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Internships in Analytics

Looking for more internships in Analytics? Check out the most recent internship postings in Analytics.

Below you'll find all of the companies that we've covered that may offer internships in Analytics. You can also look at entry level jobs in Analytics.

G2

by Willy Franzen on April 5, 2013

In the world of marketing, it’s easy to get distracted from the end goal. Increasing sales. There are a number of commercials that repeatedly make me laugh, but I can’t name the brand of the advertiser even 5 seconds after the commercial airs. It’s easy to get caught up in the vanity of marketing, but the only thing that really matters is results. G2 is “a marketing communications agency created with one purpose: to help [its] clients sell more.” They have offices in New York, NY, San Francisco, CA, Chicago, IL, and Philadelphia, PA, and they “have serious experts in every communications channel delivering fresh, compelling work that creates greater awareness, consideration, sales and loyalty for our clients’ brands.” G2 is yet another company that has consolidated its entire website to a single page. It’s definitely a recent trend, and I kind of like it. It makes it easy to get a quick overview of the company.

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Tagged as: account management, advertising, analytics, animation, arts, business development, California, communications, creative, flash, Internships, marketing, New York, paid, project management, promotions, software development, statistics, strategy, user experience, web development

CB Insights

by Willy Franzen on April 4, 2013

One of my favorite tools for company research is CrunchBase. While it isn’t typically all that detailed, it’s a great way to get a quick overview of many privately held companies–especially startups. Just the information on investment rounds is insanely valuable to me, but it’s far more valuable to entrepreneurs seeking capital and venture investors. They need to know what’s going on in their industry, and CrunchBase doesn’t go deep enough. There’s a site called ChubbyBrain that tried to build a similar, but deeper database, but it doesn’t seem to have worked out. However, that team is now behind a company called CB Insights, which is based in New York, NY and “helps you track the world’s most promising private companies, their investors, their acquirers and the industries they compete in.”

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Tagged as: analyst, analytics, blogging, engineering, Internships, investment, journalism, New York, private equity, research, software development, venture capital, web development, writing

Edmunds

by Willy Franzen on March 25, 2013

Edmunds Logo

I’ve only purchased one car in my life. I barely used the Internet (mostly because it wasn’t all that helpful for buying cars in 2001), and I got an ok deal. I know a lot has changed in terms of buying cars over the past decade (just look at what TrueCar is doing), but Edmunds has been along for the ride since well before the Internet was invented. The Santa Monica, CA based company was started in 1966 “for the purpose of publishing new and used automotive pricing guides to assist automobile buyers” and they’ve continued to become “one of the most beloved and well-known automotive resources of the 21st century.” If you’re looking to do some research before buying a car, Edmunds is the place to go.

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Tagged as: analyst, analytics, automotive, business development, California, cars, data, Internships, paid, research, sales, software development, web development

Rue La La

by Willy Franzen on March 18, 2013

I was way ahead on the flash sales and members only shopping thing. I did a writeup on Gilt Groupe almost five years ago just as the business model was catching on. While there isn’t nearly as much excitement about the space as there used to be, it’s still a great way to sell stuff (time constraints and sales both have amazing psychological effects on people). And that’s why I think it’s worth taking a look at Rue La La. They’re a Boston, MA and New York, NY based company that curates “Boutiques filled with the best of the best in women’s and men’s fashion, home, travel, kids, and more.” Each sale lasts 48 hours and is limited to members only (though becoming a member is about as easy as signing up).

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Tagged as: advertising, analytics, apparel, buyer, copywriting, creative, customer service, design, e-commerce, engineering, events, fashion, furniture, human resources, Internships, Kentucky, Massachusetts, merchandising, mobile, New York, paid, photography, planning, production, quality assurance, quality engineer, recruiting, sem, software development, web development, writing

HomeAway

by Willy Franzen on March 4, 2013

Right now I’m in the process of getting some of my friends together to coordinate my bachelor party. I have less than zero interest in the traditional approach, so I’m looking for some good outdoor activities for a bunch of dudes. We haven’t decided where we’re going yet, but ideally we’ll rent a house instead of staying in a hotel. One of the best places to find vacation rentals is HomeAway. They’re an Austin, TX based company that offers “the world’s leading online marketplace of vacation rentals, with sites representing over 711,000 paid listings of vacation rental homes in 171 countries.” I figured that VRBO.com was their biggest/most similar competitor, but it turns out that they own them. I guess maybe the biggest competitor is Airbnb then, though they serve a slightly different market (more apartments fewer houses).

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Tagged as: analyst, analytics, bilingual, copywriting, customer service, design, hospitality management, international, Internships, marketing, paid, product management, sales, sem, seo, software development, technical support, Texas, training, travel, web development

Grouper

by Willy Franzen on February 14, 2013

Job searching and looking for love can be similarly painful. There’s the fear of rejection, the lack of useful feedback, and the constant pressure to make something happen from family and friends. While there’s no holiday that makes being unemployed feel like being alone on Valentine’s Day, there are plenty of day to day reminders that you need to get a job (hopefully these e-mails are a positive reminder). I think that one of the reasons that people struggle to find both love and jobs is that they try to do it alone. What if you had a few friends to help you along the way? That’s what Grouper is proposing. They’re a New York, NY based dating startup/social club “that sets up drinks between 2 groups of friends.” They don’t even use the word “dating” on their homepage, and I think that’s a brilliant branding decision–it’s all about meeting new people. I’m especially fond of Grouper because they’re running with the fish theme.

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Tagged as: administrative, analytics, communications, community management, copywriting, customer service, data, dating, design, engineering, holiday, international, Internships, marketing, mobile, online marketing, product development, public relations, sales, social media, social networking, software development, user experience, web development

Loudpixel

by Willy Franzen on February 1, 2013

Just about three years ago I was working on writing a book (never finished, and I’m glad that I didn’t). I wasn’t making much progress, so I decided that I needed a change of location. I went to some random coffee shop, checked in on Foursquare, and somehow stumbled upon a group of people who were “coworking.” The group is called Jelly Chicago, and I’ve been getting out of the house and coworking with them once a week ever since. It’s a social media success story, as is Loudpixel, a company started by two people I met at Jelly. Loudpixel is a Lansing, MI based (they moved there a couple years ago) “digital consultancy that works with companies and brands to deliver unbiased social media monitoring, measurement and insights research.”

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Tagged as: analyst, analytics, communications, Illinois, Internships, Michigan, paid, public relations, research, social media, virtual

Vedere

by Willy Franzen on January 22, 2013

I made it through my first two years of college with entirely bare walls. At some point during my Junior year (probably when I got a girlfriend), I decided that I need to take interior design a little more seriously. I nailed my old Club Baseball jersey to the wall, and that was that. One of a kind pieces like that are hard to find, but if you’re looking for something similar, you may want to check out Vedere. They’re a New York, NY based company that offers “an online design community and global marketplace unlike any other.” They’ve created a place where “architects, interior designers, craftsmen, lighting specialists, sculptors, and textile and accessories designers” can offer their wares to a broad audience of people interested in art, design, and decor.

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Tagged as: account management, analytics, architecture, arts, design, events, graphic design, interior design, Internships, New York, online marketing, sales, social media, web development

WCG

by Willy Franzen on January 16, 2013

It used to be that brands communicated, and you listened. There was always the 1-800 number on the back of the product for you to share your thoughts, but I’ll bet that .1% of consumer made 99.9% of those calls. Today communications is like one of those place where six highways come together and people are merging all over the place. Brands can no longer control the conversation–they can only hope to guide and influence it. WCG is a San Francisco, CA based “independent strategic communications firm” that is embracing “the positive future of communications.” The company also has offices in New York, Washington, D.C., Austin, Los Angeles and London, and they specialize in “branding, design, digital, interactive, social media, traditional marketing, corporate and product public relations, media relations, investor and advocacy relations, clinical trial recruitment, location based marketing, and grassroots direct-to-patient consumer campaigns.”

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Tagged as: account management, analyst, analytics, California, communications, consumer products, creative, design, health care, international, Internships, New York, pharmaceuticals, public relations, Texas, united kingdom, user experience, Washington DC

A+E Networks

by Willy Franzen on January 10, 2013

I’m a sucker for reality tv. I hope this won’t make you think less of me, but my current favorites include Gold Rush, Bering Sea Gold, Pawn Stars, Hardcore Pawn, Dog the Bounty Hunter, Top Chef, Million Dollar Listing, and Storage Wars. I know I’m not alone because more and more of these shows are being put on the air. We’ve seen reality tv completely change the type of programming that a number of channels run. Bravo, A&E, and The History Channel are prime examples. The latter two are both part of A+E Networks, which is a New York, NY based “global media company with joint ventures and channels all over the world.” Their brands include A&E, Lifetime, HISTORY, LMN, BIO, H2, HISTORY en Español, Crime & Investigation Network, Military HISTORY, Lifetime Real Women, A&E IndieFilms, A+E Networks International, A+E Networks Digital, and A+E Networks Consumer Products. I’m sure you’ve watched at least one of them recently.

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Tagged as: accounting, administrative, advertising, all employers, analytics, business development, collections, Connecticut, film, finance, information technology, interactive media, international, Internships, marketing, media, media planner, New York, operations, paid, production, research, sales, software development, television, web development

Mullen

by Willy Franzen on January 4, 2013

I don’t put a lot of stock in business awards (though the lists can be great ways to learn about new companies) because so many of them are total fluff. But when I see that over the past three years a marketing agency was named one of Forbes’ Ten Great Ad Agencies 2012, one of Fast Company’s Most Innovative Companies in Advertising & Marketing, and OMMA’s Agency of the Year, I take notice. Mullen is a Boston, MA based agency with offices in San Francisco, CA, Winston-Salem, NC, Pittsburgh, PA, Detroit, MI, and New York, NY that is “on a mission to work with the world’s most innovative marketers.” They offer the full range of services including brand planning, content development, design, PR, analytics, user experience design, and much more.

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Tagged as: account management, advertising, analytics, arts, brand management, California, copywriting, creative, design, interactive media, Internships, marketing, Massachusetts, media, media planner, Michigan, North Carolina, paid, Pennsylvania, project management, public relations, social media, strategy, unpaid, user experience, web development

Spotify

by Willy Franzen on December 13, 2012

Bonobos is one of my favorite companies that I’ve written up. Right now they’re offering a free $50 gift card to new customers. Their awesome men’s clothing makes a great holiday gift, and it’s the kind of stuff that guys can wear to a new job.

This morning I learned that Audiogalaxy is being acquired by Dropbox. Audiogalaxy was the ultimate way to find and download awesome music back in the day. The experience that it offered back in the early 2000s was pretty remarkable, but they operated in a legal gray area and eventually had to drastically change their service. Today downloading is out and streaming is in. And if you’re streaming music, chances are that you’re using Spotify. The Swedish company launched its product in the US (their US headquarters is in New York, NY) about a year and a half ago and pretty much blew away the competition. While most streaming services offer a “radio” type experience, Spotify allows you to listen to any of their 20 million licensed songs whenever you want.

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Tagged as: advertising, analytics, California, design, international, Internships, Italy, media planner, Mexico, mobile, music, New York, paid, planner, Poland, product development, quality assurance, software development, Sweden, united kingdom, user experience, web development

Morpheus Media

by Willy Franzen on December 11, 2012

The Internet is the great equalizer. It’s where upstarts and big brands can go head to head. The big guys still have a massive advantage, but the truth is that transferring a luxury brand online isn’t all that easy. I feel intimidated when I walk into a fancy store, but I don’t even feel anything when I visit the same company’s website. Intimidation may not be what many brands go for, but exclusivity is. How do you maintain that image online while doing SEO, affiliate marketing, media buying, and more? Morpheus Media has the answer. They’re a New York, NY based “full-service provider of interactive marketing solutions to Fortune 500 companies and those aspiring to land on that list.” They seem to work mostly with fashion, luxury, entertainment, and media brands, and I think that makes them even more interesting.

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Tagged as: advertising, analytics, interactive media, Internships, marketing, media, New York, online marketing, seo, social media, strategy

Gupta Media

by Willy Franzen on December 7, 2012

At some point you’ve probably asked, “How the heck did Ke$ha get famous?” For some of you it was probably more of a sarcastic jab than a genuine question, but for those of you who truly want to know, I found the answer. It comes in the form of a case study for Gupta Media, a Cambridge, MA based online marketing agency that focuses on the entertainment and music industries. The story is that Ke$ha started to get attention with her “uncredited vocal performance on the chorus of Flo Rida’s hit single ‘Right Round.'” Gupta Media worked with her record label, RCA, and put together a plan for launching her debut album Animal. When it came out it was on the charts at #1 with 610,000 digital copies sold. Gupta Media can’t take all of the credit, but read through their case studies to learn more about the role they played.

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Tagged as: analytics, design, entertainment, graphic design, Internships, marketing, Massachusetts, media planner, music, online marketing, online media, paid, sem, seo, social media, software development

LION

by Willy Franzen on December 6, 2012

Most of you will end up in jobs where what you wear to work is based on looking appropriate. Comfort and style may also be considerations, but in most jobs it’s about looking like you fit in. In most jobs what you wear to work probably won’t affect your performance or safety, but it will if you’re a firefighter, law enforcement officer, first responder, or military service member. Those are jobs where what you wear matters–really matters. LION is a Dayton, OH based company that designs, manufactures, markets, and delivers products “to ensure the health, safety and performance of the first responders who serve our communities and our country.” LION has been owned and operated by the same family since 1898, and I have to imagine that they’ve come a long way over the past 100+ years.

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Tagged as: analytics, apparel, copywriting, defense, Illinois, Internships, marketing, military, New York, Ohio, online marketing, project management, sales, sem, Washington DC

Krossover

by Willy Franzen on December 3, 2012

I’ve you’ve ever played on a team that watches game film, you know that what you think you did, what your coach thinks you did, and what you actually did are often three completely different things. The film can’t lie, but absorbing the facts of the film without letting your biases creep in is extremely difficult. If only there were a way to turn game footage into stats. Krossover does that and a lot more. They’re a New York, NY based company that is aiming to “disrupt the current sports content, analytics and technology landscape.” Their platform allows coaches to upload raw video and “get back searchable film, box scores, visualizations, and more.”

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Tagged as: analyst, analytics, Internships, New York, paid, software development, sports, statistics, video, web development

The Echo Nest

by Willy Franzen on November 26, 2012

Maybe I’m making this up, but when I was in middle school, I’m pretty sure that Sam Goody had a list on one of their walls with all of the new CDs that were coming out soon. That list, recommendations from friends, listening to the radio, and watching MTV were how I discovered new music. It worked, but it was risky. Sometimes you’d end up buying an absolutely terrible CD like Pras’ Ghetto Supastar, the album not the song. Today it’s completely different. You can listen before you buy (or keep listening and never buy), and you can get recommendations based on real data. Whether you’re using Spotify, Vevo, MTV, or iheartradio to find or consume music, you’re actually benefiting from The Echo Nest and their big data approach to music. They’re a Somerville, MA based company, and they “provide the largest repository of dynamic music data in the world – over a trillion data points on over 30 million songs — to help application developers build smarter music apps.”

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Tagged as: analyst, analytics, audio engineering, data, edit, engineering, Internships, marketing, Massachusetts, music, quality assurance, research, software development, unpaid, web development

EnerNOC

by Willy Franzen on November 14, 2012

I finally had to turn my heat on. I made it through October, but November got me. I like being comfortable, so I don’t worry about keeping the thermostat at 62 or buying energy efficient bulbs. When you don’t spend all that much on energy, it’s not worth putting a lot of effort into reducing your energy consumption. But for large companies and institutions, energy costs can become a huge expense–and that’s when investing in energy efficiency really becomes worthwhile. EnerNOC is a Boston, MA based company that wants “to make energy management as integral as accounting to the operation of every organization.” A few readers have landed jobs at EnerNOC recently, so I thought it would be worth a looking at a company that helps its clients “use energy more intelligently, pay less for it, and generate cash flow that benefits the bottom line through [a] complete suite of technology-enabled energy management solutions.”

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Tagged as: account management, analyst, analytics, business development, communications, data, energy, engineering, human resources, international, Internships, marketing, Massachusetts, operations, paid, project management, quality assurance, research, software development, supply chain, web development

SEER Interactive

by Willy Franzen on November 13, 2012

There’s about a 70% chance that you found us through Google. That’s by design. I’ve learned that search is by far the best way to reach job seekers, so I’ve invested a ton of time, money, and effort into my SEO strategy. So far I’ve done it mostly on my own (with the help of a few awesome interns), but if I ever get to the point where I need to hire an agency, I’ll look for one that is aligned with the people in the industry whom I trust. SEER Interactive definitely clears that hurdle (I’ve even heard their Founder called “quite brilliant” by one of the best in the industry). SEER Interactive is a Philadelphia, PA based online marketing agency that specializes in SEO, SEM, Analytics, and Conversion Optimization. I actually decided to take a closer look at SEER after I got a link request e-mail that they sent out for one of their clients. (Honestly, I think the the request could have been better, but it stood out from most of the crap I get.)

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Tagged as: advertising, analytics, blogging, copywriting, Internships, marketing, online marketing, Pennsylvania, public relations, sem, seo, social media, writing

MeUndies

by Willy Franzen on October 23, 2012

Ever have a class that required a clicker? Wouldn’t you rather use your phone? Top Hat Monocle is a San Francisco based company that is reinventing the college lecture experience. They’re looking for Campus Business Development Associates all across the country to spearhead campus adoption by reaching out to professors, raising awareness about Top Hat Monocle, and working closely with our sales and marketing teams to create a strategy that works. Find out how to get one of these internships!

I’m kind of obsessed with subscription based business models right now. I’ve been trying to come up with some new ones on my own, but I’ve also been investigating those that are already out there. One non-obvious (at least to me) subscription offering that seems to be gaining a lot of traction is underwear. There are a number of players in the market, so it must mean that people like getting new pairs of underwear on a regular basis. One of these companies is Me Undies. They’re based in Beverly Hills, CA, and they offer “the world’s most comfortable underwear in all your favorite colors and styles.” Oh yeah, and they do it at a way better price than designers who offer underwear of the same quality.

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Tagged as: advertising, affiliate marketing, analytics, apparel, California, fashion, Internships, marketing, online marketing, sem, seo, social media, unpaid

1stdibs

by Willy Franzen on August 22, 2012

When I’m looking for “the most beautiful things on earth,” I usually go fly fishing for trout. Even if I don’t catch anything, I’m likely to find what I’m looking for. For other people a search for “the most beautiful things on earth” means that they’re going shopping. If antiques, vintage furniture and design, fine art, estate jewelry, vintage couture, and more are what you consider beautiful, then you’ll love 1stdibs. They’re a New York, NY based company that runs an online marketplace for unique and beautiful things. They bring “together more than 1,600 of the most prestigious international dealers” to offer a quality of merchandise that you don’t typically find online. There’s some really cool stuff on their site, so I highly recommend browsing for a bit to get a sense of what they typically sell.

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Tagged as: account management, accounting, advertising, analyst, analytics, arts, auction, data, design, e-commerce, editorial, fashion, furniture, graphic design, Internships, jewelry, marketing, New York, product management, real estate, sales, software development, unpaid, user experience, web development

42Floors

by Willy Franzen on July 24, 2012

Unhelpful Google results are often the sign of a business opportunity. I started One Day One Job because I was frustrated with the junk that turned up when I’d search things like “entry level jobs” (there’s still a lot of junk out there, but I’m doing my best to bring more quality to the results). Though I’ve never researched leasing an office, I hear that doing so is even more frustrating than looking for a job online. (I just searched for an office in my neighborhood, and the #1 result looks like it’s from 1995.) 42Floors is a company that wants to finally bring the $25 billion office space/commercial real estate market online in a proper way. They’re based in San Francisco, CA, which couldn’t be a better place for this kind of business to get its start (the Bay Area is the only market they cover right now).

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Tagged as: affiliate marketing, analytics, California, engineering, Internships, marketing, online marketing, real estate, sem, seo, software development, web development

World Wildlife Fund

by Willy Franzen on July 22, 2012

I’ve always had an amazing appreciation for wildlife, but after a week in Grand Teton and Yellowstone National Parks, it’s definitely grown. I’m completely amazed by how many species I was able to experience that were at one point on the brink of extinction. While the federal government has done a fantastic job in that particular situation, they’re not able to act in the same way across the world. That’s where organizations like World Wildlife Fund come in. WWF is a Washington, DC non-profit that “has been protecting the future of nature” for the last 50 years. They work in 100 countries and have more than 5 million members across the world. The organization’s vision is “to build a future in which people live in harmony with nature.” That’s a tall task considering our history, but there are certainly signs of hope.

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Tagged as: agriculture, analyst, analytics, animals, biology, communications, conservation, development, environmental, human resources, Internships, non-profit, paid, program development, recruiting, research, supply chain, unpaid, Washington DC

C-4 Analytics

by Willy Franzen on June 12, 2012

Guys. If you’re going to land a job, you need pants. And shoes. And shirts. And maybe even a jacket and tie. Looking good is important, which is why you should outfit yourself in Bonobos like I do. Here’s $50 off your first order.

One of my favorite parts about doing what I do is the online marketing side. It’s equal parts arts and science, and it’s a constant challenge to reach new people. More and more businesses are moving their marketing online, and most of them have no idea what they’re doing. This is where local online marketing agencies like C-4 Analytics step in. C-4 is based in Saugus, MA and they offer services ranging from social media strategy to SEO to advertising analytics. C-4 Analytics works in a variety of industries including Automotive, Higher Education, Politics, Real Estate, and Retail. Unfortunately, they don’t name any specific clients or offer any case studies.

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Tagged as: account management, administrative, advertising, analyst, analytics, editing, editorial, Internships, marketing, Massachusetts, online marketing, paid, sales, sem, seo, social media, software development, web development, writing

Cogo Labs

by Willy Franzen on May 25, 2012

The last time that I was involved with an incubator was in 5th grade when my class was hatching chicks. Between then and when I graduated college, the word incubator was irrelevant to me. Now it’s coming up all the time. I’ve been involved with and interested in startups for the past five or so years, and in that time I’ve seen the idea of the incubator blow up. Incubators typically provide capital, guidance, office space, and much more to help startups get off the ground. Cogo Labs (formerly Adverplex) is a Cambridge, MA based incubator that focuses on growing Boston based web companies. They offer a unique value to their portfolio companies in that they have an in house “platform of proprietary technologies for algorithmic marketing, data mining, and quantitative business analytics.”

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Tagged as: analyst, analytics, data, design, engineering, incubator, Internships, marketing, Massachusetts, online marketing, paid, product development, product management, sem, seo, software development, user experience, web development

PulsePoint

by Willy Franzen on March 28, 2012

There are some things that computers are far better at than humans, like math. There are some things that humans are far better at than computers, like understanding nuance. Then there are a lot of things that fall somewhere in between, but we can be pretty certain that computers will do them better soon enough. One of these things is determining context. This is especially important in the world of advertising. Right now a human can do a much better job than a computer of determine which ads would fit best within the context of a website, but he or she will be much slower than a computer. PulsePoint is a New York, NY based company that is working to give the computer another win over humans with a technology platform that helps “marketers and publishers gain greater audience transparency and deeper engagement across digital channels at an unprecedented scale.”

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Tagged as: advertising, analyst, analytics, data, engineering, Illinois, international, Internships, marketing, New York, online media, operations, paid, sales, software development, united kingdom, web development

MediaMath

by Willy Franzen on March 12, 2012

I’m extremely excited for the season premiere of Mad Men on March 25th. It’s one of the best shows on tv, and you can actually learn some meaningful business lessons from watching it. One of the downsides of the show is that it overglamorizes the idea. Maybe it’s because the show is set in the 60s and things were easier then, but an idea isn’t enough for success today whether you’re talking about a startup or an advertisement. MediaMath is a New York, NY based company that has “built the tools that enable and empower [a] new breed of marketing professional”–the Math Men and Women. Ideas will always be important in advertising, but data and analytics are how you turn ideas into successes. MediaMath’s “TerminalOne platform allows agencies and advertisers to plan, execute, optimize, and analyze marketing programs across the digital landscape.”

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Tagged as: analyst, analytics, data, design, Internships, marketing, math, media, media planner, New York, online marketing, research, software development, user experience, web development

CoverHound

by Willy Franzen on March 2, 2012

I have to admit that I’m feeling a little left out these days. There’s something that I’ve never done that it seems like other Americans are doing a lot of. I’m constantly seeing advertisements for it–on tv, on the web, on billboards, and even on banners pulled behind planes during the summer. I know it’s embarrassing, but I’ve never purchased car insurance. These poor companies have spent so much money trying to reach me, and I haven’t even looked into buying what they’re hawking. But if I was, I might try using CoverHound (if their service was available in Illinois). They’re a San Francisco, CA based company that is building the “technology and brand behind the future of insurance comparison shopping.” Why let commercials about cavemen, a guy with a deep voice, or “doing the right thing” sway you when you can base your decision on real data?

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Tagged as: analytics, business development, California, community management, customer service, engineering, insurance, Internships, marketing, online marketing, sales, social media, software development, web development

comScore

by Willy Franzen on February 17, 2012

Because I’m a tech savvy kind of guy, I often get asked a lot of computer and Internet related questions. One of the most common questions that I get is: “How do I see how much traffic a website gets?” This is useful information whether you want to check to see if a startup is really as popular as they claim or if you want to size a market, but it’s not easy information to come by. The best answer is get the login and password to the site’s Google Analytics account. Considering that’s difficult and likely illegal, your next best bet is to you use some of the competitive research tools that are available. The free ones include Alexa, Compete, Quantcast, and Google Trends for Websites. Unfortunately, none of these are particularly reliable or accurate, and they’re especially bad for sites that get less than hundreds of thousands of visitors a month. The gold standard for this kind of information is offered comScore, but it comes with a hefty subscription fee. The Reston, VA calls itself “a global leader in measuring the digital world and the preferred source of digital marketing intelligence,” so paying those fees will get you a lot more than just traffic estimates for websites.

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Tagged as: analyst, analytics, California, data, engineering, Illinois, Internships, market research, marketing, New York, online marketing, product management, research, software development, Virginia, Washington, web development

Wayfair

by Willy Franzen on February 6, 2012

I’ve made a point of being more active in Cornell’s entrepreneurship community, so I like to think that I do a good job of keeping tabs on which other companies have been started by fellow alums. That’s why I was shocked to learn that the #2 online retailer of home furnishings and housewares was not only a company that I’d never heard of before, but a company founded by two Cornell grads. It’s called Wayfair–they’re based in Boston, MA and did $500 million in sales last year. The reason I hadn’t heard of them is that they were known as CSN Stores until last year (they were founded in 2002). CSN Stores was focused on building out 200+ product specific properties with generic domain names like Bedroomfurniture.com, Cookware.com, AirHockeyTables.com, and AllBarstools.com. Last year they decided to get serious about branding and started pulling all of their sites into the Wayfair brand.

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Tagged as: analyst, analytics, brand management, buyer, customer service, data, design, e-commerce, e-mail, engineering, furniture, Internships, marketing, Massachusetts, merchandising, online marketing, paid, product management, public relations, sales, software development, style, web development

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Helping You Find an Internship
I'm Willy Franzen. I graduated from Cornell University in 2006 after spending two summers in my dream internship. I had a great time, but decided to try something else—helping college students find exciting jobs and internships.

Want to work with me? We're hiring!
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Helpful Internship Search Articles
Here are some of our top articles for college students succeed in the internship search.