The company is actually run by a couple (Jesse and Leslie), which must make for an interesting dynamic.
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account management,
animation,
arts,
California,
communications,
design,
flash,
Internships,
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Oklahoma,
online marketing,
project management,
public relations,
social media,
software development,
user experience,
web development
