The magazine industry is kind of an ugly place to be right now. Don’t get me wrong, there are still some great internship opportunities with periodicals, but the iPad hasn’t saved the industry yet. The problem is that most magazines rely on selling ads to drive revenue since subscriptions almost never cover costs. Unfortunately, ad dollars are moving online where performance can be easily measured. Additionally, many companies have cut back on advertising during the recession. But what if you worked at a magazine that didn’t have to worry about selling ads. At YES! Magazine, that’s exactly how it is. They are a Bainbridge Island, WA based non-profit magazine “that supports people’s active engagement in building a just and sustainable world.” Subscriptions cover about half their costs, and the other half is covered by donations. Since YES! Magazine doesn’t need a profit margin, they can operate way more efficiently than for-profit magazines.
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